This document analyzes and summarizes key aspects of CD covers and advertisements for several artists, including Drake, 21 Savage, Jay-Z, and Kendrick Lamar. For the Drake CD cover, it notes his wealth and success are emphasized through jewelry and surroundings, while his expression and photo quality suggest reflections on his past. The 21 Savage cover highlights his music's intensity through flames and money shots, along with focus on the album name. Jay-Z's ad links to his music catalog through color stripes and promotes his website and business. Kendrick Lamar's ad depicts him as a criminal to mirror his background and stories told through songs.

1. DIGIPAK AND
ADVERT ANALYSIS
By James Pugh

2. CD cover - Drake
The artist (Drake)
is in the centre so
that the focus is
on him.
Lots of gold
jewellery on
show to illustrate
his wealth and
success to others.
The album name
presented in a signature
like font to suggest it’s a
message from the artist
to who it may concern
E.g his fans.
Looking down to
portray some of
the possible
negative moods
of the songs.
The quality of the
picture is slightly
old fashioned
suggesting some
of his songs/lyrics
are about his past.
The large pictures on
big walls makes it
seem as though he is
in a large house,
again showing his
wealth.
A gold owl may be
another message to
people to be wise
because owls are
related with being wise,
linking again with the
name of the album.

3. CD cover – 21 Savage
Artist in the
centre to draw
attention to
him and so the
album is
recognisable.
Parental advisory
logo in the centre
to show potential
buyers the type of
music instantly.
Name of the
album in huge
letters in front of
the artist to show
it’s more
important than
the artist himself.
Flames on the
palm trees to
suggest that is
music is hot like
fire.
Loads of $100
notes illustrating
his wealth and
success to the
public.
The inclusion of
palm trees to
perhaps portray
that he is in
paradise.

4. Advert – Jay Z
3 red stripes
linking to the title
which is the third
of ‘The Blueprint’
series.
The artists name
at the top in bold
and capital letters
to make it obvious
to the audience.
Promoting the
artists website
by having it
included at the
bottom.
The release date in
bold to help
promote it and
make people
remember when
it’s available.
The company that
the artist founded
included to help his
fans connect with
him in another way
other than music.
Picture of lots of
instruments
reflecting the
diverse style of
music.

5. Advert – Kendrick Lamar
Main image of the
artist stood by a wall
like a criminal,
perhaps reflecting the
artists’ background
and music.
Artist wearing t shirt promoting the
album will make fans do the same.This
is called celebrity endorsement.
Album name in all
capitals and the
colour red to
connote danger.
Set out like a
newspaper
article,
suggesting
his songs are
stories.
Record label
displayed at the top
to make fans of this
artist listen to other
artists signed by this
label.
The wall is he colour
blue which connotes
purity and heaven,
foreshadowing the
mood of his songs.