As digital marketing is fairly an emerging and digital marketing agencies aim to improve the “Digital Marketing Solution providers Driving the Future of Marketing!"As the business landscape is drastically changing, the companies are scrambling to exploit new opportunities.

1. PROVIDING SUPERIOR SOLUTIONS TO MARKETING FIRMS
Ankur Pathak
Founder & Director
2019 | Volume-11 | Issue-3
Vision 2020 & Beyond
Future of Marketing is here...
Today’s Digital Age
A Modern Business Approach

4. It’s a Digital World
visual always brings a first impression. But if
Athere’sgoingtobethefirstimpression,Imightas
well use it to control the story. So why not do
something like throw a mask on?” says MF Doom, the
rapper.
In today’s digital world, success and failure in any
business are dependent on the platform that it chooses
to run on. As the business landscape is drastically
changing, the companies are scrambling to exploit new
opportunities.
… and it’s true that successful businesses are
proportionaltosuccessfulmarketing.
Right from the traditional media like television, radio,
which are today being replaced by Netflix, Instagram,
Facebook; marketing has taken on a new meaning.
Thanks to ascension of digital technology, it has been
easier now than ever before. This rapid technological
evolution has shifted our habits and preferences.
Everyone is becoming more tech-savvy than ever
before. This is notably impacting the realm of marketing.
Thus, digital marketing has become the most important
marketingchannel.
Since online content is the new king, it is responsible for
shaping the brand’s image and connecting them to
consumers. It is not a matter of predicting where
marketingisheading,becausewearelivingitrighthere.
As digital marketing is fairly an emerging and digital
marketing agencies aim to improve the digital presence
of a business and support the brand across different
digital outlets. Considering this growing influence we, at
Insights Success, have come up with this edition titled
“Digital Marketing Solution providers Driving the
FutureofMarketing!”
“

5. Shruti P. Jambhale
On the Cover of the magazine we have featured a story
of IMAST Operations Pvt Ltd—a company that
provides relationship marketing solutions to businesses
and strategic guidance to their clients with skilled
manpower, ITinfrastructureandsolutions.
We have also focused on the companies that are
providing unique solutions. The list includes,
TTDigitals—one of the fastest-growing companies
among digital marketing Pune based agencies in India
a n d p ro v i d i n g b e s t i n D i g i t a l M a r ke t i n g .
Inboundsys—most experienced Hubspot partner
agency in India providing all-round services in Web
Design, Web Development, and Inbound Marketing.
Providing the best possible solutions to all its clientele.
Kinnect—a 360-degree dynamically evolving digital
marketing agency, harness the full potential of digital by
bringing the best of Creative and Media under one roof.
Muthudigital—offering full range of internet and digital
marketing services in ethical and conversion targeted
way. OGEN Infosystem—is one such digital branding
company aiming to launch and promote all the possible
business that possesses the ability to grow online.
WebNamaste—ensures that the organizations can
create and implement digital marketing strategies to
achievetheirobjectivesanddelivermeasurableresults.
Also, we have included the articles “Future of
Marketing is here...” and “A Modern Business
Approach” scripted by our in-house editors in the
delightfulpagesofthismagazine.
So,flipthepages ofourmagazineandexploreinteresting
insightsfromtheworldofbusiness!

6. IMASTProviding Superior Solutions to Marketing Firms
COVER STORY
08
C O N T E N T S
ARTICLES
Vision 2020 & Beyond
Future of Marketing is here...28Today’s Digital Age
A Modern Business Approach18

7. Inboundsys
Helping Business
Grow Better
14
16
26
Kinnect
Doer. Dreamer. Believer
Muthumariappan
Offering Full Range of
Internet and Digital Marketing
Services - In Ethical and
Conversion Targeted Way
OGEN Infosystem
A Perfect Partner for
Digital Growth
TTDigitals
Delivering Creative and
Innovative Solutions
WebNamaste
Catapulting Online
Marketing to Next Level
32
36
38

8. SME-SMO Executives Uma, Ketki
Circulation Manager Tanaji
Digital Marketing Manager Prashant Chevale
Technical Specialist Amar Sawant
Co-designer Deepanjali Jena
Art & Picture Editor Asha Bange
Art & Design Head Amol Kamble
Associate Designer Poonam Mahajan
Copyright © 2019 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or
transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd.
Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd.
Corporate Ofces:
Insights Success Media Tech LLC
555 Metro Place North, Suite 100,
Dublin, OH 43017, United States
Phone - (614)-602-1754
Email: info@insightssuccess.com
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Off. No. 22 & 510, Rainbow Plaza, Shivar Chowk,
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Phone - India: +91 7410079881/ 82/ 83/ 84/ 85
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November, 2019
Follow us on : www.facebook.com/insightssuccess/ https://twitter.com/insightssuccess
Cover Price : RS. 150/-
Editor-in-Chief Pooja M. Bansal
Managing Editor
Rahul, RajkunwarContributing Writers
RNI NUMBER: MAHENG/2018/75953
Technical Head Pratiksha Patil
Business Development Lead Ashwini Pahurkar
Business Development Executive Shraddha Yadav
Shruti Jambhale
Business Development Manager Megha Mishra

10. I M A S TPROVIDING SUPERIOR SOLUTIONS TO MARKETING FIRMS
We are a team of young
entrepreneurs, professionals,
and leaders possessing
determination, dedication,
commitment, and loyalty
towards the work
“
“

