COMMUNICATION•Comes from the word “communis”, means toshare.•Is the activity of conveying informationthrough the exchange of thoughts orinformation as y speech, visuals, signals,writing or behavior.•a process by which information is exchangedbetween individuals through a commonsystem of symbols, signs, or behavior•Is the flow or exchange of information withinpeople or group of people.
Process of Communication The first party who sends the information is called the sender and the second party who receives the information, decodes the information and accordingly responds is called the receiver or the recipient. Sender ------------------ Receiver Information* It is of utmost importance not only to communicate but also effectively communicate.
HUMAN COMMUNICATION Language learning normally occurs most intensively during human childhood. Most of the thousands of human languages used pattern of sounds gestures for symbol which enable communication with others around them.
2 Types of Communication: - VERBAL COMMUNICATION - NON-VERBAL COMMUNICATION
ORAL COMMUNICATION- the sender shares his/her thoughts in the form of words- a type of communication where the information flows through verbal medium like speeches,presentation,discussions and aspects of Interpersonal communication- the tone of the speaker, the pitch and the quality of words play a crucial role- an individual must understand the importance of words and how to put them across.
NON-VERBAL COMMUNICATION: Describes the process of conveying meaning in the form of non-word messages. Any communication made between two people without words and simply through facial movements, gestures or hand movements a speechless communication where content is not put into words but simply expressed through expressions Study shows that 63-93% of communication is non- verbal.
Visual communication the recipient receives information from signboards, displays, hoardings, banners, maps etc. Vision plays a very important role in visual communication and it depends on the recipient how to interpret the message. examples of visual communication includes: * the sign board of Mc Donald’s or KFC indicates eating joints * the sign board of “No Parking Zone” communicates to the individuals that any vehicle must not be parked in the vicinity
MANIPULATIVE COMMUNICATIONS These are intentional and unintentional ways of manipulating words, gestures, etc. “to get what we want”, by demeaning, discounting, attacking or ignoring of respectful interaction.
EFFECTIVE COMMUNICATION This occurs when a desire effect is the result of intentional or unintentional information sharing. The message is not distorted during the communication process.
BARRIES TO EFFECT COMMUNICATION Physical barrier System design Attitudinal barrier Ambiguity of words Individual linguistic ability Physiological barriers Presentation of information
COMMUNICATION NOISE Environmental noise Physiological-impairment noise Semantic noise Syntactical noise Organizational noise Cultural noise Psychological noise