Where They Are @:or how I learned to stop worrying and love social media                                        James Garr...
Easy On Youhttp://bit.ly/ITSummitGarrow                           #2012ITS
What isso-shul me-dee-a?         ...not a representative timeline...
Millenia = Multiple milleniums Bacteria = Multiple bacteriumsSymposia = Multiple symposiums     Data = Multiple datumsMedi...
me-di-um n.2. a means of effecting or conveying something, asb(1). a channel or system of communication,information, or en...
Sender   Receiver
Sender   Receiver
...now lets add in the      social bit...
People who like to talk    to each other           + "Magical" technology           =
If Facebook were a country it would be the world’s 3rd  largest and 2x the size of     the U.S. population
One hour of video isuploaded to YouTube    every second
Super Bowl fans averaged more than 12,000 tweets per second at the end of    the game this year   And thats only the  seco...
So big, even governmentagencies sat up and took          notice                    #publichealth                         #...
The Great Peanut       Butter Recall of 2009• Full court press of information• Shareable widgets• Searchable website datab...
First Pandemic of the       21st Century• CDC really began  experimenting• Masking videos• Twitter accounts• Facebook Page...
The Blog Post• CDC blog post on "zombie  preparedness"• One million page views in  four days• More than $3M in earned  med...
Even emergencymanagers picked up on it
FEMA and Fugate       • FEMA Administrator       • Out of Florida       • Survivors not victims       • HUGE proponent of ...
LAFD  • Rotating PIOs monitor    social media  • Posts all calls that    affect the public (road    closures, etc.  • Mana...
Shadow LakeWildland Fire         • 2011 wildland fire in           Oregon         • Federal IMT team           assigned    ...
As they say, its nolonger your emergency, the public is there, too
Haitian Earthquake• 7.0 magnitude• Massive infrastructure  damage• Extreme lack of immediate  help• Haitians utilized soci...
JoplinTornadoInfo• EF-5 tornado struck  Joplin, MO• Nearby citizens set up  JoplinTornadoInfo  Facebook page to  coordinat...
How?
Same as any othercommunications/information/advocacy/outreach campaign                         just 6                     ...
Define goals
Define audience(including secondary)
Define capability(can you do this?)
Create policies
Policies:USAF commenting policy
Responsibilities   and team roles.PIO only, or everyone?
Approval process/emergency approvals
HALP!Socialmediagovernance.com
Choose tools
Implement!(like Ops, but for nerds)
Fail!(no really, you will fail)
TEACH!(mission, tools, metrics, teach)                    Jeffrey Levy  EPA Director of Web Communications, @levyj413
ToolsI present with no answers, only things to   consider and delightful anecdotes
FacebookGrand daddy of them all
Posting Best Practices• On-topic vs. off-topic• Links vs. copy• Images vs. text• Highlight non-agency content?• Best time ...
Monitoring???
TwitterBreaking news
Multiple users
Hashtags                    #okwx#tornado            #hcsm   #bieber#mrc        jpeq        #                #2012ITS#smem
Monitoring
Posting Best Practices• On-topic vs. off-topic• Links vs. copy• Images vs. text• Highlight non-agency content?• Best time ...
Blogging
Social media 201:Heres whats next
Where can I learn    more?
Participate/monitor
Twitterchats #CDCchat  #hcsm#smemchat
Ask! Were all (nerdy)    evangelists!
There is an expert inyour agency/company
Many thanksRemember, notes available at:       http://bit.ly/     ITSummitGarrow
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
Where They Are @: or how I learned to stop worrying and love social media
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  • Where They Are @: or how I learned to stop worrying and love social media

    1. 1. Where They Are @:or how I learned to stop worrying and love social media James Garrow Philadelphia Department of Public Health
    2. 2. Easy On Youhttp://bit.ly/ITSummitGarrow #2012ITS
    3. 3. What isso-shul me-dee-a? ...not a representative timeline...
    4. 4. Millenia = Multiple milleniums Bacteria = Multiple bacteriumsSymposia = Multiple symposiums Data = Multiple datumsMedia = Multiple mediums
    5. 5. me-di-um n.2. a means of effecting or conveying something, asb(1). a channel or system of communication,information, or entertainment
    6. 6. Sender Receiver
    7. 7. Sender Receiver
    8. 8. ...now lets add in the social bit...
