2. GET ENGAGED: The Social Media Tool Box

3. SOCIAL MEDIA IS COMPLETELY TRANSFORMING
THE WEDDING INDUSTRY
Now for better or worse brides instantly have access to a
wealth of knowledge and information at their fingertips
Whether you are a bride or a vendor, utilizing social media
it is extremely beneficial and becoming the industry standard

4. Definition of Social Media
A Blending Of
Social Interaction And Technology
For The Co-Creation Of Value

5. Blogger + Social Media Power
THE OATH THAT SOCIAL MEDIA
EVANGELISTS LIVE BY:
“We will only partake in a persistent,
transparent, inclusive, multimedia
global conversation in which
anybody can anticipate and which
nobody can control.”

6. -You cannot shout louder into the conversation.
- You cannot run more ads in established media.
-You cannot just send out more press releases.
-You cannot depend on media contacts.
-You cannot expect your patients, supporters,
customers, etc. to remain silent.
-You cannot just hope things will go back to the
way they were because – this is making life really
hard.
Blogger + Social Media Power

7. Learn to participate in the conversation in a way
that advances your goals, keeps your values
intact and reaches people using the media they
are now using to connect with each other.
- The good news: It does not cost much money
- The bad news: It requires new skills, time, and
some courage. You must Listen, Learn,
Engage and then Talk… we have a plan of
action for you.
What Can You Do?

8. SOCIAL MEDIA MARKETING
WHAT IT IS AND WHAT IT’S NOT

9. WHAT IT IS WHAT IT’S NOT
 YOUR STORY
 INTENTIONAL
 BUSINESS
 TIME CONSUMING
 YOUR BREAKFAST
 HAPHAZARD
 COMMERCIAL
 EXPENSIVE
SOCIAL MEDIA

10. Affordable marketing
requires no big budget
Viral nature – users share
your message with the click
of a button
 Builds credibility –
user generated
endorsements are more
credible than traditional
advertising
 Engages the client –
connect with your client
and respond to their
feedback real time
 Increases traffic – a
well developed social
media strategy will drive
traffic to your website
 Enhances your brand
– through social media
enhance your on-line
presence
WHY YOUR BUSINESS NEEDS SOCIAL MEDIA

11. Stride Gum: ‘Where the Hell is Matt’? Viral Video

12. SOCIAL MEDIA
MARKETING WORKS IN
CREATING BRAND
AWARENESS FOR YOU,
YOUR SERVICES AND
YOUR PRODUCTS
Build & Enhance Your On-line
Brand

13. As You Build Your Brand
You need to manage it effectively!
- Yelp.com/business
It will take time, energy and consistency
- Twitter and tools such as TweetDeck, Seesmic, UberTwitter
Create the time, make it a priority
- Create a social media fitness program
Be creative, try something no one else has done
-Chase Jarvis, Jasmine Starr, Daniella Faget
-BlueNile (http://www.facebook.com/BlueNile?v=app_4949752878&ref=ts&rf=pd)

14. USING INTERNET TOOLS
TO PUBLISH COMMUNICATIONS
AND ESTABLISH YOUR BRAND
“JOIN THE CONVERSATION”
ACCESS TO
INTERNET TOOLS

15. Blendtec: ‘Will it blend’? Viral Video

16. Explore Different Platforms
Determine which ones suit your best interest
Every platform has a different audience
Tailor your internet persona accordingly
NOT EVERYTHING YOU POST HAS TO BE PROFESSIONAL IN
NATURE
BUT
EVERYTHING THAT IS PERSONAL SHOULD BE
TIED TO YOU PROFESSIONALLY
“YOU” BECOME SEARCHABLE

18. The Art of Listening, Learning, Engaging, then Talking

19. SOCIAL MEDIA IS NOT ABOUT YOU. IT IS ABOUT
PEOPLE’S RELATIONSHIPS WITH YOU. LISTEN BEFORE
YOU SPEAK.
THE SAME RULES THAT APPLY TO THE ART OF
CONVERSATION APPLY TO ON -LINE DIALOG
WITHOUT LISTENING YOU CANNOT BEGIN TO BUILD
YOUR REPUTATION ON -LINE
LISTENING WILL CONTINUALLY TRANSFORM THE
EXPERIENCE OF YOUR CLIENTS
LISTENING WILL HELP YOU LEARN FROM OTHERS
THE TOOLS - LISTEN:
The Most Important Part Of Your On-Line
Reputation

20. IN TODAY’S WORLD FULL OF NEW
MEDIA AND DIGITAL
COMMUNICATION TECHNOLOGIES
THERE EXISTS A HUGE
OPPORTUNITY TO EXPAND THE
REACH OF YOUR MESSAGES USING
SOCIAL MEDIA
THE TOOLS - LEARN:
The Social Media Fundamentals,
Then Apply And Find What Works
Best For You!

