Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Edt blogs


Published on

  • Login to see the comments

  • Be the first to like this

Edt blogs

  1. 1. Creating a WordPress Blog<br />Eat. Drink.Tweet<br />Rebecca Coleman<br />
  2. 2. Why Do I Need a Blog? <br />To give your ‘fans’ a behind-the-scenes look: putting a face to a business<br />Interactivity: the ability to communicate with your audience<br />Educate your audience<br />SEO<br />Could stand in for a website<br />
  3. 3. Blog Terms<br />“Blog”= Web + Log<br />RSS = Really Simple Syndication<br />Blog vs. Post<br />Sidebar<br />Blogroll<br />Categories<br />Tags<br />
  4. 4. The Blogosphere<br />Before you start your blog, get familiar with the Blogosphere<br />Who’s out there<br />What they’re writing about<br />Do a google search for blogs in your area of interest<br />Get a Blog reader account and subscribe to some interesting ones<br />Comment<br />
  5. 5. Blog Options<br />Blogger<br />Type Pad<br />WordPress<br />WordPress self-hosted<br />Tumblr<br />
  6. 6. Starting a Blog<br />From your Blogosphere homework:<br />Who’s your audience?<br />What’s your topic?<br />What do want it to look like? <br />Is my topic niched enough to garner an audience, but wide enough so that I don’t run out of stuff to write about? <br />Time<br />
  7. 7. Blog Elements<br />Minimum:<br />About Page with Photo<br />Links to your website & social networking sites<br />Comments enabled<br />A system for classifying posts <br />Bonus stuff:<br />Blogroll<br />Photos, videos, audio<br />Polls, quizzes, giveaways<br />
  8. 8. Best Practices<br />2-5 times per week<br />Post on consistent days to build audience (Tues-Thurs highest traffic)<br />Keep it short: 200-500 words<br />Tweet each post<br />Run through FB using Networked Blogs<br />Create a blogging schedule and book the time<br />
  9. 9. Garnering a Readership <br />Make it searchable:<br />Keywords<br />Technorati/Feedburner<br />Make it stupid easy for people to subscribe<br />Read and post comments on other’s blogs (bread crumbs)<br />Signature: outgoing email<br />Business cards<br />Mass email<br />Connect to all your social networking<br />Buy ads<br />Be topical<br />
  10. 10. Keeping Your Sanity<br />Keep an ‘inspiration list’<br />Podcast, Vlog, Photoblog<br />Guest Posts/ co-posts/ Interviews<br />Spread the love<br />Read other blogs for inspiration<br />Take breaks<br />Set aside time each week to blog<br />Use your “blogger brain”<br />
  11. 11. Contact<br />Rebecca Coleman<br /> (website/blog)<br /><br /><br /><br />