Powerpoint

Genre
The genre I chose for my trailer is Drama/Mystery, I chose this because I
was interested in the conventions of these genres for example, the darkness,
fast paced editing, extreme close ups and dramatic and tense music .These
are things I would like to include in my trailer and I believe that my trailer
did stay true to these conventions.

In what ways does your trailer develop or challenge forms
and conventions of real films and trailers?
This section of my storyboard shows the name of the production company, I
used the idea from existing trailers on YouTube and decided that I would like to
use this convention in my trailer, I didn’t use Summit Entertainment and instead
used Paramount and Screen Media Films.

This clip is an over the shoulder shot
during an interrogation scene. I didn’t
show the whole scene and instead used
small clips that could join into a
different clip through sound bridges
which is a convention of a trailer,
because you have to keep the audience
interested without giving the whole
plot away.
This clip was filmed in an alleyway, which is conventional
to my genre Drama/Mystery, the alleyway was secluded
and dark which makes the audience on edge because bad
things happen in the dark, and if no one is around there is
no one to save them. The long shot shows that she is
running from something, but you don’t know what which
is a convention of a Drama/Mystery.

In this section of my storyboard, I wanted
the shot to be a mid shot surrounded by
darkness- this followed the conventions of
a Drama/Mystery film where low key
lightening is a main feature creating a tense
and mysterious atmosphere. Bellow is a
screen grab of what it turned out like when I
filmed it which I was pleased with because it
came out how I wanted it, and I feel that it
created the atmosphere I wanted to create.

I changed this frame when filming
slightly, but I still wanted to stick
to the conventions of my genre
so I decided to make the moment
more tense and dramatic to I
had the actor screaming “Help!
Somebody help me!” I wanted this
to draw the audience in and keep
them interested to watch my
trailer.


In my trailer I included many shots of my actors running away or towards the camera, this
I think stayed true to the conventions of my genre, because I wanted shots that kept the
audience interested yet did not give away the overall plot. So, these shots I filmed show
them running or walking away from the unknown therefore leaving the audience intrigued
as to who or what they are running from. I used this idea from watching similar genre
trailers on YouTube, where the protagonist is running from an unknown person creating
a tense atmosphere. I used this convention in my trailer and thought it fit really well with
my plot and music that I used.

When creating my
own dip to black I
changed the duration
it would be on screen
for and changed it to
00.00.01.00 seconds
because I didn’t want it
to take up too much
time from the trailer,
because if I had it for
too long it would end
up taking away the
mysterious
atmosphere and just
be boring.

I used many dip to
black’s when editing
my footage , I decided
to do this because I
wanted to create a
mysterious
atmosphere for my
genre, and the
blackouts helped with
that effect. Cutting off
before the audience
can know anything
that will give away the
overall plot.
I thought the dip to black effect really worked
and fit in with my overall genre and followed
my genre’s conventions.

From watching many similar
genre trailers, I heard that
they all had fast paced
dramatic music to create the
dramatic / mysterious
feeling, I wanted the music to
be playing throughout my
trailer with no breaks to keep
the pace fast and tense. I
found the music on YouTube
called “Epic and Dramatic
Trailer Music” which is an
ironic title as this was the
atmosphere I wanted to create
with my trailer.

This print screen shows how as
my trailer continues, the pace
gets faster, this creates a more
tense and dramatic
atmosphere. This fit in with my
genre and storyline as I had
previously decided that I
wanted my trailer to get faster
and faster as it went on, which
the music definitely helped me
with. This followed the
conventions of my genre,
when looking at other trailers I
saw they followed a similar style,
starting off slow then increasing
in pace.

When deciding that I wanted to do a close up, I
know that I wanted there to be darkness around
her to create an ominous feeling and again create
a tense atmosphere that follows the
conventions of my chosen genre.

This was the original
frame I drew in my
storyboard, as you can
see I stayed true to what I
originally did and the lines
behind her represent low
key lightening and again
I stayed true to this.

This screen grab shows a close up
of my main protagonist. Following
the conventions of current films
and trailers similar to my genre,
they had many close up shots of
the actors. I wanted a close up in
my trailer to keep the audience
interested and so they can see a
reaction shot to an event they
have not yet seen unless they go to
see my film. So this keeps the
audience interested in what has
made this character look scared or
worried. This technique I had seen
in a trailer I had analysed called
‘Accused at 17’ although not in
the same position the general idea
came from this.

