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Strategic	
  Social	
  Networking	
  	
  
   on	
  the	
  Humanized	
  Web	
  
         Presented by Jeff Korhan
              June 24, 2011
             speaker@jeffkorhan.com
                  630-774-8350
The Perfect Storm




           ©Jeff Korhan and True Nature® 2010
2011 Business Trends
1.  Human-Centric Business

2.  Collaborative Markets

3.  Sustainable Communities


              ©Jeff Korhan and True Nature® 2010
Monitor Your Brand




    ©Jeff Korhan and True Nature® 2010
Get Comfortable with Authenticity




         ©Jeff Korhan and True Nature® 2010
Be A Community Resource




     ©Jeff Korhan and True Nature® 2010
Use Keyword Phrases
1.  Relevance
2.  Authority


       Location, Expertise and Credentials


             ©Jeff Korhan and True Nature® 2010
The Future of Business is Social




      Contextual Relationships

          ©Jeff Korhan and True Nature® 2010
Share Multi-Media Content




      ©Jeff Korhan and True Nature® 2010
©Jeff Korhan and True Nature® 2010
Mobile is Real-Time and Local

                       • Google Maps-Places
                       • Facebook Places
                       • Google Profile


         ©Jeff Korhan and True Nature® 2010
Apps are the New Websites




       ©Jeff Korhan and True Nature® 2010
Content Marketing
Content Development & Management
   The Source
                           Social
                           Media
                                                     Inbound
     Blog                                              Links

                            WEBSITE


                ©Jeff Korhan and True Nature® 2010
Communities are the New Markets




          ©Jeff Korhan and True Nature® 2010
BatchBook Social CRM




    ©Jeff Korhan and True Nature® 2010
Email Marketing
  Social  Newsletters
  Educate with Content
  Call to Action




               ©Jeff Korhan and True Nature® 2010
LinkedIn
  TheNetwork for Business Professionals
  Engage with LinkedIn Groups
  Download Connections




              ©Jeff Korhan and True Nature® 2010
©Jeff Korhan and True Nature® 2010
LinkedIn Maps




           ©Jeff Korhan and True Nature® 2010
Facebook

  Facebook   Pages
  Welcome Tab
  Multiple Admins


   Social Community that Supports Your Business

              ©Jeff Korhan and True Nature® 2010
Personalize




              ©Jeff Korhan and True Nature® 2010
Crowdsourcing




           ©Jeff Korhan and True Nature® 2010
©Jeff Korhan and True Nature® 2010
Twitter
  Shared Links
  Content Distribution System
  Advanced Search




               ©Jeff Korhan and True Nature® 2010
©Jeff Korhan and True Nature® 2010
Flickr
  Social Media Objects
  Picnik Editing Tool
  Creative Commons




               ©Jeff Korhan and True Nature® 2010
YouTube
  YouTube   Channel
  Common Keyword Phrases
  Video is Transportable




             ©Jeff Korhan and True Nature® 2010
©Jeff Korhan and True Nature® 2010
Blog
  Personal - A Territory You Inhabit
  Proof and Social Proof
  Always On News Source




                ©Jeff Korhan and True Nature® 2010
Blogging is Storytelling with a Purpose
  Visibility
  Reputation and Influence
  Referrals




                ©Jeff Korhan and True Nature® 2010
Handout Page 13




 ©Jeff Korhan and True Nature® 2010
I don’t get ….




 ©Jeff Korhan and True Nature® 2010
Engage




©Jeff Korhan and True Nature® 2010
speaker@jeffkorhan.com
                          630-774-8350




©Jeff Korhan and True Nature® 2010

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