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Vol: 05 | Issue: 03 | 2023
Ramesh Srinivasan,
Founder, and CEO
Right Search
Understanding the Importance
of Market Reasearch and
Diﬀerent types of Market
Research Procedures
Empowering Your Business to the Zenith of
Success is Our Business
The Most
Promising
Market
Research
Companies
– 2023
Market
Smart Info
Characteristics of a Standard
Market Research Organization
and its Role in Supporting
Various Industrial Sectors

ACKNOWLEDGING
THE EXPERTS OF
MARKET RESEARCH
Editor’s Note

uccess in any activity needs proper groundwork,
Ssurvey, and analysis. Be it business, education, social
or fundamental purpose, an in-depth study is
essential to support the main activity in answering the key
questions. Market research is the important activity
implemented in identifying the target audience, target
market, its size, nature, existing competition, new trends
and practices, etc that provides the company management
with vital information that helps in planning the market
strategies accordingly.
Market research is a critical component of business strategy
and decision-making. It provides valuable insights into
customer preferences, market trends, and competitive
landscapes. By understanding the importance of market
research and familiarizing ourselves with the different types
of market research procedures, businesses can gain a
competitive edge and make informed decisions.
It plays a pivotal role in helping businesses make informed
decisions and gain a competitive edge. This function of
market research is quite detailed and wider in its nature,
making it necessary for the professional market research
companies that execute the same with the required
expertise, skill and experience. To ensure reliable and
accurate insights, it is essential to partner with a standard
market research organization. Such organizations possess
specific characteristics that set them apart in terms of
expertise, methodology, and ethical standards. These
professional market research companies support in
delivering high-quality research and generate vital statistics
that empower the business organizations in driving business
success.
Identifying the crucial role of the professional market
research organizations, Insights Success is pleased to
present its latest edition, The Most Promising Market
Research Companies-2023, that aims to highlight the
significance of market research and explore various
dimensions of these dynamic organizations and their
notable contributions in effective business planning and
growth.
Added are a couple of informative and engaging articles
written by our in-house editorial team that will enrich your
reading further.
Have an engrossing read. Cheers to Success!
Gaurav PR Wankhade
Managing Editor
gaurav.wankhade@insightssuccess.com

A r t i c l e s
C o v e r S t o r y
08
Right Search
Research Procedures
Smart Info
20 24

16
Content
24
32
GQ Research
Your Perfect Growth Empowering
Partners in Gaining Impac ul Insights
Levita on Infotech LLP
Unlocking Insights for Your Business
Success through Design Thinking
SPER Market Research
Epitome of Cohesiveness and
Excellence

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Vol: 05 | Issue: 00 | 2023
Ramesh Srinivasan,
Founder, and CEO
Right Search
Research Procedures
The Most
Promising
Market
Research
Companies
– 2023
Market
Smart Info

Featuring Brief
Organization
With a growth-oriented approach, lessburn was founded in 2016
by industrial and subject matter experts to deliver top-notch
secondary market research and business Information Services.
Clootrack is an intelligent AI-driven customer experience
analytics platform made for enterprises and high-stake
decision makers.
GQ Research is most promising market research company
fulﬁlling the increasing need of private and public sector
companies, corporates, business entities, industries, sectors, etc.
lessburn
Clootrack
GQ Research
Ramesh Srinivasan,
Founder and CEO
Shameel Abdulla,
CEO
Mr Kshitij Shrivastava,
Co-founder and CEO
Levitation Infotech LLP, a Research, Design and Development
agency, is breaking the mould with their commitment to constant
market research, development, and innovation.
Levitation Infotech LLP Mr Ankit Mishra,
Founder
SPER Market Research is a global market intelligence and
consulting company that provides comprehensive research
solutions to clients across various industries.
SPER Market Research
Dr Upendra Nagaich,
Founder and CEO
The Most
Promising
Market
Research
Companies
– 2023
Market

Our Business is to Empower Your Business to the Zenith of Success

C
O
V
E
R
S
T
O
R
Y
Be it a startup to
mul na onal enterprises,
lessburn renders strategic,
crea ve and personalised
approaches that ensure
businesses to ‘burn less’ of
their opera ons cost with 2X
return on their investment.
“
“
“
“

