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Using Social Media Marketing to Get New Customers Now!

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Jeff Korhan
Jeff Korhan

This presentation was presented at the annual GIC - Green Industry Conference in Louisville, Ky. This is a premier event that is attended by nearly 2,000 green industry professionals. It is held in conjunction with the GIE - Green Industry Expo.

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Using Social Media Marketing Using Social Media Marketing To Get New Customers Now! Presented by Jeff Korhan New Media Marketing Consultant October 30, 2009 speaker@truenature.com 630-774-8350
Purpose of All Marketing Get Your Phone to Ring So You Can Make a Sale! ©Jeff Korhan and True Nature® 2009
Why S i M di Important Wh Sociall Media I t t Your Website is All About You Your Website is Not Helpful Your Website Hasn’t Been Updated in Years Your Website Sucks! – and Google agrees, that’s why nobody can f it. find ©Jeff Korhan and True Nature® 2009
More Reasons Why Social Media is Important Your Competitors Have the Same Quality Your Price High Y P i iis Hi h Your eZine is “Interruption Marketing” – it is driving business away! Social Media is Permission Marketing! ©Jeff Korhan and True Nature® 2009
The Ch ll Th Challenge of Web Marketing f W b M k ti How are my ideal customers searching for companies like me? You Want to “BE” Where They are Looking. ©Jeff Korhan and True Nature® 2009
Social M di Marketing Defined S i l Media M k ti D fi d Also referred to as New Media or Web 2.0. Blogs Social Networking Sites Complements Your Current Marketing p g ©Jeff Korhan and True Nature® 2009
Understanding Social Media Interactive (Web 2.0) User-Control User Control Multi-Media Real-Time Social Web ©Jeff Korhan and True Nature® 2009
One Mega Social Community ©Jeff Korhan and True Nature® 2009
Relationship Economy R l ti hi E Exceptional Q lit is Expected! E ti l Quality i E t d! All Things Being Equal Equal….. 1. Visible 2. Likeable 3 Trustworthy 3. ©Jeff Korhan and True Nature® 2009
Business in the New Economy “The Beer Summit” ©Jeff Korhan and True Nature® 2009
Strategic M k ti Pl St t i Marketing Plan Company Mission – What We Do Social Media Mission How We Do It Why Our Way is Better Making an Emotional Connection ©Jeff Korhan and True Nature® 2009
Get in the Game 1. Personalized Bl 1 P li d Blog 2. LinkedIn 3. Facebook 4. Twitter 4 T itt 5. YouTube ©Jeff Korhan and True Nature® 2009
You Are M di Mogul! Y A a Media M l! 1. Specific Objectives 2. Right Channels 3. 3 Best Medium ©Jeff Korhan and True Nature® 2009
Your Blog: Cornerstone of Your S i l M di E i C t f Y Social Media Empire Source of Multi-Media C t t S f M lti M di Content Incubator of Ideas Community Forum Differentiator 100’s of Searchable Articles ©Jeff Korhan and True Nature® 2009
Blogging is Storytelling with a Purpose Purpose Visibility Reputation and Authority Leads or Referrals ©Jeff Korhan and True Nature® 2009
B i SEO St t Basic Strategy The Source Social Media Blog g Inbound Links Li k WEBSITE ©Jeff Korhan and True Nature® 2009
Web S W b Searches by K h b Keywords d 1. Searches of 3 or 4 words – 47% 2. S Sponsored Links – 15% d Li k ©Jeff Korhan and True Nature® 2009
Keywords Phrases 1. Location 2. Expertise 3. 3 Credentials ©Jeff Korhan and True Nature® 2009
Placeholder for Session Vid Pl h ld f S i Video ©Jeff Korhan and True Nature® 2009
Search Engine Optimization Today: Analytical Web 1. Activity (Keywords) 2. 2 Inbound Links Future: The Humanized Web ©Jeff Korhan and True Nature® 2009
Anatomy of a Sociall Media “P t” A t f S i M di “Post” Strong Title Keyword Density Story with a Purpose Links Li k Photos and Video Comments ©Jeff Korhan and True Nature® 2009
Social M di T h l S i l Media Technology T l Tools Blog Hosting Platform Computer and Internet Connection C t dI t tC ti Camera Camcorder ©Jeff Korhan and True Nature® 2009
Your “Corner Office” Social Media Database Resume ©Jeff Korhan and True Nature® 2009
Humanized Web H i dW b Friends and Fans Personal ©Jeff Korhan and True Nature® 2009
Global Reach Real -Time Search Multi-Media Content Tip: Place your Twitter address on your business card ©Jeff Korhan and True Nature® 2009
Transportability Owned by Google Global Reach ©Jeff Korhan and True Nature® 2009
©Jeff Korhan and True Nature® 2009
Placeholder for Session Vid Pl h ld f S i Video ©Jeff Korhan and True Nature® 2009
Take Control of Your Business Now! ©Jeff Korhan and True Nature® 2009
Create Y Own S t C t Your O System Jeff’s System 1. Weekly Video Blog Post y g 2. Email post and video link to eZine list 3. Push blog p to my Social Media sites g post y 4. Read and comment on other blogs 5. Use Ping.fm to update multiple sites ©Jeff Korhan and True Nature® 2009
©Jeff Korhan and True Nature® 2009
Your S Y Success 1. It’s a Social Platform for Building Community 2. Relationships are Everything y g 3. Interactive Multi-Media – Engagement! 4 Complements your Current Marketing 4. 5. A Systematic Approach Gets Results ©Jeff Korhan and True Nature® 2009
Baby Steps Build Your Bio Create Profiles on: LinkedIn Facebook Twitter Observe – and Comment Get Better – Stronger Bio, share links, etc. Bio links etc ©Jeff Korhan and True Nature® 2009
Infant I f t Get Gmail dd G t a G il address Set up your Google Profile Set Google Alerts p personal name Company competitors ©Jeff Korhan and True Nature® 2009
Toddler T ddl Start a Blog on Typepad or Wordpress Practice your Message y g Experiment with Links, Images and Video ©Jeff Korhan and True Nature® 2009
Teenager Increase Blog Functionality Subscribe to and Comment on Community Blogs Claim Your Preferred Username on: LinkedIn, Facebook, Twitter, YouTube Digg, Delicious, Stumbleupon, Technorati Flickr, Vimeo, Gmail, Wordpress, Bing p g ©Jeff Korhan and True Nature® 2009
Adult Ad lt Create a Facebook Fan Page for your Brand Increase Blog Sharing Capabilities Consider: CRM – C t Customer R l ti hi M Relationship Manager Using Google Docs on Team Projects Backing U Your Blog d S i Media History B ki Up Y Bl and Sociall M di Hi t ©Jeff Korhan and True Nature® 2009
Jeff Korhan speaker@truenature.com http://jeffkorhan.com http://jeffkorhan com 630-774-8350 630 774 8350 New Media Marketing Consultant g ©Jeff Korhan and True Nature® 2009