11. Ankur Pathak
Founder & Director

12. igital Marketing’ in today’s world believes
Dthat the success of any market business lies in
the customer’s perception of the brand.
Perception is built the way you weave and present a
story to your customers. Branding is the way of
running a theme to provide an identity to a brand, so
as, to capture the customer’s attention instantaneously
at any time, anywhere! Marketing is pushing the
content through various media by creating brand
awareness and making the brand perception more
vibrant. For Entrepreneurs that understand both the
terms inside out, the future is immensely bright for
sure.
For brands to thrive among the competitors there has
to be a strong backing of remarkable and strategic
relationship marketing solutions. IMAST is none
other than a reliable and relentless digital marketing
solution provider driving the future of the marketing
business. It strategizes, design, and implement
solutions with a focus on clients in diverse industries.
It believes in having a technology-enabled procedure
and strong ground-implementation that enhances the
working style and delivers better results. Delivering
result-driven solutions that will aid brands in gaining
long-lasting recognition from its stakeholders is
crucial for the company.
Speaking About the Founder and CEO
Consistent diligence of the founding-trio Subodh
Shrivastava, Ankur Pathak, and Akash Joshi,
however, are the seamless contributors which have let
IMAST to the zenith. Akash with his bespoken
abilities has powered many brands in recognizing it’s
goodwill and fostering everlasting relationships. He is
highly intrigued by jargon like Ownership, Team,
Think Tank and Technology which also defines the
core values of IMAST.
The succeeding, Subodh has ensured a lucrative
growth by developing brand strategies including
business plans and sales tactics, advising new business
structures, drafting policies and structuring
commercial transactions at the company. Utilitarian
advice to companies for understanding the bottleneck
shifts and dealing with hindering factors has made
him a fierce competitor.
Ankur has proven abilities to quickly assess, analyze
and evaluate by effective measurement of constraints.
In any process, enabling revitalizing change in
business, processes and financial system are some of
his expertise.
Turning the Cover of Hardships
For a startup to survive new challenges, it is like
taking a leap in the dark. IMAST has dealt with
adversities to persist in the market experiencing a
tough and laborious journey to crack the first deal.
Hard-pressed in convincing the clients of the
verifiability of vulnerabilities was at par. But the
collective experience of distinct fields and sectors
served with an easier share of pie. This further helped
to relate the inconsistencies and instantaneously
provide an efficient solution. Along with evident
growth that made IMAST to never look back. It
groomed the on-field management, operations,
implementation capabilities and ensured to offer a
‘
“
“
WE BUILD
REMARKABLE
STRATEGIC
RELATIONSHIP
MARKETING
SOLUTIONS THAT
HELP BRANDS TO
THRIVE AMONG
THEIR COMPETITORS

13. bouquet inclusive solutions aloof a single roof. This
practice proved 90% of client retention that made the
company directly proportional to growth.
Service Offerings that Make IMAST Exclusive
IMAST supports a subscription-based model billed
monthly, quarterly and yearly that offers A-la-carte
services.
Prominent services like loyalty marketing, FOS(Feet
on Street) management, reward management, market
research, creative branding, and digital transformation
has made the relation with clients noble.
USPs that make IMAST stand out, ahead the cut-
throat competition
1. Team
IMAST is a team of dynamic entrepreneurs, expert
professionals, and business leaders having firm
determination, dedication, commitment, and loyalty
towards the work. The passion for innovation to the
work, change management, and depth drives it with
excellence in respective fields.
2. Technology
The conclusion and implementation include multi-
faceted technological solutions devising a unique
strategy for every business to provide the best solution
through advanced technology. The solutions it offers is
a blend of brainstorming and technology that tackles
hindrance to profitability.
3. Think Tank
Being heedful of the clients and research the market to
closely understand the needs, requirements, and
aspirations of the market defines the think tank. With
the team of experienced professionals, technology
experts, and the taste-makers it designs marketing
strategies for the desired outcome as per the client’s
expectations.
Accolades and Appreciations
It is a young company and looking forward to achieve
greater heights in the future. However, the
achievements that bring constant pride to it are firstly
the 90% of client retention rate where it still has all
the clients bringing more business to them. The
company takes pride in a 100% success rate of
implementing projects and driving successful
outcomes for it and the clients.
The Customer loyalty program “Jai Vistar” for the
client Jamna Auto Industries Limited has got “Gold
Award” in “innovative loyalty program” category at
“8th global customer engagement awards” by ACEF
and Netbiz. IMAST is awarded amongst 25 most
trusted marketing companies in India 2019 by
Business connect. Bestowed as the “most trusted
marketing company in central India” at Business
leaders summit and awards 2019 by worldwide
achievers.
Guidance concerning Prudent Future Action
According to IMAST, “Customer is the King”, thus it
WE CELEBRATE,
WE HELP EACH
OTHER, WE
RECOGNIZE,
VALUE, PROMOTE,
MOTIVATE,
SUPPORT, INSPIRE
AND HOLD EACH
OTHER ALWAYS
“
“

14. IMAST is
committed to
withhold strong
brand trust
for you
“
“
believes to an absolute degree,
business growth depends on keeping
the customers and clients pleased
and happy. A priority to risk which
could further lead to the biggest
marketing investment ever can be
“Bearing a little loss now”. Keeping
on with efforts with inclusiveness is
a permanent solution for all the
entrepreneurs.
Companies of all sizes are investing
in marketing institutions hoping to
improve their marketing strategy and
driving more sales. This requires
companies to have tools that will
strengthen their relationship with
customers. Ultimately, the vendors
that means the digital marketing
solution providers are helping
companies to get closer to their
customers and more likely to see
success as the martech space
matures.