21. SOCIAL MEDIA CONVERSATIONS CREATES TRUST
WITH POTENTIAL CLIENTS AND CUSTOMERS
SATISFIED CUSTOMERS BUILD A STRONG
REPUTATION ON-LINE
A SINGLE POST OF APPRECIATION SIMPLY
BUZZES THROUGH SOCIAL NETWORKS
CLIENTS SPEAKING HIGHLY ABOUT YOUR
SERVICES CREATES A HIGH CURIOSITY FACTOR
DRIVING VISITORS TO YOUR SOCIAL PROFILES
OR WEBSITE IN ORDER TO CHECK YOU OUT
THE TOOLS - ENGAGE:
Satisfied Customers
Are Your Brand Ambassadors

22. THE TOOLS - TALK:
You have a built-in audience when you have a
network. Talk to them and with them.
BECOME A THOUGHT LEADER ON A GIVEN TOPIC
ASK QUESTIONS
GAIN FEEDBACK
SHARE THOUGHTS ON RELEVANT NEWS TOPICS
OFFER TIPS AND ADVICE

23. 500+ MILLION PEOPLE WORLDWIDE
HAVE A FACEBOOK ACCOUNT
CREATING A FACEBOOK FAN PAGE IS
MORE CONDUCIVE FOR B2C THAN FOR
B2B (FACEBOOK.COM/USERNAME)
FACEBOOK
THE MOST WIDELY USED SOCIAL
MEDIA SITE

24. FACEBOOK PROFILE VS FACEBOOK FAN PAGE
 Associated with
personal information
 Limited to 5,000
friends
 Only email 20 friends
at a time
 Mutually accept friends
one at a time
 Business or commercial
use
 Unlimited number of
fans
 Update all your fans at
one time
 Fans are automatically
added once they click
“like”
 Vanity URLs
FACEBOOK

25. FACEBOOK A POWERFUL OUTLET
TO HUMANIZE YOUR BRAND
 SET UP YOUR FACEBOOK PRESENCE AS SOMETHING
YOU DO
 THAT “PRESENCE” IS ALL ABOUT WHO YOU ARE
 YOUR DAILY WORK IS TO POST LINKS, INFORMATION
AND FUN STUFF THAT ENHANCES YOUR BRAND’S
PERSONALITY
 IF YOU SET IT AND FORGET – IT IS JUST ONE MORE
PIECE OF JUNK!

26. TWITTER IS NOT A ONE WAY PRESS RELEASE FOR YOUR
BUSINESS. YOU MUST COMMIT TO INTERACTING WITH
PEOPLE
140 CHARACTERS!
HUMANS CRAVE SOCIAL INTERACTION
PURELY PERMISSION BASED INTERACTION
P O W E R F U L O U T L E T T O S H A R E Y O U R P E R S P E C T I V E
W I T H A N A U D I E N C E T H A T A C T U A L L Y C A R E S
APPLICATIONS MAKE TWITTER INTERESTING
TWITTER
The social media with an emphasis on
“social”

27. TWITTER PROVIDES A MORE PERSONAL
BRANDING OPPORTUNITY
The ideal place for the thought leader representing a
business to brand his or herself in an informal forum
Get your brand in front of people - Twitter is the
fastest growing microblogging community
It is not who you know but who knows you
The perfect place to attract new customers and engage
current clients

28. The “ DO” List The “DON’T List
 Do use a photo of yourself for your
avatar Not your logo
 Stay relevant (change your photo
frequently)
 Do respond and engage with the
community even if they are not
talking about you and your company
 Do personalize your Twitter
background
 Be authentic and transparent
 Do relax and just do your thing
 Do show your personality
 Pick a topic and become a thought
leader on it
 Follow people who are following you
 Don’t only tweet and re-tweet
about you and your company
 Don’t make your Twitter page
private
 Don’t talk negatively about clients
and other wedding professionals
 Don’t respond publically to
communication you receive
privately (DM)
 Don’t only tweet with perceived
influencers
 Don’t pretend to be someone you
are not
THE DO’S AND DON’TS OF TWEETING

29. IT IS IMPORTANT TO KNOW WHO
YOUR AUDIENCE IS…
 Your Blog readers are NOT the same as those on
Twitter
 A large number will read Twitter but will not read
your Blog
 Know WHY your audience is following YOU
 No whining and complaining to your readers!!

