This is my avatars for the Force Awakens audience with their analysis and the analysis of my Survey Results

1. My Avatars and Analysis
Male Adult Avatar Example
Female Adult Avatar Example
Thistype of audience,male,isusuallymiddleaged
workingclass.Theyare likelytoworkfull time mostlikely
to be in a relationship,andpossiblywithchildren,maybe
marriedandhave an annual salary/income.Theyare
likelytohave income of £18,000 to £35-40,000 per year
withdisposable income of about £300 to £1,500 per
month.Thisaudience likely spendtheirdisposable
income on house material,food,billsandhobbiesif they
have some left etc. InUses and Gratificationstheorythis
audience islikelytowatchThe Force Awakens becausehe
seeksdiversionandpossiblypersonal identity.Theyare
boredof real life problems andtheymaywant
distraction.Theymay findsomeone like themselvesinthe
movie andthe olderaudience willlikethe originaltrilogy
actors and propssuch as Han Soloand MillenniumFalcon.
On NRSScale (Social DemographicScale) thisaudience is
likelytobe at C1 and C2, lowermiddle classandskilled
workingclass.Itcan alsobe highD class.
Thisaudience,adultfemale,isusuallysame asadult
male class.Theyare likelytobe ina relationship,
workingparttime or full time. Theytendtobe middle
aged,possiblywithchildren.Theytendtohave income
between£15,000 to £30-35,000 peryear,or lessthan
£15,000 if have kidsandworkingpart time. Their
disposable income islikelytobe between£100 t0
£1,000 per month. InUses andGratificationstheorythis
audience islikelytowatchThe Force Awakensbecause
of DiversionandPersonal Identityand Relationships.The
audience maybe boredof dealingwithchildrenand
house worketc.so theymay wantdistraction, andwhen
theywatch force awakenstheymadfindthe actors like
themselvesandenjoythe movie. OnNRSScale this
audience islikelytobe mostlyDand C2 social classes.
Theycouldalsobe low C1 class dependingonhowoften
theywork.

2. Male Child Avatar Example
Female Child Avatar Example
Thisaudience,youngmales,are betweenages12to 18-
20. Theyare mostlikelytobe in full time education
unlessolderthan18. Thisaudience iseithernotworking
due to school or have a part time job. So, theyget hourly
wagesinsteadof salariesandbecause theyare with
theirparentstheirwage is theirdisposableincome,
whichtendstobe about£100 to £200 a month.With
theirmoneythistype of audience islikelytoget
themselvesclothes,spenditontheirhobbiesandgoto
cinemawiththeirfriends. InUsesandGratifications
theorythisaudience islikelytowatchThe Force
Awakensbecause of DiversionandPersonal Identity.
Young kidsmay getboredof school workand
homework’s, sotheymayamuse themselvesbythe
force awakens’actionscenes. OnNRSScale this
audience is onE as theyeitherhave a low payjob or no
jobat all.
Thisaudience,youngfemales,are betweenages12 to
18-20. Theyare, like male audience,iseithernot
workingdue toschool or have a part time job.So,they
gethourlywagesand itis theirdisposable incometoo.
Withtheirmoneythistype of audience islikelytoget
spendtheirincome onleisure products,gymandcinema
withtheirfriends. InUsesandGratificationstheorythis
audience islikelytowatchThe Force Awakensbecause
of DiversionandPersonal Identity.Like the male
audience theymaygetboredof school workand
homework’s,sotheymayamuse themselvesbythe
force awakens. OnNRSScale thisaudience is onE as
theyeitherhave alow pay jobor no jobat all.

3. My Survey Results
This is my first question on the survey, if
we don’t count the anomaly we have a
truce between male and female genders.
Which show that Star Wars is a movie for
everybody. Which is great for The Force
Awakens because Rey was the first female
main character to be in Star Wars and the
audience can see that in the trailer as
well.

4. This is my second question from my survey. We can see that most of the audience are aged
between 12 and 18. And then we have one person aged between 35 and 45, which
resembles the older audience. But the main audience for this filmis now seen to be younger
generation with new characters, explosions, spaceships etc.

5. This shows that there are lots of people who love Sci-Fi and Action genre although they’re
followed by comedy and romance. The Force Awakens movie is mostly Sci-Fi, action and
slight comedy with tiny bit of Romance. Which means that the movie appeals to all the
audiences.

6. These results show that people are interested in space and spaceships, which are sci-fi
conventions, new characters, which appeal to younger and new audiences and Chewie ad
Han Solo are back which appeals to the older fans from the original trilogy. There are also
some fans who love explosions which are action codes and conventions.
All my results show that star wars is for all sorts of audiences, form 12 to 45+ to high or low
disposable income, everybody loves The Force Awakens because it appeals to them in
certain ways whether its new characters, explosions, old characters reuniting etc.