16. In every era, marketing is based on what the
customers are using. If we look back in history,
there was radio advertising and print marketing.
Then, we got the boom of televisions, and even today,
TV advertising and marketing strategies are considered
as one of the most effective strategies. Since the boom of
the internet, today, many customers are using the
internet, which gave birth to the new era of marketing –
Internet Marketing; also called Digital Marketing.
One of the fastest-growing, the digital marketing
industry is bringing more opportunities to the
professionals. Lots of companies have started leveraging
the power of ever-evolving digital marketing to help
them grow their businesses. They want to offer digital
marketing for the business to market the services or
products. And, in this digital age, a website is not an
option for business; instead, a cost-effective and
powerful marketing tool to generate leads online.
Inboundsys is one such experienced Hubspot Partner
Agency in India providing all-round services in Web
Design, Web Development, and Inbound Marketing. It
has set an example for how businesses everywhere
should be transforming their agency and helping their
customers grow better.
Meet the Business Savvy Persona
Thirumalesh Prasad C G (Thiru) is the Founder and
CEO of Inboundsys – Hubspot partner agency and an IT
services company. He is contributing to the betterment of
the world by inspiring people which ultimately powers
him up for further creations and keeps him moving.
Before starting Inboundsys, Thirumalesh worked for
various multinational IT products and services
companies in India and abroad. He has been a significant
member and worked as a user interface architect in
designing the user interface for many web applications
and products.
Though being an electronics and communications
engineer academically, he was fascinated and driven
towards internet technology at the early stages of the
internet boom. This ultimately motivated him to get a
master’s degree in web design and multimedia.
In addition to running Inboundsys, he is also an advisory
board member in a couple of other design studios and
digital marketing agencies. Also, he is a passionate
blogger and a writer who loves writing on digital
marketing, inbound marketing, lifestyle, philosophy,
positive thinking, and motivation.
What makes them Unique?
Technology, sales, and marketing are the main pillars of
any business, and at Inboundsys, it provides end-to-end
business solutions and services to small, medium, and
enterprise organizations. It helps in solving clients’
business challenges, contributing to their growth and
being part of their growth story.
Inboundsys primarily works on a marketing platform
called Hubspot that is helping other marketing agencies
and development companies. Its strong team is combined
with an efficient and experienced resource base; dealing
with every challenge thrown upon and to come up with a
solution.
Services it Offers:
• Inbound Marketing
• Hubspot CMS
Helping Business Grow Better
November 2019|14

17. • Web Development
• Graphic Design
• SEO
• Marketing Videos
So far, the company has been a service-oriented
organization. But, today, the company is working on its
product which is an integration platform. One such
product which will help to accumulate all the data
collected from different channels, including social
media, and put it in the inter-container.
And Counting Success…
With the years of experience in the business, Inboundsys’
execution process is well organized and structured. With
its hard work and dedication towards its customers, the
company successfully grabbed the award. It is the winner
of the APAC ‘Happiest Customer Impact Award’ for the
year 2018. Also, it has received “The top 25 E-commerce
Development Agencies” as per DesignRush. As a
Hubspot Partner agency, one of the biggest achievements
for the company is of building 800 websites, exclusively
on Hubspot and WordPress.
Future Planning
One of the earliest startups of Hubspot and other digital
marketing tools; Inboundsys, now, has a bunch of best
skills, knowledge, and experience. And, with all that, it’s
aiming to be one of the best digital marketing agencies in
the media industry. Having major operation centers in
Bangalore and Mysore, the company is now aiming to
grow bigger and wants to establish branches in other big
cities like Mumbai and Delhi.
Advice to the Newbies
“My advice is, as – compared to other days, nowadays,
starting a start-up is very easier, but running that for a
long time and sustaining the business for another next
two or five years and being there is very difficult.” says
Thirumalesh.
“You should not give up. Just be that. Doing business
and building a company, is not easy, but you have the
internet. You have money there. You have people there.
Just stick there. Be persistent. Be there for at least three
years. You will see the fruits.” he added further.
To provide the best po ible
solutions to all our clientele,
we explore and keep updated
with the latest trends and
technologies and come up
with unique custom based
solutions
November 2019| 15
Thirumalesh Prasad C G (Thiru)
Founder & CEO

18. he digital marketing landscape has been evolving
Trapidly without showing any signs of slowing down.
As per an independent survey, from many years
now, the study of the statistics of digital marketing has
shown a dramatic shift of spending money on a digital
platform than a traditional marketing platform. This spend
has increased to at least 15-18% of the marketing budget
today. And why not? Digital platforms are effective and
cheap.
Today, it is a time where we have evolved to ideas that
make business sense. But, there is a long way to go before
tapping the true potential of digital marketing. In this
continuously evolving era, Kinnect provides a great
opportunity that every business can take advantage of, by
aligning various modern digital channels into their
marketing strategy.
The Foundation
Established in the year 2011, as a brand, Kinnect represents
a digital agency that challenges the status quo and is always
dynamically evolving to harness the full potential of digital
marketing by bringing the best of Creative and Media under
one roof. It is this unique business model that makes
Kinnect one of India’s foremost independent digital
marketing agencies.
The company’s initial days naturally came with a set of
challenges. More time was spent on client education than
actually doing work for the clients. Kinnect started out of a
really small office, with only one full-time employee. The
rest of the work was managed by interns. It’s been quite a
journey of Kinnect from then to now.
It is wisely said that ‘Change is the best managed when you
avoid analysis paralysis.’ After all, it’s better to take more
decisions and have some not work out, than to make few
decisions and be stuck in the same place. This attitude helps
Kinnect withstand cut-throat competition.
Over eight years, the company has adapted to change and
built several vertical capabilities that respond quickly to
evolving market needs and understand what clients’
business requirements are.
The Foundation Pillars
The CEO, Rohan Mehta started Kinnect from scratch and
grew it to one of India’s largest independent digital
agencies in eight short years. Born and brought up in
Mumbai, he is a production engineer who dove deep into
the marketing world. He was amassing the experience to get
enough confidence to start something himself. Digital
marketing was a field that wasn’t huge in 2011, but had
high potential for growth, plus, barriers of financial
necessities were low.
Around the same time, Rohan connected with Chandni
Shah, the COO, who was right in the center of the
advertising world – at JWT India, and previously at Percept.
They combined their capabilities, took a bet on the future
and started Kinnect.
Predominantly, Rohan’s role in the company is focused on
building new capabilities, business and geographies. He
also manages the HR and Finance functions of the
company. Winner of the award “One of the 50 Most
Influential Digital Marketing Leaders by the World
Marketing Congress in 2018,” Rohan upholds the
#KinnectCode when it comes to business, which consists
of the following strongly researched principles:
• Aim long term, act short term
• Always provide more than what you can do
• Focus on all-round training, development and growth
• Find the rough, unpolished stones and turn them into
‘rock’ stars!
• Create multiple servicing points for client, so that you
become their go-to agency when they have a problem
• Create ‘intrapreneurs’ within your organization.
To this end, the company has adopted several initiatives
such as #KinnectEDGE, #KinnectorsGiveBack, and
#GetALife in order to truly help every #Kinnector reach his
or her full potential, both at work and outside.
Always Customize, Never Template
Kinnect is a 360-degree digital marketing agency that offers
the following services:
Doer. Dreamer. Believer
November 2019|16

