The document discusses how the creator established a strong and consistent brand identity across their teaser trailer, poster, and magazine cover for a media coursework project. Key elements that conveyed the same brand identity across all three promotional items included featuring the same main character prominently, using the color red consistently, and matching the title text. While the magazine cover was slightly weaker at depicting the thriller genre due to its more romantic visual elements, overall the characters and narrative were represented in similar ways across the items to clearly target and appeal to the intended teen drama audience.

1. How effective is the
combination of your main
product and ancillary texts?
Chloe Hickson

2. Brand
Identity
 Brand identity is important as it allows the consumer
to associate goods with their brand identities. By
creating a strong brand identity some companies are
able to use only one element of their brand on every
product and consumers will instantly know what brand
it is. For example in terms of my media coursework,
our job was to ensure that our teaser trailer and
ancillary texts (poster and magazine cover) had a clear
brand identity and showed that they belonged to the
same promotional package.
Brand identity is
the collection of all
brand elements that
the company creates
to portray the right
image of itself to the
consumer.

3. My research – Scott Pilgrim vs
The World
At the beginning of my research I looked into 'Scott Pilgrim vs The World' as an example of brand
identity and how to create a strong brand identity through simple thigs such as text and colour as well
as more complicated detailed things that give it such a strong brand identity.
A strong brand identity has been depicted through :
• The colour red is evident throughout.
• Same title.
• Main character(s) as the main image.
• Supernatural theme through the makeup and effects of
the 7 characters in the back on the first image as well
as the light saber on the second.
• Suggests the same narrative of fighting the world
through several elements.
• Both suggest an element of romance through their
being a female character with him and the heart on
his t-shirt in the magazine cover
• The magazine cover is slightly different but this is like
to be due to the fact that the magazine company have
a lot more control in terms of layout.

4. Main Project – Teaser trailer
'She Knows'

5. Ancillary Texts – Poster and
Magazine Cover

6. Brand Identity
across the
whole
promotional
package
We have established brand identity
across the whole promotional
package in several ways. At first
glance at all three products you can
see that they're the same brand. For
example the main character is
forefront on all three products. From
prior research I learnt that this was
crucial in ensuring that to the
consumer it would look like the same
film and from the same promotional
package. Additionally we also
ensured that the text was the same,
we did this by matching the title on
the magazine cover to the tagline on
the poster. We chose to do this
because the font of the title on the
magazine cover, when put on the
poster, made it look too much like a
romance.

7. How we
established
Brand Identity
in terms of
visual
elements
We established brand identity
through the use of colour graphics
and text. Red is a constant theme
throughout all three products, from
the colour of text to the colour of
the main characters nails and
lipstick. We chose to do this because
it showed that there was a bit of a
twist on a generic teen drama film
and that there could be a sense of
danger or mystery in the film. We
also chose to depict this on the
magazine cover where we see the
main character holding her finger to
her lips in a 'shhh' motion.

8. I think that all three of our products suggest the same genre, however, I think that the magazine
cover is the weaker of the three in depicting the genre due to the fact that it only contains one of our
characters and the font and rose together makes it look somewhat romantic. Despite this I think
that the fact that the main character has her finger to her lips in a 'shh' motion suggests that there is
a sense of mystery and secrecy. I think that the film poster is strong as it shows all three characters
with the main character forefront suggesting she is the dominant character. She also has a very fake
smile and her eyes look glassy and as though they can look into your soul. We also have the main
character holding a red rose in both film poster and magazine cover.
Do each of your products suggest the same genre?

9. Each of the products that we have created we have created characters that are somewhat relatable
to our target audience. For example we have three teenage girls, two of which are going through the
struggle of having to move schools and make friends. The main girl may not be relatable to people
as themselves but audiences may be able to relate it to someone they know whether that be a bully,
a stalker or a psycho ex-boyfriend. The main character also suggests that the film deals with
potential social issues and mental illnesses.
The main character is a very complex characters and I think we managed to portray this across the
products, however this could be seen as a weakness because she appears to have a lot of
personalities, in the poster we have attempted to depict her as being fake, manipulating and
deceiving. The magazine we have shown her teenage playful side and in the teaser trailer we have
attempted to show all of these personalities whilst mainly focusing on the fact she is controlling and
determined. She is the modern version of a femme fatale.
The other two girls are only present in the poster and teaser trailer and in the poster their
characters aren't really represented in a way that is easy to determine their personalities. Despite
this I feel that they have been represented in similar ways as far as possible. '
Do each of your products represent characters in similar ways?

10. We decided on creating a teaser trailer for the genre of a teen drama. A teen drama is defined as a type of drama
series that focuses on the teenage characters. Teenage Dramas target audience is usually teenagers/ young adults
due to many of the storyline’s being relatable to the age group. When looking at what our real media products target
audiences were, we made sure to look at what the biggest age group were, so we could see where to base ours. The
main age group in which occurred for Mean girls was 15-21. This meant we wanted to make sure, as we fit into that
age group, we wanted to include situations or certain objects that this generation would be able to relate to. For
example we included the location of a school. We also added in an element of thriller and genre so that we could put
our own twist on the teen drama genre and create our own appeal that would help us to gain a wider audience. We
didn't want to make the film too dark in terms of narrative and I think we did that successfully. Narrative – In some
teen dramas the main character usually delivers the narrative. This allows the audience to understand how the
characters feels, as well what they are thinking. This was our original plan to have the main character do a voice over
so that we comply with teen drama genres as well as appealing to our target audience. However, in terms of
narrative we decided to keep it fairly open to the audiences imagination as well as suggesting the general narrative
in all three products. The character in teen dramas are usually of high school age. This makes it easier to distinguish
between different social groups, for example: the popular group, cheerleaders, geeks etc. In many teen dramas the
main character is an unpopular person, a geek or someone who has recently moved to the school. However we have
decided to create two of these characters and create a main character that was extremely complex.
Do each of your three products clearly 'speak' to and appeal to the same
target audience?