1. The youngerfans (secondaryaudience) of The
Force Awakens wouldbe betweenthe agesof 13-
18 yearsold.Theyare more likelytoconnectwith
the newcharacters as theyare quite young,they
willmostlikelybe studentsandtheywill nothave a
lotof disposable income whichmeansthatthey
are lesslikelytobuymerchandise.They are more
likelytogosee the filminthe cinemaandIMAX.
Reyconnects withthe youngfemale audience
because she isa strong andindependent
protagonist.Youngboysare more likelytoconnect
withFinnbecause he isanotherstrongmain
chatacrer. Youngblackyouthsmay see Finnas a role model tothem
because theycanrelate to himmore than the othercharacters inthe film.Youngpeople are more
likely tobe anE on the social demographicscale because theystill live withtheirparentsandnot
have a properjob.I thinkthat youngpeople are Explorersonthe 4Csscale because theywanyto be
differentsometimesanditisthe mostpopular,Ialso thinkthattheyare ‘The Mainstream’ because
theywill followall the trendsandwithStarWars beinga large franchise,theyare more likelytoget
involvedwithwhateveryone isravingaboutevenif theyarentfamiliarwiththe otherfilms.
The olderfans(primaryaudience) of The
Force Awakens wouldbe intheir40s or
older,theyare more likelytohave seen
the previousfimsare therefore be more
of a fanof the new film.Theywill most
likelywatchthe filmbecause of the
chcracters that were inthe previous
fims,like HanSolo,Leia,Luke,
Chewbaccaand R2D2. They will most
likelyhave astable job andkidswhich
have mostlikleylefttolive alonewhich
meanstheywill have more of a
disposable income tospendon
merchanise.Theywillmostlikelyconenct
withHan Solobecause theyknowhimfrompreviousfimandknow whohe is.Onthe NRS scale they
couldbe anythingfromD to A thisis because Idon’tsee any,one social garde group exculsively
beingfansof Star Wars. Social grade A are more lieklytogoto the cinemato see the filmthangrade
D people because theyhave more disposable income. Onthe 4Csscale an olderaudience wouldbe
‘The Resigned’becausetheywouldrememberthe oldmoviesandconnectwiththemwhile watching
the newone.
