1. EVALUATION
Jack Morton

2. PRODUCTION
PROCESS
EVALUATION

3.  The strengths of my research were asking the right questions to find what my audience was
interested in and what they weren't. This helped my product by making me understand the
genres that my audience would like to see in my short film. However they were some
negatives/weaknesses to giving the audience more freedom to work with when giving them
the questionnaire, for example I had silly and stupid answers which didn't’t help me with my
research at all. To improve my questionnaire I will add multiple chose questions where the
audience wont be able to answer the questions with silly answers, Therefore by doing this I
will have reliable information for my product and help me save valuable time. Another strength
in my research is analysing my primary and secondary research where I found my target
audience. When looking at my primary research I found that all people who took my survey
were male. Therefore to target the male audience I will try to add in more action and dramatic
scenes. I also realized that my audience like the genres comedy and horror, however I will not
be targeting this type of audience as I think horror and comedy is over the top and down right
unfunny. Instead I will be making a adventure, thriller type of short film. Another analysis I have
found researching through primary and secondary research is that, they would enjoy a short
film about bad luck, which I think is great as I wanted to do this idea. A weakness in my
research is audience appropriate content because I think I've made my certificate not strict for
my short film, therefore this might effect my product by having to lower my gore and violence
down to make it suitable for my target audience. I will improve this by cutting out most of the
gory and violence scenes of my short film to lower the certificate of my film.

4.  The strengths of my planning was understanding my idea from
the very start and involving the idea in to something that I could
work with for my short film. This helped my product by giving me
have guidelines to follow, which resulted in making the short film
easier to make and to add in the story. A weakness in my
planning is mind maps, this is because I struggled to find multiple
stories for my mind map. I could improve this by spending more
time devolving each idea with more detail to give me a range of
ideas. Another strength in my planning is my mood board will
influence my final product by showing me what area the short film
will be shot and what angles are the best for the short film to be
interesting and unique. Another way it will influence my final
product is the colour, the colour of the surrounds will be similar to
my product, create a sense of fresh air to the audience and
viewer.

5.  I did not manage my time will in certain areas of production as I
got confused on where the scenes will be set in the location.
Because of this my short film is light and cheerful at the start of
the short film, However by the end of the film its dark and drowsy,
which is not what I wanted for my short film. With additional time I
could achieve better lighting, better acting and overall just looks
smooth. I also did not manage my time well editing the short film
together, as I ran out of time to add in sound effects and a
background song. With additional time I could achieve a
smoother transition between each scene making it more
enjoyable to watch. In some parts I did manage my time well for
example in booking the equipment I was one of the first to do so,
which made me one of the few to finish early resulting in handing
the short film product on time.

6. https://www.youtube.com/watch?v=7BzY
pF24LpY
These two products are similar
because they both are using
establishing shots to reveal the location
of the film to let the audience know
where the film is going to be located.
A difference in the two products is colour,
because as you can see my short film on the
left is dark, gloomy and death. The reason
because of this to let the audience know that
there's something scary lurking in the shadows.
On the right you can see its bright, colourful
and happy. This is because the film is going
for a happy atmosphere to draw the
audience in. The setting is cheerful as well to
show the audience the film is about a
cheerful couple and a friend
The film on the right and the
short film on the left both use
the same type of camera
shots, for example close ups,
lone shots and extreme close
up shots
The short film on the left is
different, this is because my film
is only a minute long and only
has a sentence of dialogue.
Where the film on the right has
tones of dialogue and also has a
run time of 1H 44m.

7. https://www.youtube.com/watch?
v=U0D3AOldjMU
The difference from the products are that
spider man homecoming has music in the
background, which creates a thrilling
experience when listening to it.
In my product I don’t have any music,
which doesn’t create a thrilling
experience. Therefore to improve it for
next time I will add in some royalty free
music to give the audience a better
experience.
In my short film the difference is the sound
effects, for example I don’t use any
sounds effects throughout my short film.
This makes it seem unfinished as you
aspect to hear something. The audience
will feel as its not smooth, which will make
it seem it wont fit together well.
The sound effects in spider man
are amazing because everything
fits together and makes it
enjoyable to watch. Therefore the
audience will find it more authentic,
which will result in the audience
wanting to hear more.
The similarities in
the short film and
spider man is that
the audio
throughout is
clear and is easy
to understand.
Therefore the
audience will
enjoy this
because it makes
sense and is easy
to understand.