    9. 9. People who like to talk to each other + "Magical" technology =
    10. 10. If Facebook were a country it would be the world’s 3rd largest and 2x the size of the U.S. population
    11. 11. One hour of video isuploaded to YouTube every second
    12. 12. Super Bowl fans averaged more than 12,000 tweets per second at the end of the game this year And thats only the second most tweeted event
    13. 13. So big, even governmentagencies sat up and took notice #publichealth #gov20
    14. 14. The Great Peanut Butter Recall of 2009• Full court press of information• Shareable widgets• Searchable website databases• Social media outreach• Blog monitoring• Led directly to HHS Social Media Team
    15. 15. First Pandemic of the 21st Century• CDC really began experimenting• Masking videos• Twitter accounts• Facebook Pages• Push for states and locals to use
    16. 16. The Blog Post• CDC blog post on "zombie preparedness"• One million page views in four days• More than $3M in earned media coverage• Cost? What cost? $87
    17. 17. Even emergencymanagers picked up on it
    18. 18. FEMA and Fugate • FEMA Administrator • Out of Florida • Survivors not victims • HUGE proponent of social media use • San Bruno explosion and fire
    19. 19. LAFD • Rotating PIOs monitor social media • Posts all calls that affect the public (road closures, etc. • Manage two accounts on Twitter, @LAFD and @LAFDtalk
    20. 20. Shadow LakeWildland Fire • 2011 wildland fire in Oregon • Federal IMT team assigned • PIO utilized volunteer VOST team to monitor social media • VOST team identified concerned citizen, forwarded to PIO
    21. 21. As they say, its nolonger your emergency, the public is there, too
    22. 22. Haitian Earthquake• 7.0 magnitude• Massive infrastructure damage• Extreme lack of immediate help• Haitians utilized social media to locate and request help• Large scale citizen "crisismapping" effort
    23. 23. JoplinTornadoInfo• EF-5 tornado struck Joplin, MO• Nearby citizens set up JoplinTornadoInfo Facebook page to coordinate information• City of Joplin utilized private Page to distribute official messages
    24. 24. How?
    25. 25. Same as any othercommunications/information/advocacy/outreach campaign just 6 easy steps!
    26. 26. Define goals
    27. 27. Define audience(including secondary)
    28. 28. Define capability(can you do this?)
    29. 29. Create policies
    30. 30. Policies:USAF commenting policy
    31. 31. Responsibilities and team roles.PIO only, or everyone?
    32. 32. Approval process/emergency approvals
    33. 33. HALP!Socialmediagovernance.com
    34. 34. Choose tools
    35. 35. Implement!(like Ops, but for nerds)
    36. 36. Fail!(no really, you will fail)
    37. 37. TEACH!(mission, tools, metrics, teach) Jeffrey Levy EPA Director of Web Communications, @levyj413
    38. 38. ToolsI present with no answers, only things to consider and delightful anecdotes
    39. 39. FacebookGrand daddy of them all
    40. 40. Posting Best Practices• On-topic vs. off-topic• Links vs. copy• Images vs. text• Highlight non-agency content?• Best time to post?• Posting frequency?
    41. 41. Monitoring???
    42. 42. TwitterBreaking news
    43. 43. Multiple users
    44. 44. Hashtags #okwx#tornado #hcsm #bieber#mrc jpeq # #2012ITS#smem
    45. 45. Monitoring
    46. 46. Posting Best Practices• On-topic vs. off-topic• Links vs. copy• Images vs. text• Highlight non-agency content?• Best time to post?• Posting frequency?
    47. 47. Blogging
    48. 48. Social media 201:Heres whats next
    49. 49. Where can I learn more?
    50. 50. Participate/monitor
    51. 51. Twitterchats #CDCchat #hcsm#smemchat
    52. 52. Ask! Were all (nerdy) evangelists!
    53. 53. There is an expert inyour agency/company
    54. 54. Many thanksRemember, notes available at: http://bit.ly/ ITSummitGarrow

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