Through my research at the beginning of the project, I found out the key codes and conventions. These include aspects such as thecompanies logo and slogan. As well as this I also realised that adverts are typically 20-30 seconds long.To start my research, I researched into a wide variety of adverts and sponsorship sequences. By doing this, it enabled me to selectthe key codes and conventions therefore allowing for me to distinguish these. When thinking back to my research one of the keyconventions in which I spotted was that each advert had a narrative. When analysing the adverts, I was quickly able to pick out thetheme in which I wanted to base my advert around. However shortly after, I realised that this was too challenging and my ideas werefar to adventurous for them to work. This is when I came to the decision to change my advert to a smoothie. I choose this type ofproduct as when I analysed some existing adverts out there on the market, this was my second favourite and also I thought that thiswould also give me a challenge.My five media texts do not follow the typical conventions of advertisements for smoothies. I decided not to show any packaging toportray the narrative of these being something that can be made at home. This has therefore challenged and developed theconventions. This is something which is not usually seen within soft drink adverts, but I felt that my adverts would work better by justdisplaying the product rather than the packaging. By doing this I am hoping that my target audience will understand the purpose of theproduct further.Through my research, I also found that most of the adverts were quite slow paced and therefore it allowed for the target audience tounderstand the purpose of the product. However, again this was a convention in which I have challenged. As I have created stopmotion sequences, my adverts are quite fast paced and therefore I also had to choose quite a fast pace piece of music to match this.Similarly with my radio advert, I have keep to using the same music to keep consistency throughout making sure that my product isnoticeable and recognisable therefore ensuring that there is synergy throughout all five of my media texts. When looking back on myradio advert, I believe that the instrumental music ties in well with the pace of the voiceover and therefore suits the narrative of theadvert well.Throughout my research, I noticed that one of thekey conventions within adverts was the varietybetween shots. However, I also noticed that whena food/drink product was being advertised themain focus was on the product and therefore theadvert consisted of many close ups. For examplein the Tropicana advert fruit is constantly shown.This clearly portrays and emphasises on thecontents of the drink just by repeatedly showingthe fruit. Within my adverts, I decided to take onthis typical convention as I believe that it is aconvention which works and suits the purpose ofthe product being advertised well.Tropicana ‘Orange Growers’See (0:11)See (0:12) – Advert 2
However one convention which I wanted to challenge was the use of a voiceover. When looking at many existing adverts, youtend to find that within food/drink adverts there is always the protagonist on screen talking. Although within my adverts as Ihave created a stop motion sequence, I decided to include a voiceover. The voiceover allows for me to get the main purposeof my advert across to my target audience. Not only this, but I also believe that by challenging one of the main conventions ithas allowed for my adverts to take a slightly different approach to many other existing adverts therefore making them uniqueby challenging some of the key conventions.From my research into adverts, I noticed that most end with their product as the end shot if a drink is being advertised.However I wanted to challenge this convention and just have my logo at the end of each one of my adverts. I also decidedto create animated titles. One reason why I wanted to challenge and develop this convention was because, the productwas being shown all throughout the advert and therefore I felt that it was important to remind the target audience of thename of the product.Innocent Advert See (0:25 -0:30) See (0:24)(Advert 1)Throughout the whole of my five media texts I have used the same music throughout allowing for consistency,but also for my adverts and product to be recognisable and therefore showing synergy. When carrying out myresearch, I realised that most adverts tend to match the music with the narrative and also pace of theiradverts. As I have created stop motion sequences, I decided to use a fast and upbeat piece of music to furthertie in with the pace of the editing. The track in which I used was called ‘Matter of Fact’ and was a royalty freepiece of music. I was originally going to use a piece of music from an unsigned artist, however I later decidedagainst this as I felt that my adverts portrayed the correct message across to the target audience andtherefore the music should be there to create a positive and happy atmosphere.Click here tolisten to themusic usedHaving said this, within my second sponsorship sequence, I have created a freeze fame of the protagonist holding theproduct within her hand as the end shot. Although this sequence has not ended with the animated titles, it still doeschallenge the conventions of existing ads as usually the products packaging is shown. Within the second sponsorship Idecided to change the ending to add some variation to my ads. I believe that this has worked successfully and therefore aslight variation has added more narrative to my adverts. Moreover synergy has still be created throughout my adverts, asthe products logo still appears along with the sponsors logo. By creating a variation between my sponsorship sequences,I believe it has helped for them to become recognised as a cohesive advertising campaign as the target audience shouldstill be able to visually see the connection between them.