ata is the heartbeat of the digitally enterprising
Dentity. In the modern age, every business has no
alternative but to go digital. As the digital revolu-
tion rests on the two bytes of zero and one, modern-age
organizational success depends upon the ever-increasing
bytes of data and information. There is an entire process to
conduct market research – mostly secondary, data collec-
tion, extraction, validation, analysis, interpretation, and
decision-making based upon the insights thus gained.
All businesses, regardless of their size or kind – always
remain in dire need of this business intelligence. For the
most reliable, trustworthy, precise, and authenticate
secondary market research, data extraction and validation,
and business information services, they can completely rely
on lessburn – the frontrunner in offering “Data Hand-
Curation Team” to process 150+ data points on B2B
information landscape!
According to lessburn’s Founder and CEO, Ramesh
Srinivasan, they are a fully-dedicated, customer-centric
Business Information Service Provider located in the
Manchester of South India - Coimbatore. With a growth-
oriented approach towards empowering the Market
Research industry, the market research firm was founded in
2016 by industrial and subject matter experts to deliver top-
notch secondary market research and business Information
Services.
Your Operating Cost, Our Priority
In addition to this, lessburn specializes in offering hyper-
customized Digital Marketing and Business Support
Services by utilizing advanced digital solutions across the
globe. Be it a startup to multinational enterprises, lessburn
renders strategic, creative and personalised approaches that
ensure businesses to ‘burn less’ of their operational cost
with a 2X return on their investment.
With an intensive 15+ years of experience in data and
operations fields, Ramesh directed the operations team of
one of the leading sales intelligence and business informa-
tion research companies. To elevate the start-up to a solid
product-based company, Ramesh has curated a cognitive
approach to enrich their database with Ten million valid
company profiles, thereby increasing the user base to a
million quickly.
But not limiting himself to that, along with a strong desire
to become a successful entrepreneur, Ramesh has started his
business venture – lessburn.
Started with two market researchers, the company has now
grown with 200+ data research experts offering services
for 20+ leading business intelligence providers across the
globe.
Sharing the USPs that make lessburn stand out as the
leading MR company, Ramesh says that the foremost step
in building a reliable market research firm involves a
thorough data vetting process to perfectly understand the
clients’ needs and derive the use cases that specifically fit
the requirements.
lessburn strictly adheres to the Eight-stages of the data
vetting process, right from understanding the business
problem statement, acquiring, extracting and transforming
the existing data into reliable datasets to business making
data-driven decisions based on the delivered data.
Your Business Intelligence, Our Promise
To ensure the accuracy of data, lessburn always identifies
the right talent from the pool of resources and provides
them with a detailed induction programme with comprehen-
sive training on certification courses.
For constant and relentless improvement, the talent pool
will be assessed with daily sample tests, weekly reviews,
and fortnight feedback sessions and provides monthly
awards for the best-performing data researchers who make
an impact.
Highlighting the immersive benefits of his firm's services to
its global clientele, Ramesh says that as lessburn prioritizes
learning and development at its kernel to stay relevant with
the top market trends and technologies, the experienced
research team provides a high-quality deliverable before the
fixed Turnaround Time. As a recent accolade, lessburn has
been recognized by a global data and intelligence provider
from the Netherlands for delivering outputs with a 99.5% of
the quality score with hand-curated data. To make the
quality score 100%, lessburn plunged into a strategic
initiative called ACCURATE to pilot a good data quality
culture. ACCURATE is abbreviated to Actionable,
Consistent, Completeness, Unique, Relevant, Analyzable,
Timely, and Enriched.
lessburn has created an environment where the squad of
data researchers truly understand the repercussions of
delivering bad data and shields human error by following
the sequence of objectives as in ACCURATE. By splitting
the 200+ data researchers into multiple teams, lessburn
The Most Promising Market Research Companies – 2023

lessburn priori zes learning and
development at its kernel to
stay relevant with the top
market trends and technolo-
gies, the experienced research
team provides a high-quality
deliverable before the ﬁxed
Turnaround Time.
“
“ “
“

hosts gamification techniques to enhance the quality
culture.
“So, with lessburn, our clients can expect precise and faster
delivery of the data that can be relied on!” states Ramesh.
Your Insightful Decision-Making, Our Accuracy
Being an experienced leader, Ramesh shares his astute
opinions on how technology is transforming the research
sector and what advancements can be expected in the
future. He believes that in this technological era, market
research companies have stepped towards acquiring
advancements in data collection approaches. With an
evolution of AI and ML-based automation, most of the
repeated, rule-based mundane data enrichment tasks will be
eliminated, thereby slicing the time involved in the back-
end operational efforts. With technological advancement,
intent data providers show the online buyer behaviour that
signals the possibility of purchasing intent. The increasing
data availability rate to the users has allowed them to gain
valuable insights more quickly and let anyone make
decisions effectively based on it.
Tech-driven market research companies will speed up
internal processes and streamline the costs associated with
traditional market research techniques. The future of data
collection will continue to evolve as both data researchers
and data providers become tech-savvy.
Your Enrichment, Our Commitment
Ramesh also strongly believes that, be it B2C or B2B,
market research plays a crucial part in any of the business
strategies. Market Research helps anyone to learn more
about their target customers based on certain data types like
firmographic, demographic, and chronograph (key business
alerts). It allows businesses to market their product or
services to the right audience, eventually helping them to
positive conversions, thereby staying ahead of their
competitors. To add value to these business intelligence
providers, lessburn, with their pool of highly-qualified data
researchers, supports with constant enrichment and

Today, all our na onal
and interna onal
clients trust us to
become their eyes and
ears in the constantly
evolving market.
cleansing of their data to keep up with timely and accurate
information which ultimately helps the end users to rely on
them.
“Whenever needed, our expert team of data analysts,
scientists, and market research specialists can validate the
source by visiting, revisiting, and cross-checking with the
physical place along with its digital platform. Today, all our
national and international clients trust us to become their
eyes and ears in the constantly evolving market,” he adds.
Lessburn also provides secondary market research and
business information services to the primary researchers to
substantiate their databases.
Your Success, Our Vision
In his advice to the aspirants willing to venture into the
market research niche, Ramesh says, “Being a market
researcher will never set one to boredom!” People might be
sceptical about working in a market research firm as not
aspirational. According to Ramesh, “Based on my experi-
ence, taking up a market researcher role will let one
develop strong consulting skills and personal development;
by communicating with people from different regions
across the globe, it will aid to truly understand the customer
behaviour and bridge the gap between market segments,
various sectors, industry practices, job-roles, etc. Exposure
to social and technological trends gives one plenty of room
to learn and develop industrial practices.”
On envisioning the scaling Lessburn’s scope and solutions
in future, Ramesh divulges that the long-term goal is to
establish Lessburn as the leading Business Information and
Market Research Service provider with not just data
researchers but with a pool of highly qualified data analysts
and data scientists who could deliver 100% quality data
through 100% hand-curation.
“
“
“
“

Client Compliments for lessburn:
Ÿ “lessburn has allowed us to expand our marketing and support teams without expand-
ing our budget. It’s the perfect solution for any new business on a budget!” – Brett
Miller, Founder and CEO, Brik.
Ÿ “lessburn team is focused on growth-related metrics such as marketing qualiﬁed leads
and not vanity metrics such as impressions and clicks. I sensed the diﬀerence with
lessburn’s SEO team over a period of three months. It was a real pleasure working with
a team that focuses on client’s needs.” – Sam Moses, Head of Growth, Heptagon.
Ÿ “The SEO team at lessburn has clearly audited our website and came up with a six
months strategy to pull the relevant audience from our target market. Yes, they did it
well, and we are outperforming now.” – Yaagnesh, Head of Marketing, Fiind.
Ÿ “Sourcing the Decision Makers contact info is critical for any product promotion.
lessburn team has made it in a simple way and supported us to reach out to the
decision makers of RFP processes easier!” – Manish Bafna, Founder and CTO,
RFPIO.
Ÿ “Having the right agency like lessburn for a SaaS-based company plays a vital role in
growth. They have proved in terms of reaching out to more potential audiences with
growth hacks on social media and email marketing in place and delivered the result in
our user acquisition metrics.” – Dhruv Suryaprakasan, Founder and CEO, iCliniq.
Ÿ “The team saves more than half our budget spent on having in-house resources. They
also deliver 2X results with high-quality data in place.” – Yoram Wijngaarde,
Founder and CEO, Dealroom.

