Take your basic social media skills and use them better to drive visitors to your site and ultimately convert visitors to customers or subscribers. This particular presentation was given to a group of authors. Get more marketing tips like these at Remarketable (www.beremarketable.com)

1. BE REMARKETABLE
How to leverage web technology to get your word out

2. WHAT WE’LL COVER TODAY

Am I using my website the way I should be?

How can I get more people interested in what I do?

3. WHAT’S THE PURPOSE OF YOUR WEBSITE?

Conversions

Community

Communication

4. CONVERSIONS

What do you want the visitor to do?

Should be obvious and easy

6. COMMUNITY

Hub for your followers

Exclusive content

Build your email list

7. COMMUNICATION

News & updates

Blogs

8. YOUR WEBSITE IS A HUB

9. EMAIL LIST

People who want to hear from you

Usually sign up to receive an offer

Keep a relationship going

10. FACEBOOK
Publish links to posts
 Engage with fans
 Drive people to your site
 Find groups in your niche


11. T WITTER
Tweet links to your posts
 Offer exclusive content
 Build your following
 Engage with fans


Pro tip:

Follow authors in your niche

12. ACTION STEPS
1.
Come up with an offer
2.
Decide where your hub will be
3.
Promote your offer