19. • Creative Strategy and Social Media
• Media Kinnect – Kinnect’s in-house Media Buying arm
• Kinnect Outreach – Kinnect’s in-house Influencer
Marketing services
• Kinnect Productions – Kinnect’s in-house Production
Studio
• Websites and Applications
• Online Reputation Management
• Search Engine Optimization
However, ‘Content Factory’ is a unique service offered at
Kinnect. Having worked with several leading brands across
several sectors to create premium video content, their
expertise and experience in video production and content
creation has given them a deep understanding of the kind of
content that strikes a chord with different audiences. Hence,
it has launched Content Factory, a vertical that helps create
relevant, resonant, bite-size, and real content in a minimal
turn-around time.
One Step towards Betterment
On the community front, Kinnect has introduced an
initiative called #KinnectorsGiveBack. Through this
program, Kinnectors are empowered to make their
contribution to society, with respect to the health and
education needs of the underprivileged. Essentially, any
Kinnector can nominate a person in need of financial aid,
which will be provided by Kinnect. This helps inculcate a
sense of responsibility and serves as a platform to make a
difference in society.
Accomplishments and Acknowledgments
Kinnect is India’s foremost digital marketing agency, has
won over 75 awards and accolades for campaigns, as well
as for the company and its culture.
One of its biggest accomplishments for Kinnect has been of
winning the “South Asia’s Independent Agency of The
Year” title, and also winning gold for “Indian Agency
Award”. Recently, Kinnect’s Business Development team
was named as “The best BD team of the year”.
Creating an Indispensable Future
Through the course of time, the objectives and vision of
Kinnect have incessantly evolved and today, it aspires to be
a larger agency handling bigger brands. As an agency,
Kinnect envisions to become a company which the client
can come to with their business objectives, and be assured
that the agency has the digital solution to match it.
“The focus has always been to consistently keep raising the
bar on the work we are delivering. To become better, more
and more relevant – every single day. This will not change
in the future,” says Rohan. Further he added, “It doesn’t
matter what you are paid, once you take up a client, go all
out and do good work for them. Because ultimately, your
work is what the outside world sees – not your bottom line.
So, we will continue to create award winning brand
campaigns and cutting edge data or tech enabled solutions,
with the singular aim to drive business results for clients”.
Our name – –Kinnect
derives from ‘ inetic nergy’,K E
which denotes movement,
constant improvement,
and adaptability
Rohan Mehta
CEO
November 2019| 17

20. A Modern
APPROACH
BUSINESS
November 2019|18

21. Boost your Brand Awareness!
Thereisnobigquestionthatintoday’smodernbusinesslandscape,everybusinessis
going online. As marketing is a big part of every business, digital marketing has
becometheheartofit.Thismodernmethodishelpingbusinessestogrowatafaster
pace.
In simple words, can be defined as the promotion of a service or aDigital Marketing
productthroughonlinemedia.
November 2019| 19

22. “Print is not enough anymore!”
Digital Marketing: Any form of marketing that exists
Online…
Taking up the traditional marketing channels and enabling
businesses to interact with their targeted audiences in
real-time…
Search Engine Optimization (SEO)
It’s an Integral Part
without SEO digital marketing is dead or fails.
A Ranking factor is the key to success SEO is integral to driving customer or quality
traffic to your business via online platforms.
November 2019|20

23. Initially, it was a process of gaining both paid
and free search traffic.
Now, it has solely used for paid activities
it aims to increase the visibility of websites in
search engines by using paid methods
in other words, it’s the ads we put out there on
Google Adwords and BingAds
Social Media Marketing (SMM)
Connecting people
Worldwide
Making use of different social
media platforms to attract
traffic and attention
simply it’s all about listing to
what your customers have to
say, engaging in the conversions
and sharing valuable content.
• Increase exposure
• build a meaningful relationship with your customers
• bringing remarkable success to your business
• creating devoted brand advocates
Search Engine Marketing (SEM)
November 2019| 21

24. An Indirect way of Marketing
Use to promote a business online
The main goal of content marketing is to
make viewers interact with the content by
reading, sharing, and commenting on it.
Passive Income
Paying for Conversions
Based on the revenue sharing
between online advertisers/
merchants and online
publishers/salespeople
Earning commission by earning
other people’s products
Content Marketing
A liate Marketing
November 2019|22

25. Making use of Email to Promote your
Businesses
Ideally, the emails you send out to your clients
should not only speak at them but also
encourage meaningful interaction with your
brand.
Despite the raise of social media and
unsolicited spam, email remains the most
effective way to nurture leads and turn them
into customers.
3 By the end of the year 2021, global retail e-commerce sales will reach over 4 trillion USD.
3 Surprisingly, spending on automation marketing tools is expected to reach approx. 25
billion USD annually by the end of the year 2023.
3 As per the researchers’ report, 80% of the people will watch a video, while only 20% of
the people will read the text.
3 Nearly 70% of the people read emails while watching TV, while 60% of the people read it
in bed.
3 The average consumer attention span is 8 seconds.
3 The ad duopoly Google and Facebook earn more than any other traditional media outlet
in the world.
3 Content with an image gets (95%) more views than those without.
3 Approx. 1/3rd part of every marketing budget will go-to digital marketing.
3 Google is responsible for closely 95% of all the smartphone search traffic and near
about 93% of total organic traffic.
3 Even though the online chat feature is trending, only approx. 17% of the B2B purchasers
are looking to use it. But, preferring email to get in touch with.
Email Marketing
Shruti Jambhale, Editor
November 2019| 23