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Mr Kshitij Shrivastava
Co-founder and CEO
16 | May, 2023 | www.insightssuccess.in

esearch remains at the centre
Rof the fabulous story of the
human revolution. Every
discovery, scientific investigation,
finding answers to socio-economic-
political questions, all the innovations,
breakthroughs, inventions, and
technological advancements are the
direct-indirect result of those behind
these phenomena investing their time,
money, and efforts in the precise
procedure of conducting thorough
research and analysis.
In the professional, corporate, busi-
ness, and industrial domains, it is the
Market Research–Primary and
Secondary–that enables companies to
develop novel solutions, products,
materials, devices, gadgets, apps, and
services to fulfil the exceeding
demands of consumers whose expecta-
tions are skyrocketing due to hyper-
globalization, industrialization, and
digitalization.
In global industrial parlance, GQ
Research is most promisingly
fulfilling the increasing need of private
and public sector companies,
corporates, business entities, industries,
sectors, and all the niche segments of
global industry, by becoming their
trusted partner in providing the best
market research reports that empower
growth, development, progress, and
success.
Mr Kshitij Shrivastava, the Co-
founder and CEO, informs that GQ
Research is a market research and
publishing company. It is a sister
company to IMResearch, a publishing
and reselling company. It has been two
years since the expansion of
IMResearch with the addition of two
sister firms, GQ Research and The
Market Insights.
Your Most Trusted Information
Source
According to Kshitij, data and insights
come to life at GQ research. “We
ensure routine updates of the market
research reports database. Our
esteemed clients have direct access
online to our databases. Based on the
client’s needs, we at GQ Research also
include insights from experts about the
global industries, market trends, and
the products in the market.”
He furthers that in this revolutionary
world, it is a necessity to have reliable
information to make assertive deci-
sions. At GQ research, Kshitij and his
team of expert researchers provide
business insights and market research
reports to various types of businesses,
big or small. Their main aim is to help
clients better understand the data they
provide so they can elevate value and
outcomes for their business. It’s not
about how much information you have
but about having the right information.
Our Expertise
Kshitij adds that their team at GQ
Research consists of domain experts,
industry analysts, and consultants with
vast experience in the global markets.
These experts help them deliver the
excellence that the client expects in all
projects they work on. At GQ
Research, they publish over 100+
reports on market research that provide
data to their clients. Some of the
domains that they deliver these data are
on:
• Market Sizing and Forecast.
• Market research.
• Niche market trends.
• Innovative trends.
• Distribution channel assessment.
• Consumer surveys.
• Novel sustainability trends.
• Customer cognizance.
• Primary interviews
• Secondary research.
He says, “At GQ Research, we believe
GQ
RESEARCH
Your Perfect Growth
Empowering Partners in
Gaining Impactful Insights

that only detailed, as well as in-depth
information, can help the client take
more efficient business decisions.” To
help the client make this informed and
efficient decision, they prepare in-
depth market research reports so that
their clients can get good clarity about
the business trends currently trending
in the global market. “We also publish
high-quality reports on the expected
future developments of these market
trends. We prepare reports which
include detailed regional information
that covers the following regions:
• Europe
• Latin America
• The Middle East as well as Asia
(MEA)
• North America
• Asia Pacific
• Rest of the world (RoW).
Our Peculiarities and Aspects
Kshitij reveals that they help their
clients achieve a higher as well as
dignified business by providing them
with the required market reports. They
create reports that are relevant to their
clients' needs. These reports offer
superficial as well as quality informa-
tion.
“We at GQ Research also provide
clients with standard and customized
reports on the various markets in the
world.” GQ Research gives clients
reports that contain obligatory data and
market statistics as per their require-
ments.
The prices are very affordable. “At GQ
Research, we ensure you get your
money’s worth every time.” They
provide market analysis which is
region-wise as well. This region-wise
analysis covers a wide range of
markets. GQ Research prioritizes
customer satisfaction over everything
else. It’s after-sales service is a state of
the art that never disappoints. “We
have a team of dedicated experts who
areresearchers in the domain.”
Our Vision
He states, “Our vision at GQ Research
is to provide our esteemed clients with
business intelligence support.” He
believes this will help them achieve a
unique space in the industry. They aim
to be identified as one of the most
prominent providers of market research
aimed at enhancing the development of
the entire organization. They want to
be a well-known company that
provides one-stop solutions for all the
research requirements of their clients.
Our Mission
Their mission at GQ Research is to
give their clients the highest quality
market research analysis. This
quantitative and in-depth analysis will
help their clients make strategic
business decisions and ensure that the
client has success in their future
endeavours.
Our Values
Kshitij furthers, “We are a value-
driven organization, and we follow
some core values strictly. These are
Integrity and accountability, Client
confidentiality and timely delivery of
our reports.”