When looking at other trailers
I noticed that they included
captions towards the ends,
either asking questions to the
target audience to make
them think about what the
film is actually about, this has
to draw the audience in so
that they want to perhaps
know the answer to that
question- the unknown of the
question fits in with the genre
of my trailer and the
conventions that follow.

I wanted to add
captions to my
trailer, because I
liked the idea of
almost involving
the audience,
having them
physically answer
the question when
they watch my
trailer. I wanted it
to be big and bold
so that is stands
out.


I knew when filming my trailer that I wanted to do a high angle shot similar to the one seen in the trailer to
‘Gone’. Although the still in ‘Gone’ is a birds-eye view and mine is a high angle shot, I liked the idea of the low
key lighting and a camera looking down, creating a sense of vulnerability, which I wanted since in my trailer
the girl is dead and is now vulnerable now since she cant do anything now. The low key lighting in the room
was something I thought was vital to my trailer and following the conventions of a drama/mystery genre
film.

How effective is the combination of your main product
and ancillary task?
My poster does not feature any actors because my film is generally about the
atmosphere rather than the star quality. The atmosphere I am going for is very
ominous and mysterious, although with my trailer I kept to the conventions of my
trailer, I broke conventions by not having any actors on the front, or any credits at
the bottom of the page. I wanted my poster to be minimalistic and struggled to find
any similar posters, since my competitor films posters did not look similar to what I
had in mind.

and ancillary task?
I managed to find two similar posters that do not have any actors or credits on the poster. The posters do not include any credits at the
bottom either. These posters are minimalistic, yet they stand out because they are so different to what people would usually see. They
also stick to a colour scheme, like me which I think was really effective in attracting an audience- the colours stand out to the
background; with ‘Catfish’ the red is very vibrant and obviously sticks out to the black, and ‘Tron Legacy’ makes the disc in the middle
to stand out because of the glow effect around it. I used this effect on my poster, with the grey writing amongst the black background,
also I decided to have the red around the outside to create an ominous feeling.

and ancillary task?
I created the red

I chose the colour
red because my
genre is a
drama/mystery
and the red creates
a very ominous
atmosphere which I
believe to be very
effective from my
target audience
and their view of my
film.

When creating the text on my poster I
decided to add the red outline around
the grey because the whole poster is
different shades of one colour.

outline through
the style settings on
adobe Photoshop.
I had the size and
opacity minimal
since I didn’t want
it to take all the
attention away
from the poster, I
just wanted it to
stand out in a
subtle way.

I wanted the ominous atmosphere from the red because I wanted my audience to be
drawn in, although the red is minimal it stands out amongst everything else since it is the
only burst of colour on the page, making it striking and effective for my target audience.

and ancillary task?
The bars I think are
effective since they
stand out amongst the
darkness behind since
its silver. You can see
that its rotting away
therefore going black,
creating an ominous
feeling towards my film
that its definitely not a
romantic comedy.

I wanted the prison bars behind the text when making my trailer because I wanted the audience to
understand the idea of my trailer that it is dark and mysterious and about someone being ‘Accused’ of
something, but with this as the only image on the page I wanted there still to be an air of mystery.

When making my
poster I wanted
prison bars behind
the text. I used this,
and thought it was
very effective for
what I wanted to
convey to my target
audience. The
darkness is a
recurring theme
within my genre, so
this fit in very well
with that.

and ancillary task?
Although the text is quite dark I used effects to make it stand out amongst the darkness behind, I created a dark
tint over the silver writing to give the impression of a metallic style, fitting in with the setting behind of the metal
bars. This was a theme with my trailer poster creating a mysterious and tense atmosphere for my target
audience drawing them in to what will happen in my film.

This being the only other piece of text aside from the name of the
film ‘Accused’ I think was very effective when catching my
target audiences attention. I believe this to be effective because
the only information your ever going to get will be in December,
there's not even a specific date. Its very ominous about the
specifics which I believe will interest my target audience.

The black background an equally as dark text I
believe to be effective when attracting my target
audience because although the darkness is
something to be feared for some, the darkness is
also something to be explored and I wanted my
audience to be intrigued by this.

and ancillary task?