28. In this era, everyone is moving towards Digital
Marketing and its new evolving techniques. To be a
leading part of this new technique, it is necessary to
keep yourself visible among the users. So various subset of
Digital Marketing is important and SEO (Search Engine
Optimization).
The integral part of Digital Marketing, SEO is important to
take your website visibility on a higher level and keeps you
up in the competition.
Right kinds of search engine optimization (SEO) strategies
are crucial for an organization to attain a requisite edge over
its competitors. Distinctive SEO services can help an
organization to create a strong foothold in the online world.
One such independent digital marketing expert is
Muthumariappan, using complete ethical techniques to
help businesses to be on the top of the business presence
listing in the long run. By handling more than 400 websites
he has been serving as a Digital Marketing Consultant for
more than 40 companies beyond 10 years.
Since 2008, Muthumariappan has achieved several
milestones and added various certifications to his web.
These certifications include Digital Unlocked Certification,
Ad-words Certification, Analytics Certification, and Power
Searcher Certification from Google. Other certifications
which play a pivotal role in creating a strong foundation for
Muthumariappan, is andBing Ads Certification HubSpot
Certification. Apart from this, he has also been honored
with Urbanpro Excellence Award.
The Vibrant Entrepreneur
Muthumariappan M Founder of MuthuDigital.is the
After completing his post-graduation in Immunology and
Microbiology from Tamil Nadu, he started his career in
SEO through self-learning and other expertise. Muthu
started freelancing by gaining experience in various SEO
specialized companies for about 5 years. Spending a decade
in the industry, he has molded himself into an extraordinary
Trainer and Business Strategist. Muthu has successfully
trained 250 candidates in Digital Marketing with a practical
approach and provided career guidance which helped them
to deal with the complexities of 21 Century.st
Muthu has been consistent in handling clients from small-
scale businesses to large-scale businesses. He believes that
the key to success is building relationships that go beyond
one-time projects and provide value to the clients on a
consistent, ongoing basis with the best practices. As an
independent SEO consultant, he always keeps his clients
contented with excellent results in order to uplift their
company and business to the next level.
“I explain Internet & Digital marketing concepts and
strategies clearly for any audience, not just for marketing
or IT people. My time is allocated to provide them with an
understanding of what is needed and how long it will take. I
pride myself on being very open with all my methods,
communications and strategies,” says Muthu.
About Muthumariappan
Muthumariappan is an SEO, PPC (Pay-Per-Click) and
digital market expert. He provides expert solutions for
Search Engine Marketing (SEM) and Online Reputation
Management. He has effectively completed many domestic
and International projects with notable clients like Yes-M
Systems, Arise n Shine, Entolabs etc. He always maintains
a jargon-free relationship with the clients. Measurable
marketing strategies is what best describes
Muthumariappan.
Majorly contributing in transforming the internet universe,
he specializes in e-Commerce Digital Marketing, Ad-Words
Management, SEO for all type of companies and small
business startups. He also gained expertise in local SEO
and Google My Business optimization.
What Triggered Success?
Over the years, Muthumariappan has established itself as a
one-of-its-kind brand through its sheer dedication and
quality service. The key factors which helped the company
MUTHUMARIAPPANOffering Full Range of Internet and Digital Marketing
Services - In Ethical and Conversion Targeted Way
November 2019|26

29. to trek the success hill are:
- Keep updating with the recent developments, algorithms
and technologies
- Genuine approach towards client and work
- Follow best practices and ethical methods
- Strong business skills and user targeted skills
- Use conversion-focused strategies
- 100% result oriented
The Review Canvas
“I have collaborated with Muthumariappan for more than 4
years for SEO, Social Media Marketing, Google Ad-words
and Graphic Designing. It is among the few who has the
honesty and strong Skill set to solve the biggest of problems
when it comes to an online presence” – Nandu, Founder,
Yes-M Systems.
“We’ve tried few SEO service providers in the past and
found Muthumariappan through a reference. Even since we
engaged Muthumariappan for our SEO project, we are
seeing us consistently ranked on Google’s 1st page. Their
services are impeccable. It also assists us with lead
generation strategies. Since the campaign inception, our
lead volume has increased substantially. Muthumariappan
also educates us on how the digital marketing works and
helps us to keep a healthy website to drive more traffic. It
also developed a world-class website for our MyBeeClub
educational services. Muthumariappan is our most trusted
solutions partner and we continue to use his service”
– Raj Ganesh, Founder & CEO, Arise N Shine International
Preschool.
“I have taken classes with Muthumariappan; it is an
Experienced Training Company. It goes into the depth of
each concept to ensure the student understands it fully. I
highly recommend It for your digital marketing needs”
– Vasudev Gupta.
“I attended Muthumariappan’straining in digital marketing
for SEO, SEM, Google Ad-Words, Social Media Marketing
and the best part is it was always open to questions and
supported me anytime of the day.I am very much glad that I
got trained from an expert in this field and the best part is
that it let me to work on its live projects which helped me to
understand much better in real time, and I am also inspired
by its work ethics.I would strongly suggest
Muthumariappan to people who are looking for best tutor
in digital marketing” – Gokul Chandran.
O ering Best and
A ordable SEO
services is our forte
Muthumariappan M
Founder
November 2019| 27