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Using Social Media Marketing to Get New Customers Now!

  • 1. Using Social Media Marketing Using Social Media Marketing To Get New Customers Now! Presented by Jeff Korhan New Media Marketing Consultant October 30, 2009 speaker@truenature.com 630-774-8350
  • 2. Purpose of All Marketing Get Your Phone to Ring So You Can Make a Sale! ©Jeff Korhan and True Nature® 2009
  • 3. Why S i M di Important Wh Sociall Media I t t Your Website is All About You Your Website is Not Helpful Your Website Hasn’t Been Updated in Years Your Website Sucks! – and Google agrees, that’s why nobody can f it. find ©Jeff Korhan and True Nature® 2009
  • 4. More Reasons Why Social Media is Important Your Competitors Have the Same Quality Your Price High Y P i iis Hi h Your eZine is “Interruption Marketing” – it is driving business away! Social Media is Permission Marketing! ©Jeff Korhan and True Nature® 2009
  • 5. The Ch ll Th Challenge of Web Marketing f W b M k ti How are my ideal customers searching for companies like me? You Want to “BE” Where They are Looking. ©Jeff Korhan and True Nature® 2009
  • 6. Social M di Marketing Defined S i l Media M k ti D fi d Also referred to as New Media or Web 2.0. Blogs Social Networking Sites Complements Your Current Marketing p g ©Jeff Korhan and True Nature® 2009
  • 7. Understanding Social Media Interactive (Web 2.0) User-Control User Control Multi-Media Real-Time Social Web ©Jeff Korhan and True Nature® 2009
  • 8. One Mega Social Community ©Jeff Korhan and True Nature® 2009
  • 9. Relationship Economy R l ti hi E Exceptional Q lit is Expected! E ti l Quality i E t d! All Things Being Equal Equal….. 1. Visible 2. Likeable 3 Trustworthy 3. ©Jeff Korhan and True Nature® 2009
  • 10. Business in the New Economy “The Beer Summit” ©Jeff Korhan and True Nature® 2009
  • 11. Strategic M k ti Pl St t i Marketing Plan Company Mission – What We Do Social Media Mission How We Do It Why Our Way is Better Making an Emotional Connection ©Jeff Korhan and True Nature® 2009
  • 12. Get in the Game 1. Personalized Bl 1 P li d Blog 2. LinkedIn 3. Facebook 4. Twitter 4 T itt 5. YouTube ©Jeff Korhan and True Nature® 2009
  • 13. You Are M di Mogul! Y A a Media M l! 1. Specific Objectives 2. Right Channels 3. 3 Best Medium ©Jeff Korhan and True Nature® 2009
  • 14. Your Blog: Cornerstone of Your S i l M di E i C t f Y Social Media Empire Source of Multi-Media C t t S f M lti M di Content Incubator of Ideas Community Forum Differentiator 100’s of Searchable Articles ©Jeff Korhan and True Nature® 2009
  • 15. Blogging is Storytelling with a Purpose Purpose Visibility Reputation and Authority Leads or Referrals ©Jeff Korhan and True Nature® 2009
  • 16. B i SEO St t Basic Strategy The Source Social Media Blog g Inbound Links Li k WEBSITE ©Jeff Korhan and True Nature® 2009
  • 17. Web S W b Searches by K h b Keywords d 1. Searches of 3 or 4 words – 47% 2. S Sponsored Links – 15% d Li k ©Jeff Korhan and True Nature® 2009
  • 18. Keywords Phrases 1. Location 2. Expertise 3. 3 Credentials ©Jeff Korhan and True Nature® 2009
