1. JessicaGrundy
Music VideoPurposesAnalysis
Comment on the following aspectsin relation to PURPOSES and BENIFITS for artist/band and target audience.
Eliza Doolittle- Big when I was little. https://www.youtube.com/watch?v=XqGx1lfyb6s
Provide an explanationin relationto benefits
(promotion,extensionofincome & outlets,
synergy opportunitiesandstrategiesused by
producers to benefitlabel andartist)
Provide any research evidence youcan findthat supportsexplanationsof
benefitsforartist, record label and audience
Promotional ElizaDoolittle isfromthe recordlabel called
Parlophone RecordsLTD.The benefitstothe
label aswell asthe artist are thattheywill
become more well-knownandtherefore make
more money.
They advertise the record
label atthe endof the
songby statingtheirname
and copyrightrights.
Promotionsthatthe
record label does are apps,
gamesand live eventsin
orderto make more
moneyandmake there
artistsmore well-known.
Extensionof income Parlophone Recordstryandbuildanaudience
to gainprofit.Theydo thisbyadvertisingone of
theirartistsor bandsnewsingle ontheir
website orontelevision.Also,theyupdatetheir
Facebookstatusto informtheiraudience of a
newsingle beingreleased. Alongwiththe artists
social mediasites.Topromote othercompanies
alongwiththe artist theysell merchandise that
containsthe artistor lyricsfromtheirmostwell-
knownsongs. ElizaDoolittle isinpartnership
withsandbagthat takesyourordersand
deliversthe merchandise.
2. JessicaGrundy
Music VideoPurposesAnalysis
Extensionof outlets To earn more moneyandto keeptheirgood
reputationtheyadvertiseupcomingeventsand
soonto be releasedsinglesontheirsocial
mediasitesquite frequently.ElizaDoolittle has
35,947 subscribersand16,428,874 views.So
the fans can stayupdatedon the latestgoings
on withEliza,onherwebsite youhave the
optiontoviewhertwitterpage,Instagramand
blog. Otherwaysfanscan listentohermusicis
by soundcloudwhere she has6,499 followers.
3. JessicaGrundy
Music VideoPurposesAnalysis
Synergy On ElizaDoolittle’sofficial website there’salink
to a store of hermerchandise whichleadsonto
anotherwebsite thatcreatesanddelivers
merchandise fromotherParlophone records
LTD artistsand bands.Some examplesof
merchandise IfoundwasPhone cases,t-shirts,
badgesandcd’s. ElizaDoolittle’stwitterpage
showsthat she frequentlyupdateshowevernot
manyof herstatusesare advertisingnew
projectsfromherand parlophone. Although,
herwebsite doesreassure fanstellingthem
newmaterial will come in2015 andthat they
can still purchase herrecentmusicandalbums.