This is my original draft and what I ended up doing on Adobe Photoshop. The overall idea of prison bars behind the text I kept
because I believed that it would overall be very effective to my target audience. I replaced the hand at the bottom to the date of
when my film comes out because I loved the idea of ‘Less is more’ when it comes to my poster and thought that it would be more
effective with no silly gimmicks of a bloody hand at the bottom of the page. I also didn’t want my film to come across as a horror
because although there are elements my genre is mainly a drama/mystery.

and ancillary task?
When making my poster I knew that because I did not include any vital
information on my poster my magazine front cover needed to show a bit more
to keep my target audience interested. Looking at the conventions of existing
magazines I decided that I wanted a close up of my main protagonist, when
looking at existing magazine front covers with close up shots I found it very
effective and I was drawn to the magazine through the use of eye contact.
When making my magazine I knew that I wanted my target audience to stop
when walking past, so I followed some of the conventions from other
magazines.

and ancillary task?
When making my
magazine I wanted to
create an mysterious
atmosphere, I created
this effective
atmosphere through a
smoky effect I custom
made on Adobe
Photoshop, when
creating this I doubled
it on both sides so that
it stands out amongst
everything else on the
front cover.

When adding the feature article photograph in front of the smoky effect, I wanted to make sure
that the photo was the main feature but have the effect I made stand out from behind to again
create the mysterious atmosphere that is the genre of my film.

and ancillary task?
I used the house style in
my magazine I used the
white and yellow but
swapped which bit was
which I did this because I
saw how the text stood out
in the existing magazine
and wanted the same
attention on mine so I used
the colours to make it stand
out.

When making my film
magazine I used Empire’s
issue of Tron Legacy as a
template for my
magazine.

To decide where to put the text on my film magazine I looked at other
magazines and found one with a similar feature cover photo so I used
the design idea of where to put the text from this existing film magazine.

and ancillary task?
This fits in with my
overall genre of a
mystery, because
the silver text is on
its own on the page,
helping it to stand
out amongst
everything else.

The silver represents the colour or
prison bars like in my film poster
where the prison bars are behind the
text.

Although the rest of my magazine has a
yellow, white and gold colour scheme, I
wanted to use the silver as a trademark
for my trailer since in my film poster silver
is the main theme.

and ancillary task?
I wanted to follow conventions
and have my masthead at the top
of the page but I also wanted to
make it unique and different. To
do this I had all of the text on the
font Calibri but to change the x
of box and the e in office, the last
letters of each word and I
changed the font to
Freehand575 bt. I did this
because it gave me a house style
for my overall magazine
displaying that we don’t follow
the ‘crowd’. Making my magazine
cover effective for my overall
audience.

To make sure that my masthead stands out I
made it the biggest piece of text on the page, so
that it is eye catching and one of the first things
you see on the page.

The puff at the top of the page follows
the conventions of most existing
magazines, I wanted to include this
because I didn’t want my whole cover to
be unconventional, just certain parts to
show that we are unique and different
but we can also follow the rules, making
this effective because I am targeting a
larger audience.

and ancillary task?

The expression on her face
presents a scared/ worried/
confused expression. I chose this
for my magazine because I
believed that it would be
effective when targeting my
audience and getting across the
overall theme and genre of my
film.

When taking this feature
article photograph I
wanted to convey to my
audience straight away what
kind of film ‘Accused’ is. To
get across to my audience
that the genre of my film is a
drama/mystery I used low
key lighting which I thought
would be an essential when
making my magazine since
its creepy and mysterious,
almost like the fear of the
unknown.

and ancillary task?

When creating both of my main ancillary tasks I wanted to make both equally effective but at the same time make them
different from the other so that they stand out in different ways. For example, with my film magazine the main things that stand
out would be the bold colours and large feature article photograph. But, with my film poster the only thing that stands out is
the film title ‘Accused’ since it’s the only thing on the page whereas the film magazine is more clustered and has a lot more
information about the film and other films. The differences between the two are effective as it the poster is the thing that would
originally draw my target audience in, but there is no definite information so therefore that is where the magazine would give
my audience the information to intrigue them even more.

and ancillary task?
I included similar features in both my ancillary task and main product. For
example, in both task I have included low key lighting that fits into my
overall genre of drama/mystery. This creates a menacing and tense
atmosphere making my overall products effective. Another similar feature I
have included into both tasks would be by including the same character
from my trailer -Danielle on the front cover of my film magazine this shows
that she is the main character in my trailer and therefore the most important.

What have you learnt from audience feedback?

Whilst in the pre-production phase of my trailer I created a quantitive
survey for my demographic audience where I gave them answers to a
question regarding issues of my trailer that I had not yet figured out at this
point in time.

