Finding The Social Media Platform That Works For You

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Social media is ever-evolving and new platforms are being created at warp speed. But social media is not one-size-fits-all." The key to capitalizing on the benefits of social networking is to understand your goals and engage in ways that help you meet them. This is a slideshow being presented by Angela Connor at the NC Center for Non-profits Statewide Conference in Raleigh,NC on October 17, 2008 by Angela Connor.

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Finding The Social Media Platform That Works For You

  1. 1. Finding the Social Media Platform that Works for You Angela Connor
  2. 2. Popular Social Media Sites
  3. 3. What are some of my options? <ul><li>Blogging </li></ul><ul><li>Micro-blogging </li></ul><ul><li>Social bookmarking </li></ul><ul><li>Photo sharing </li></ul><ul><li>Online communities </li></ul><ul><li>Video sharing </li></ul><ul><li>Event sharing </li></ul><ul><li>Commenting </li></ul>
  4. 4. Micro-blogging <ul><li>Immediacy </li></ul><ul><li>Instant contact and new insights </li></ul><ul><li>Build relationships </li></ul><ul><li>Blast service similar to press releases </li></ul><ul><li>Short and to-the-point (140 characters) </li></ul><ul><li>Works like an e-mail blast </li></ul><ul><li>Compliments your other platforms </li></ul>
  5. 5. Social Bookmarking <ul><li>Track industry news and share your content </li></ul><ul><li>Easy way to share news stories and other content on the web </li></ul><ul><li>Share news </li></ul><ul><li>Become an authority on news affecting your industry </li></ul>
  6. 6. Photo sharing <ul><li>Showcase your events </li></ul><ul><li>Tell stories of people in need </li></ul><ul><li>Solicit pictures from volunteers and share publicly </li></ul><ul><li>TIP : Create your own Flickr account and post the link on printed literature </li></ul>
  7. 7. Online Communities <ul><li>Create niche groups </li></ul><ul><li>Reach narrow or broad audiences </li></ul><ul><li>Promote events </li></ul><ul><li>Raise awareness </li></ul><ul><li>No cost to you </li></ul><ul><li>Can serve as your main hub or central social media presence </li></ul><ul><li>Community outreach </li></ul>
  8. 8. Online Communities <ul><li>Create niche groups & Promote events </li></ul>
  9. 9. Online Communities <ul><li>Create niche groups & Promote events </li></ul>
  10. 10. Video sharing <ul><li>Provides a free outlet for PSA’s, testimonials and events. </li></ul><ul><li>Another means to share stories and content related to your organization. </li></ul><ul><li>TIP : Create your own YouTube channel. It’s free! </li></ul>
  11. 11. Added Benefits of Using Social Media <ul><li>Become your own news distributor </li></ul><ul><li>Decrease dependency on mainstream and traditional media </li></ul><ul><li>Reach niche audiences, locally and nationally </li></ul><ul><li>New reach </li></ul>
  12. 12. How do I Proceed? <ul><li>Define your goals and choose the platform(s) that will help you meet them! </li></ul>
  13. 13. Non-profits using social media <ul><li>AARP </li></ul><ul><li>Members of the group can now custom­ize their user profiles by posting photos, video and journals that can be tagged with keywords to promote accessibility within the network. Members can also invite friends to view their profile, send and receive messages and join or create special interest groups. </li></ul><ul><li>The Arthritis Foundation The Arthritis Foundation is also using social media to enhance its online pres­ence. In August, the organization for arthritis sufferers added a social media platform from Web 2.0 services company ThePort Network. Additions include the ability for users to create RSS feeds, profile pages and blogs . </li></ul>
  14. 14. Non-profits using social media <ul><li>American Red Cross </li></ul><ul><li>The Red Cross is using these fast-to-publish tools to get the word out, keep the community coordinated, and to raise funds for the rebuilding effort, which obviously hasn’t even started as the waters continue to threaten the area. </li></ul><ul><li>Jeremiah Owyang </li></ul><ul><li>Sr. Analyst at Forrester Research </li></ul>
  15. 15. Online Resources <ul><li>Beth’s Blog: How Non-profits can use Social Media </li></ul><ul><li>How Can Non-Profits Use Social Media? </li></ul><ul><li>We are Media Project: The Social Media Starter Kit for Non-profits </li></ul><ul><li>Using Online Social Networks to Build Buzz, Community & Support </li></ul><ul><li>Micro-blogging for online reputation management </li></ul>
  16. 16. Takeaways <ul><li>Use social media to deliver EVERY message you want to deliver. </li></ul><ul><ul><li>Fundraisers </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Press releases </li></ul></ul><ul><li>Capitalize on free services before attempting to create your own. </li></ul><ul><li>Manage your online reputation and have fun! </li></ul>
  17. 17. Contact Information <ul><li>Angela Connor </li></ul><ul><li>Managing Editor/user-Generated Content </li></ul><ul><li>WRAL.com | GOLO.com </li></ul><ul><li>[email_address] </li></ul><ul><li>919.821.8545 </li></ul><ul><li>Visit my blog: </li></ul><ul><li>Online Community Strategist </li></ul><ul><li>blog.angelaconnor.com </li></ul>

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