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Like Peanut Butter and Jelly: social media will make us rethink how we do public health preparedness

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Presented to the 2013 IPHA/IDPH conference. Reviews the latest and greatest in social media and emergency management, preparedness and public health

Published in: Health & Medicine, Business
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Like Peanut Butter and Jelly: social media will make us rethink how we do public health preparedness

  1. 1. Like Peanut Butter and Jelly:social media will make us rethinkhow we do public healthpreparednessJames GarrowPhiladelphia Department of Public Health
  2. 2. Social Media
  3. 3. Social MediaKids
  4. 4. Social MediaGovernment
  5. 5. On media…
  6. 6. Information The PublicOn media…
  7. 7. On media…Information The Public
  8. 8. On media…Information The Public
  9. 9. 4/2012, PewInternet &American LifeProject
  10. 10. 2/2013, PewInternet &American LifeProject
  11. 11. Between six and eleven percent of Americanswould interrupt sex to check social mediamessages!
  12. 12. Information Seeking in a Disaster
  13. 13. Red Cross Survey• 12% of the American public has usedsocial media in a disaster• After seeing emergency info on a socialmedia site, 77% have checked on theirfamily and friends• Nearly 40% would use social media to letloved ones know they were safe after adisaster
  14. 14. Examples
  15. 15. Hurricane Sandy
  16. 16. Emily Rahimi@FDNY
  17. 17. Step 1: Monitor
  18. 18. Step 2: Participate
  19. 19. Step 3: Be wary
  20. 20. Step 4: Executive buy-in
  21. 21. As the public integrates social media intotheir daily lives, it will become part andparcel of how they react to disasters.And that means we need to understandand embrace it.
  22. 22. Thank youhttp://about.me/jgarrow

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