2. • Throughout my productions there were a number of things which I changed after
getting feedback from my target audience.
• In ancillary one, I was told that on the back cover of the game case the font was too
small as it was hard to read from a distance which would have been bad for a game
advert as it would have to be able to catch people’s eye from a shelf. I was told that a
good idea would be to just increase the font size or if I wanted to keep as much space
free as possible then I should consider things such as making the font bolder or adding
weighting around the edges to make it easier to read and to also make it stand out
more. Having the text standout would be important for a product like this as it will mean
that people will be able to see while it’s on a shelf which is where it will be when being
sold.To remedy these issues I decided to go with making the font only slightly smaller as
it would still allow the viewer to see the imagery behind it clearly but I also added black
borders around the text to make it more weighted and easier to read on the black
background.
3. • Another issue that I had encountered with Ancillary one was that
I was told that the images on the back weren’t engaging enough
for the genre of the game as they were quite bland and didn’t fit
in with the other imagery on the game cover. I feel that
something like this would have been a relatively large issue as
the back images were there to give the viewer an idea of what
the game will be like, therefore this will mean that the user will
have mixed views about what the game is like which will cause
issues for marketing and relating the products to each other. I
solved this issue by editing the pictures to give them
backgrounds which were better fitting to the backgrounds of the
other images which I have used. I think that doing this will make
the images more engaging for the user and will also make all of
the things which I have made feel like they are from the same
product. I have also made some lighting changes to the images
which give them subtle changes but overall will give it a greater
sense enigma and make the image more interesting overall.
4. • In my earlier drafts of my production there were some issues which I had flagged up to me, one
of these was that throughout the production there was very little titling in the production which
left the product feeling unrefined and unprofessional which would have been an issue as,
consequently the game would come across as unprofessional and not a high quality product.
Because of this I added some text which gave the name of the production company and also the
name of the characters in it.This helps to make my product seem more authentic and gives
more context to the production. I also made changes to the existing titling in the trailer which
was the name of the game, I added some distortion effects over it which I tied in with the audio
which ties the titling into the theme of the trailer which I was making.
5. • From the feedback for my production I also found out that there was very little narrative in the
trailers if any at all.While I planned not to have heavy narrative in my trailers as I wouldn’t want
to give away the entire narrative of the game it the trailers for it. However, the lack of narrative
that was in it meant that the trailer was uninteresting to watch as there was nothing to draw the
person watching it in and get them interested in the universe that I’d created.To remedy this
issue I worked on creating a narrative which was based around the two characters. I did this by
having the protagonist find a phone laying on the floor which allowed me to create some
narrative hints such as the teleporting which will suggest different gameplay mechanics which
will be present in the game.
