2. What’s on Tap?
Exercise: Analog Social Networking (10 min.)
Defining social media & Why we should care (10 min.)
Social media terminology (15 min.)
Types of social media tools (15 min.)
Most popular social media tools (60 min.)
Social media planning & strategy considerations (30
min.)
General Q&A (30 min.)
• Facebook
• Twitter
• LinkedIn
• Wikispaces
• Wordpress (blogging)
• Delicious
• Flickr
• YouTube
• Podcasting
• RSS feeds
30. 30
The WAVE Model
The 3 W Questions
Finding Your Audience
Use Versatile Tools
Engage Your Audience
You will be creating waves for your organisation. Waves that will
help you reach your goals, by identifying them, finding your
audience, selecting the tools you will start using, and engaging
with your audience.
From a presentation by Arjan Tupan of Capgemini Consulting for Convio