Moreover, a convention in which I wanted to develop was the use of close up shots. Close ups help for the audience to engage withthe emotion of the advert. Within my second advert and also sponsorship sequence , I decided to use a close up shot to show thefacial expression of the protagonist within my advert. I believe that from using this shot it has enabled the target audience to see thereaction of the protagonist therefore changing their views on the product. Moreover a close up shot allows for facial expressions to beseen therefore within my advert I am hoping that this will connote an exciting and happy atmosphere. Additionally by using aprotagonist in both my second advert and sponsorship sequence, this further helps to build upon the narrative.In terms of my sponsorship sequences, I have kept with the typical conventions of the adverts where the sponsors logo appearson screen. I decided to keep and develop this convention as I felt that this convention was essential in order to produce highquality sequences. When carrying out my research, I found that most sponsorship sequences tend to focus more on the brandingof the product and also the relationship between the sponsor itself rather than the narrative. When referring back to mysponsorship sequences, I believe that I have challenged this convention as I have focused more on getting a strong messageabout my product across rather than advertising the sponsor itself.Additionally, I also choose to keep the sponsorship very broad and decided not to include it within my ads. This is somethingwhich is not seen very often as you tend to find that the sponsorship is related to the programme itself. For my ads, I decided tosponsor ‘daytime on ITV’ and therefore gave myself a wider target audience as I was not focusing on one specific group ofpeople.When relating back to my research, I found that one of the most important conventions of any ad but especially sponsorshipsequences is that the branding of the ad is an essential part as this is what conveys and connotes the message to the targetaudience. In terms of the branding, the companies logo, slogan and also main colour scheme should always be included withinthe sequence.Sponsorship 2 (See 00:03) Advert 2 (See 00:15)
Main AdvertsWhen looking at existing adverts, I noticed that many adverts usually have a beginning, middle and an end. This form of narrative iscalled an conventional narrative and is something which I had tried to use within my adverts. When analysing my two main TVadverts advert 2 follows on the narrative from advert one. Within advert one the audience see the smoothies being made. Howeverwithin advert two the audience see three different smoothies and then one being drank. I believe that within advert one, I used aconventional narrative. The beginning shows the fruit which goes into the smoothie, whilst the middle shots the smoothie being madeand the end ends with the products logo being shown at the end.Although within advert two, this could be seen as using an unconventional narrative. If the audience had not seen the first advert,then without listening to the voiceover the purpose of the product might not have come through as well. This form of narrative iscalled an elliptical structure. This type of structure requires the audience to fill in the gaps, allowing for them to figure out what hashappened. Within both of these adverts. I have also created stop motion sequences. This is again something which the targetaudience might not be used to and therefore might feel that the adverts are unconventional. When looking at the screen shotsbelow it clearly illustrates how a different narrative has been followed even though the same product is still being advertised. Withinadvert one the narrative is began and then in advert two the narrative comes to an end.Beginning (See 00:12) Middle (See 00:16) End (See 00:24)
Sponsors Logo Associations logo (Paralympics)Associationsmain colourschemeIconicCharacter-AmbassadorCompany Logo/ SponsorshipProgrammeNameSponsorshipsproductPerson/ host symbolising theend of the programme- connotesthe programme itself due to itbeing a dinner party.To the left are examples of two sponsorshipsequences which I analysed during myresearch. As you can see, a powerful brandimage has been portrayed through the use ofcolour and also reference to the company.When looking at the Paralympics sponsorshipsequence, I believe this connotes a powerfulmessage. The use of an iconic figure from thegames helps to connote a sense of power andalso achievement. Moreover the companieslogo and also the sponsors logo has beenincluded.This is in comparison the next sequence inwhich I analysed. This sponsorship sequencehas again used the company and alsosponsors logo but has also kept in with thenarrative of the programme. The use of thewine bottle further connotes the sponsorscompany but it also helps to establish theprogramme further.From looking at these sponsorship sequencesit is clear that branding plays a huge part increating a successful sequence. Within mysponsorship sequences, I have tried to includeas much branding as possible to ensure thatmy product is recognised.Examples of Sponsorship Sequences
When looking at the examples of existing sponsorship sequences, they all tend to have their company logo on screen aswell as a main image and also the sponsors logo. When relating back to my two sponsorship sequences, I havechallenged this convention in one text but also developed it in the other.In my first sponsorship sequence, I have created animated titles with a white backdrop. This allowed for the name of myproduct to appear ‘Juicy Fruities’ and then for the sponsors logo to appear which is ‘ITV’. However when looking atprevious sponsorship sequences, I found that most tend to include some text saying who the programme sponsors forexample ‘sponsors by’. This is in juxtaposition as within my sponsorship sequences, I have decided to include this withinthe voiceover. I came to this decision as I wanted my ads to be as spacious as possible. By this I mean that I didn’t wantto include a lot of information as this would have made it hard for the target audience to read. I wanted to createsomething which was simple yet effective.Sponsorship 1 (See 00:10) Sponsorship 2 (See 00:05)However when looking at my second sponsorship sequence, I decided to change the end titles. Within the second advertand sponsorship I included a protagonist to add to the narrative of my adverts. When it came to deciding on my end titlesI decided to vary this and have a freeze frame at the end with the titles appearing by fading into the top right hand cornerof the screen. I believe that this worked well and also allowed for their to be a variation between my ads. When linkingthis back to existing ads, this challenges the typical convention. Again with this ad, I decided to have the voiceovermention the sponsor and just have the logo appear on screen. When reflecting on this, I believe that this worksextremely well as the target audience are able to clearly see a visual on screen as well as listen to the audio at the sametime.