Custom Research
Client research needs are multi-
dimensional in discipline, and
requirements may vary according to an
organization's strategic needs. At GQ
Research, Kshitij and the team believes
that Market information is a drawn-out
process. It ought to be modified
consistently to ensure the performance
of the essential strategic marketing
functions.
They have devoted groups of analysts
and topic specialists who centre around
explicit research functions to ensure
their clients consistently get informed
market numbers. “Our research
services give spryness to suit a range
of budgets, conveyance timetables and
extent of exploration,” he mentions.
The industries covered by GQ
Research include
• IT and Telecommunications
• Manufacturing and Construction
• Pharmaceuticals and Healthcare
• Semiconductor and Electronics
• Medical Devices
• Consumers Goods
• Food and Beverages
• Energy and Power
• Automotive
• Agriculture
• Biotechnology
• Oil and Gas
• Media and Technology
• Aerospace and Defence
• Services, Travel and Tourism
• Miscellaneous
• Chemicals and Materials
• Banking and Finance, and so on.
Leading by Example
As a sample of what they do, Kshitij
shares the latest report (Published April
2023) on Global Electric Vehicles
Battery Market Size, Share, Growth
Trends Analysis by Product (Lithium
Ion Battery, Ni-Mh Battery, Lead Acid
Battery, Other Battery) by Application
(Hev’S, Bev’S, Phev’S) and Regional
Outlook, Growth Potential Forecast,
2023 – 2030.
According to the report, the global
electric vehicle battery market is
highly competitive, with companies
investing heavily in research and
development to stay ahead of the
competition. The market is expected to
continue growing in the coming years,
with increasing demand for electric
vehicles and improvements in battery
technology driving growth.
The other key insights of the report
include,
• The COVID-19 pandemic has had
a significant impact on the global
electric vehicle battery market.
The pandemic has disrupted
supply chains, led to temporary
factory closures, and resulted in
reduced demand for electric
vehicles.
• However, the pandemic has also
led to an increased focus on
sustainable transportation and a
renewed commitment to reducing
greenhouse gas emissions. This
has created new opportunities for
the electric vehicle battery market
as governments and businesses
prioritize the transition to electric
vehicles as part of their climate
change mitigation strategies.
• The Asia-Pacific region is the
largest market for electric vehicle
batteries, with countries like
China, Japan, and South Korea
leading the way in electric vehicle
production and adoption.
• The European Union has set
ambitious goals for reducing
greenhouse gas emissions, which
is expected to drive the demand
for electric vehicles and electric
vehicle batteries in the region.
• The North American market for
electric vehicles and electric
vehicle batteries is expected to
grow rapidly in the coming years,
with the United States and Canada
leading the way in electric vehicle
adoption.
• Other regions, including Latin
America, the Middle East, and
Africa, are also expected to see
growth in the electric vehicle
battery market as electric vehicle
adoption increases.
All of these are crucial information that
can be leveraged to their utmost benefit
by any player needing it. To get this
and all the other complete reports,
click the link -
https://gqresearch.com/home - to check
for the industry-specific report and
download the report at affordable
prices. Users can download the report
for single, multiple, and corporate
users. They can also request a sample,
make an enquiry, check discounts,
speak to analysts, and request custom-
ization.
For further information, queries or
enquiry, one can email the GQ
Research team at
• Info@gqresearch.com, and
Sales@gqresearch.com.
Or you can call @+16146022897.
We at GQ Research
also provide clients
with standard and
customized reports
on the various
markets in the world.
The Most Promising Market Research Companies – 2023

Right Search

Understanding the Importance of
Market Research
and Different types of
Market Research
Procedures

very business organization that aims to sell its
Eproducts or services, needs to collect a first-hand
study of the market about the target audience,
current market size, competitors with existing players,
market needs and current availability of the proposed
product, cost analysis, distribution network and more. This
in-depth study is known as market research.
A thorough market research gathers complete information
from the market that helps the business organizations in
planning their products/service offerings and its marketing
strategies. It helps in identifying the right direction for the
setting up of the workflow accordingly. Market research is
an important step in entering the market towards effective
product promotion and successful business development in
the target areas.
Understanding the Importance of Market Research
a. Customer Insights: Market research helps businesses
gain a deep understanding of their target customers. It
allows companies to identify customer needs, preferences,
and purchasing behaviours. By gathering customer insights,
businesses can tailor their products, services, and marketing
strategies to meet the specific demands of their target
market, leading to increased customer satisfaction and
loyalty.
b. Identifying Market Opportunities: Market research
helps identify untapped market opportunities and emerging
trends. By analysing market data and consumer behaviour,
businesses can uncover new niches, identify gaps in the
market, and develop innovative solutions to meet evolving
customer demands. This enables businesses to stay ahead of
the competition and capitalize on potential growth areas.
Assessing Competitors: Market research provides valuable
information about competitors' strategies, strengths, and
weaknesses. Understanding the competitive landscape
allows businesses to position themselves effectively,
differentiate their offerings, and develop competitive
advantages. By monitoring competitors' activities and
customer perceptions, businesses can adapt their strategies
and offerings to gain a competitive edge.
d. Mitigating Risks: Market research helps mitigate
business risks by providing insights into market dynamics,
changing customer preferences, and potential challenges.
By conducting thorough market research, businesses can
make informed decisions, identify potential risks, and
develop contingency plans to mitigate them. This proactive
approach reduces the likelihood of costly mistakes and
enhances business resilience.
Different Types of Market Research Procedures
a. Surveys and Questionnaires: Surveys and
questionnaires are popular methods for gathering
quantitative and qualitative data. They involve structured

