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Introduction to Social Media

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RAHUL CHAVAN

Complete Social Media tutorial

Education
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Introduction to Social Media Twitter: @Chris_Lum_Lee Instagram: @c_lum_lee Facebook: /FromPearlCity E-Mail: clumlee@ymail.com
What is Social Media? Social media is the collective of online communication channels dedicated to community-based input, interaction, content-sharing and collaboration. -http://whatis.techtarget.com/definition/social-media Social media is a series of websites and applications designed to allow people to share content quickly, efficiently and in real-time. -https://www.thebalance.com/what-is-social-media-2890301
Common Social Media Platforms
Session Goals • Reasons for social media • Features • Requirements • Types of social media • Which platform is the best? • What should clubs have? • The dark side of social media platforms • Remedies • Where to learn how to use social media
Reasons For Social Media • Connect with people • Friends, family, community • Follow organizations/groups/etc. • News, artists, etc • Share information • News, photos • Show action • Cost-effective • Cheaper than most media • “Sign of the times”
Reasons For Social Media - Comparison Traditional PR methods •Signs •Banners •TV ads •Radio ads •Newspaper ads •Web hosting •Mailing costs •Flyers Using social media methods •Premium advertising •Web hosting •Upgraded services
Features • User accounts • Profile pages • Interactions • Friends/followers/hastags/etc. • Feeds • Personalization • Notifications • Information updating or sharing • Feedback availability
Requirements • Internet access • Valid e-mail address • Device • Computer (laptop or desktop) • Tablet (Nook, iPad, Surface, etc.) • Smartphone (Apple or Android operating systems) • FYI: If your device does not have enough space to allow for an added social media app, your device will tell you.
Types of Social Media • Profile pages • Photo albums • Blogging • Chat & direct messaging • Professional • Video • Personals • Websites
Which platform is the best?
What Should Clubs Have?
What Should Clubs Have? • Clubs need to have a social media integration plan/strategy • What are you trying to accomplish? • Club social media policy • Designation of duties • Posting and replying • Who is your target audience? • How will you reach your target audience? • What is your period of time? • What is the budget? • How will you evaluate your success?
!!!CAUTION!!! • The use of social media is not intended to be one-time. • The use of social media must be continuous. • Interaction must be maintained when possible.
The Dark Side of Social Media Platforms • Spam • Self-image manipulation • Information overload • Cloning / Hacking • Cyberstalking • Trolling / Cyberbullying / harassment • Fake news • Dangerous meet-ups • Strange things
The Dark Side of Social Media Platforms
Remedies • Legal (great) • Safeguard by social media platforms (good) • Being vigilant (best) • There is no Nigerian money  • Blocking and privacy • Don’t click links you don’t know • Consider using a VPN / anti-virus • Meet in public places • Stanger danger
Remedies
Where to Learn How to Use Social Media • Books • Google • Friends and family • Youtube • District 50 Lions Club (perhaps coming soon *hint hint hint*)
Introduction to Social Media

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Introduction to Social Media

  • 1. Introduction to Social Media Twitter: @Chris_Lum_Lee Instagram: @c_lum_lee Facebook: /FromPearlCity E-Mail: clumlee@ymail.com
  • 2. What is Social Media? Social media is the collective of online communication channels dedicated to community-based input, interaction, content-sharing and collaboration. -http://whatis.techtarget.com/definition/social-media Social media is a series of websites and applications designed to allow people to share content quickly, efficiently and in real-time. -https://www.thebalance.com/what-is-social-media-2890301
  • 4. Session Goals • Reasons for social media • Features • Requirements • Types of social media • Which platform is the best? • What should clubs have? • The dark side of social media platforms • Remedies • Where to learn how to use social media
  • 5. Reasons For Social Media • Connect with people • Friends, family, community • Follow organizations/groups/etc. • News, artists, etc • Share information • News, photos • Show action • Cost-effective • Cheaper than most media • “Sign of the times”
  • 6. Reasons For Social Media - Comparison Traditional PR methods •Signs •Banners •TV ads •Radio ads •Newspaper ads •Web hosting •Mailing costs •Flyers Using social media methods •Premium advertising •Web hosting •Upgraded services
  • 7. Features • User accounts • Profile pages • Interactions • Friends/followers/hastags/etc. • Feeds • Personalization • Notifications • Information updating or sharing • Feedback availability
  • 8. Requirements • Internet access • Valid e-mail address • Device • Computer (laptop or desktop) • Tablet (Nook, iPad, Surface, etc.) • Smartphone (Apple or Android operating systems) • FYI: If your device does not have enough space to allow for an added social media app, your device will tell you.
  • 9. Types of Social Media • Profile pages • Photo albums • Blogging • Chat & direct messaging • Professional • Video • Personals • Websites
  • 10. Which platform is the best?
  • 11.
  • 13. What Should Clubs Have? • Clubs need to have a social media integration plan/strategy • What are you trying to accomplish? • Club social media policy • Designation of duties • Posting and replying • Who is your target audience? • How will you reach your target audience? • What is your period of time? • What is the budget? • How will you evaluate your success?
  • 14. !!!CAUTION!!! • The use of social media is not intended to be one-time. • The use of social media must be continuous. • Interaction must be maintained when possible.
  • 15. The Dark Side of Social Media Platforms • Spam • Self-image manipulation • Information overload • Cloning / Hacking • Cyberstalking • Trolling / Cyberbullying / harassment • Fake news • Dangerous meet-ups • Strange things
  • 16. The Dark Side of Social Media Platforms
  • 17. Remedies • Legal (great) • Safeguard by social media platforms (good) • Being vigilant (best) • There is no Nigerian money  • Blocking and privacy • Don’t click links you don’t know • Consider using a VPN / anti-virus • Meet in public places • Stanger danger
  • 19. Where to Learn How to Use Social Media • Books • Google • Friends and family • Youtube • District 50 Lions Club (perhaps coming soon *hint hint hint*)

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