Radio AdvertsWhen carrying out my research into radio adverts, I realised that there were many key codes and conventions in which I needed tofollow in order to create a successful advert which would tie in with my other four adverts creating synergy between all five of them.When deciding on creating a radio advert for my ancillary text, I choose this text as I wanted to create a challenge for myself.When analysing existing radio adverts, I realised that the music which is used throughout is identical to the music used within the TVadverts therefore creating synergy. When realising this, I decided to use the same music in order for all of my five media texts to beseen as a cohesive advertising campaign. Moreover, I also realised that sound effects are also commonly used in order to create acertain atmosphere. However, I shone away from this idea as I believed that the music within my adverts created and set the right toneand atmosphere and therefore the use of sound effects were not needed. When thinking about my radio advert, I also decided not toinclude the sound effects to further connote synergy. This could be seen as challenging some of the main conventions of radio adverts,however there are a large majority of radio adverts which do not include sound effects.Whilst carrying out my research, I listen to the ‘British Airways Radio Advert’ and also the ‘Monster’ Radio Advert. When listening tothese, it become apparent to me that the scripting of the advert is relied on in order to create the right atmosphere. This is due to therebeing no visuals to view therefore the target audience are only able to interpret and relate to the product through the scripting.Click here tolisten to existingradio advertsMy radio advert instantly addresses the listeners by using the word ‘you’. Moreover the use of a rhetorical question helps theaudience to question what is being said, really making them think about trying to the product which should further keep theminterested in the advert for longer.Do you want a healthier, fruiter drink? Then try Juicy Fruities. Made with 100% real fruit, theres bound to be aflavour that you will love. So try new, Juicy Fruities.Juicy Fruities. Real Fruit, Great Taste!My radio advert has definitely developed some of the key codes and conventions but it has also challenges some as well. Withinthe advert, the scripting is the most important aspect and is something which I decided to develop in order to create aprofessional yet meaningful radio advert one which creates synergy between my other four media texts.After listening to existing adverts, I realised that they most commonly tend to either address theviewer straight away by using the words ‘you’ or ‘your’. Similarly they also can make you feel asif your in the place/situation in which they are referring to just from the description. For examplewithin the British Airways radio advert it starts off with ‘wondering in a sublime cathedral, leteveryone else follow the guide’. This straight away engages with the listener as they instantlyfeel as if they are in the situation in which is being described.
So that all five of my media texts could be seen as a combination advertising one product, I realised that synergy was an importantaspect and something that I had to take into consideration. I first realised this during the researching stages where it becamerecognisable that existing adverts all had synergy between them therefore making sure that there adverts were recognisable as acohesive advertising campaign.One of the main ways in which I have created synergy throughout all of my adverts was with the choice of music. I choice aninstrumental piece of music which I thought would add to the atmosphere already being connoted on screen. By using the samepiece of music, this should become a recognisable element within the ads and therefore the viewers should be able to relate thissymbolic element to the brand itself ‘Juicy Fruities’.Another aspect in which has helped to create synergy is the logo. Throughout all of my adverts, the logo is a constant feature whichI believe was important to include. Not only has it been included in each text, but I have also used a consistent colour schemethroughout making sure that this logo becomes a recognisable and iconic symbol relating to this product.Additionally, the voiceover is an extremely essential aspect of any advert toensure that the right message is received by the viewers. When researchinginto radio adverts, one of the key conventions is that a clear voice is neededand also the use of language has to be specific and related to the product.Another key convention in which I noticed was that sound effects help to add tothe atmosphere, making the radio advert much more interesting