30. Future of
Marketing
is here...
Every time you think marketing (forget the
newspaper ads. They are for the dead dodos!)
think of your PC and Mobile Phones. They, the
marketers, are behind the screen visible to you. They
remain invisible, give you all manner of cues, and are in an
enviable position to read each of your emotions while you
see the advertisement! Yes, they can see you right through
your PC screen, gadget screens, andTVscreens.And if you
think it’s better off with Alexa and Siri, think again. They
too keep a watch over you! Put together, with the backing
of AI & big, big data over EVERY PERSON WHO USES
ANY SMART ELECTRONIC DEVICE they watch you
24x7x365!
Welcome to the world of connected devices where you do
get connected, but try as much as you want, can’t seem to
disconnect! The web, in its myriad forms, is upon each of
us. It has changed (or is in the process of!) everything about
life, be it thinking, speaking, writing, or even forming an
opinion. If they are thus far pervasive, what would in the
days tocome,beof marketing?
Personalized marketing is right down to the pores on our
bodies! If they can go down to identifying where you did
what you did, there isn’t much that they don’t know about
you. It would henceforth NOT be one-size-fits-all kind of
thing, but shall be customized according to one's
personality, thoughts, likes, and dislikes! All this is due to
AI, big data, and loads of snooping around! Put together, a
machine on the cloud reads us like any other human would
and decides to show us just the right stuff at the right time
and place! With the weirdest of tastes and preferences, if
you are online for a reasonable time, you are game enough
forAI andtheirmasters,themarketers!
Mobile-based. PCs are too bulky and so too tablets. Desk-
top…what are they?? So when it comes to marketing, it
HAS to be something close to our hearts!And nothing gets
closer there than a smartphone. Not because it’s smart but
because it’s small enough to fit our shirt pockets! And for
precisely that reason, marketers are programming all their
content, written, videos, audios, or in any other form to
look just right on the screen of a smartphone. It started with
the optimization of websites, but is today visible for any
matter that can be read, seen and heard. That besides, one
can even do all manner of searches and get information on
a screen which is just about 6” x 4”. In days to come, this
would support otherfeatureswhen5G becomesareality
November 2019|28

31. November 2019| 29
Vision 2020 & Beyond

32. worldwide with conferences, teaching, or any manner of
information sharing becoming a necessity. With touch and
feel sensors not being far these days, the small screen is set
togo bigwithrespecttocommunication!
Influencers. What do we use social-media most for these
days? Obviously, to get information on products, places,
people, and prevalent ideas! That makes mobiles
immensely important! But more than that, it makes
influencing, influencers, and expressing oneself equally
important. With anonymity slowly disappearing from the
digital world, people can be held down for their ideas
making this field immensely important when it comes to
one’s genuine opinions. For marketers, this is nothing less
than a gold mine that is being milked for all of its worth. It
has thus spawned a breed of professional influencers who,
due to their knowledge of products (including those of
competition), legalese, and trends, stay ahead of the rest. In
doing so, they manage to have a loyal following of those
who lookup tothemfor therightinputsaboutproduct(s).
Clarity and transparency. With so much information
traveling at such speeds, the first victim thankfully is
opaqueness. You either expose or run the risk of being
exposed. If and when the latter happens, losses can be
substantial because, in the digital world, one is interested
more in experiences than products. Giving a client/ user
good experience takes time, effort, knowledge, resources,
and most importantly, a good intention. Experiences thus
termed bad get adverse reviews and coverage at the speed
of light, which converts just as fast into lower sales and
income. With products being second to experience and
competition being what it is, getting back from such a
drubbing is downright challenging. It can sometimes mean
the end of a brand or line of products- a very, very tough
andunrelentingscenario.
Marketing would subsume digital marketing. There
was once the thought that digital marketing would rule
over marketing, given that digital marketing is so
pervasive and prevalent. Today, the feeling is, “how do we
get clients to experience our products and/ or services.” A
digital strategy is fine up to a point but is not all there is to it.
The problem of over-dependence on digital marketing is
that how-much-so-ever it evolves, it remains machine-
driven.
In contrast, marketing beyond a point has to be humane.
Stories have to relate to how products performed under
certain conditions to create the right connect with the right
audience and make them feel wanted. And like it or not,
stories are of humans, never of machines. In all the
marketing efforts, videos with the right message, audio,
special effects etc. would play a significant role. Mind you,
these have to be tuned to play on varied platforms,
includingsmartphones!
November 2019|30

34. S
earch Engine Optimization (SEO) is an integral
part of digital marketing and is responsible for
website visibility in a higher position in the search
index. It increases user traffic, conversion rate, and ROI.
A good ranking site is more exposed to users when
compared to the others. OGEN Infosystem is one such
digital branding company aiming to launch and promote
all the possible business that possesses the ability to
grow online.
The firm has a team of web designers and developers,
SEO experts, and digital marketing growth hackers. The
firm works for all the projects from creating an online
identity for the clients, developing the required websites
and promoting them online via SEO. It further aids its
customers who already have a designed website but
requires SEO services for promotion. A team of OGEN
Infosystem works in the proper working pipeline, from
website analysis, keyword research, off-page, and regular
on-page SEO activities. The firm guarantees result in the
top five ranks within the two-three months for a new
website domain.
Starting as a website designing company in the year
2013 in Dehradun, the company gradually shifted in the
Delhi-NCR market in the year 2015 due to its
recognition towards the ever-growing demand of website
designing and digital promotion. Afterward, the
corporation started enhancing its knowledge base and
team according to web development, SEO, paid
advertisement, and Android development. Today, SEO is
the main focus of the firm, where its many clients are
highly satisfied with its services.
Meet the Two Tech-Savvy Leaders
With a vision of making digital marketing platform
available to all the business, Abhijeet Jha and Ankita
Priyam, Co-founded the OGEN Infosystem. Abhijeet
Jha, Engineer & CEH: Ethical Hacking and White Hat
SEO qualities, add-on to the strategic implementation of
the SEO activities. Ankita Priyam, B-Tech with MBA in
International Business helps the company in managing
team, allocation works, and marketing strategies.
Domination over the SEO
Currently, the firm contributes to the IT Industry by
adding more websites and business on the web i.e.
creating a digital platform. It has over thousands of
clients online and each of them is contributing into the
internet sector.
The firm has developed a multi-channel strategy to
achieve the digital goals for its clients. The firm not only
has effective control over Google SEO, but it also works
for other search engines like Bing, Yahoo and Ask.com.
The firm uses advance SEO tools like SemRush &
FlickOver to analyse the day-to-day progress of all the
projects. In addition, for generating leads on an
immediate basis, the corporation recommends going for
pay-per-click and Facebook advertisements. Today, the
firm enjoys India’s several prominent clients such as
Thapar University, Amaze LED, Lotus Agarbatti,
FlipTrip, REGA Consultancy, Sonison Packaging, Tooth-
Town, Cruiel Healthcare, Lifestyle Magazine,
SpinzGuru, IIT-Roorkee Tech Fest: Cognizant 2015, and
many more.
Customer-Oriented Services
The firm steps into the shoes of its customers and has
categorized its potential clients into two types. First are
the ones who are not aware of the digital platform, and
how the online world can affect their business. The firm
designs their websites, make them live in the online
OGEN InfosystemA Perfect Partner for Digital Growth
November 2019|32

