4. • I started creating the first logo very
minimalistic ally just something that I could
throw ideas around with but I thought the
design was too simple and went back to the
drawing board.
6. • I wanted to be a lot more creative with my use
of font and typeface so instead of the previous
type I used I used a combination of ‘Broken
Detroit’ for ‘THE’ and ‘True Lies’ for ‘CALM’
and I felt instantly this was exactly how my
group wanted our trailer to be represented.
8. • I thought about what the design would look
like in terms of cinematography so I included
the letterboxing to the image to give a
conceptual view of how the logo would look
on-screen.
10. • My group and I wanted something that was
visually stunning as well as something that
could be read, we made the addition of the
iconography of the shovel foreshadowing the
death of our main character and giving an icon
and symbol people and associate to when
seeing our trailer.
