Erin Moloney (@ErinE)                                             Director of Digital*                                    ...
8%           % of people who trust recommendations           by:     92%   * friends,           * Family           * word-...
US Adults Online                     Influential Content           13%                                            20%    8...
* A lot of followers?* High job position?* Posts often?* Famous in real life?*
1.   Credible2.   Active3.   Relevant4.   Timely                *
Establish                Find                  Build    Ask for  Your                    Organize            Influencers  ...
1.   Credible2.   Active3.   Relevant4.   Timely                            *                Establish                  Yo...
* Klout              * Traackr* Kred* Alltop* LinkedIn Groups* Facebook Pages* Listorious* WeFollow* Twitter.com          ...
*        Find    Influencers
*    FindInfluencers
• Find individual                influencers and the                online sites where they                are spending th...
* Microsoft SharePoint         * SharePoint Conference* Cloud Computing              * Cloud Trends 2013* Pizza in Saint L...
*    FindInfluencers
*        Find    Influencers
* Aggregate RSS feeds in organized folders on Google Reader* Use Twitter Lists* Prune the list, add to it, let it evolve* ...
* Frequency is key - monitor activity daily or weekly* Maximize time spent by using TweetDeck or HootSuite to monitor grou...
1.   Re-tweet & share their content, promoting it yourself2.   Comment on their content, via Twitter, blog comments, etc. ...
October 19, 2012                                   * "Almost every enterprise we work with has                            ...
June 19, 2012                                                                       * I asked my good friends at Perficien...
March 06, 2012                              * Microsoft partner Perficient, for example, has                              ...
*           Erin Moloney                  @ErinE    EEMoloney@gmail.com
* http://www.socialmediaexaminer.com/industr y-influencers/* https://www.blackbaud.com/files/resources/d ownloads/Whitepap...
Influencer Marketing: Finding and Targeting Online Influencers to Increase Market Awareness
Influencer Marketing: Finding and Targeting Online Influencers to Increase Market Awareness
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Influencer Marketing: Finding and Targeting Online Influencers to Increase Market Awareness

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Erin Moloney will explain how she has learned, over the past several years, to leverage social networks like Twitter and LinkedIn, as well as third party tools, to find and engage with highly influential professionals and members of the mdeia.

She will talk about how you can efficiently foster a professional relationship and rapport with key influencers, how to engage with them over time, and ultimately how you can best leverage these relationships to enhance your company's visibility and get the word out about your key messaging and announcements.

Erin will talk through the following and provide examples:

* Some great sociallu media tools (both free and paid) available right now for finding influencers
* Examples of how to alter your understanding of keyword searching to really find influential professionals
* How to effectively reach out and engage, establishing a meaningful rapport and relationship
* Working your way toward a the right time to ask for a mention or a feature story

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  • 92% trust recommendations by friends, family and word-of-mouth above all other forms of advertising. (Nielsen 2011)
  • A study from Forrester Research confirms that 13.4% of U.S. adults online create 80% of the content that influences people. And 6.2% of these web users are responsible for 80% of the influence in social media.
  • Credible: Strong reputation as a thought leader within a realm of knowledge or specific community.Active: They are active at a frequency that works for their content to resonate within that community of followers.Relevant: They stay mostly on topic with their posts.Timely: They deliver their perspectives during events or changes in the space.
  • Influencer Marketing: Finding and Targeting Online Influencers to Increase Market Awareness

    1. 1. Erin Moloney (@ErinE) Director of Digital* & Social Media, Perficient, Inc. Finding and Targeting Online Influencers to Increase Market Awareness
    2. 2. 8% % of people who trust recommendations by: 92% * friends, * Family * word-of-mouth above all other forms of advertising. *
    3. 3. US Adults Online Influential Content 13% 20% 87% 80% 13.4% of U.S. adults online create 80% of the content that influences people *
    4. 4. * A lot of followers?* High job position?* Posts often?* Famous in real life?*
    5. 5. 1. Credible2. Active3. Relevant4. Timely *
    6. 6. Establish Find Build Ask for Your Organize Influencers Rapport MentionIdentity
    7. 7. 1. Credible2. Active3. Relevant4. Timely * Establish Your Identity
    8. 8. * Klout * Traackr* Kred* Alltop* LinkedIn Groups* Facebook Pages* Listorious* WeFollow* Twitter.com * Find Influencers
    9. 9. * Find Influencers
    10. 10. * FindInfluencers
    11. 11. • Find individual influencers and the online sites where they are spending their time. • Many blog and tweet. FindInfluencers
    12. 12. * Microsoft SharePoint * SharePoint Conference* Cloud Computing * Cloud Trends 2013* Pizza in Saint Louis * Italian Chefs in Saint Louis* Wedding Planner St. Louis * Wedding reception ideasGet in Front of People Who Find Experts and ThoughtWant the Product or Service Leaders About the Product or Service * Find Influencers
    13. 13. * FindInfluencers
    14. 14. * Find Influencers
    15. 15. * Aggregate RSS feeds in organized folders on Google Reader* Use Twitter Lists* Prune the list, add to it, let it evolve* Keep the lists private when possible* Organize
    16. 16. * Frequency is key - monitor activity daily or weekly* Maximize time spent by using TweetDeck or HootSuite to monitor groups of influencers in side-by-side streams * Build Rapport
    17. 17. 1. Re-tweet & share their content, promoting it yourself2. Comment on their content, via Twitter, blog comments, etc. - Always be complimentary, but make your comments valuable, not just praising3. Direct message them when appropriate, and not too soon4. Create content for them - offer to write a guest blog post, etc.5. Attend their events, buy their products, demo their services, really learn about them6. Send them referrals and suggestions * Build Rapport
    18. 18. October 19, 2012 * "Almost every enterprise we work with has SharePoint someplace," said Matt Morse, director of the SharePoint practice at Perficient Ask for a Mention http://www.crn.com/news/applications-os/240009417/arc-2012-collaboration-software.htm
    19. 19. June 19, 2012 * I asked my good friends at Perficient to provide their insight on the five following interoperability questions. (You can follow Perficient on Twitter @Perficient_HC.) * Special thanks to Michael Planchart, Enterprise Architecture and Interoperability Consultant in Health IT at Perficient, who was kind enough to participate in the interview. Ask for a Mentionhttp://www.healthcareitnews.com/blog/5-hot-topics-healthcare-interoperability
    20. 20. March 06, 2012 * Microsoft partner Perficient, for example, has been receiving numerous customer requests for demonstrations of the new database, said Duane Schafer, a senior technical architect who leads the Microsoft business intelligence practice at the St. Louis-based Microsoft Gold partner and Microsoft-designated National Systems Integrator. * Schafer is offering an online demonstration of SQL Server 2012s PowerPivot Ask for a Mention http://www.crn.com/news/applications-os/232602093/microsofts-sql-server-2012-ready-for-prime-time.htm
    21. 21. * Erin Moloney @ErinE EEMoloney@gmail.com
    22. 22. * http://www.socialmediaexaminer.com/industr y-influencers/* https://www.blackbaud.com/files/resources/d ownloads/Whitepaper_SocialInfluencer.pdf *

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