1. How effective is the combination of
your main product and ancillary
texts?
By Oliver Dyer

2. Introduction
When creating all three of my products I considered how I could make them
recognisable and ultimately consistent. I did this because I wanted my target
audience to be able to recognise that they were all linked together. By doing
so, this would help my target audience to remember all of my products and
especially my documentary. I wanted them to be able to look at my ancillary
products and ultimately think of the documentary straight away, therefore
ensuring that they would watch it.

3. Title and font
Overall I felt that the combination of all three of my products were effective; this was down to
many features that I included. By including these it, in turn, improved the iconography of my
products as they were more relatable for my target audience. For example, I included many
features which were similar throughout all of my products, such as the font. The font was the
same on all of my products; I used the font ’28 days later.’ I felt that this was perhaps one of
the most important features for me to include. This was because my target audience would now
only have to look at the font and automatically associate it with my documentary; it ultimately
helps link the three of my products together visually. The newspaper advert and TV listing
were unique however, as they both had a white box around the title. I did this in order for it to
stand put more and ultimately make it more recognisable. Despite this I chose not to have a
white box around the font in my documentary as it already stood out enough.

4. Title and font examples
The same font is used on my TV
listing double page spread.
The same font is used on my
Newspaper advert.
The same font is also used but
is in white do make it stand out
more and also has no white
box around it.

5. Presenter
I also felt that the combination of all three of my products were effective as not only were they
relatable because of the font but also because of the use of the presenter throughout. I
decided to put Alex in/on all three of the products as by visually looking at them, my target
audience would automatically connote a sense of familiarity with my products. For example, on
my Newspaper advert Alex was looking admiringly towards an attraction which would appeal
to many a young person. By making this pose it was connoting a sense of admiration; it also
shows my target audience what the documentary is about. This was similar to double page TV
listing as the main image connoted a sense of superiority; it showed my audience that Alex was
in fact the 'main man' when it came to being on screen in the documentary, as he presented it.
This ultimately related back to my documentary as Alex is a predominant figure in it. By
including him in/on all three, it ultimately symbolised a sense of relatability.

6. Presenter examples
Presenter is also used in
documentary, creating a sense of
familiarity for my target audience.
Presenter used on/in all
products. Here he is used on
my TV listing.
Presenter is again used on
Newspaper advert.

7. Scheduling
The combination of my products were also effective as viewing information was evident on all
three of my products. Viewing information was more evident on my two ancillary tasks as they
were advertising the documentary. I did however, include a Channel Four introduction on the
opening of my documentary as this added to the realism of my product and also informed my
audience what channel the program was being broadcast on. I included the Channel Four Logo
on my Newspaper advert to, again, inform my target audience of the broadcast channel and
also that they it was a Channel Four product. I also included the day and time of broadcast on
my Newspaper advert and TV listing double page spread to, again, inform my audience of
when the program was being broadcast. I also did this so that it fortified the fact that both
were advertising the same thing, ultimately connoting a sense of familiarity for my target
audience.

8. Scheduling examples
Here, scheduling is used on
my TV listing to inform the
audience of broadcast date.
This is done by using the
day, date, time, and channel.
Below is the
Channel Four intro I
used on the
introduction of my
documentary.

9. Images
Here, in the top
left and bottom
right corners of
my TV listing, are
images that are
also evident in my
documentary.
As well as including the main image of the presenter, I
also included ‘snippets’ of some of the documentary on
my TV listing double page spread. By doing so I felt that
I was advertising the documentary as well as creating a
sense of familiarity. My target audience would see the
images and therefore know what is to come of my
documentary, ultimately persuading them to watch it.

10. Motto
Both of my ancillary tasks also had the motto of ‘Youth! Make the Wight choice!’ I included
this as I felt that this motto was one which was memorable. I thought of this and included it as
by being memorable it would ultimately make my target audience remember it and would also
perhaps get them talking to other people about it. By doing so this would mean that more
people would watch the documentary, therefore increasing the viewing figures. This also made
my products more relatable as by having it on both Newspaper and TV listing, my target
audience could clearly see that they were related.
Motto is evident on
Newspaper advert
(left) and TV listing
(right).

11. Colour scheme and picture
On both ancillary tasks, as well as the documentary, I have included Ryde Pier. This is evident
throughout each of my three products as I felt that it is ultimately creating a consistency with
the colour and location for my target audience. They would know that all three link together as
they can visually see the pier in all of my products. I originally picked the pier as a location as I
felt that it showed the Island in an attractive light. Overall, by including the pier in all three, it is
creating a colour scheme which I believe visually links my 3 products together successfully.
Image from
Newspaper
advert (on
right) is
taken on
the pier.
Image
from TV
listing (on
right) is
also taken
on the pier.
Image from
documentary
(on left) is
captured on
the pier as
well.