Influencer Marketing: Finding and Targeting Online Influencers to Increase Market Awareness
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Erin Moloney will explain how she has learned, over the past several years, to leverage social networks like Twitter and LinkedIn, as well as third party tools, to find and engage with highly influential professionals and members of the mdeia. She will talk about how you can efficiently foster a professional relationship and rapport with key influencers, how to engage with them over time, and ultimately how you can best leverage these relationships to enhance your company's visibility and get the word out about your key messaging and announcements. Erin will talk through the following and provide examples: * Some great sociallu media tools (both free and paid) available right now for finding influencers * Examples of how to alter your understanding of keyword searching to really find influential professionals * How to effectively reach out and engage, establishing a meaningful rapport and relationship * Working your way toward a the right time to ask for a mention or a feature story
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Influencer Marketing: Finding and Targeting Online Influencers to Increase Market Awareness
- 1. Erin Moloney (@ErinE) Director of Digital * & Social Media, Perficient, Inc. Finding and Targeting Online Influencers to Increase Market Awareness
- 2. 8% % of people who trust recommendations by: 92% * friends, * Family * word-of-mouth above all other forms of advertising. *
- 3. US Adults Online Influential Content 13% 20% 87% 80% 13.4% of U.S. adults online create 80% of the content that influences people *
- 4. * A lot of followers? * High job position? * Posts often? * Famous in real life? *
- 5. 1. Credible 2. Active 3. Relevant 4. Timely *
- 6. Establish Find Build Ask for Your Organize Influencers Rapport Mention Identity
- 7. 1. Credible 2. Active 3. Relevant 4. Timely * Establish Your Identity
- 8. * Klout * Traackr * Kred * Alltop * LinkedIn Groups * Facebook Pages * Listorious * WeFollow * Twitter.com * Find Influencers
- 9. * Find Influencers
- 10. * Find Influencers
- 11. • Find individual influencers and the online sites where they are spending their time. • Many blog and tweet. Find Influencers
- 12. * Microsoft SharePoint * SharePoint Conference * Cloud Computing * Cloud Trends 2013 * Pizza in Saint Louis * Italian Chefs in Saint Louis * Wedding Planner St. Louis * Wedding reception ideas Get in Front of People Who Find Experts and Thought Want the Product or Service Leaders About the Product or Service * Find Influencers
- 13. * Find Influencers
- 14. * Find Influencers
- 15. * Aggregate RSS feeds in organized folders on Google Reader * Use Twitter Lists * Prune the list, add to it, let it evolve * Keep the lists private when possible * Organize
- 16. * Frequency is key - monitor activity daily or weekly * Maximize time spent by using TweetDeck or HootSuite to monitor groups of influencers in side-by-side streams * Build Rapport
- 17. 1. Re-tweet & share their content, promoting it yourself 2. Comment on their content, via Twitter, blog comments, etc. - Always be complimentary, but make your comments valuable, not just praising 3. Direct message them when appropriate, and not too soon 4. Create content for them - offer to write a guest blog post, etc. 5. Attend their events, buy their products, demo their services, really learn about them 6. Send them referrals and suggestions * Build Rapport
- 18. October 19, 2012 * "Almost every enterprise we work with has SharePoint someplace," said Matt Morse, director of the SharePoint practice at Perficient Ask for a Mention http://www.crn.com/news/applications-os/240009417/arc-2012-collaboration-software.htm
- 19. June 19, 2012 * I asked my good friends at Perficient to provide their insight on the five following interoperability questions. (You can follow Perficient on Twitter @Perficient_HC.) * Special thanks to Michael Planchart, Enterprise Architecture and Interoperability Consultant in Health IT at Perficient, who was kind enough to participate in the interview. Ask for a Mention http://www.healthcareitnews.com/blog/5-hot-topics-healthcare-interoperability
- 20. March 06, 2012 * Microsoft partner Perficient, for example, has been receiving numerous customer requests for demonstrations of the new database, said Duane Schafer, a senior technical architect who leads the Microsoft business intelligence practice at the St. Louis-based Microsoft Gold partner and Microsoft-designated National Systems Integrator. * Schafer is offering an online demonstration of SQL Server 2012's PowerPivot Ask for a Mention http://www.crn.com/news/applications-os/232602093/microsofts-sql-server-2012-ready-for-prime-time.htm
- 23. * Erin Moloney @ErinE EEMoloney@gmail.com
- 24. * http://www.socialmediaexaminer.com/industr y-influencers/ * https://www.blackbaud.com/files/resources/d ownloads/Whitepaper_SocialInfluencer.pdf *
Editor's Notes
- 92% trust recommendations by friends, family and word-of-mouth above all other forms of advertising. (Nielsen 2011)
- A study from Forrester Research confirms that 13.4% of U.S. adults online create 80% of the content that influences people. And 6.2% of these web users are responsible for 80% of the influence in social media.
- Credible: Strong reputation as a thought leader within a realm of knowledge or specific community.Active: They are active at a frequency that works for their content to resonate within that community of followers.Relevant: They stay mostly on topic with their posts.Timely: They deliver their perspectives during events or changes in the space.