questions and can be conducted through various channels,
including online surveys, telephone interviews, or in-person
questionnaires. Surveys help gather information about
customer preferences, opinions, and behaviours, providing
valuable insights for product development, marketing
campaigns, and market segmentation.
b. Interview Sessions: Interviews involve direct
communication with individuals or groups to gather in-
depth insights. They can be conducted face-to-face, over the
phone, or through video conferencing.
Interviews allow businesses to delve deeper into customers'
thoughts, motivations, and experiences, providing rich
qualitative data. They are particularly useful for
understanding complex decision-making processes,
gathering feedback on products or services, and exploring
new market opportunities.
c. Focus Groups: Focus groups involve bringing together a
small group of individuals to participate in a guided
discussion facilitated by a moderator. This method
encourages open dialogue and provides qualitative insights
into participants' perceptions, preferences, and opinions.
Focus groups are effective for exploring new product
concepts, testing marketing messages, and gaining a deeper
understanding of customer needs and preferences.
d. Observational Research: Observational research
involves observing and recording consumer behaviour in
real-time. This can be done through in-person observation,
video recording, or tracking digital interactions.
Observational research provides valuable insights into
consumer habits, purchasing patterns, and product usage,
helping businesses understand customer behaviour in
natural settings. It is particularly useful for retail
environments, website usability testing, and analysing
consumer interactions with physical products.
e. Secondary Research: Secondary research involves
gathering information from existing sources, such as
industry reports, government publications, academic
studies, and online databases. It provides valuable market
data, industry trends, and competitor analysis without the
need for primary data collection. Secondary research is
cost-effective and time-efficient, providing a foundation for
further market analysis and strategy development.
f. Data Analytics: Data analytics involves analysing large
sets of data to uncover patterns, trends, and correlations. It
utilizes advanced statistical techniques and algorithms to
extract meaningful insights from structured and
unstructured data sources. Data analytics helps businesses
make data-driven decisions, identify customer segments,
optimize marketing campaigns, and forecast market trends.
It is particularly useful for analysing customer behaviour,
predicting demand, and enhancing overall business
performance.
Market research is an essential tool for businesses to gain a
competitive edge, understand customer needs, identify
market opportunities, and make informed decisions. By
utilizing various market research procedures such as
surveys, interviews, focus groups, observational research,
secondary research, and data analytics, businesses can
gather valuable insights for effective strategic planning and
growth. Embracing market research as an integral part of
business operations allows companies to adapt to changing
market dynamics, stay ahead of the competition, and meet
customer expectations in an ever-evolving marketplace.
- Kedar Borgaonkar

ave you ever had a burning question that you just
Hcouldn't shake? A problem that needed solving,
but you didn't know where to start? We've all been
there. But what happens when you finally find the answers
you've been searching for? How do you know if they're the
right ones?
That's where research comes in. And if you're an
entrepreneur, it's a crucial step in the process. But
traditional thinking tells us that once we've done the
research and found the solution, it's time to sit back, relax,
and enjoy the fruits of our labor. But in today's ever-
changing landscape, that approach just doesn't cut it
anymore.
Meet Levitation Infotech LLP, A Research, Design and
Development agency. They're breaking the mold with their
commitment to constant market research, development, and
innovation. And they're doing it all with one goal in mind:
to equip your business with the most distinctive digital edge
possible.
Ankit Mishra, the founder of Levitation, along with his
co-founders and a team of industry experts, they're on a
mission to discover, develop, and deliver innovative and
efficient product development and technological solutions
that drive brand growth over time. And their focus isn't just
on the products and services they offer. They're also
committed to promoting a healthy work culture for their
customers, co-workers, affiliates, and partners.
So what can Levitation do for your business? According to
Ankit, they're dedicated to giving you the very best of a
full-service digital experience, with a strong focus on
customer-centric solutions. And in an exclusive interview
with Insights Success, he revealed how Levitation's 360°
research-driven design and development agency can help
propel your brand forward and unlock insights through
Design thinking.
If you're ready to take your business to the next level,
Levitation is the way to go. The highlights of that exclusive
interview are given ahead.
Please describe Levitation Infotech LLP in detail.
Levitation is a research-first Technology company focusing
on research and providing a comprehensive ecosystem for
businesses to scale. It was founded in 2018 by a team of
experts in Research and technology who had the vision to
create a company that puts the customer first and uses
technology to simplify complex processes.
Design thinking is at the heart of everything Levitation
does. This customer-centric approach has made it a leader
in the industry. Levitation places a high value on
innovation, reflected in its problem-solving approach and
solutions. The team of experts at Levitation is committed to
continuously enhancing the customer experience through
our technology advancements and process flows.
Levitation's ecosystem for business scaling covers a wide
range of services, including research, design, and
Development (software development, mobile apps
website).
The goal is to provide a complete and seamless experience
for the customer, allowing businesses to focus on growth
and expansion. Levitation's team of experts consists of
Researchers, Deep thinkers, Designers, Developers, and
Design Thinking professionals who work together to
provide innovative solutions tailored to each client's unique
needs. The company's design thinking approach ensures
that each solution is functional, visually appealing, and
user-friendly.
Unlocking Insights for Your Business Success through Design Thinking
Infotech LLP
Levitation

The Most Promising Market Research Companies- 2023
Levitation's design
thinking approach
ensures that each
solution is functional,
visually appealing,
and user-friendly.
Mr Ankit Mishra
Founder
Levitation Infotech LLP

