The document analyzes the codes and conventions used in double page spreads across different music magazines including Q Magazine, Billboard, Rolling Stone, and NME. Some key findings include: - Images dominate the page and are used to identify the subject of the article. Facial expressions are sometimes visible through close-up shots. - House styles and colors are generally continued within articles to maintain consistency, though some magazines break this convention. - Text columns, while usually three, can vary in number but still maintain an organized, easy-to-read structure. - Quotes, drop caps, white backgrounds, and direct address are common techniques used to attract readers and create relationships between artists and the audience.

1. Production task- Research into codes
and conventions of double page
spread
Jeannine hyde

2. Large image of artist takes up half
Of the double page spread
Close up shot
To make expression
More visible
No direct mode of
Address as eyes are
Covered but it can be
Seen he is looking in
The audiences
Direction
Red shadowing
Works well with red
Letter on other page
Initial of artist ‘J’ links the artist to
The article it also uses signature
House style colours
Q logo
Artists name to entice fans
Columns are organised
And easy to read
two columns
As oppose
To the convention
Of three
Drop capital
Draws reader to
This part of the
Article

3. Codes and conventions of Q magazine
double page spread
• Image of the artist is half of the double page spread, this emphasises that he is the subject of
the article in a clear and obvious way
• The J over the text is unique and is an effective way of incorperating the house colour
scheme into the article.
• The signature house style of the magazine is carried into the double page spread which
creates consitency throughout the magazine, this is something I’d like to include in my own
magazine
• The image of the artist is a close up which alows us to see the artists facial expressions, direct
mode of address has been used in a way, this creates a personal relationship between the
artist and the reader.
• The columns in the article go against the usual convention of 3 coloumns but it still works just
as well with 2 and looks just as proffessional

4. The background is a simple colour
To make sure that the rest of the text
And image contrasts so that is stands out
The background colour is also associated
To the artist as one of her albums is called
‘pink’ therefore enticing her fans and using
Colour scheme to fit the artist
Artists name written
In bold text
Direct mode of address
Creates a personal
Relationship with reader
Mid shot so that artists body
Language is seen
Three house style
Colour scheme
Image dominates most of the page

5. Codes and conventions of Billboard
magazine double page spread
• The main image dominates most of the page and crosses over both of the double page
spread differently to Q magazine where the image is just on one side of the page.
• Colours from the masthead of the magazine are used in the article which creates a
consistency to the magazine but it as not as obvoius as the style carried out in Q magazine
• The spread uses different colours at the start of new paragraphs which entices the reader to
read the main parts of the article.
• One of the artists quotes is written in larger text and a different colour near the image this is
quite a common convention in most double page spreads

6. No direct mode of address used
As artist is looking away
House style not consistent to the
Front cover –challenges convention
As black and white theme used
Image covers both sides of the spread
Not just one
Large title that
Covers a lot of the
Page which is bold and
Eyecatching the title is
Also in a different font
To the rest of the text
Long shot so
Artists body
Language can
Be seen
Only 2 columns of text
And not much text
Which is one of the main
Features of the double
Page

7. Codes and conventions of rolling stone
double page spread
• A house style hasn’t been continued throughout the double page spread which is not usual
to most other magazines, but the black and white theme does look very nice and also
organised, but it is not something I would like to include in my magazine as I like pictures to
be in colour .
• A long shot has been used of the artist and she is not looking at the camera which means no
direct mode of address was used which is unusual and is not something I would want to use
in my own magazine
• Not much text has been put on the double page spread, which is also unusual as usually the
text is one one of the most important things on the page apart from the image.
• This is an unusual style of double page spread and I don’t think I would use this sort of style
in my own music magazine

8. Quote from the article used as
Oppose to a normal title
Bold and eyecatching covers
Half of the page Image and text on a white
Background causing it to stand out
Lead paragraph and an
Insight into the article
Above the rest of the
Text
Image of the artist
Takes up at least
Half of the page
Direct mode of
Address from
Artist creates
A relationship
Between artist
And reader
Drop cap is bold and attracts
The reader
Organised columns make it clear
Simple and easy to read

9. Codes and conventions of NME
magazine
• Bold informative title used to attract the audience
• A lead paragraph is used to give the reader an insight into the article which is eyecatching
• Direct mode of address is used by the artist creating a relationship between the reader and the artist
• A pull out qoutation is used and attracts the reader to want to read the article by using hermaneutic code .
• Bold title has been used to show what the article includes
• A white background is used which causes the image and text to stand out more on the page

10. Common codes and convention of
double page spreads
• Image is usually the main feature of the double page spread and is usually toward the left
hand side of the page
• mid shots and long shots are often used while close ups are only seen occoasionally
• The article is usually in clear and organised columns in black font
• House style is usually carried out into the double page spread for consistency but not always
• Pull quotes are often used to give an insight into the article
• Drop caps are also often used for effect