An Overview of My Social Media Work

1. Social Media Portfolio &
Related Professional Experience
Nicholas Yanes’

2. Social Media Profiles
• Twitter - @nicholasyanes
• Instagram - @nicholasyanes
• LinkedIn - https://www.linkedin.com/pub/nicholas-
yanes/a/84a/518
• Google+ -
https://plus.google.com/u/0/+NicholasYanes/posts

4. An Overview of Skills
PART ONE

5. • Able to use social media platforms; including Google+, Facebook
group and fan page, LinkedIn, and Twitter
• Omniture, Facebook Insights, and other tools to measure web
analytics and improve SEO
• Knowledgeable of and able to post content to HTML, Wordpress,
and CMS platforms
• Editing for print and web publications
• Quantitative and Qualitative analysis

6. Professional
Experience
PART TWO

7. Social Media Manager, Institute for Comics Studies (ICS)
• Analyzed multi-platform impact using Omniture, Facebook Insights, and other
tools.
• Created, curated, and managed day-to-day social media pages and initiatives
for ICS across multiple social media platforms; including Google+, Facebook
group and fan page, LinkedIn, and Twitter.
• Developed short and long-term strategies to increase brand awareness with
users and industry stakeholders to promote and market academic and
commercial events centered on comic books and related media.
• Through strategic planning, management, and community engagement,
increased membership from zero to several thousand with no budget across
social media networks.
• Pitched, started, and monitored discussions on social media outlets ranging
from the study of comics to the economics of the graphic novel industry.

8. ICS’s Social Media Impacts
Facebook Group page – Zero to 1,458 members
Facebook Like page – Zero to 1,214 members
LinkedIn Group page – Zero to 1,626 members
Google+ page – Zero to 414 members

9. Other Social Media
and Marketing Work
PART THREE

10. • Using Twitter to promote my book The Iconic Obama, I was able to
set up interviews with world renowned academic, Dr. Henry Jenkins,
and Iowa Public Radio
• Contracted by Funtactix – video game studio - to analyze market
data on Social Media gaming and games based on film franchises.
Produced analysis on the value of developing social media games
based on film properties for company stakeholders
• Developed marketing campaign for Iowa City’s Attic Door
Productions which led to them successfully implanting a Kickstarter
to fund a videogame

11. Personal Social
Media Presence
PART FOUR

12. • Personal Klout score of 64
• Klout is service that measures person’s social media
influence
• According to the company: “The average Klout Score is
40. Users with a score of 63 are in the top 5% of all
users.”

13. THANK YOU!