35. world and perform relevant SEO activities, keeping in
mind client have needs and leads for the business. For
further leads, it also recommends Facebook
advertisements but believes that for the long-term; SEO
is the best technique for better results.
Clients that falls under the second category are those
who have their website built but are not attaining much
visibility online. The firm serves them with SEO services
with guaranteed results, which provides good visibility
in the online world ultimately leading to an increase in
the number of clients. The firm recommends continuing
SEO activities for at least six months for a better position
and moderate competition in the online world.
Leaving Behind the Competition
The firm surpasses its competition by developing a
proper strategy for SEO after complete analysis and
keyword research. Accordingly, it notes down all the list
of daily activities to be done for a particular site. This
step is very important for the firm as there will be more
backlinks creation than the required promotion and this
might reach to spamming and can lead to deletion by the
Google. To avoid such issues, the firm has developed a
very strong base of its SEO, and its website ranking
always spots in the first or the second, assisting in getting
visibility and leads.
Future Assistance
The firm will continue to strengthen its SEO portfolio
and provides clients with the utmost digital promotion.
OGEN Infosystem is coming up with the
NeuroMarketing technology, which markets the product
to mind. Also, the firm is planning to expand its services
in mobile app SEO services, known as App Store
Optimization (ASO).
We have done it for us;
we know how to do it,
so we can do it for our
customers as well
Abhijeet Jha & Ankita Priyam
Co-founders
November 2019| 33

38. Today, the whole world is connected through the
internet. This gives the opportunity to do business
worldwide by attracting global patrons. In such a
scenario, digital marketing is essential to reach out to target
customers and elevate the sales. While traditional marketing
may facilitate businesses to promote themselves in the local
area, the online marketing system provides an outreach that
is far beyond any ordinary advertising practices.
The sector, digital marketing is bound to become bigger in
the coming years. It’s booming like never before. With such
amazing growth, one of the leading company -TTDigitals
is serving business ventures in vitalizing their digital media
attendance in the best possible way.
The Foundation Tale
TTDigitals, initially known as Digitalseed, is a paramount
digital marketing company based in Pune. A growth
specialist, Hrishikesh Deshmukh after working with some
of the reputed firms and gaining industry experience,
envisioned to launch his venture to offer cost-effective
digital marketing services to the clients.
During his initial years as Digital Marketing Head,
Hrishikesh witnessed a major gap between the clients and
digital marketing agencies. He could assess unavailability
of standard services for clients along with the materialistic
attitude of digital agencies wherein clients were lured with
deceptive assurance. So, he decided to fill the gap by
offering standard services at a reasonable cost. Furthermore,
he also wanted to empower the startups and small-sized
company to establish themselves effectively in the online
world within their budget. This led to the inception of
Tirupati Technologies with the brand name of Digitalseed.
Within three years of its operations, TTDigitals has made its
mark in the digital marketing sphere. Today, it is counted
among top digital marketing companies of Pune. -It has
added more than 70 happy customers in its portfolio. The
company has completed over 300 projects successfully and
created more than 500 websites.
Tales of Yesteryear
Digitalseed began its operations in the year 2016. The name
‘Digitalseed’ looked like as it stood as a quintessence for a
company that was foraying in the digital marketing realm.
And, the name even resonated with the idea to germinate
startups and small-sized businesses in the digital world.
However, recently TTDigitals has changed the name and
logo of the company bestowing to its manifold growth
within a short span of time. The seed of Digitalseed has
germinated and now, it is a well-known name in Pune. And,
that is the reason behind updating the brand name to
TTDigitals wherein TT is formed by taking initials of
Tirupati Technologies and Digitals reflects its reach of
digital services.
TTDigitals’ logo consists of a star formed by two triangles
one straight and other inverted. The star exemplifies their
energy to shine in the digital marketing sphere whereas
triangles exemplify that they believe in a symbiotic
relationship- “we wish to grow with our clients.” -says
Hrishikesh.
Meet the Passionate & Hardworking Veteran
A man of his words, Hrishikesh Deshmukh, the Founder of
TTDigitals, is known for his sound ethics and principles.
Having a passion for learning, he is diligent in his efforts to
achieve the end goals and committed to complete the
assigned task with utmost quality and within the intended
timeline.
Hrishikesh has done his B.E in IT from MIT College of
Engineering, Pune followed by PGDM in Marketing from
Prin. L N Welingkar Institute of Management Development
& Research. He exploits his knowledge to drive success for
the clients. Immediately after his education, he got absorbed
in the online marketing industry.
TTDIG ALSITDelivering Creative and Innovative Solutions
November 2019|36

