Delivered to NJ Dept of Health risk communicators

1. Social Media Skills
(for smart, savvy, good-looking people)
James Garrow
Director of Digital Public Health
Philadelphia Department of Public Health

2. Warning:
Things that will not be addressed today:
1) Why you should be using social media.
2) How to get started using social media.
INSTEAD,
I’m here to make you better at using social media.

3. The State of the Art
(because what we do is an art)

4. …everyone’s on social
media…

7. …except Facebook…

8. GlobalWebIndex, Q3 2014 Summary

9. …so where are young folks
going?

10. GlobalWebIndex, Q3 2014 Summary

11. …why?

13. …and it’s not just
celebrities…

15. …but there is a silver lining…

17. Policy
(because CYA, that’s why)

18. http://
socialmediagovernance.com
/policies

19. Access
Not posting, not writing, not making
accounts, this is just about a person.
• Who do we give the keys to?
• Who maintains the passwords?
• Who is the person that logs in?
• Where can they log in?
• Is access granted differently for
different accounts?

20. Authorization
This one isn’t about a
person, but an account.
• What service do we
want to be on?
• Why?
• Who approves the
new account?
• What is their criteria
for deciding?
• Are there
opportunities for
reviewing
authorization?
• What are those
criteria?

21. Approvals
This is where the rubber meets the
road. You’ve got your person, you’ve
got your account, now what can you
say?
• What is the process?
• Who is the final decider?
• Is it yes/no or can changes be
recommended/required?
• What about mistakes?
• What about sharing others content
(like retweets)?
• Are there differences in scenarios
(day-to-day vs emergency)?

23. Management
(not your boss, but how you can be the boss)

24. Scheduling
(so you can actually get some
work done every once in a while)

26. Monitoring
(he said WHAT??!!)

28. …remembered fondly, by me

29. Multiple Accounts(who am I again?)

33. Don’t mix work and personal,
Or emergency with silly,
Or the main account with a satellite account.

34. Message Creation(uhhh, what do I say?)

35. Twitter Exercise(because laughing at our mistakes together
is way more fun than crying alone)

36. Go to twitter.com, or your
favorite Twitter app, and
sign in with this
information:
Username: NJDHHSTest
Password: NJDHHS

37. We are going to be NJDHHS’s
main Twitter account for two
situations
We are going to tweet, in real life,
about these situations.
Then, we’ll review and go over
best practices.

38. Snowstorm!
1

39. Part 1: Storm forecast for all of NJ
tomorrow afternoon to evening, 15
to 20” in north and west, 3 to 5” in
extreme south. HEAVY snow for
duration of eight hour event,
starting at 1pm.
1

40. Part 2: Day of the storm, it’s now
4pm, all State offices were closed
at noon, storm is as bad as it was
forecast.
1

41. Part 3: Day after the storm,
forecasts were right on with
impacts. Power is out in some
areas due to snows, many roads
are impassable, the state is
basically shut down.
1

42. Measles!
2

43. Part 1: Small outbreak at an
amusement park in California.
Initial reports have demonstrated
some transmission, but no
connected cases locally, and none
expected.
2

44. Part 2: Child in Millburn positively
identified and epi-linked to the
California outbreak. NJDHHS has
a strong suspicion that child
exposed hundreds of students at
local grade school and family
members.
2

45. Part 3a: A dozen cases identified
in the grade school, with
secondary infection to family
members. This quickly becomes
the largest outbreak in the country.
2

46. Part 3b: Schools are closed in
Millburn, NJDHHS is planning a
mass vaccination clinic this
weekend to catch all eligible
residents up on their vaccinations.
2

47. Wrap-up(quick, think of a question for him)

48. Future Questions(ask Tom)

49. @jgarrow
james.garrow@phila.gov