The Do's and Don'ts: How to Enhance Your Social Media Presence

1. Trending Topics: Social
Media Talks
The Do’s and Don’ts: How to
Enhance Your Social Media
Presence
Rody Abdelrahman
Senior Web Editor
Division of Communication and Marketing
American College of Healthcare
Executives

2. What’s social media?
• The way people communicate and interact online
– Surge in number and popularity in the last 10 years
• User engagement in a social context
– Conversations
– Commentary
• Ease of publishing
– Non-technical web users seamlessly create content
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3. Is it a fad?
~80% of Americans use social media to stay connected,
engage with news, share 411 & entertain themselves.
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5. Flesh Out Your Social Profiles
• Facebook
– “About” section is KEY to establishing who you are
– Here’s how.
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6. Flesh Out Your Social Profiles (cont’d)
• Twitter
– “Bio” and image sections make you known
– Here’s how to edit.
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7. Flesh Out Your Social Profiles (cont’d)
• LinkedIn
– Name, industry, photo, education, and experience
almost necessary
– Here’s how to edit.
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8. Include Links to Professional Bodies of
Work
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9. Add Social Links to Email Signature
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This statistic shows the number of
sent and received e-mails per day
worldwide from 2017 to 2022. While
roughly 269 billion emails were sent
and received each day in 2017, the
figure is expected to increase to over
333 billion daily mails in 2022.
-Including links to your social profiles
will broaden your reach and grow
your following/network

10. Be Engaging
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• Use of hashtags can enhance your presence
– Join key conversations with other
thought leaders
• Read and Engage
– Comments, likes, &
shares show that you
mean business
– Participation increases
traffic to profile and followers

11. What You Don’t Do?
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• Never say or do anything you’ll regret later
• Your digital footprint exists indefinitely
Example:

12. What You Don’t Do? (cont’d)
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• Why shouldn’t the user have said that?
– The individual in question was once a cast member on
“LHH”
– Disgruntled about a turn of events, they took to Twitter to
bash the show and, in turn, their former castmates
– Almost one year later, the individual is back on the
show…

13. What You Don’t Do? (cont’d)
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…THEY REMEMBERED (as she had requested!)
• Our digital lives (and past) are unforgiving.
• Unlike our mistakes previous to the world of new
media, our blunders are fossils preserved in time.

14. Repercussions
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When you make a mistake via social media that
tarnishes your reputation, the likelihood that it will
haunt you is high. You may:
• Lose clients
• Lose endorsements
• Be suspended from/lose your job
• Be blacklisted from future jobs
• And so much more

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Questions?