to listen to.When saying that the voiceover is an extremely important aspect, I choose touse the same voiceover throughout both adverts. Moreover I also used thesame voiceover for the sponsorship sequences. In terms of the radio advert, Iadjusted the voiceover slightly due to their being no visuals as I needed tomake sure that a narrative and also the purpose of the product was portrayedand connoted to my target audience. By doing this, I believe it has allowed forsynergy throughout all of my five media texts. More importantly, it has made theradio advert recognisable as the protagonists voiceover should be recognisablefrom the TV adverts to my ancillary text. Within my radio advert, I choose not toinclude any sound effects as I wanted this advert to be advertised through theuse of selective language. For example within the voiceover of both my TVadverts and also my radio advert, the viewers are addressed personally. ‘Madewith 100% real fruit, there’s bound to be one that you will love’. Just fromlooking at this extract from the script, it clearly connotes how this should engagewith the target audience directly making them more interested in the product.Click here to listen to myRadio Advert
I also wanted to make sure that each text was aesthetically pleasing to view but also similar to each other. This iswhere I had to think extremely carefully about the mise en scene of my adverts. To start off with, for my first advert, Ididn’t take this into consideration. However after I had constructed my second advert, it became noticeable that both ofmy adverts did not look like they were advertising the same product. When noticing this, I decided to base all of myadverts within a kitchen to enhance the cohesive advertising campaign.Before changing the setting for my advert, this was whatmy first advert looked like. When reflecting on this, I cansee how much of a difference the mise en scene hasmade and also how it has added to the overall narrative.When comparing both of my adverts from the first cuts tothe final cuts, I can say that the mise en scene ismassively important in ensuring that the viewers see thisas a cohesive advertising campaign.This is my final version of advert one. Just from looking at this shot itclearly portrays the main purpose of my product. More importantly,the mise en scene has made the advert seem much more inviting forthe viewers to watch. To make sure that there is a direct link betweenall of my ads, I have used the same setting throughout as well asusing the same protagonist throughout. By doing this, I believe thatthe viewers will recognise the link between my adverts and thereforerecognise the product being advertised. By using the same mise enscene throughout, it also helps to establish more about the product.For example as my adverts are based inside a kitchen, this connotesthe product could be something that is home made therefore addingto the narrative even further.
Within the two screen shots above, it is clear that the same props have been used throughout these two adverts. Similarly it isalso clear that the same setting has been used therefore adding to the mise en scene. Within the first advert, I used the sameprops as within the first sponsorship sequence but instead I used different camera angles to show the product from differentpoints of views. For example I used some mid shots and then also high angle shots to vary the viewers perception of the product.Advert 1 and Sponsorship 1Sponsorship 1 See (0:02)Advert 1 See (0:13)Advert 1 See (0:15) Sponsorship 1 See (0:02)Again, within these screen shots, I have used the same setting adding to the mise en scene and have also used the sameprops. This again ties in with advert two where these props are seen again therefore connoting a connection between allfour of these adverts.
Advert 2 and Sponsorship 2Advert 2 See (0:11)Advert 2 See (0:16) Sponsorship 2 See (0:04)As you can see I have used the same protagonist throughout my adverts. I decided to do this to ensure that my adverts arerecognised as a cohesive advertising campaign. Moreover, I also believe that by using the same protagonist it helps for theaudience to engage with the adverts even further as they should over timer recognise the actor within the adverts.Sponsorship 2 See (0:01)Again here, I also used the same props in terms of the glasses with the smoothie in and also the smoothie maker. This is related toadvert one where these props were originally used. From using the same props it has differently created a strong link between all ofmy media texts therefore making them recognisable as an advertising campaign. Moreover the mise en scene is identicalthroughout therefore connoting that all of my TV adverts are advertising the same product.
