The document discusses how businesses can increase marketing effectiveness through social media engagement. It outlines trends for 2011 like human-centric business and collaborative markets. The presentation encourages businesses to humanize their presence by showing how they work, optimize by learning the language of the web to develop relevance and authority, and monetize by helping communities do what they want to do. Specific social media platforms like LinkedIn, Facebook, Twitter, YouTube and blogs are examined for how businesses can engage communities and crowdsource markets. The overall message is that businesses should engage communities through social media to build relationships and drive business.

1. Increasing
Marketing
Effectiveness
with
Social
Media
Engagement
Presented by Jeff Korhan
November 11, 2010
JeffKorhan.com
speaker@jeffkorhan.com
630-774-8350

2. ©Jeff Korhan and True Nature® 2010
The Relationship Economy

3. ©Jeff Korhan and True Nature® 2010
Why Aren’t You Doing This?
 Not Sure Why – Foundation
 Don’t Know How – Get Started Today
 Not Enough Time – Shortcuts

4. ©Jeff Korhan and True Nature® 2010
2011 Business Trends
1. Human-Centric Business
2. Collaborative Markets
3. Sustainable Communities

5. ©Jeff Korhan and True Nature® 2010
Socialize
1. Humanize
2. Optimize
3. Monetize
… for Google
and Facebook
Search

6. ©Jeff Korhan and True Nature® 2010
Listen
Monitor Your Online Presence

7. ©Jeff Korhan and True Nature® 2010
Humanize
Show us How You Work

8. ©Jeff Korhan and True Nature® 2010
Optimize

9. ©Jeff Korhan and True Nature® 2010
Optimize
Learn the Language of the Web
To be Relevant To develop Authority

10. ©Jeff Korhan and True Nature® 2010
1. Location
2. Expertise
3. Credentials
“Humanize, Optimize, Monetize”
Keywords

11. ©Jeff Korhan and True Nature® 2010
Collaborate
Real Time & Location
“Place and Time”

12. ©Jeff Korhan and True Nature® 2010
Real-Time Search

13. ©Jeff Korhan and True Nature® 2010
Real-Time Search

14. ©Jeff Korhan and True Nature® 2010
Mobile Apps
 AppMakr.com

15. ©Jeff Korhan and True Nature® 2010
Social Media Objects

16. ©Jeff Korhan and True Nature® 2010
Monetize
Help Communities Do What They Want to Do

17. ©Jeff Korhan and True Nature® 2010
Engage!
Crowdsource Communities

18. ©Jeff Korhan and True Nature® 2010
Communities are Markets
“Humanize, Optimize, Monetize”

19. ©Jeff Korhan and True Nature® 2010
 Interruption Marketing
 Social Newsletters
 Social CRM
Always have a Call to Action!
Internet Marketing

20. ©Jeff Korhan and True Nature® 2010
BatchBook - Social CRM
This is a “holder” slide for a video describing the
benefits of Social CRM’s for small businesses.

21. ©Jeff Korhan and True Nature® 2010
 The Network for Business Professionals
 Engage with LinkedIn Groups
 Crowdsource Your Community
LinkedIn

22. ©Jeff Korhan and True Nature® 2010

23. ©Jeff Korhan and True Nature® 2010
 Wisdom of Friends
 Semantic Search
 Facebook Pages
Social Community that Supports Your Business
Facebook

24. ©Jeff Korhan and True Nature® 2010

25. ©Jeff Korhan and True Nature® 2010
 Content Distribution System
 Engagement and Sharing
 ReTweets
Twitter

26. ©Jeff Korhan and True Nature® 2010

27. ©Jeff Korhan and True Nature® 2010
 YouTube Channel
 Common Keyword Phrases
 Video is Transportable
YouTube

28. ©Jeff Korhan and True Nature® 2010

29. ©Jeff Korhan and True Nature® 2010
 Ownership
 Flexibility and Control
 Social Media Hub - Content Management
Blog

30. ©Jeff Korhan and True Nature® 2010
WEBSITE
Blog
Social
Media
Inbound
Links
The Source
Content Marketing

31. ©Jeff Korhan and True Nature® 2010
Blogging is Storytelling with a Purpose
 Visibility
 Reputation and Authority
 Referrals

32. ©Jeff Korhan and True Nature® 2010

33. ©Jeff Korhan and True Nature® 2010
I don’t get ….

34. ©Jeff Korhan and True Nature® 2010
A Community of Communities

35. ©Jeff Korhan and True Nature® 2010
speaker@jeffkorhan.com
630-774-8350