Brief us about yourself and shed some light on your
professional tenure.
As one of the co-founder of Levitation Infotech LLP, I
am proud to have launched this venture in 2018 alongside
Mr. Shivankit Kumar and Mr. Akash Verma. Right from the
beginning, I have held a strong belief in the power of
research and process, and I have worked to establish a
corporate culture at Levitation that prioritizes innovation
and research.
In my opinion, creating a corporate culture that encourages
innovation is critical to achieving long-term success. That's
why I am always striving to inspire our team to think
outside the box and to seek out new and innovative
solutions to the challenges we face.
One quote that has been particularly inspiring to me is from
hockey legend Wayne Gretzky. He once said, We skate to
where the puck is going to be, not where it has been. This
quote encapsulates our approach at Levitation, and it has
become our guiding motto. We are always looking ahead
and anticipating the needs of our clients, so that we can stay
ahead of the curve and deliver exceptional results.
Levitation has become the first agency in its space to scale
businesses using Design Thinking, a five-step approach to
problem-solving. My initial work experience was in the
healthcare industry, where I identified technological and
marketing problems in the sector. It led me to start
Levitation along with my co-founders to address these
issues using innovative solutions. My background in
healthcare has provided me with the skills and knowledge
necessary to identify the industry's challenges and develop
practical solutions through Levitation's innovative
approach. In its early years, Levitation focused on
healthcare, but now we serve more than five sectors.
What USPs make you stand out as a leading Market
Research Company?
As a research-first company, our USPs are centred around
our commitment to providing human-centric solutions that
add value to our clients. We utilize Design Thinking to
create innovative solutions that address our client's specific
needs. We take pride in our dedication to our customers,
taking the time to get a deep comprehension of their
company and their target audience so that we can craft
tailored solutions that work for them. Our Research team
looks at the customer’s problem from a 360-degree view to
ensure we don’t miss out on anything.
Furthermore, the team makes a research design and a
hypothesis before starting the research. Based on the
research design, they decide whether a qualitative or
quantitative approach is needed. Our solutions are designed
to add value to our clients by providing insights and
recommendations that drive business growth and success.
We focus on delivering actionable and measurable results
that can be easily implemented to create real business
impact.
What are the immersive benefits of your services to your
clients?
By putting the customer at the centre of our research
process and empathy mapping, we identify key pain points,
desires, and motivations that can be leveraged to drive
business success. We utilize a human-centric approach that
considers the emotional and behavioural aspects of our
client's customers.
By understanding the underlying motivations and drivers of
human behaviour, we can develop solutions that not only
solve problems but also connect with customers on a deeper
level.
Being an experienced leader, share your opinion on how
technology is transforming the research sector and what
advancements we can expect in the future.
We believe that technology has already made significant
advancements in the research sector. We can expect even
more transformative developments in the future. These
advancements will make it easier for researchers to collect
and analyze data, gain insights into consumer behaviour,
and improve the accuracy and reliability of research.
One central area of advancement is automation and artificial
intelligence. These two aspects transform the research
sector by automating many data collection and analysis
tasks. It allows researchers to focus on higher-level tasks,
such as interpreting data and making recommendations.
The rise of big data has also created new opportunities for
researchers to gain insights into consumer behaviour and
preferences. With the help of big data analytics tools,
researchers can process and analyze vast amounts of data
quickly and efficiently.
Another area of advancement is the Internet of Things
(IoT), which is used to collect real-time data from various
sources, including consumer devices and sensors.

It is really useful in Product development and creating a
better user experience. IoT sensors allow researchers to
gather more accurate, real-time, and up-to-date information,
which can be used to make better-informed decisions.
What would be your advice to the aspirants willing to
venture into the market research niche?
We would say, please, gain a strong foundation in research
methodologies. And start with one industry and expand
gradually. Research is a very painful process. So, it is
imperative not to become biased while conducting research.
Staying up-to-date with the latest technological
advancements is also important for market researchers.
But the most important thing is to have a curious and open-
minded approach. Aspirants should be willing to explore
new ideas, challenge assumptions, and think creatively to
find solutions to complex problems.
How do you envision scaling Levitation’s scope and
offerings in the future?
We plan to expand our scope and offerings by moving
toward cognitive marketing and enterprise software
development. To achieve this, extensive research will be
required. Therefore, we plan to keep Design Thinking at the
heart of everything we do.
In addition, Levitation plans to invest more in technology to
improve its capabilities and offer more advanced services to
its clients. By staying up-to-date with the latest trends and
technologies, Levitation can continue to provide high-
quality services and remain competitive in the market.
Clients' Reviews and Testimonials:
Ÿ Trigya Singh, Digital Head,
Communications Agency, 5* Review:
“Levitation marketing was very good with
research. They understood my requirements
properly.”
Ÿ Nishchay Chawla, Business Head, Creditech
Technology Pvt Ltd, 5* Review: “The team
of Levitation takes feedback properly and
implements it immediately.”
Ÿ Saundarya Junjur, Sales Executive, Wrist
Men Watches, 5* Review: “Their
communication skills were very accurate.”
Ÿ Chanpreet Singh, Employee, Kaur’s Kare
Homoeopathic Clinic, 5* Review: “They
work professionally. Our overall experience is
good.”
Ÿ Devangi Shah, Procurement Manager, TR
Constructions, 4.5* Review: “The most
impressive was the design they created, which
was unique and new to us.”
For more reviews, please visit
https://clutch.co/profile/levitation#reviews
Awards:
Ÿ Clutch - Top Market research company | India
– 2023.
Ÿ Clutch - Top Market research company | Delhi
– 2023.
Ÿ The Menifest – Top 30 Market Research
Company in India – 2022.
Ÿ Zen Suggest – Best Usability Design – 2022.
Ÿ The Menifest – Most reviewed Market
research company in India – 2022.
Ÿ Good Firms – Top Market Research Company
– 2021.

usiness organizations ambitiously looking forward
Bto expanding in the market with their current and
new products needs to analyse the market about its
existing trends, prevailing trends and competition, and
several other factors. These basic details help in preparing
the marketing strategy and optimize the product reach with
greater impact.
Though it sounds simple, but the market research process is
very specific and vast in its nature due to the several
variables involved in its procedures. Hence it becomes
challenging for the organizations to conduct the market
research themselves through their internal teams. Business
organizations consult market research organizations that
support in the entire process and obtain the crucial data
required for the marketing purposes. Lets identify the vital
characteristics of a standard market research organization
and its role in the industrial sectors.
Expertise and Experience
A standard market research organization exhibits a high
level of expertise and experience in the field. They have a
team of skilled professionals with in-depth knowledge of
research methodologies, data analysis techniques, and
industry trends. These experts possess a strong
understanding of various market research approaches,
including quantitative and qualitative methods, and can
tailor research design to meet specific client needs.
Their experience allows them to ask the right questions,
identify relevant data sources, and interpret research
Characteristics of
a Standard Market
Research
Organization

