The document discusses how the filmmakers attracted and addressed their target audience of teenagers aged 12-16 for their film production. They gave the film a 12A age rating due to minimal violent or inappropriate content. They conducted surveys to include themes and ideas important to the audience. The film's title was inspired by student input and the similarity to "The Maze Runner," aiming to appeal to that film's fans. Stereotypes were subverted, such as a vulnerable male protagonist and dominant female antagonist, to keep different audiences engaged.

1. How did we
Attract/Address
our Audience?

2. Our production has the certificate 12, meaning it is
aimed mainly at teenagers, especially between the
ages of 12 and 16. However, this age rating does
make the film a lot more accessible for all kinds of
audiences. We based this rating off what our film
contained and since it contains very little violence and
no swearing or sexual content at all, we thought this
would be the most appropriate. This was also
gathered from other films similar to ours since they
contained very similar sorts of ideas with the same
age rating too.

3. Surveys
One way we attracted our audience was by making
our film specifically suited to the kinds of ideas that
they wanted to see incorporated into the film. We did
this through conducting various different types of
surveys and questionnaires that included a wide
variety of topics relating to aspects of our films. We
had conducted these through ways such as the
website SurveyMonkey, Twitter and general ones
around our classroom and school. All of this helped
to make our audience feel like a part of our
production since they impacted the way it eventually
turned out.

4. Our Font and Title
We actually came up with our production name after conducting a title
survey and getting inspiration from one of our classmates. We thought it
suited our production well since it was catchy, yet relevant. It wasn’t until a
little later on that we actually found out how similar our production’s title
was to the film ‘The Maze Runner’, which then further helped us improve our
title idea and the way we wanted to go with it.
We decided to make the overall look of our production title very similar to
‘The Maze Runner’ by using the same font and a similar colour scheme. We
did this since the font itself already seemed highly relevant to our
production due to it’s very ‘technological-looking’ letters and colours. We
also wanted to make it very close in reference to ‘The Maze Runner’ too
because we wanted to create intertexuality in the way that audiences would
associate our production with theirs and vice versa. This is further reinforced
through the fact that both films have similar audiences and ffall under a
similar genre type.

5. Action Conventions
We tried to include as many typical conventions of the
action genre into our product as possible. Some of
these were obviously not possible, but examples of
ones we could include were chase and fight scenes,
weapons, setbacks and an interesting setting for it all.
These all helped to act as an audience pleasure for
those who are fans of the genre and are familiar with
these kinds of film aspects. They are there to cause
tension and enjoyment through this for the audience.

6. Subverting Stereotypes
We included some subverted stereotypes in our production
in order to keep up excitement for different types of
audiences. The way we had the dominant and threatening
female Antagonist was in contrast to the seemingly
helpless and vulnerable male Protagonist. This may be an
audience pleasure for women, since they are watching a
character that goes against common depictions of women
within these kinds of films. Another example is how we
changed up the conclusions for both the Antagonist and
the Protagonist. This is because it is typically though that
the Protagonist will come out on top and overcome the
Antagonist no matter what has happened. However, that is
not the case in our production as actually die at the hands
of the Antagonist at the end.