8. The editing of the video on the left was successful as I found new ways to
edit the short film. For example I did this by using the razor tool to
carefully remove the unwanted mistakes in the short film. The film on the
right is also edited in way that everything seems bigger and more
atmospheric. However there are differences for example my film on the
left has rough transitions, therefore making the short film seem
unfinished. On the right of the video the transitions are smooth and flow
with the video as your watching it. Another similarity is the style if the
editing, this is because both of the films feel like there raw and feel
snappy when watching them.
https://www.youtube.com/watch?v
=_38JDGnr0vA

9. I think my work does look amazing as the style of the video is very appealing to me. I also
like the setting of the video as you feel like your with the character in the short film. I also
like the grimy and gloomy way the short film is shot, as this builds character and a setting.
I do like the establishing shot, which shows the audience where the short film is going to
be set. I then like the camera shots as they focus more on the watch, which lets the
audience know that something bad is about to happen. I would improve the length of the
short film to 1 minute, however I didn't manage to find enough footage to reach this goal.
For next time I will spend more time developing more idea and add in more interesting
scenes to extend more short film. I would also improve the transitions of the short film, as
they feel unnatural and ruin the flow of the film. To solve this issue I will add in effects to
make each scene smooth and understandable. A strength of my film would be the style of
the way its shot, for example I like the grimy texture that it gives off. A weakness of my
film would be the editing side of things, for example the transitions are sloppy and adding
sound effects would greatly improve my film.

10. I have appealed to the majority of my audience for example I made the
short film a thriller and by looking at the questionnaire my target audience
would like to see that type of genre. By looking at the questionnaire my
audience will be interested in a short film about bad luck. I appealed to this
by basing the story around a watch and when the character wears strange
things start to happen. I have appealed to my target audience by adding in
more action scenes to appeal to the male demographic. My audience
would like the short film to be set in a forest or a field. I have appealed to
the audience by setting the short film in a field. My audience wanted a
weak character, however I wasn’t able to appeal to the audience as I
wanted the character to be strong and wise.

11. PEER
FEEDBAC
K

12.  What did you like about the product?
 I liked the story of the film, and how at the end it happens all over
again. I think the camera angles and the exposure of the shots are
great because I can see and understand everything that’s going on.
 What improvements could have been made to the product?
 I think it could have done with some music accompanying the film,
because then the audience could get an idea of the tone of the movie.

13.  What did you like about the product?
 I liked the overall feeling of the camera shots and the style of the short
film, as its easy to understand when watching.
 What improvements could have been made to the product?
 I would improve the transitions between each scene as they don’t
seem to fit well. I would also improve the font to a different colour so
that it stands out more.

14.  What did you like about the product?
 I enjoyed the story as It was something new and never been
done before ad it was also an interesting concept
 What improvements could have been made to the product?
 You should add in sound effects as this would improve the feel
and the atmosphere of the short film. This will also fill in the blank
audio.
 You should also go more in depth into the comedy aspect of the
short film as this would make the short film more interesting.

15.  What do you agree with from your peer feedback?
 I agree that the story is interesting and unique throughout. I also agree with that the camera angles
and the exposure of the shots are great because you can understand everything what's going on.
 I agree that I could have done with some music accompanying the film, because then the audience could get an idea of
the tone of the movie.
 I disagree that the overall feeling of the camera shots and the style of the short film, as its easy to understand when
watching.
 I agree that I need to improve the transitions between each scene as they don’t seem to fit well. I would also improve
the font to a different colour so that it stands out more.
 I agree that the story as It was something new and never been done before as it was also an interesting concept
 I agree that I should add in sound effects as this would improve the feel and the atmosphere of the short film. This will
also fill in the blank audio.
 What do you disagree with from your peer feedback?
 I disagree that the overall feeling of the camera shots and the style of the short film, as its easy to understand when
watching.
 I disagree that I should also go more in depth into the comedy aspect of the short film as this would make the short film
more interesting.

16. I could have done with some music accompanying the film, because then the audience
could get an idea of the tone of the movie. I would improve the transitions between each
scene as they don’t seem to fit well. Therefore the short film will run well, resulting the
short film being more enjoyable to watch. I would also improve the font to a different
colour so that it stands out more. Therefore its easier to read and you can see it far
away. I would improve my short film by adding in sound effects as this would improve the
feel and the atmosphere of the short film. This will also fill in the blank audio.