Radio AdvertLikewise with the Radio Advert, there are many links back to the four TV adverts. As the radio advert solely relies on the scriptingand language used, I needed to make sure that all voiceovers were fairly similar.As you can tell from the script below I have tried to keep the voiceovers fairly similar to each other to ensure that there is aconsistent theme and also narrative throughout.‘Theres bound to bea flavour that youwill love’‘Theres bound tobe one that youwill love’Radio Advert Advert 1 and 2Throughout the voiceovers, I have kept to a consistent narrative throughout. The voiceover matchesthe action which is happening on screen and therefore clearly connotes the purpose of the product.In terms of the radio advert, as there are no visuals to view the language was extremely importantthroughout this. As mentioned before, I am hoping that the target audience will relate back to theadverts and therefore realise the connection between all five of my adverts.‘Juicy Fruities-Made with 100%real fruit’‘Do you want a healthier,fruiter drink- Then tryJuicy Fruities- Made with100% real fruit’When listening to the radioadvert, I am hoping thatthe viewers will be able tolink back to the advertsand remember the shotswhich were shown. Aboveis the start to both of thevoiceovers. As you cansee within the two screenshots to the left that firstlythe fruit it shown portrayingthat its ‘made with 100%real fruit’ and secondly thethree flavours connotingthat theres ‘bound to beone that you will love’.Advert 1 See (0:04-0:10) Advert 2 See (0:04-0:10)
In order to receive audience feedback, I first created a questionnaire using Google Docs. Google Docs allowed for meto create a questionnaire which I would then be able send the URL link to my audience in order to receive bothconstructive but also useful feedback.When I first created this questionnaire, I decided to publish it on social networking sites such as Facebook and Twitter.By publishing it on these sites it would allowed for a very niche target audience to view and then comment on my fivemedia texts. However upon reflecting on this, I then realised that I was actually narrowing down the feedback in whichI was going to receive. By publishing my questionnaire on Facebook, it was limiting me as the people commentingwould be biased and therefore would not give a truthful opinion. However, with the social networking site of Twitter,there was a wider target audience and therefore I was more likely to get constructive feedback due to this being anopen community where anyone on Twitter could click on the URL link and comment on my five media texts. Uponrealising this, I realised that maybe Facebook was not the best way to receive feedback so I decided to act upon this. Isent numerous emails to a more varied target audience allowing for me to widen the amount of audience feedback inwhich I would receive.Within the questionnaire, the questions in which I decided to include were firstly related to the product but secondlywere related to what I hoped to achieve when creating these five media texts. One of my main aims was to create fivemedia texts which could be seen as a cohesive advertising campaign. To ask these questions I used a variety offeedback methods such as tick boxes and then paragraph boxes in order to get a more varied and wider responsefrom my target audience.
One of the most important questions in my opinion was the first question which asked my audience ‘After watching my fivemedia texts, what score out of 5 would you rate them? I felt that this was the most important question as it would allow for afair and honest opinion to be constructed as the audience would have just watched the texts and therefore they would be ableto give a truthful opinion.When looking at the feedback in which I received, 51% of the viewers said that they enjoyed the adverts and only 5% of theviewers said that they were of a good standard. This feedback is very positive. However there were also 23% of the viewerswho said that the media texts were of an excellent standard. This therefore connotes to me that the majority of my viewersenjoyed my adverts and also thought that they advertised the ‘brand new drink’ successfully.Although having said this, there were 21% of my target audience who did not like the media texts. When reflecting on this, Ibelieve that maybe these viewers were not interested in this type of product and therefore did not enjoy the advert.Additionally, another reason could be because, I used stop motion. This is something which isn’t commonly seen within manyadverts and therefore this is something which the viewers might not have been used to or seen recently within existingadverts.
Within my five media texts, do you think that the logo and slogan were effectiveand memorable?After seeing the percentage of viewers who enjoyed my adverts, I felt that it was important to see what they thoughtabout the logo and slogan. When carrying out my research, I found that for a product to be memorable the logo andslogan needs to be catchy and also related to the product.I asked my viewers whether they thought the logo and slogan were effective and memorable. When looking at theresponse in which I received, 98% of the viewers said they thought it was memorable and only 2% replied saying ‘no’.This clearly portrays how within my adverts, my logo and slogan were effective and memorable. By 98% of my viewersagreeing to this, it reassures me that the logo and slogan for my product suits its purpose and also grab the audiencesattention.I decided that I needed to have some constructive feedback and therefore I decided to add a second section to thisquestion. Here I asked the viewers to comment on why they did not like the logo and slogan. As only one of the viewersanswered ‘no’ to this question, it suggests to me that it’s a matter of personal opinion and what a certain viewer is used toseeing.I found this feedback very useful as it allowed for me to consider that maybe the older generation found the logo toobright and colourful. However as 98% of my viewers agreed that the logo and slogan were effective and memorable, ittherefore connotes to me that the majority of the viewers would be able to recognise and remember this product.
Do you feel the adverts advertise the ‘brand new drink’ successfully?The main purpose of my five media texts was to advertise the brand new drink successfully. I felt that this was an importantquestion to ask the viewers as I needed to make sure the adverts were successful. When looking at the results, 86% of targetaudience said they thought the adverts were successful. Although there were 14% of the audience who said they did not feel thatthe product was advertised successfully. However when reflecting on this, this again does depend upon the type of audience inwhich answered my questionnaire and also where I advertised this. The main places were social networking sites and thereforethis information could be a bit biased. Moreover as I used stop motion, this is something which not all of my audience might haveliked and therefore this could have changed their opinion on the media texts.I also then asked my audience their opinion on why they thought the product was advertised successfully.“The music fitted perfectly”“ The voiceover was clear and relevant”“Nice and simple- you kept focusingon the brand which advertised theproduct very well”“By showing show the drink wasmade it clearly showed the healthybenefits to the product”When looking at the feedback received, I am extremely happy with whatthe viewers thought about my adverts. This is how I wanted the viewers tointerpret my adverts as it clearly connoted the brand new drinksuccessfully. Furthermore this also portrays to me that the audienceunderstood the message of the adverts. One of the most importantaspects of my five media texts was the voice over, which was one that Iwanted to give a clear message to my target audience. From looking atthis feedback the audience said the voiceover was ‘clear and relevant’and other feedback mentioned that the voiceover ‘helped to understandthe purpose of the advert’, and also that it was ‘extremely clear and easyto listen along too especially within the radio advert’.By the audience commenting on the voiceover within the radio advertbeing a success, I am extremely happy with this feedback as the radioadvert relies on this aspect and therefore this has to be extremely strong.