Smart Info

findings accurately. They stay updated with the latest
market research techniques, tools, and technologies,
ensuring the use of best practices in data collection,
analysis, and reporting.
Robust Methodology and Quality Assurance
Modern market research organizations follow a robust
methodology to ensure the reliability and validity of
research findings. They employ systematic approaches in
designing surveys, interviews, focus groups, or
observational studies, adhering to industry standards and
best practices. Rigorous methodologies enable them to
collect high-quality data that reflects the target population
and yields actionable insights.
Quality assurance is a cornerstone of a standard market
research organization. They implement rigorous checks and
balances at every stage of the research process to maintain
data accuracy and integrity. This includes ensuring proper
sampling techniques, data verification, and thorough
analysis to eliminate bias and enhance the reliability of
results.
Ethical Standards and Confidentiality
Ethics and confidentiality are paramount in market research.
Professional market research organizations adhere to strict
ethical guidelines, such as the ICC/ESOMAR International
Code on Market, Opinion, and Social Research and Data
Analytics. They prioritize respondent privacy and informed
consent, ensuring that personal information remains
confidential and research participants are treated with
respect.
Moreover, they comply with applicable data protection
regulations, such as GDPR (General Data Protection
Regulation) and CCPA (California Consumer Privacy Act),
when handling and storing sensitive data. Confidentiality
agreements are in place to protect client information and
maintain strict data security measures.
Customized Approach and Client Collaboration
Today’s advanced market research organization understands
that every client is unique, with specific research objectives
and challenges. They adopt a customized approach,
tailoring research methodologies and techniques to meet
client requirements. By closely collaborating with clients,
they gain a deep understanding of their business goals,
target audience, and desired outcomes.
Client collaboration extends beyond project initiation. A
standard market research organization maintains open
communication channels throughout the research process,
seeking client input and feedback to ensure alignment with
objectives. They provide regular updates on research
progress, share interim findings, and involve clients in the
interpretation and analysis of results.
Data Analysis and Actionable Insights
Professional market research companies excel in data
analysis and interpretation. They possess advanced data
analysis capabilities and employ statistical techniques to
derive meaningful insights from raw data. Skilled analysts
transform complex data sets into clear and concise reports,
charts, and visualizations that effectively communicate
research findings.
Furthermore, they go beyond reporting data and provide
actionable insights that help clients make informed
decisions. They interpret research findings in the context of
business objectives, market trends, and industry
benchmarks, providing recommendations and strategic
guidance.
Continuous Learning and Innovation
The standard market research companies embrace a culture
of continuous learning and innovation. They invest in
ongoing training and professional development to stay at
the forefront of market research practices. By staying
updated on emerging technologies and methodologies, they
offer innovative research solutions to address evolving
client needs.
Additionally, they actively participate in industry
conferences, workshops, and research forums to expand
their knowledge, exchange ideas, and foster collaboration
with other market research professionals.
Choosing a standard market research organization is vital
for businesses seeking reliable insights to drive decision-
making. Organizations with expertise, robust
methodologies, ethical standards, client collaboration, data
analysis capabilities, and a commitment to continuous
learning are well-equipped to deliver high-quality research.
By partnering with such organizations, businesses can
leverage the power of market research to gain a competitive
advantage, uncover new opportunities, and achieve long-
term success in today's dynamic business landscape.
- Kedar Borgaonkar

SPER
SPER
Market Research
Epitome of Cohesiveness and Excellence
Dr Upendra Nagaich | Chief Executive Ofﬁcer (CEO)

Market research is available as a service to help
any company, service provider, individual, or
organisation make better, more informed
decisions. The more research is embedded in a firm’s
strategic plans; the better equipped it is to deal with the
changing environment within which it operates. It’s vitally
important to adopt an ‘eye’s wide open’ approach to any
market research project, which is why it’s often advised to
work with a market research agency to ensure completely
unbiased reporting.
Market research can reveal possible shortcomings in your
product or services that, if remedied, would allow you to
appeal to more customers and improve customer
satisfaction. You may also discover opportunities for add-
ons, product bundles, or other upsells that appeal to
customers’ preferences and help you increase profits.
Leverage the data procured through market research to
propel your company to success in various ways; SPER
Market Research has been a leading name in providing
comprehensive research solutions to clients across various
industries.
With a team of experienced researchers, SPER Market
Research offers a wide range of research services, including
data collection, clinician profiling, key opinion leader
analysis, customised research, indication-wise pipeline
analysis, opinion and perception insights, competitive
landscape analysis, market-entry, sizing forecasting,
branding, satisfaction and loyalty research, behaviour usage
attitude, industry analysis, pricing research and usability
testing.
SPER Market Research is a global market intelligence and
consulting company specialising in
pharmaceutical/Healthcare, Business to Business research
(B2B), Nutraceuticals, Food beverage, chemical,
Information Technology, and many others.
The company's research solutions are tailored to each
client’s needs, ensuring they receive accurate and relevant
insights to inform their decision-making processes. SPER
Market Research provides high-quality research solutions
that help businesses make informed decisions and stay
ahead of the competition.
In an interview with Insights Success, SPER’s Founder and
Director, Dr Upendra Nagaich, shares valuable facts
highlighting the significance of SPER’s services in the
market research space!
Below are the excerpts from the interview:
Dr Nagaich, what are the USPs that make SPER Market
Research stand out as a leading Market Research
Company?
Some of the unique selling propositions (USPs) that can
make SPER market research company stand out are:
Breadth and depth of expertise: As a leading market
research company, we have expertise in various fields,
enabling us to provide customised research solutions to
clients across different industries.
Research methodologies: We offer a range of research
methodologies, including quantitative and qualitative
research, in-depth interviews, online surveys, focus groups,
CATI, CAPI, CAWI, PAPI, secondary research, social
media, analytics and more, which provides our clients with
a comprehensive understanding of their target market.
Timeliness and efficiency: SPER Market Research delivers
research results within a quick turnaround time and can
help clients make informed decisions faster.
Global reach: Our international research services include
data collection, clinicians profiling, key opinion leader
analysis, customised research, indication-wise pipeline
analysis, opinion and perception insights, competitive
landscape analysis, market-entry, sizing forecasting,
branding, satisfaction and loyalty research, behaviour usage
attitude, industry analysis, pricing research and usability
testing.
We also provide clients with insights into international
markets and help them expand their business to new
regions. Customer-centric approach: SPER Market
Research places customer satisfaction at the forefront of its
operations by understanding its client’s needs and
delivering research solutions tailored to their specific
requirements.
What are the immersive benefits of the services that you
provide to your clients?
SPER Market Research has served over 20 industries, with
core offerings in Pharmaceutical/Healthcare, Business to
Business research (B2B), Nutraceuticals, Food
Beverages, Chemical, Information Technology and other
industries.
The Most Promising Market Research Companies- 2023

