This survey data provides information about the target audience for a new music magazine. The graphs show that the target audience is mainly male, aged 16-18, white British, students or working part-time, and willing to pay £2-£3 for the magazine. They prefer rock music and are attracted to magazines that offer interviews, competitions, and freebies like posters. The data also provides insights into how often the target audience purchases music magazines and consumes media, as well as their frequency of attending live music gigs.
2. Gender
Male
Female
This graph tells me that my target audience is more aimed at a male audience.
Because of this, it tells me I could apply it to a male audience by using the male
gaze so I can apply it successfully within to the audience by using more bands
with female members or just female artists to do this. To apply the magazine to a
more female audience I can use bands with male members or to show
hegemonic masculinity to apply it to a female audience.
3. Age Rage
13-15 yrs
16-18 yrs
19-21 yrs
22-24 yrs
This graph shows me that the age range of my target audience is at 16-18
year olds. From this audience I can influence the reader by using cultural
hegemony to show them different bands within their genre of music to
broaden their music taste and make them buy the magazine.
4. Which of the following best describes
your ethnicity
White (British)
white (Irish)
Other (White background)
Asian
Asian (British
Other (Asian background)
This graph shows me the ethnicity of the music genre is White British people. It tells
me that my magazine I will create is aimed at this group so broaden the different
people that can read the magazine, I could research different bands that appeal to
different ethnicities to expand on the target audience so I could have more people
interested in reading it.
5. Occupation
Student
Part Time work
full time work
Unemployed
Temporary job
Other
This graph tells me that because of the age range of the audience, they’ll be
in education. It also tells me that because of this they could have a part-
time job where they can purchase different magazines with a disposable
income which can contribute to their own music taste.
6. How much would you pay for
a music magazine?
50p-£1
£1-£2
£2-£3
£4-£5
£5+
This graph tells me how much I should be aiming to sell my magazine for. Because of
the many competitive magazines sold in shops, from weekly to monthly
publications, it shows I should aim to put my magazine from £2-£3 pounds to appeal
to the target audience who will buy the magazine.
7. Preferred Music Genre
Rock
Punk
country
Indie
Alternative
This graph tells the genre of music I should write about for the magazine I will create.
Because of the figures the target audience have shown that they want a more rock
music magazine. I can include artists both mainstream and lesser known to my
audience to appeal to them so they know what sort of magazine I will create.
8. why do you buy Music Magazines?
Freebies (posters)
Competitions
Interviews with
Celebritites
Reviews
This graph shows me different ideas for what I can include in my magazine I will create.
The target audience has shown me interviews and freebies are something desired
because they are items the target audience will search for in order to buy it from the
use of cultural hegemony which will have been used to get them to buy it because of
the artists in the magazine.
9. How often do you buy music
magazines?
Weekly
Fortnightly
Every Month
Every 2-4 Months
Every 5 Months
This graph tells me that the audience do enjoy getting the magazine’s
they read, from the weekly and fortnightly statistics it shows the more
loyal and long term audience who really enjoy what they want from the
magazine. From the monthly statistics, it shows the less reliable audience
who aren't as interested in what the magazine offers or because the
magazine isn’t in the their style e.g. for music magazines it isn't their
music taste if the particular magazine has heavy metal inside it.
10. How do you consume
media?
Newsapgents
Online
Supermarket
This tells me that the target audience engage in different ways when consuming
media so they know they’re not missing out weather if the information they want
is within the magazine or online. Because of this, it shows that the target
audience can be loyal to what they follow, be it: Technology, Music, make-up etc
form how they get their information about their interest.
11. How often do you go to a gig?
Weekly
Monthly
Every 2 months
every 6 months
every year
From this graph, I can tell that maybe some music magazines do emphasise some bands
to the point of going to see them live. It shows how loyal to some bands people are as
well as how much they enjoy the genre of music that they listen to. I used this question
because I was interested to see if any people did go to any gigs and how many they go
to, if they’re at multiple gigs across an amount of time (6 months). The graph proves my
question so that cultural hegemony from the magazines could be a factor towards the
viewing of some bands live for the target audience.