30. EXTEND YOUR REACH ON TWITTER CONNECT WITH
YOUR AUDIENCE IN A MORE MEANINGFUL WAY
GAIN MORE TARGETED TWITTER FOLLOWERS
AN ORGANIC SIMPLE A WAY FOR PEOPLE TO SEARCH
FOR TWEETS WITH A COMMON TOPIC
CREATE COMMUNITIES OF PEOPLE INTERESTED IN
THE SAME TOPIC
FIND AND SHARE RELATED INFORMATION
VISUAL INDICATOR TO FOLLOWERS THAT YOU ARE
TWEETING ABOUT A GIVEN TOPIC
FAVORITE TOOL FOR EVENT PLANNERS!
USING TWITTER #HASHTAGS
TO YOUR ADVANTAGE

31.  Use #hashtags consistent
with your brand and the
tag itself
 Give your # hashtag
context – make it
apparent what you are
talking about
 Make sure it adds value
for yourself and followers
 Proper etiquette dictates
that you should only use
#hashtags if your tweet is
relevant to the topic
 Use it as research and
resource tool
 Don’t overuse them
USING # HASHTAGS

32. BLOGGING IS THE MOST POWERFUL
SOCIAL MEDIA PLATFORM
 BLOGGING TO GET
NEW CLIENTS
 BLOGGING
ENHANCES AND
PROTECTS YOUR
BRAND
 BLOGGING WILL
HELP YOUR SEARCH
ENGINE RANKINGS
(SEO)
WAYS A BLOG CAN HELP YOUR BUSINESS

33. CHOOSE AND SHARE YOUR TOP
PHOTOS
WRITE SHORT PARAGRAPHS WITH
HARD RETURNS AFTER EACH
WRITE LESS – SAY MORE. CONSIDER
WRITING BLOGS WITH NO MORE
THAN 400 WORDS
TIPS OF CREATING A
BETTER WEDDING BLOG

34. COMMENTS ARE WHAT MAKE YOUR BLOG AND
NETWORKS INTERACTIVE AND SOCIAL
THE MOST POPULAR BLOGS AND/OR SITES HAVE
A VERY INTERACTIVE COMMUNITY WHO VOICE
THEIR OPINIONS ON POSTS FREQUENTLY
COMMENTS HELP ENGAGE READERS AND ADD
INTEREST TO YOUR POSTS
SEEING 100 COMMENTS SURELY MAKES A
READER WANT TO READ THE POST MORE
Comments Are a Powerful
Component of the Social Web

35. IS A BLOG SITE
Right for you?
Hybrid blog sites (a website and blog all in one) are all the
rage now
Looks like a blog but contains the information of a website
Evaluate your clientele and how they navigate the internet
If your site does not makes sense to your clients within a
matter of seconds they are leaving your site
and they are on to your competitors

36. THE 2ND LARGEST SEARCH ENGINE BEHIND GOGGLE
USING VIDEO FOR A BETTER CLIENT EXPERIENCE
THE LACK OF PROFESSIONALLY EDITED FOOTAGE IS
WHAT MAKES IT WORK SO WELL
IT COMES ACROSS AS GENUINE AND NOT OVER -
PRODUCED
QUICK, FUN PERSONALITY FILLED HELPS ENGAGED
COUPLES FEEL MORE CONNECTED TO YOU AND YOUR
BUSINESS
YOUTUBE
FOR THE WEDDING INDUSTRTY

37. VIDEO TO VIRAL SUCCESS
 Use video as a platform to market and brand your
business and if you are lucky produce a viral hit
 Interview clients and capture testimonials and
success stories
 Record a message – don’t sell. Just tell your story
 Record frequently asked questions with real
customers posing the questions
 Interview your key strategic referral partners
 Behind the scenes photo shoots of weddings and
engagements

38. YOU WILL KNOW WHEN
OPPORTUNITIES ARISE
THAT NEVER WOULD
HAVE BEEN POSSIBLE
OTHERWISE!
IS YOUR SOCIAL MEDIA
PERSONALITY WORKING?

39. WAYS TO QUANTIFY ENGAGEMENT
Website traffic, Blog traffic
Number of people subscribed to RSS feeds
Number of people in social media groups
Tracking tools and brand monitoring tools
Trackbacks or link backs to posts
Testimonials
Fans, followers and friends
INCREASED INQUIRIES AND BOOKINGS

40. SOCIAL MEDIA CREATES A
COMMUNITY AROUND YOU, YOUR
BRAND, YOUR SERVICES AND YOUR
PRODUCTS
IT ENHANCES CUSTOMER SERVICE
IT BUILDS TRUST
THE BOTTOM LINE!

41. 1 . MASHABLE
2 . EVRI
3 . TECHNORATI
4 . TECHCRUNCH
5 . TWTVITE
6 . COTWEET
7 . SEESMIC , TWEETDECK
8 . EVERNOTE
9 . FOURSQUARE ( FACEBOOK PLACES AND DEALS)
1 0 . HASHTAGS ON TWITTER (#HCSM)
1 1 . FLICKR
1 2 . USTREAM.TV
1 3 . CO VERITLIVE
10 Social Media Tools

42. Share & Enjoy
You have a unique story to tell –
Tell the world who you are and how you think.
Share your thoughts, take part in discussions.
Let your conversation represent you truthfully as
you go through your career.

43. Thank You!
1.WEDDINGWIRE.COM
2. BRIDALHOOD.COM
3. ONCEWED.COM
4. ALWAYSABLOGSMAID.COM
5. LIVEVOWS.COM
6. WEBCASTMYWEDDING.NET