The music within my five media texts, was an imperative aspect in order to create a positive atmosphere and also synergythroughout all five of my media texts. The music in which I used was very upbeat and therefore I was hoping that myaudience would enjoy this. From the feedback in which I received it was very positive with 95% of the audience agreeingthat the music created a positive atmosphere. There were only 5% of the audience who did not agree with this. However asthe majority of my viewers did, I can say that the music in which I choose did create a positive atmosphere and thereforeadded to the atmosphere of the adverts.One of the last questions in which I asked waswhether or not my five media texts worked welltogether as a cohesive advertising campaign. Whenlooking at the results 67% of my audience said ‘yes’and 33% said ‘fairly’. These results were positivewith none of the viewers answering lower than fairly.This therefore portrays to me that all five of mymedia texts worked well together. Moreover this alsoconnotes to me that no one thought my adverts wereuninteresting or boring to watch. This feedback wasvery useful as it has allowed for me to analyse andevaluate all five of my media texts as a cohesiveadvertising campaign.
I lastly asked my audience to leave any additional comments relating to why they enjoyed the adverts and also how the fivemedia texts could be improved.“I enjoyed the use ofstop motion withinthe adverts as it gavethe advert a differenttake and narrative.”“I pace of the editingcould be a little bitfaster within advertone as advert two wasa little faster.”“The purpose of theadvert/product wassometimes unclear-although the voiceoverhelped to reinforce this”The feedback in which I have listed above is the most common information in which Ireceived. One of the comments mentioned that the purpose the product was sometimes alittle unclear, however the voiceover reinforced this. When thinking about TV adverts, asthey are only on screen for a maximum of 30 seconds it can be quite challenging to fullyincorporate as much information as possible. Within my adverts, the main way in which Idecided to portray the purpose was through the voiceover, as I felt that this would allow forthe audience to see the visual on screen as well as listen to the audio allowing for thepurpose of the product to be portrayed. However I can understand how the purpose of theproduct might not have been clear to some members of my target audience for example ifthe product should be homemade or if its brought within shops. An improvement whichcould be made to my adverts in the future would be to alter the voiceover in order toconnote this. However some members of the audience thought that the product wasadvertised clearly and effectively therefore reinforcing that the voiceover maybe should bea little clearer when editing this as a future improvement.“The adverts were alllinked and I couldclearly see theconnection betweenall five of them.”TV SponsorshipsAdvert 2Advert 1
From the very beginning of the project, I have used many different media technologies to help me to create my five mediatexts.When looking back on the media technologies in which I used, I believe I used a wide variety allowing for me to explore intodifferent pieces of software. From using several different websites and also software packages, I believe it has enabled meto broaden my skills but also develop new skills.The planning and researching stage was an important part of the process for me as it allowed for me to get an in-depthknowledge of advertising and also the key codes and conventions commonly used within adverts. Additionally, it alsoallowed for me to look at existing TV campaigns to see how to create a successful advert. Moreover it also allowed for me toexplore the possibility of using stop motion. During this stage of the process, I was also able to explore the ancillary text inwhich I wanted to create. This was either a web pop up or a radio advert. To help me explore these I used search enginessuch as Google which gave me wide range of results.In addition to this, I also used Google Docs to allow for me to create asurvey on what my adverts should be based upon. I found this onlinedatabase extremely easy to use but also very valuable during this stage ofthe process. Without creating the survey I would not have been able to seethe views and opinions of what my target audience would like to see myadverts based upon. From the results of the survey this is what I based thewhole of the planning process around from the initial ideas to thestoryboarding. Even though my idea changed during the storyboardingprocess, this survey still influenced the decisions in which I made about thelogo and slogan for my overall end product.For my audience feedback survey to reach a wide target audience, I used socialnetworking sites such as Facebook and Twitter. By sharing my advert survey onthese networks, it allowed for me to see the views and opinions of many peoplefrom a wide range of backgrounds giving me a varied amount of results.
