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Social Media and Public Health

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James Garrow
James Garrow

Guest lecture given to the Public Health Methods graduate class at the University of Pennsylvania, delivered July 20, 2015

Government & Nonprofit
1 of 46
Social Media and Public Health James Garrow, PHLPublicHealth
background ● presented at dozens of conferences in last three years across the country ● specialist in using social media during emergencies and disasters ● director of digital public health ● coordinate all social and web media for the health department
overview ● personal ○ networking ○ distance learning ○ finding your voice
overview ● professional ○ coordination ○ audience targeting ○ storytelling ○ interventions ○ epidemiology
networking
distance learning
finding your voice
as a professional
coordination
audience targeting
storytelling
interventions
epidemiology
Foodborne Chicago searches Twitter for food- poisoning-like tweets, and directs sanitarians to follow up with clusters.
Opportunities
open data
more research
Pitfalls
wrong audience
bad messaging
privacy breach
Thank You @PHLPublicHealth / phlpublichealth.org about.me/jgarrow

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