Getting to Page One of Google
                Getting to Page One of Google
                with Social Media Marketing

 ...
These t o Satu day sessions will be interactive.
   ese two Saturday sess o s               te act e
 We will go deeper in...
Note:
 ote
  This is a partial Powerpoint that will be revised and
  uploaded after the session It will include all of the...
DESIGN FOR PEOPLE - P
                    Purpose




          ©Jeff Korhan and True Nature® 2008
DESIGN FOR PEOPLE –
Keywords Phrases
                                   1.       Location
                                ...
Search Engine Optimization

Today: Analytical Web
1. Activity (Keywords)
2.
2 Inbound Links

Future: The Humanized Web


 ...
DESIGN FOR PEOPLE - Bi
                    Bio




          ©Jeff Korhan and True Nature® 2008
Blank for Notes from Vid
Bl k f N t f         Video




            ©Jeff Korhan and True Nature® 2008
Audience E
A di     Example
              l
           Volunteer?
           V l t ?




          ©Jeff Korhan and True N...
BUILD FOR CONSUMPTION - P t
                        Post


 1.   Visibility
 2.   Reputation Authority
      R t ti or A t...
BUILD FOR CONSUMPTION –
Multi – Media Presentation




          ©Jeff Korhan and True Nature® 2008
BUILD FOR CONSUMPTION –
Links and Tags




         ©Jeff Korhan and True Nature® 2008
ENGAGE FOR RESULTS – P h
                     Push




         ©Jeff Korhan and True Nature® 2008
ENGAGE FOR RESULTS - C
                     Comments
                           t




         ©Jeff Korhan and True Natur...
ENGAGE FOR RESULTS - A l ti
                     Analytics




          ©Jeff Korhan and True Nature® 2008
Your S
Y Success
1. It’s a Social Platform for Building Community
2. Relationships are Everything
                        ...
Baby Steps
Build Three Bios
  250, 50, and 12 Words Max
Set Up Your Blog Template
      p         g     p
Practice Mini-Bl...
Infant
                      I f t
Get Gmail dd
G t a G il address
Set up your Google Profile
Monitor Google Alerts on You...
Toddler
                    T ddl
Start a Blog on Typepad or Wordpress
Practice your Message
         y          g
Experim...
Teenager
Increase Blog Functionality
Subscribe to and Comment on Community Blogs
Settle on a Universal Profile Name. Claim...
Adult
                          Ad lt
Increase Sharing Capabilities of Your Blog
Increase Frequency of Posting
           ...
Jeff Korhan
   speaker@truenature.com
     http://jeffkorhan.com
     http://jeffkorhan com
        630-774-8350
        6...
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Getting to Page One of Google with Social Media Marketing

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This presentation was presented at the annual GIC - Green Industry Conference in Louisville, Ky. This is a premier event that is attended by nearly 2,000 green industry professionals. It is held in conjunction with the GIE - Green Industry Expo.

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Getting to Page One of Google with Social Media Marketing

  1. 1. Getting to Page One of Google Getting to Page One of Google with Social Media Marketing Presented by Jeff Korhan y New Media Marketing Consultant October 31, 2009 speaker@truenature.com 630-774-8350
  2. 2. These t o Satu day sessions will be interactive. ese two Saturday sess o s te act e We will go deeper into the social media marketing, especially blogging to enhance your Web visibility blogging, and reputation, and to increase your referrals. The early morning session will start with blogging In blogging. the late morning session we will go in-depth with social media. media Bring your real business situations and problems and we will work on th t th Thi iis “f ill k them together. This “free consulting” for you and your peers. --- Jeff ©Jeff Korhan and True Nature® 2008
  3. 3. Note: ote This is a partial Powerpoint that will be revised and uploaded after the session It will include all of the session. links we discuss in the session that you find valuable. valuable I can give you hundreds of tools to useuse, but this session will help me decide which are the best ones for green industry professionals now now. Come learn how to Design, Build and your social media presence to Engage with your market and grow your business! ©Jeff Korhan and True Nature® 2008
  4. 4. DESIGN FOR PEOPLE - P Purpose ©Jeff Korhan and True Nature® 2008
  5. 5. DESIGN FOR PEOPLE – Keywords Phrases 1. Location 2. Expertise 3. Credentials ©Jeff Korhan and True Nature® 2008
  6. 6. Search Engine Optimization Today: Analytical Web 1. Activity (Keywords) 2. 2 Inbound Links Future: The Humanized Web ©Jeff Korhan and True Nature® 2008
  7. 7. DESIGN FOR PEOPLE - Bi Bio ©Jeff Korhan and True Nature® 2008
  8. 8. Blank for Notes from Vid Bl k f N t f Video ©Jeff Korhan and True Nature® 2008
  9. 9. Audience E A di Example l Volunteer? V l t ? ©Jeff Korhan and True Nature® 2008
  10. 10. BUILD FOR CONSUMPTION - P t Post 1. Visibility 2. Reputation Authority R t ti or A th it 3. Referrals ©Jeff Korhan and True Nature® 2008
  11. 11. BUILD FOR CONSUMPTION – Multi – Media Presentation ©Jeff Korhan and True Nature® 2008
  12. 12. BUILD FOR CONSUMPTION – Links and Tags ©Jeff Korhan and True Nature® 2008
  13. 13. ENGAGE FOR RESULTS – P h Push ©Jeff Korhan and True Nature® 2008
  14. 14. ENGAGE FOR RESULTS - C Comments t ©Jeff Korhan and True Nature® 2008
  15. 15. ENGAGE FOR RESULTS - A l ti Analytics ©Jeff Korhan and True Nature® 2008
  16. 16. Your S Y Success 1. It’s a Social Platform for Building Community 2. Relationships are Everything y g 3. Interactive Multi-Media – Engagement! 4 Complements your Current Marketing 4. 5. A Systematic Approach Gets Results ©Jeff Korhan and True Nature® 2008
  17. 17. Baby Steps Build Three Bios 250, 50, and 12 Words Max Set Up Your Blog Template p g p Practice Mini-Blogging on Twitter and Facebook ©Jeff Korhan and True Nature® 2008
  18. 18. Infant I f t Get Gmail dd G t a G il address Set up your Google Profile Monitor Google Alerts on Your Niche Monitor Twitter for Your Niche List Categories Where Customers Need Help ©Jeff Korhan and True Nature® 2008
  19. 19. Toddler T ddl Start a Blog on Typepad or Wordpress Practice your Message y g Experiment with Links, Images and Video Encourage Comments Be Patient! ©Jeff Korhan and True Nature® 2008
  20. 20. Teenager Increase Blog Functionality Subscribe to and Comment on Community Blogs Settle on a Universal Profile Name. Claim it on: LinkedIn, Facebook, Twitter, YouTube Digg, Delicious, Stumbleupon, Technorati Flickr, Vimeo, Gmail, Wordpress, Bing p g ©Jeff Korhan and True Nature® 2008
  21. 21. Adult Ad lt Increase Sharing Capabilities of Your Blog Increase Frequency of Posting y g Write for Other Blogs Study Statistical Response to Keywords Give Your Blog Full Functionality Looks d functions lik a website L k and f ti like b it Captures Inquiries Duplicates (Partially) Content of Your Website ©Jeff Korhan and True Nature® 2008
  22. 22. Jeff Korhan speaker@truenature.com http://jeffkorhan.com http://jeffkorhan com 630-774-8350 630 774 8350 New Media Marketing Consultant g ©Jeff Korhan and True Nature® 2008

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