Get engaged, or How I learned to stop worrying and love social media
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Don’t think social media is worth the time and effort in your small newsroom? You might want to reconsider, says Jaci Smith, managing editor of the Faribault (Minn.) Daily News. Facebook co-founder Mark Zuckerberg reported in August, “For the first time ever, one billion people used Facebook in a single day.” For Smith, statistics like this reaffirms how useful social media tools can be in connecting with a news audience.
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Get engaged, or How I learned to stop worrying and love social media
- 1. GET ENGAGED! OR HOW I LEARNED TO STOP WORRYING AND LOVE SOCIAL MEDIA Jaci Smith, managing editor Faribault (MN) Daily News
- 2. WARM UP QUIZ TRUE OR FALSE? An average of 1.3 BILLION people use Facebook monthly.
- 3. Social media is … (to paraphrase other journalists) “A layer that sits over the rest of the internet, surfacing the best stuff” “A replacement for a clipping service” “Word of mouth on crack” “A rolodex that expands itself” “An ecosystem built on information-sharing networks” ABOUT A CHANGE IN MEDIA CULTURE
- 4. …TOO EASY TO GET WRONG
- 5. TIPS TO MANAGE THE SOCIAL MEDIA CIRCUS • First, listen. Who is your audience and what do they want?
- 6. • Think quality, not quantity TIPS TO MANAGE THE SOCIAL MEDIA CIRCUS
- 7. TIPS TO MANAGE THE SOCIAL MEDIA CIRCUS • 3. Engage Are you a millionaire and just don’t know it yet? http://www.southernminn.com/faribault_daily_news/news/ article_a55cb786-20f9-5a7c-9786-4c3a090f9fb9.html
- 8. TIPS TO MANAGE THE SOCIAL MEDIA CIRCUS • Yes, on your website, too.
- 9. • Yes, in every department. TIPS TO MANAGE THE SOCIAL MEDIA CIRCUS
- 10. • And yes, you have to be a traffic cop at times. TIPS TO MANAGE THE SOCIAL MEDIA CIRCUS
- 11. YOU ARE ALLOWING COMMENTS, RIGHT?
- 12. TIPS TO MANAGE THE SOCIAL MEDIA CIRCUS • Try out other platforms – find out if your audience can be found there.
- 13. • Encourage citizen journalism TIPS TO MANAGE THE SOCIAL MEDIA CIRCUS
- 14. TIPS TO MANAGE THE SOCIAL MEDIA CIRCUS • Use it for research • Does your staff know how to search on LinkedIn, Facebook, Twitter? • Are they familiar with sites like social-searcher, socialmention, whostalkin? • Are they lurking on Yik Yak, SnapChat, Instagram?
- 15. • Make it part of you and your team’s workflow • Use Twitter as your notebook/journal • Pose questions to your audience to help in your reporting/sales • Report stories as they unfold – and don’t be afraid to say what you don’t know • Celebrate community TIPS TO MANAGE THE SOCIAL MEDIA CIRCUS
- 16. • Questions you need to think about NOW • Ethics guidelines for use with photos, comments, etc. • Who, if anyone, edits your social media posts • Who monitors and polices comments • Who responds TIPS TO MANAGE THE SOCIAL MEDIA CIRCUS
- 17. HERE’S HOW TO FIND ME @FDNJaciSmith linkedin.com/in/jacismith1 507.649.1693 Jaci.Smith@gmail.com jsmith@Faribault.com