This is an example of one of my survey question I asked in pre-production. This question displays how my
demographic audience wanted both sound bridge's and a soundtrack playing in the background. I
managed to create a sound bridge here where my actor says “I was at home!” this sound bridge conveying
that obviously she wasn’t at home therefore lying to police. I learnt from this question that both ideas of
sound bridges and music in the background would fit in well with my overall trailer and the atmosphere
that I am trying to get across.

Another question from my survey was about the setting which would be included into
my trailer. I was not sure which would be more effective in terms of my idea of an
abduction. The majority of my target audience requested a small town, after asking
individually why they chose this they said that “A small town setting would make an
abduction much more chilling.” Another answer being “Everyone knows everyone
in a small town so it really could be anyone.” Deciding that these opinions would fit
in with my overall genre of a drama/mystery I decided to set my trailer in a small town.

Audience feedback helped my a great deal with my planning and
post-production of my trailer. I was able to understand the
preferences of my demographic audience and what they thought
would suit my trailer and the genre I had decided on
(drama/mystery). For example a question I had asked my audience
was “Would you like my trailer to have captions or voice over's?”
the overall opinion was that my audience wanted neither.
Although when creating my trailer I found that captions would
work and fit in very well with my overall genre- so although I the
audience feedback helped me lots with other questions regarding
the production of my trailer, I have learned that sometimes there
are things that perhaps look better than they sound, and I truly
believe that the captions worked well in my trailer.

After completing my final trailer I presented my trailer to my demographic audience
asking them questions such as:
•Did you like my trailer?
•If yes, why?
•What stood out the most?
•Would you see the film after watching this trailer?
The answers of these questions helped me with the final post-production stage of editing
where I was doing tweaks to my trailer. One of the answers for question 3 was: “I think the
music stood out the most to me, I loved the pace of it and it definitely kept me on the edge
of my seat throughout.” This helped me perhaps understand the importance of the
soundtrack and how it really can help tie the whole project together conveying the tense
atmosphere that I had initially wanted to convey.

After presenting my final trailer to a small audience, I asked for feedback on my trailer and to ask me any
questions about my trailer that they would like answering.
Questions from audience
Q) Why did you use a school as a setting for the interrogation parts?
A) I chose this to convey to my audience that this girl they are questioning still goes to school and they have taken
her out of lessons to interrogate her. I was also trying to portray how this girl still has her schoolgirl innocence, and
how she should be learning instead of being accused of such crimes which she may or may not have done.
This question made me think as a director about certain messages that I am trying to convey and how I am
trying to present these certain messages. For example, I wanted to present the message of how in the 21 st century
children are growing up too fast, so fast that they are already dealing with certain circumstances and issues that
most adults have to go through (although the abduction is merely a symbol of this issue)

The main question that I have asked to my target audience after
watching my trailer was “Would you see this film in the cinema?” I
asked this question to 20 people. To which the majority believed
they would see the film ‘Accused’ if it were to be released in cinemas
at a result of 17/3.

Another question I had asked my target audience in the pre-production stage of my trailer when I
was planning my trailer was “What would you expect to see in a Drama/Mystery genre trailer?”
I knew myself what would be expected in a drama/mystery trailer from my intense analysis of
similarly genre trailers but I knew there were certain elements that I perhaps had not picked up on
therefore I decided to ask my audience on any things that I may have missed. The answers given
certainly helped me during the filming and post-production stage of my project.

solving a crime
using evidence

Real-life
situations
Drama/ Mystery Genre

Portrays a
Journey

Relatable
characters

How did you use new media technologies in the
construction and research, planning and evaluation
stage?
Throughout the construction, research, planning and
evaluation stages of my project I have used new media
technologies such as Adobe Photoshop, Adobe
Premiere, camera work, Microsoft Word and
PowerPoint to help my with my project.

stage?
This is a screen shot from Adobe Premiere which is the media technology used in the
construction phase of my project.
I was pleased with
the final outcome of
the shot and found
that it made the
scene more intense
and mysterious
helping to convey
my overall genre of
a drama/mystery

Here I used the
lighting tool on
Adobe Premiere for
the post-production
of my trailer, I wanted
to create a tense and
mysterious
atmosphere so I
experimented with
this tool and was able
to darken the lights in
the shot.

stage?
I changed the speed of this
The time stretch was
something that helped me
in the post-production of
the project because I knew
that for a drama/mystery
trailer I would have to have
fast paced editing
throughout to convey such
genre’s to keep my
audience intrigued and
tense.

certain shot of my actor
Danielle running, I wanted
to speed up this shot
because I wanted to convey
a sense of urgency to this
particular moment, which
is where she is explaining
that she is at home when in
face this shot contradicts
her previous statement.

