Green Industry Business 
                                      y
                         Trends for 2010
                ...
The P f t St
Th Perfect Storm




           ©Jeff Korhan and True Nature® 2009
Green Industry Business Trends

1. Human-Centric Businesses

2. Collaborative Markets

3. Sustainable Communities



     ...
Human-Centric Businesses
  H     C ti B i
      This i th R l ti hi Economy!
      Thi is the Relationship E  !

All Thing...
Human-Centric Businesses
1. Monitor Your Brand’s Presence Online

2. Get Comfortable with Authenticity

3. Learn the Langu...
Monitor Your Brand
 Listen and Learn – 30%
GGoogle Al t
        l Alerts
 Twitter – Twilert com
            Twilert.com...
Placeholder for a Short Video

The Wisdom of Friends



      ©Jeff Korhan and True Nature® 2009
Authenticity Real P l
A th ti it – R l People




           ©Jeff Korhan and True Nature® 2009
The Language of the Web

Today: Analytical Web
           y
Future: The Humanized Web
      Characterized by the People
  ...
Keyword Modifiers
1. Location
2. Expertise
2 E     ti
3. Credentials




              ©Jeff Korhan and True Nature® 2009
Collaborative Markets
1. Multi-media marketing

2. Local Search in Real Time

3. Content Development & Management



     ...
Multi-Media Marketing
M lti M di M k ti




            ©Jeff Korhan and True Nature® 2009
Multi-Media Marketing
M lti M di M k ti




            ©Jeff Korhan and True Nature® 2009
Local S
L l Search iin R l Time
         h Real Ti

    What do your customers
     want to know NOW?



           ©Jeff ...
Tips, Advice, d Solutions
Ti Ad i and S l ti




           ©Jeff Korhan and True Nature® 2009
Content Development & Management
C t tD l          t M          t
 Company Mission – What We Do
 Social Media Mission
  ...
Your Bl
    Y Blog:
    Hub of Your Social Media Communities

 Incubator of Ideas
 Sustainable source of Multi-Media Con...
B i SEO St t
        Basic   Strategy

The Source             Social
                       Media
  Blog
     g           ...
Blogging is Storytelling with a Purpose
 Purpose
  Visibility
  Reputation and Authority
  Leads or Referrals




    ...
A few of the players …
                          p y

1. Blogs
1 Bl
2. LinkedIn
3. Facebook
4. Twitter
4 T itt
5. YouTube
...
Placeholder for short video
    A 10 Minute Stroll
Through the Most Important
  Social Media Networks
  S i l M di N t k

...
Sustainable Communities
S t i bl C        iti




           ©Jeff Korhan and True Nature® 2009
Sustainable Communities
1. A Community of Communities

2. Sharing and Crowdsourcing

3. Social Entrepreneurship



       ...
A Community of Communities




      ©Jeff Korhan and True Nature® 2009
Sharing
Sh i




          ©Jeff Korhan and True Nature® 2009
Crowdsourcing
C d       i




           ©Jeff Korhan and True Nature® 2009
Twitter Lists
T itt Li t




                ©Jeff Korhan and True Nature® 2009
A Timely Business Modell
  Ti l B i        M d

      The Social Entrepreneur




            ©Jeff Korhan and True Nature...
What d
Wh t do you see?
               ?




   ©Jeff Korhan and True Nature® 2009
Jeff Korhan
   speaker@truenature.com
     http://jeffkorhan.com
     http://jeffkorhan com
        630-774-8350
        6...
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Green Industry Business Trends for 2010

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This presentation was prepared especially for 75 executives representing green industry landscape, lawn, and tree care companies. The educational retreat was hosted by a private client and leading industry producer.

