Social Media's Role in the World of PR


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WordWrite Senior Account Executive Deanna Ferrari presented this students in the Intro to PR class at Slippery Rock University (Deanna's alma mater).

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Social Media's Role in the World of PR

  1. 1. Social Media’s Role in the World of Public Relations Presented to Slippery Rock University Students by Deanna Ferrari March 29, 2010
  2. 2. About me  Graduate of Slippery Rock University (B.S., Public Relations)  Board member of PRSA Pittsburgh  Former Assistant Account Executive at MARC USA  Account Executive at WordWrite Communications  Award-winning social media specialist - NOT an expert
  3. 3. I get paid to tweet. How do YOU use social media? Let’s back up… That’s me! That’s Twitter!
  4. 4. How social media has changed PR
  5. 5. QuickTime™ and a decompressor are needed to see this picture. Video: Social Media Revolution
  6. 6. Miracle on the Hudson
  7. 7. Michael Jackson’s death Haiti Earthquake
  8. 8. Fun with trending topics Image:
  9. 9. Print is changing…
  10. 10. Journalists are on these networks
  11. 11. Journalists ask YOU for story ideas
  12. 12. A real social media pitch!
  13. 13. Who I’ve Worked With In The Social Space  WordWrite Communications  Pittsburgh Business Group on Health  Public Relations Society of America, Pittsburgh chapter  Regency Global Transportation Group  Culver’s restaurants  Prestogeorge Coffee  Redstone Highlands Senior Living Communities  QuickLift  The Skin Center  KIT Solutions  Giant Eagle Market District Best. Burgers. Ever. (And I don’t eat meat)
  14. 14. My first experience with social media at work
  15. 15. Award Winner
  16. 16. Taking over social at WordWrite
  17. 17. Become a fan!
  18. 18. QuickTime™ and a decompressor are needed to see this picture.
  19. 19. Client examples: Redstone Highlands Senior Living Communities Regency Transportation
  20. 20. Award Winner
  21. 21. Social Media FAIL Image:
  22. 22. Motrin & Burger King: Doing it Wrong Whatever you do - DON’T piss off mommy bloggers Images: Mortin, Burger King via and
  23. 23. Don’t forget the PR fundamentals  Engage  Be a great communicator -- on and offline  Grammar, punctuation, spelling  Develop relationships with journalists  Social media is simply a tool to facilitate communication  PR pros wear many hats  Social media only comes full circle when it “comes to life”
  24. 24. Tips  = all you ever need to know  Be a pro at Facebook fan pages and Twitter, BUT…  Learn other social networks - it’s not just Facebook and Twitter  Know apps like Foursquare - it’s all about location and mobile  Think about social from a business standpoint - not just how awesome your Friday night was You are here Images: and
  25. 25. Once you have the tools and the skills, you will have great success Image:
  26. 26. Questions? Additional Comments? Twitter: @dferrari / @wordwritepr Online: / Thank You!