Throughout the whole of the project, I used a blogging site called blogger. This blogging website allowed for me topost all of my ideas throughout the whole of the process. More importantly it also allowed for me to keep track onmy progress. This media technology was something which I was familiar with as I had used it previously duringmy AS coursework. This therefore meant that I could use this software to help develop and expand my mediaknowledge.During the planning and researching stages, my blog became extremely important. It was a valuable resource toallow for me to keep track on my progress and also the stage in which I was at. For example, I would blog all ofthe adverts in which I had analysed allowing for me to look back on these in order to help me create a successfulmedia text. When it came to planning my five media texts, I found that my blog allowed for me to write down all ofmy ideas and reflect upon these. Not only this but it also allowed for me to share my ideas with other peopleallowing for us all to get a greater understanding. Additionally it also allowed for me to explore previous studentsblogs for guidance.During the construction stages, blogger.com again became a vital resource for me to keep track on the progressin which I was making. Alternatively it also allowed for me to reflect upon my weaknesses allowing for me toimprove upon these.
Another new media technology in which I usedthroughout the whole of the process was YouTube.Throughout the researching stages, this resourcebecame a vital source for me. It allowed for meexplore into existing media texts which enabledme to analyse these in depth allowing for me tobroaden my knowledge and have a greaterunderstanding.Moreover, I also used YouTube during theimplementation stage. YouTube allowed for me toresearch into techniques allowing for me to widenmy skill range. After using YouTube throughoutthe process, I believe that it proved to be a vitalresource.As well as using YouTube, I also used Vimeo.Vimeo is similar to YouTube where people canupload there videos. Similarly I could also uploadthese onto my blog allowing for me to analysethem. However I found that Vimeo provided mewith a wider variety of stop motion sequences andalso adverts to explore through, compared toYouTube which is used more widely to broadcast awhole variety of videos.After using both YouTube and Vimeo throughout the stages of creating my five media texts, I believe it hashelped me to explore existing media out there on the market and how I could use the ideas as inspiration forcreating my media texts. When reflecting on using these two media technologies, I believe they have allowedfor me to develop my knowledge and also allow for me to see what media is already out there on the marketallowing for me to create unique and engaging adverts.
Sound Cloud is a royalty free website whichallows for users to explore through a range ofmusic. I used this media technology in order toexplore a wide range of content on the internet.By doing this, I could then compare the content Ifound on this website to another such asYouTube.When using this software during the planningstages, I found it to be very useful. Not only did itallow for me to search for existing music, but italso allowed for me to upload some tracks whichI had found from other websites. By using thiswebsite, I found it allowed for me to upload asmuch audio as needed which enabled me toembed it onto my blog.On some occasions I found this website to be ofmore use than YouTube. When using YouTubethere is a lot of unnecessary content andtherefore it can become hard to find exactly whatyou are looking for. However when I used SoundCloud to search for music tracks it was a quickand simple process.
When constructing my five media texts, I used the software ofAdobe Premiere Pro CS6 and also Adobe Photoshop CS6. Thissoftware was the most up to date version which therefore allowedfor me to explore all of the features. For the creation of my logoand slogan, I used Adobe Photoshop CS6. I decided to use thispiece of software as firstly it’s a professional piece of softwareused within the industry but secondly because I had used thissoftware before which therefore allowed for me to already havean understanding of the basics.When creating my logo, I tried out many designs in order formyself to be able to experiment with different features available tome. I found that when experimenting with the different features itenabled me to target my target audience even further through theuse of colours and also effects. Moreover, I also had to considerthe branding of the product to ensure that this related back to theproduct being advertised. Overall I believe that by using thesoftware of Photoshop it allowed for me to create a professional,stylish and also unique logo which was specifically aimed at mytarget audience but also my product.Final Logo andSlogan
When creating my five media texts, I used Premiere Pro. I decided to use this software as I felt that it would allow for me topiece and edit together all of my shots into one sequence in a much more effective way.Within Premiere, I also created my end titles for both my adverts and also my two sponsorship sequences. I decided tocreate my end titles within this software as it allowed for me to animate these enabling me to add effects to them. Forexample the main purpose of my titles was to show the letters of the logo falling into place. This was done by adjusting theposition and then moving the title into the correct place. This therefore created a falling effect. On the other hand I could ofused Adobe Flash to create these titles. However I felt that it would be much more efficient if I created these withinPremiere as this was the software I had used to edit my adverts.Before being able to create these animated titles I first had to create my logo within Adobe Photoshop. To create the logo, Ihad to save each letter as a separate PNG image allowing for these to be imported into Premiere Pro and edited one at atime.I also used this software to create my radio advert. This was the easiest piece of software to use as it allowed for me edittogether the audio and the soundtrack to ensure that it flowed correctly. Moreover I could also add in any sound effects if Iwanted to use these without any hassle. From using this software, I believe I have been able to create five very successfulmedia texts which suit their purpose accurately.
