6. Measure ResultsImprove brand presence across social networks ~ Increase in number of fans, followers & mentions of your brand. Increase positive sentiment about your brand~ Statistics of Positive & Negative mentions. Increase traffic to your website.~ Monitor traffic to your website coming from social networks.
7. Analyze & Adapt Analyze your social media campaigns, adapt any new findings into your current processes, and improve your efforts. Testing and experimentation will perfect your social media efforts. As you dive deeper into the never-ending pool of social media, you’ll quickly understand what works and what doesn’t. Keep on learning.After a while, you will learn best time to engage, best tool to use…
Social Media Workshop at Jordan University
Khaled El AhmadSocial Media Consultant / TrainerHashtag: #SMJUWi-Fi: zainj-oPass: zain1234
Twitter has over M registered users4Mil Estimated Active Tweeps in Arab region as of October 2012Number of Active Twitter Users in Jordan October 2012 was 80K 1 M Tweets per day TwitterMajority of Tweets are 40 characters long The Average user has 115
ListsFind Lists or create your own (Public or Private) Listorious.com
Spread the word about your Twitter Handle Search by Keywords (City, Sector, topic..) How to find New Followers Search specific list Search certain hashtags Follow Friday (#FF) Invite Email Contacts Follow Family & FriendsFind popular Tweep in your area and follow their followers
Mind the 140-char limit CSR & PR Events Photo or Video TweetsInformational Tweets Twitter Content Blog Posts Sector Fresh Articles Provide answers and guidanceAsk questions and seek people’s opinion Retweet other rich tweets Inspiration Quotes
- Don’t be an EGG Head!- Give credit where credit is due- Be yourself- If you can’t say it in real life don’t say it on twitter- Please don’t post the same post from multiple accounts- Give more than you take- Be careful what you tweet, even if you delete it. Someone will always share a screen shot of it- For God sake don’t ever start an argument on twitter, it is not the right place to go Ghetto!
1 Billion facebook > 750Mil Motor vehicleThere are 48.5 Million Facebook users in MENA Average user has 130 friends & spends 700 min per month Facebook11% of World Population has a facebook AccountThere are 2,477,820 users on Facebook in Jordan 50% Log on to facebook everyday
Create PollsMorning Quotes Inspiring picturesBrand Products Matches Post at Peak hours Tips on Engagement Weather updates Country pictures Use Open end Questions Keep content fresh and relevant CSR & PR Events Contests Post and tag users in photos and videos
Facebook Timeline• Guidelines: - Cover Photo Copyright - Cover Photo size: 851 pixels wide by 315 pixels high - No Sale or Promotions - Don’t incentivize “Like” - No Contact information• Messaging : Now customers can inbox Brands.• No more Landing Page: No more Brand Abuse.• Pin Feature: brands can pin certain post to stay on top.• Brand Vanity URL: Now Brands can pick their Vanity URL without the need for 25 likes.
LinkedIn has over 175Mil+ professionals as of August 2, 2012 62% of LinkedIn users are outside the USA LinkedIn LinkedIn members did nearly 5.3 billion professionally-oriented searches in 201125Mil Estimated LinkedIn users in Arab World as of June 2012 Number of LinkedIn Users in Jordan by November 2012 is 211,792
Optimize your Title Customize your URLJoin up to 50 relevant Groups Engage through Q&A LinkedIn Add Applications Endorse to be endorsed
Pinterest has over 10.4Mil users as of December, 2011Nearly 12Mil monthly unique visitors Most of the sites users are females Pinterest It is the fastest site in history to break through the 10 million unique visitor mark
It’s NOT about YOU Everybody LOVES a STORY Don’t be all BusinessReach for the Sweet Spot Pinterest Give away the Good Stuff Have ONE Board that is pure SHOWOFF
Khaled El AhmadSocial Media Consultant / TrainerI’m on twitter @ShusmoDownload Slide: slideshare.net/kelahmad