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Green Industry Business Trends for 2010

  1. 1. Green Industry Business  y Trends for 2010 Presented by Jeff Korhan New Media Marketing Consultant December 18, 2009 Jeffkorhan.com speaker@truenature.com 630-774-8350
  2. 2. The P f t St Th Perfect Storm ©Jeff Korhan and True Nature® 2009
  3. 3. Green Industry Business Trends 1. Human-Centric Businesses 2. Collaborative Markets 3. Sustainable Communities ©Jeff Korhan and True Nature® 2009
  4. 4. Human-Centric Businesses H C ti B i This i th R l ti hi Economy! Thi is the Relationship E ! All Things Being E l Thi B i Equal….. 1 Visible 1. 2. Likeable 3. Trustworthy ©Jeff Korhan and True Nature® 2009
  5. 5. Human-Centric Businesses 1. Monitor Your Brand’s Presence Online 2. Get Comfortable with Authenticity 3. Learn the Language of the Web ©Jeff Korhan and True Nature® 2009
  6. 6. Monitor Your Brand  Listen and Learn – 30% GGoogle Al t l Alerts  Twitter – Twilert com Twilert.com ©Jeff Korhan and True Nature® 2009
  7. 7. Placeholder for a Short Video The Wisdom of Friends ©Jeff Korhan and True Nature® 2009
  8. 8. Authenticity Real P l A th ti it – R l People ©Jeff Korhan and True Nature® 2009
  9. 9. The Language of the Web Today: Analytical Web y Future: The Humanized Web Characterized by the People y p responsible for activity and links. ©Jeff Korhan and True Nature® 2009
  10. 10. Keyword Modifiers 1. Location 2. Expertise 2 E ti 3. Credentials ©Jeff Korhan and True Nature® 2009
  11. 11. Collaborative Markets 1. Multi-media marketing 2. Local Search in Real Time 3. Content Development & Management ©Jeff Korhan and True Nature® 2009
  12. 12. Multi-Media Marketing M lti M di M k ti ©Jeff Korhan and True Nature® 2009
  13. 13. Multi-Media Marketing M lti M di M k ti ©Jeff Korhan and True Nature® 2009
  14. 14. Local S L l Search iin R l Time h Real Ti What do your customers want to know NOW? ©Jeff Korhan and True Nature® 2009
  15. 15. Tips, Advice, d Solutions Ti Ad i and S l ti ©Jeff Korhan and True Nature® 2009
  16. 16. Content Development & Management C t tD l t M t  Company Mission – What We Do  Social Media Mission  How We Do It  Emotional Connection ©Jeff Korhan and True Nature® 2009
  17. 17. Your Bl Y Blog: Hub of Your Social Media Communities  Incubator of Ideas  Sustainable source of Multi-Media Content  Community Forum  Differentiator  100’s of Searchable Articles ©Jeff Korhan and True Nature® 2009
  18. 18. B i SEO St t Basic Strategy The Source Social Media Blog g Inbound Links Li k WEBSITE ©Jeff Korhan and True Nature® 2009
  19. 19. Blogging is Storytelling with a Purpose  Purpose Visibility Reputation and Authority Leads or Referrals ©Jeff Korhan and True Nature® 2009
  20. 20. A few of the players … p y 1. Blogs 1 Bl 2. LinkedIn 3. Facebook 4. Twitter 4 T itt 5. YouTube 6. Batchbook ©Jeff Korhan and True Nature® 2009
  21. 21. Placeholder for short video A 10 Minute Stroll Through the Most Important Social Media Networks S i l M di N t k ©Jeff Korhan and True Nature® 2009
  22. 22. Sustainable Communities S t i bl C iti ©Jeff Korhan and True Nature® 2009
  23. 23. Sustainable Communities 1. A Community of Communities 2. Sharing and Crowdsourcing 3. Social Entrepreneurship ©Jeff Korhan and True Nature® 2009
  24. 24. A Community of Communities ©Jeff Korhan and True Nature® 2009
  25. 25. Sharing Sh i ©Jeff Korhan and True Nature® 2009
  26. 26. Crowdsourcing C d i ©Jeff Korhan and True Nature® 2009
  27. 27. Twitter Lists T itt Li t ©Jeff Korhan and True Nature® 2009
  28. 28. A Timely Business Modell Ti l B i M d The Social Entrepreneur ©Jeff Korhan and True Nature® 2009
  29. 29. What d Wh t do you see? ? ©Jeff Korhan and True Nature® 2009
  30. 30. Jeff Korhan speaker@truenature.com http://jeffkorhan.com http://jeffkorhan com 630-774-8350 630 774 8350 New Media Marketing Consultant g ©Jeff Korhan and True Nature® 2009

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