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Question 3
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- 2. How is mytarget audience represented in my music video? There are a variety of representations in my music video, based on the different segments of my target audience, which is primarily young (16-20), white, middle class females and males. In order to appeal to my male target audience, we used a male protagonist (Samuel) who is portrayed as a typical teenage boy. I feel like our representation of this character is very accurate to reality; he wears the typical fashion of a teenage boy, and when we see his bedroom it is stereotypically male, with ‘masculine’ colours such as blue, walls with football shirts pinned to them, messy shelves and an unmade bed. Whilst this is a stereotypical representation, we opted for this approach in order to appeal to a wider percentage of males whom this portrayal will be true for. The more other part of our target audience is teenage girls. Our representation of this gender is, too, very typical so that we can reach out to the majority of our audience, in order for them to identify with the character. Lucy wears a pink jumper and a skirt – two common pieces of fashion for teenage girls. Furthermore, when we see Lucy’s bedroom, it is almost a binary opposite of Samuel’s; it is neat, clean and decorated with light and delicate colours, a hairbrush, a mirror, framed pictures, etc. This mise en scene was created to establish the character immediately, allowing for the audience to identify with her as soon as she is introduced.
- 3. How might theexperiences in my video speak to my target audience? My music video features a plot which follows two teenagers attempting to reconcile and find love. I feel like these themes of love and forgiveness will reach out to my audience, due to the real life issues of young love and relationships which many teenagers find themselves a part of. The audience is intended to be positioned behind their respective gender – the female side of our audience may identify more with the female character, and the male audience with the male character. Both characters are given almost equal amounts of screen time, and therefore their experiences are more relatable to the audience. In my questionnaire, I included the questions “To what extent do you find the storyline/messages of my music video relatable?” and “What do you feel is the central message of the video?” in order to find out whether the experiences of the characters and the messages of the video spoke to the respondents.
- 4. • In orderto create valid audience feedback, I created a questionnaire to collect qualitative data in order to focus on demographics and the response and interpretations of my productions’ meaning. I used Google Forms in order to distribute, collect and analyse my questionnaire with ease. • Whilst undertaking my research, I focussed on 16-18 year olds in order to gain rich information from my intended target audience. My audience profile outlines the interests of my audience. • Originally, I had created a written questionnaire which I handed out to people I knew. However, I decided that this was an inappropriate way to collect information; I believed that respondents would be more honest and constructive if they were to be anonymous, which would allow for richer feedback. Therefore, I opted to use Google Forms which can be sent out anonymously and does not require the subject to use their name. Questionnaire
- 5. How did myaudience respond to the characters? My audience survey has revealed statistics that I had predicted. As seen in the left hand pie chart, 40% of respondents identified with the male character – almost the same amount of males who took the survey. Similarly, 20% of respondents identified most with the female character, compared with the 20% of females who took part in the questionnaire. These results were expected, and show that our music video was successful in appealing to its intended target audience in terms of character representations.
- 6. How did myaudience respond to the central messages? In the above pie chart, we can see that the vast majority of respondents found the messages in our video relatable. Furthermore, when asked about the central message of the video, most respondents mentioned love and reconnection/second chances. This is a clear example of Stuart Hall’s theory of encoding and decoding; we made the film with the intention of these themes, and the audience has decoded them with their own interpretations. I made this an open question in order to test this encoding/decoding theory, giving respondents infinite options for what they felt the video meant.
- 7. How did myaudience react to the video in general? Generally, our video was successful in both creating memorable and enjoyable scenes and keeping the interest of the audience. The majority of respondents said that their favourite scene was the ending scene on the beach, and 80% said that the video kept their interest throughout. Criticisms varied, and were very minor, which was reassuring as it showed that the video in general was a success in its goals of creating a professional and enjoyable production for my target audience.
- 8. How did myaudience react to my print productions? From looking at the responses to my questions regarding the print productions, it is clear that they were a successful representation of the artist and our music video. For example, 40% of respondents said that they strongly agreed that the print productions fitted well with my music video, with another 40% saying they agreed. Furthermore, 60% of respondents said that the print productions would influence them into purchasing the album. 60% is quite a high percentage if I factor in that not all of my respondents would be fans of the music itself, and would have no interest in buying the album in the first place.