To enable my voiceover for my adverts to be of a high quality I used a Roland MP3 Recorder. By using this recorder it allowedfor the device to be positioned quite close to the person who was speaking( the protagonist). This allowed for a clear and alsoprecise recording to take place. Moreover when using this device, I was also able to adjust the volume accordingly. For examplewhen recording, many voiceovers were recorded to ensure that the sound for each recording was perfect. This was extremelyimportant especially for my radio advert. Due to the fact that the voice is the only aspect heard on a radio the voiceover needs tobe able to be clearly understood in order for the viewers to understand what is being said. I believe that by using this MP3recorder it enabled my voiceovers to be clear, precise and also accurate.Another media technology in which I used throughout this stage of the process was an SLR camera. This type of camera wasnecessary as it gave me complete control over how I wanted the photos to look. More importantly as my adverts were purelybased on stop motion it meant that these photos had to be accurate and also consistent. This is in contrast to if I was to use astandard digital camera, I wouldn’t have had control over the photos and also the settings nor would the image quality be asgood. With a digital camera, the camera would have adjusted the settings accordingly which would not have gave me aconsistent setting due to when taking reshoots the camera might not have gave me the same setting as the first timetherefore meaning that all of the photos would be different. However when using the SLR camera, I was able to determine theadjustment of the setting in terms of lighting and also the setting used. When taking the images, I tried using many settingson the camera. Although, after using the camera and looking back on the photos, I found that using the automatic settingworked the best.Having said that the SLR camera gave me more control and freedom over my shots, this is a technology which I struggledwith. Due to the fact that it gave me complete control, this was a weakness of mine. I investigated with also using thecontinuous shot mode which allowed for me to get several shots of one motion. However when I reflected on these images,some of them were out of focus and this was not noticed until importing these into Premiere. Although now, when reflectingon this, by this being one of my weaknesses, I believe that it has enabled me to learn more about the media technology. Thereason why some of the images came out blurry was because the images were being taken to quickly for the camera to focusand also the when objects were moving to quickly. When it came to shooting my second advert and also sponsorshipsequence, I was unable to use the same camera. I still used an SLR but instead this time it was a Nikon instead of a Sony.When reflecting on the images, it is clear that there was a huge difference in terms the quality of the images. This thereforehas meant that throughout my adverts there is a slight difference within the quality. Moreover, I also used the continuous shotin order to experiment with getting enough shots in order to create a effective yet sucessful stop motion sequence. Whenreflecting on these images, they came out much better and none of them were blurry. This therefore portrays how I was ableto progress throughout the process.Moreover, I also used a Lighting Rig. This equipment allowed for me to get the lighting accurate so that each one of my shotswere the same allowing for consistency. However when it came to deciding on the correct narrative for my adverts, I decidedagainst using these images as I wanted there to be more narrative within my adverts allowing for synergy between all five of mymedia texts..
Even after completing the creation of my five media texts, media technology still played a vital role within theprocess of my evaluation. After creating my five media products, I uploaded these onto YouTube and then ontomy blog. Moreover, I also posted these onto my Facebook and Twitter page and sent links to friends and familythrough email. By doing this it enabled a wider variety of people to view my five media texts therefore hopefullyproviding me with constructive feedback enabling me to see how well my adverts have been received by thepublic.TwitterFacebook
As well as using social networking sites, I also used Google Docs. This online tool allowed for me to createan easy and unique questionnaire which was specifically targeted towards my five media texts. As I hadused this tool before, I was confident with how to present my questionnaire in order to make it a quick yeteffective source of feedback.An advantage of using this tool is that as it was based online, it became a lot easier for people to fill out.Moreover this also enabled it to be emailed and also posted on social networking sites such as Facebookand Twitter in order for as many people as possible to give feedback. By doing this, it allowed for feedbackto be received much quicker had this questionnaire been done by hand. Moreover it also enabled peoplethe opportunity to watch my five media texts whilst filling out the questionnaire making sure that they fullyunderstood the product and adverts before giving feedback. Another advantage is that after receiving thefeedback, I could then produce charts and graphs quickly and effectively, which enabled me to analyse andreview the feedback in which I received.When reflecting upon the questionnaire in which I constructed, I believe all of the questions I included wererelevant to my product but also allowed for me to see whether or not my product came across to the publicin the way I intended for it do to so. Additionally, I also believe that creating the questionnaire online was themost realistic and also relevant way to receive feedback.