  • 19. Placeholder for Session Vid Pl h ld f S i Video ©Jeff Korhan and True Nature® 2009
  • 20. Search Engine Optimization Today: Analytical Web 1. Activity (Keywords) 2. 2 Inbound Links Future: The Humanized Web ©Jeff Korhan and True Nature® 2009
  • 21. Anatomy of a Sociall Media “P t” A t f S i M di “Post” Strong Title Keyword Density Story with a Purpose Links Li k Photos and Video Comments ©Jeff Korhan and True Nature® 2009
  • 22. Social M di T h l S i l Media Technology T l Tools Blog Hosting Platform Computer and Internet Connection C t dI t tC ti Camera Camcorder ©Jeff Korhan and True Nature® 2009
  • 23. Your “Corner Office” Social Media Database Resume ©Jeff Korhan and True Nature® 2009
  • 24. Humanized Web H i dW b Friends and Fans Personal ©Jeff Korhan and True Nature® 2009
  • 25. Global Reach Real -Time Search Multi-Media Content Tip: Place your Twitter address on your business card ©Jeff Korhan and True Nature® 2009
  • 26. Transportability Owned by Google Global Reach ©Jeff Korhan and True Nature® 2009
  • 27. ©Jeff Korhan and True Nature® 2009
  • 28. Placeholder for Session Vid Pl h ld f S i Video ©Jeff Korhan and True Nature® 2009
  • 29. Take Control of Your Business Now! ©Jeff Korhan and True Nature® 2009
  • 30. Create Y Own S t C t Your O System Jeff’s System 1. Weekly Video Blog Post y g 2. Email post and video link to eZine list 3. Push blog p to my Social Media sites g post y 4. Read and comment on other blogs 5. Use Ping.fm to update multiple sites ©Jeff Korhan and True Nature® 2009
  • 31. ©Jeff Korhan and True Nature® 2009
  • 32. Your S Y Success 1. It’s a Social Platform for Building Community 2. Relationships are Everything y g 3. Interactive Multi-Media – Engagement! 4 Complements your Current Marketing 4. 5. A Systematic Approach Gets Results ©Jeff Korhan and True Nature® 2009
  • 33. Baby Steps Build Your Bio Create Profiles on: LinkedIn Facebook Twitter Observe – and Comment Get Better – Stronger Bio, share links, etc. Bio links etc ©Jeff Korhan and True Nature® 2009
  • 34. Infant I f t Get Gmail dd G t a G il address Set up your Google Profile Set Google Alerts p personal name Company competitors ©Jeff Korhan and True Nature® 2009
  • 35. Toddler T ddl Start a Blog on Typepad or Wordpress Practice your Message y g Experiment with Links, Images and Video ©Jeff Korhan and True Nature® 2009
  • 36. Teenager Increase Blog Functionality Subscribe to and Comment on Community Blogs Claim Your Preferred Username on: LinkedIn, Facebook, Twitter, YouTube Digg, Delicious, Stumbleupon, Technorati Flickr, Vimeo, Gmail, Wordpress, Bing p g ©Jeff Korhan and True Nature® 2009
  • 37. Adult Ad lt Create a Facebook Fan Page for your Brand Increase Blog Sharing Capabilities Consider: CRM – C t Customer R l ti hi M Relationship Manager Using Google Docs on Team Projects Backing U Your Blog d S i Media History B ki Up Y Bl and Sociall M di Hi t ©Jeff Korhan and True Nature® 2009
  • 38. Jeff Korhan speaker@truenature.com http://jeffkorhan.com http://jeffkorhan com 630-774-8350 630 774 8350 New Media Marketing Consultant g ©Jeff Korhan and True Nature® 2009