Communication Types & Message Development

1. COMMUNICATION TYPES & MESSAGE
DEVELOPMENT
AG ED 251

2. COMMUNICATION
(VERB)
Need words, body language,
actions or gestures to
communicate
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3. COMMUNICATION
(NOUN)
Webster defines as “A process by which
information is exchanged between individuals
through a common system of symbols, signs, or
behavior”
The exchange of accurate information about the
agricultural and natural resource industries.
It is deliverable, through effective and efficient
channels, using appropriate communication
techniques and theories

4. TYPES OF COMMUNICATION
FIVE TYPES
Intrapersonal communication
Dyadic communication
Small group communication
Public Communication
Mass Communication

5. INTRAPERSONAL
COMMUNICATION WITH YOURSELF
One can communicate with
themselves through pain,
thinking, emotion, etc.

6. DYADIC COMMUNICATION
TWO-PERSON
Most informal exchange between two people
Close proximity
Both people send and receive messages
Includes verbal and nonverbal stimulus

7. SMALL GROUP
THREE OR MORE MEMBERS
Everyone is a source and
a receiver through sharing
information and giving
feedback

8. PUBLIC COMMUNICATION
REACH AN AUDIENCE
“Public” places
Formal and structured
Speaker address large
group in an event as a
speaker

9. MASS COMMUNICATION
INVOLVES A MEDIUM
Most formal and expensive
May include media
A large audience that is not all
grouped in one place so a tool
or technology is needed for a
medium
 Example: newspaper, radio,
television, internet

10. OneWay:
Information travels from
one source to a second
COMMUNICATION
MODELS
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11. Interactive:
Information is exchanged
between two sources,
includes feedback and
interaction
Example: Shannon-
Weaver Model
COMMUNICATION
MODELS

12. • Source/Encoder
• Receiver/Decoder
• Messages
• Frame of Reference
• Dimensions of the
Message
• Noise
ELEMENTS OF
COMMUNICATION
MODELS
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13. TYPES OF COMMUNICATION
THREE TYPES
Verbal: Information that flows through verbal
means, such as words, speeches, presentation,
sounds, etc...
 Two forms: Written and oral
Non-verbal: Communicating by sending and
receiving wordless messages.
 Body language, facial expressions, body movement and
posture, gestures, tone of voice, etc...

14. TYPES OF COMMUNICATION
THREE TYPES CONTINUED
Visual: Communication
through visual aids such
as signs, drawings, graphic
design, illustrations, color,
pictures