I used the tool on Adobe Premiere to adjust the pace of certain shots of my trailer through time stretch.

stage?
Another element that helped my in the construction stage of my project was the
fade outs that I included in both the audio and media aspect of Adobe
Premiere.
I wanted to include
fade outs in my trailer
Another reason I wanted to
to help present to my
include fade outs on both the
audience the idea of
audio and media parts was so
the scene not finishing
that they could run into the next
due to it being a trailer
sequence fluidly because I did
therefore keeping the
not want too many straight cuts
audience intrigued as
throughout so the fade outs keep
to what would have
my trailer interesting but
come next if it were a
conventional to my overall
film.
genre of a drama/mystery.

stage?

In the construction
phase of my task I
wanted to make my
ancillary task stand
out I used the stroke
tool in Adobe
Photoshop to create
a red outline around
the text. This creates
an ominous
atmosphere which
integrates into my
overall genre.

When creating my
film poster I knew
that I did not want
to include anything
but the title with no
feature article
photograph of any
actors, so I needed
to make the text
stand out if I wanted
to catch my
audience’s
attention.

stage?

Another tool I used on Adobe Photoshop in the construction phase of my task was in the
effects where I used a steel effect to make my text appear as if it were metal, which overall
makes my film poster more striking attracting my target audience of my genre.

stage?
When taking the shots I
These are two of the photos I
took in preparation for my
film magazine, I
experimented with many
different angles and shot
types such as close-ups, high
angle shots/low angle shots
and long shots but when
deciding what photographs to
use these were the ones that
stood out to me therefore
would perhaps stand out to
my target audience.

experimented with the flash
and came up with these two
shots one with flash and one
without. When deciding I was
partial to the photograph
without the flash because I
thought it acknowledged my
general genre of
drama/mystery with the
low key lighting
surrounding my actor
making it appear sinister
and haunting.

stage?

For the text stating
when my film will be
out in local cinemas I
did not want all of the
audience’s attention to
go to that, instead I
wanted the main
feature of the poster to
be the name of the film.
So to make the text
deviate from standing
out but still be unique
and interesting I used
the style settings tool.

I changed the
‘drop shadow’,
the ‘glow’ feature,
the ‘bevel’ tool
and the ‘stroke’
feature. This
made that
individual piece
of text unique
and different to
anything else on
the page.

stage?
These are the photographs
I took when blocking, I
went to many different
area’s which I thought
would fit in with my trailer
and each scene within.

In this planning stage of my
task I used my camera to do
different angles in many
locations, this helped me to
understand what shots I am
likely to do when filming my
overall trailer and what angles
work for each location so that
I am able to include
everything in each shot that I
want to include.

stage?
When creating my
film magazine I
wanted to make the
text stating the name
of the film similar to
the one on the film
poster, but no a
replica as this was
not the main
feature on the page
this time, the feature
article photograph
is.

To make sure that the text was similar to the one on my film poster, I
used the tool in style settings to edit the text using the ‘Bevel’ tool
to create a metal effect similar to my film poster so that my
audience can recognise the similarities between them and realise
that it’s the same film being advertised.

stage?

In the research and planning stage of my task I created a quantitve survey for my demographic
audience using Word to generate the answers into a Pie Chart so that it is easier to understand and
distinguish as to what my audience selected as the best answer, so that I could incorporate these
answers into my trailer unless not necessary.

stage?

The house style of my film magazine was silver, yellow, gold and white. To create the gold on
the text however when I changed the colour to gold I found that it was too dark and did not stand
out making it hard to see with the black background. So, I decide to experiment with the effects
on Photoshop and found an effect that lightened the text making it appear a light gold.

stage?

For the evaluation stage of my project I am using PowerPoint to do a point by point summary of what I
have done throughout the project and how I came up with my idea’s and how I used this idea’s to create
certain parts of my trailer or ancillary task.

stage?
I also used in my evaluation stage
when using PowerPoint the
custom animation tool to make
my evaluation more exciting to
my audience so that when they
read my evaluation there would be
more to look at rather than just text
and pictures.

Powerpoint

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