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1. This is my older example of a male audience figure, I have tried to present this avatar as
someone who is interested and watches star wars, someone you could say as a massive
fan or geek. This primary example should’ve watched all star wars movies right from the
beginning when the first film was released in 1977, as he’s in he’s adulthood around 35-
55 years old. In their spare time after work they would be interested in the media and
movies , cartoons and magazines from when they we’re younger. They would also enjoy
going to events to meet up with other star wars fans and share views on new films or
information about upcoming releases. I think majority of them will fall into the C2,C1,B
on the NRS scale. This meaning they will get the average or just over average wage so
working as manual worker, or administrator. These people would be classed as the
resigned category on the psychographic scales. This would be because they have
constant unchanging values from over a long period of time.
This is my primary example of an older female audience, for star wars the force awakens, she’s about
35-55 years old. Once again shed be on the NRS scales as a c1,c2,B as she's about the average middle
class citizen. But on the psychographic scale they may come under the mainstream category, the
biggest overall category on the 4cs scale. I think they might come under this section as they are all
most likely mothers and will always put others before themselves as one of the features suggests in
the mainstream. Her life style would consist of and role around her children/family, teaching and
showing them all her favourite films (including star wars) and activities. Their spending habits will be
close to the older mans around £1500 this includes everything as well as bigger events like concerts.
By watching the new star wars shell feel proud to be a women because of Rey being the lead
character and showing strong, independent features (personal relationship).

2. This is my example of male child audience for star wars. This life style as a boy would be based around
his education and going to school, but within his free time he’d typically play video games, read and
spend time with his family and friends. His often watches films and goes to the cinema, this is where his
money will go as well as on concerts and comic con. This is because they are still children from as young
as 4 years old and their parents have got them into star wars so they have all the toys and lightsabres to
play with instead of actually watching the film and understanding what was going on. His family would
fall under anything from A-D on the NRS scale with his parents working in a diverse range of jobs,
including manual worker, supervisors, administrative… I think this example would watch the film
because of a number of reasons; as an escape and distraction from real life (diversion), or for
surveillance as he could take away the teamwork and friendships from the film and put it into his life. I
think these gratifications because he would come under the struggler on the 4CS scales, as he would
struggle at school and be thought as a loser and wouldn’t necessarily fit in .
This is the primary example of a young female star wars fan. I believe her lifestyle will be lived like an
average child aged 5-18; going to school, earning her own money with a part time job (if older),
playing with toys (if younger), going to the cinema and big event like comic con, and spending time
with family and friends. I think that as they are still young there parents and significant elders would
have influenced her into liking star wars and their hobbies and favourite things, this either could’ve
been from an early age with all the star wars classics or only the recent ones where she able to
relate to the film more as the main characters are starting to include females. On the NRS social
scale her family could be classed under any of the social grades but most likely C2, or D, as they
would want to focus on the little things in life and not earn a huge amount of money, as they’ll
believe more in happiness and enjoying work rather than working because they have to. I think shell
come be classed as am explorer on the psychographic scale, this s because I think she’ll be
inquisitive and like to find things out for herself even if it includes challenges. One reason she may
watch star wars is for diversion, as being in school an coping with the added stress watching a film
could relax her and star wars suits her personality.