The document summarizes the results of a questionnaire about music listening preferences of people aged 16-20. It finds that indie and dance music are most popular. Most people in this age group listen to and watch music online rather than TV. Videos with performances, fast editing, interesting narratives and aesthetically pleasing visuals are preferred. Funny videos are universally enjoyed as they are shared with friends.
1. I handed out ten questionnaires to males and ten questionnaires to females in order to get balanced and reliable results from my questionnaire.<br />I had the majority of my questionnaires answered by people of my target age group in order to get relevant results from my questionnaire. However I did hand some to older people to get variation and a more experienced and mature opinion.<br />From this graph I can deduce that the two favorite music styles of people between the age of sixteen and twenty are Indie and Dance music. This is useful as the style of music that my selected artist performs is Indie music.<br />This graph shows that the vast majority of people within this age group listens to and watches music videos online. Surprisingly nobody who entered my questionnaire selected the TV option meaning that in the age of growing technology more videos, and more importantly, advertisements will have to be web based.<br />Of all of my questionnaire applicants it can be said that a large part of their day is spent listening to music. This will ease the need to get people to watch my music video.<br />This graph shows that the majority of music listeners enjoy music videos that have: a serious political point, shocking or disturbing visuals, insulting and even absurd/strange music videos.<br />This graph is very relevant as it shows that the majority of music listeners, within my target group, enjoy watching Performance or even amplification style music videos, both of which styles I intend to use within my music video.<br />I found it interesting that listeners mostly enjoy fast tempo editing in their music videos. It means that people like exciting videos that perhaps feature the band performance or usually amplification videos (amplifying the music with visuals adds to a much more exciting video.)<br />Also very important features seem to be an interesting narrative and Aesthetically pleasing video (videos that catch the viewers using beautiful scenery, colourful back drops or interesting props.)<br />People of my intended target group tend not to enjoy videos with emotional narratives; I think this is very male dominated music genre as men tend to like exciting and adrenaline packed videos.<br />It seems that one hundred percent of people enjoy funny music videos the lightheartedness seems to attract people to amuse people and keep them coming back to see it again. Also if a video is funny people will tend to discuss it among friends, rendering the video and song more popular.<br />