A2 media evaluation 2

1. How effective is the combination of your main product and
ancillary texts?

2. The combination of the main productions being Advert 1 and Advert 2 combined with
my two ancillary texts which would be my Radio advertisement and my TV
sponsorship are effectively synced together – I believe this because throughout all
sequences I have tried to progress with the similar attributes being the soundtrack
used in all four providing a distinctive feel. As well as the mise-en-scene in both
Adverts, being quite plain shirts so it doesn’t distract the focus from being on the
product – which in this case is the lipstick. Before creating my ancillary tasks however,
a lot of foundation research had to be completed – this being the analysing of other
TV sponsorships and thorough search and discovery of lipstick radio adverts. By
researching various types of other adverts this allowed me the benefits of syncing my
main products with my ancillary .
Ancillary Main products

3. https://youtu.be/qoa2FpbPdqc
When creating my TV
sponsorship, I had to think over
the codes and conventions that
other make up adverts would
have – this ultimately led me to
the big typography that flashes
across the bottom of the screen.
I think this combines effectively
with my main adverts as they
also have writing which informs
the audience about the product.
Consistently through my TV sponsorship, I was able to illuminate the product
placement which ultimately conveys consistency through the production of both
my main and ancillary productions. The Inclusion of the GIF behind my actress
highlights that this cosmetic advert is upbeat, lively and conventional for the make
up industry. Through this I am able to illustrate the same message that I’m trying to
portray to my target audience – as shown through the same shot angles and the
same background music used. I aspired for my production to be suited for the voice
and by using the GIF behind it seems like it’s backstage etc – almost as if the act is
getting ready with my Lipstick product. Allowing the audience to feel confident.

4. https://youtu.be/cJgLr8L_DIg
When creating my Radio
advert, I found it difficult to
find similar productions as
Lipstick adverts are quite
difficult to obtain information
for. However by using the
Tascam I was able to create
sounds that would visualise
into a lipstick advert.
I think creating a Lipstick radio advert was the biggest difficulty as I didn’t know where
to start, however listening to adverts with my eyes closed allowed me to understand
what I actually needed to put into my production. I used sounds that I recorded on
the ‘TASCAM’ a recording device, such as kissing sounds of which I included into both
my Advert 1 and Radio advert. I think by including the sounds in more than one
production I was able to involve that same consistency I used in my previous work. I
picked out phrases that would simplify the accuracy of this being a lipstick radio advert
such as ‘ 20 New kissable shades’ this exact phrase automatically allows the audience
to know that it is lipstick and it’s for everyone.

5. Exploring and experimenting with the scripts allowed me to change and wander around
with the ideas of that I was conveying. By listening to various adverts it allowed me the
advantage to know what I had to particularly say and include to make my ancillary texts
combine with my main products, as my main products have more of a visual imagery
that helps them speak and illuminate towards my target audience.
This is my new script as I changed a
few bits including the sounds of
kissing as aforementioned.
This is my old script which I felt
didn’t illustrate the right things
needed for a radio advert.

6. Therefore, considering the combination of all of my productions I think the process of
constructing my main and ancillary texts was to highlight the connection between
them. They were linked through purpose, mise-en-scene, target audience and the
realistic forms each use. I used the same colour scheme across most of the text used
such as the bouncing typography in the TV sponsorship as well as the lip description in
Advert 1 this allows there to be a empathises on the relation between them. Therefore
I have illustrated synergy across my 3 types of products through the construction of
their representations. The theories that I have incorporated through the combination is
that of the audience theories; such as the ‘uses and gratifications model’ this
approach focuses on what the audience does and how they engage with the media – I
think I incorporate this method well within my products as I can illustrate and
encapsulate that there are many different forms of advertisement not only for
clothing, furniture or even fast food etc but also make up which both male and females
would be likely to shop for – as it fulfils their particular needs and that’s the reason
they engage with the media to begin with. Another approach in which I incorporated a
method was the Reception theory as this was developed by Stuart Hall in which he
focuses on the audience passively accepting the meaning based on the cultural
background or life experiences – through this I went with the cultural background
effect by involving different actors/actresses of various ethnicities I would be able to
speak to a larger audience and appeal to more psychographics and demographics. I
wanted to portray a dominance within my product so the audience would share the full
experience of the advert and the full experience of the product.