• Our company can provide tailored reports covering a wide
range of markets to meet your specific needs.
• With our team of experienced and dynamic researchers,
we specialize in conducting niche research that yields
valuable insights for our clients.
• We are dedicated to delivering precise market intelligence,
enabling our clients to make informed, data-driven
decisions.
• At SPER Research, we are committed to providing our
esteemed clients with top-quality market research reports,
and we strive to offer innovative solutions that meet their
unique requirements.
Being an experienced leader, share with us your opinion
on how technology is transforming the research sector
and what advancements can we expect in the future?
The research sector has already undergone significant
transformations due to technology and will continue to do
so in the future. Technology is helping researchers collect
and analyse data from various sources such as social media,
web analytics, and online surveys, providing valuable
insights into consumer behaviour and market trends.
AI and Machine Learning technologies are automating data
analysis and enabling researchers to process vast amounts
of data accurately and efficiently, detecting patterns and
correlations that might be difficult to identify through
traditional research methods.
Virtual and Augmented Reality technologies create
immersive experiences that can be used to test product
concepts, packaging designs, and other marketing materials.
Additionally, Blockchain technology is improving data
security and transparency by providing a tamper-proof
record of research findings.
Looking forward, we can expect further advancements in
the integration of AI and machine learning technologies into
research processes, increased use of virtual and augmented
reality technologies in product testing and design, more
automation for tasks such as data collection and analysis,
and more sophisticated data visualisation tools to present
data more interactively and compellingly.
Additionally, further developments in blockchain
technology will continue to improve data security and
transparency in the research sector. In summary, technology
is bringing significant innovations to the research sector,
enabling researchers to collect and analyze data more
accurately and efficiently, and providing valuable insights
into consumer behaviour and market trends.
What would be your advice to the aspirants who are
willing to venture into the field of market research
niche?
Many aspirants are interested in pursuing a career in market
research and joining SPER Market Research as an intern,
and here are some that we advise them during their period:
Develop a strong foundation in research methodology. To
design and conduct studies effectively, it’s important to
have a solid understanding of research methodology, which
involves a wide range of techniques and methods, including
surveys, focus groups, statistical analysis, and data
visualisation.
Stay up to date with industry trends and technology: The
market research industry is constantly evolving, so it's
crucial to keep up with the latest trends and technologies to
stay competitive. You can do this by reading industry
publications, attending conferences and events, and keeping
your skills up to date.
Build a diverse skill set: Market research requires a wide
range of skills, such as data analysis, report writing, project
management, and communication. Developing a diverse
skill set can enable you to work on various projects and
with different clients.
Network with other professionals: Building relationships
with other market research professionals can provide
valuable insights and opportunities. You can attend industry
events and join relevant professional associations to expand
your network.
“
SPER Market Research provides
high-quality research solutions
that help businesses make
informed decisions and stay
ahead of the competition.
“

Be adaptable and flexible: Market research projects can be
complex and challenging, so your approach must be
versatile and flexible. Be willing to pivot your strategy and
adjust your methods to achieve the best results for your
clients.
Keep the client's objectives in mind: Market research aims
to help clients make informed decisions. Therefore, it's
important to remember their objectives throughout the
research process to ensure that your findings and
recommendations are relevant and actionable.
How do you envision scaling the Company’s scope and
offerings in future?
We may scale SPER in future by diversifying its service
offerings. For example, offering more market segmentation,
competitive analysis, or customer satisfaction surveys can
help the company attract new clients and expand its
customer base.
Further, we can expand its geographic reach. This could
involve opening new offices in different regions or countries
or partnering with other market research firms in other
locations.
As technology advances, new opportunities for companies
emerge. Embracing new technologies like AI, machine
learning, and data visualisation can enable companies to
conduct research faster and more accurately and provide
more valuable insights to clients.
Finally, fostering a culture of innovation can help us to stay
ahead of the curve and continue to provide valuable insights
to clients. Encouraging employees to experiment with new
approaches and technologies, and investing in RD, can
help the company develop new services and capabilities
that differentiate it from the competition.
Icon of Recognition
Ÿ SPER Market Research has been awarded as “World
Most Trusted Market Research and Data Analytics
Companies”byIndustryWired
Ÿ SPER Market Research has been awarded as one of “The
100most disruptivecompanies towatch in2022.”
Ÿ SPER Market Research has been awarded as “India’s 10
most leading market research company” by Insights
Success
Dr Upendra Nagaich is an accomplished healthcare
research leader who has a blend of consulting and
operational experience. He is a seasoned business leader
with a successful track record of working in the healthcare
and technology industry, achieving significant profitability
goals, and driving increased revenue for organisations from
the grassroots level. He has filed 13 Indian patents,
published more than 160 high-quality papers in
international and national journals, and presented papers at
various national and international conferences and
seminars.
Additionally, he has edited a handbook on “Handbook of
Research on Advanced Pharmaceutics” published by CRC
Press, A Taylor Francis, United Kingdom. Dr Nagaich
has guided 04 theses of PhD and 51 theses of M.Pharm. He
is also on the advisory board of several National Industry
Forums on Healthcare Technology and actively promotes
innovation across the industry.
Dr Upendra Nagaich has received many prestigious awards
such as the Global Business Leader of the Year Award, 100
Most Impactful Healthcare Leaders - Global Listing at
World Health Wellness Congress, Young Scientist Award,
Award of Excellence in Pharmacy, Young Research
Pharmacist Award, and Young Performer Award.
Dr Nagaich serves as the National Secretary of the Society
of Pharmaceutical Education Research [SPER], India;
before that, he was the Editor-in-Chief of the Journal of
Advanced Pharmaceutical Technology Research
[JAPTR] for 13 years.
A Coherent Leader

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