The document summarizes audience feedback from a questionnaire about a music video and related print productions targeting 16-20 year old white females and males. Key findings include: - 40% of respondents identified with the male protagonist in the video while 20% identified with the female protagonist, matching the gender breakdown of survey respondents. - The majority found the video's messages of love and reconnection relatable and central to the story. - Respondents generally found the video interesting and enjoyed the climax scene on the beach. - Print productions were seen as fitting well with the video and 60% said they would influence purchasing the album.

1. Question 3

2. How is my target audience represented in my
music video?
There are a variety of representations in my music video, based on the different segments of
my target audience, which is primarily young (16-20), white, middle class females and males.
In order to appeal to my male target audience, we used a male protagonist (Samuel) who is
portrayed as a typical teenage boy. I feel like our representation of this character is very
accurate to reality; he wears the typical fashion of a teenage boy, and when we see his
bedroom it is stereotypically male, with ‘masculine’ colours such as blue, walls with football
shirts pinned to them, messy shelves and an unmade bed. Whilst this is a stereotypical
representation, we opted for this approach in order to appeal to a wider percentage of males
whom this portrayal will be true for.
The more other part of our target audience is teenage girls. Our representation of this
gender is, too, very typical so that we can reach out to the majority of our audience, in order
for them to identify with the character. Lucy wears a pink jumper and a skirt – two common
pieces of fashion for teenage girls. Furthermore, when we see Lucy’s bedroom, it is almost a
binary opposite of Samuel’s; it is neat, clean and decorated with light and delicate colours, a
hairbrush, a mirror, framed pictures, etc. This mise en scene was created to establish the
character immediately, allowing for the audience to identify with her as soon as she is
introduced.

3. How might the experiences in my video speak
to my target audience?
My music video features a plot which follows two teenagers attempting to
reconcile and find love. I feel like these themes of love and forgiveness will reach
out to my audience, due to the real life issues of young love and relationships
which many teenagers find themselves a part of.
The audience is intended to be positioned behind their respective gender – the
female side of our audience may identify more with the female character, and the
male audience with the male character. Both characters are given almost equal
amounts of screen time, and therefore their experiences are more relatable to the
audience.
In my questionnaire, I included the questions “To what extent do you find the
storyline/messages of my music video relatable?” and “What do you feel is the
central message of the video?” in order to find out whether the experiences of the
characters and the messages of the video spoke to the respondents.

4. • In order to create valid audience feedback, I created a questionnaire to collect
qualitative data in order to focus on demographics and the response and
interpretations of my productions’ meaning. I used Google Forms in order to
distribute, collect and analyse my questionnaire with ease.
• Whilst undertaking my research, I focussed on 16-18 year olds in order to gain
rich information from my intended target audience. My audience profile outlines
the interests of my audience.
• Originally, I had created a written questionnaire which I handed out to people I
knew. However, I decided that this was an inappropriate way to collect
information; I believed that respondents would be more honest and constructive
if they were to be anonymous, which would allow for richer feedback. Therefore,
I opted to use Google Forms which can be sent out anonymously and does not
require the subject to use their name.
Questionnaire

5. How did my audience respond to the
characters?
My audience survey has revealed statistics that I had
predicted. As seen in the left hand pie chart, 40% of
respondents identified with the male character – almost the
same amount of males who took the survey. Similarly, 20% of
respondents identified most with the female character,
compared with the 20% of females who took part in the
questionnaire. These results were expected, and show that
our music video was successful in appealing to its intended
target audience in terms of character representations.

6. How did my audience respond to the central
messages?
In the above pie chart, we can see that the vast majority of
respondents found the messages in our video relatable.
Furthermore, when asked about the central message of the video,
most respondents mentioned love and reconnection/second
chances. This is a clear example of Stuart Hall’s theory of encoding
and decoding; we made the film with the intention of these themes,
and the audience has decoded them with their own interpretations.
I made this an open question in order to test this
encoding/decoding theory, giving respondents infinite options for
what they felt the video meant.

7. How did my audience react to the video in
general?
Generally, our video was successful in both creating memorable
and enjoyable scenes and keeping the interest of the audience.
The majority of respondents said that their favourite scene was
the ending scene on the beach, and 80% said that the video kept
their interest throughout. Criticisms varied, and were very minor,
which was reassuring as it showed that the video in general was a
success in its goals of creating a professional and enjoyable
production for my target audience.

8. How did my audience react to my print
productions?
From looking at the responses to my questions regarding the print productions, it is clear that they were a
successful representation of the artist and our music video. For example, 40% of respondents said that they
strongly agreed that the print productions fitted well with my music video, with another 40% saying they agreed.
Furthermore, 60% of respondents said that the print productions would influence them into purchasing the album.
60% is quite a high percentage if I factor in that not all of my respondents would be fans of the music itself, and
would have no interest in buying the album in the first place.