39. Hrishikesh is carrying over seven years of experience in the
domain which is exploited in maximizing the growth of
TTDigitals’ clients. He has worked as Online Marketing
Manager/Head for companies such as Commonfloor.com,
Reviewgist.in, Wheelstreet.in, and Placeoforigin.in.,
wherein he executed several marketing campaigns to
enhance the visibility of brands and to elevate their sales.
He even managed digital marketing channels such as
Facebook, Twitter, Instagram, SEO, Adwords, PR & Email
marketing.
Exclusive Services
TTDigitals offers a range of digital marketing services to its
clients including Digital Marketing, SEO, Website Design
& Development, Branding & Creativity, Content Marketing,
Social Media Management, and Web Hosting.
The company offers two plans ‘Standard Plans’ for the
startups and small-sized business; and ‘Customized Plans’
for the medium and large-sized industry. The standard plans
come with reasonable pricing so that the clients can choose
according to their needs and budget.
Client-Centric Business Model
Firstly, the team understands clients needs and their budget.
Then, they assess their online presence and create a plan to
enhance it and garner better conversions. Then, they select
the right strategies and channels that can be used to promote
a client’s business. Next, they present their plan in front of
the client which includes a detailed breakdown of each
strategy that it intends to follow. After approval from the
client, they begin their task. Offering transparency in terms
of prices and deliverable makes them uniqueand allows
them to ace cut-throat competition as well.
“We believe in keeping the client well-informed of our
services and we also allow them to measure the
effectiveness of each campaign and assess ROI.” says
Hrishikesh. The team gives them daily, weekly, and
monthly reports. Furthermore, the team also takes timely
feedback from the client and implements the changes in the
earliest. “For us, customer satisfaction is pivotal. That is
why we update our clients with the status of the project from
time to time.” says Hrishikesh.
A Digital Foresight
“We want the business of all sizes to adopt digital
marketing services as they are cost-effective and they have
a better reach than the traditional marketing services.”
says Hrishikesh. Through his firm, he endeavors to
empower the business of all sizes to make and elevate their
online presence. Also, having marked its presence in the
state of Maharashtra, he wishes to replicate this success in
other states of the country. TTDigitals is planning to
digitalize all the companies and become a pioneer digital
marketing agency that has its roots all over the country.
We are providing
best in Digital
Marketing!
Hrishikesh Deshmukh
Founder
November 2019| 37

40. C
onsumers, today, know how to glean the right
information at the right time. Armed with search
engines and price comparison websites, they
understand how to compare and choose the right product.
Their choices are also influenced by reviews and other user-
generated content to influence their buying decisions. The
role of a salesperson these days is to just answer some
questions, get the contract signed and collect payment!
This creates a need for the brands to influence the decision
of the consumers through visibility, and engagement. This
is all possible when the brands engage on the web and
social channels. Having a strong presence in the web and
social media is an absolute must these days, for brands to
succeed in their business.
One such full-service web marketing company,
WebNamaste got established to help business customers
target their audience. An award-winning Inbound Marketing
Agency, WebNamaste is based in Calicut (Kerala), and
serves clients globally.
The Beginning
With the mantra “Putting the team always first”;
Radhakrishnan KG (RK), the Founder and Director at
WebNamaste, is building a great culture and encouraging
everyone in his company.
After freelancing for three years, Radhakrishnan started
WebNamaste, during the recession period, 2009. That was a
time, when he had a team of only three members (2 of his
friends and his sister) at an office space in Bangalore. But,
the team worked so hard, and that the clients from all across
the world started working with them. Their first client was
from Canada, second from Malaysia, and the third from the
USA. From then, it has a truly global and distributed team
with an HQ in the USA and has served over 400 clients to
date.
Today, Radhakrishnan has a team of about thirty young,
bright, and smart professionals. The whole team is
specialized in Inbound Marketing, Social media, Copy-
writing, and Design & Development. For almost 8 years
now, WebNamaste is assisting its customers to generate
new leads, sales, and increase their conversions. This all is
done through a combination of Search engine optimization
(SEO), Social media marketing (SMM), and Paid search
marketing (SEM & PPC).
With the vision to create and nurture thought leaders by
providing result-oriented solutions that drive growth,
WebNamaste is now flying high. Also,/ In the same time it
is helping agencies and professional service providers to
double their revenue without raising their costs.“Our
system is a result of over a decade of experience in what
works in the long term” says Radhakrishnan.
RK -The Skilled Persona
Radhakrishnan has received his dual degree with a Bachelor
of Technology in Computer Science and a Bachelor of
Science in Applied Biotechnology from Bangalore
University. He also holds a Diploma in Human Resource
Management from Rai Business School, Bangalore. He has
completed an Advanced Management Development
Program at IIM Bangalore to deploy the Scale-Up best
practices for startups.
Radhakrishnan is associated with Junior Chamber
International and is a member of NASSCOM. He had/has
actively participated in mentoring programs where he
WEBNAMASTECatapulting Online Marketing to the Next Level
November 2019|38

41. helped Young Startups to create an effective business plan.
An active Rotarian, Radhakrishnan is a Paul Harris Fellow
and has represented India as a Youth Ambassador in the
USA in 2013. Also, he has served as the Secretary and the
Governing Board of Calicut Forum for IT, an IT promotion
council in the Malabar Region.
WebNamaste’s Model
At WebNamaste, it’s all about ensuring its/the client’s
success; and that’s why the management has designed its
process (The Growth Launchpad Methodology), just to
smooth the path to success.
• The Growth Launchpad Methodology
The Growth Launchpad consists of three essential
components:
1. The Growth Propellant (Traffic): Not just visitors, but
targeted visitors who are likely to benefit from the offer.
2. The Growth Engine (Conversions): To engage the
targeted visitor into a “Qualified” prospect and eventually a
customer.
3. The Growth Metrics (Measurement): To measure the key
metrics that matter to the growth of the brand.
The Strategic Future
Embracing its values, WebNamaste is expanding its horizon
at a rapid pace. With sheer determination and the zeal to
succeed, it has decided to focus on Training and E-Learning
to help skill the aspiring digital marketers and to bring
about standardization in marketing education in the
upcoming years. Also, the company is exploring and
applying its well-honed minds to scale newer heights of
success.
WEBNAMASTE: CORE VALUES
➢ Gratitude
➢ Accountability
➢ Attention to Detail
➢ Always Demanding Excellence
➢ Proactive & Instant Communication
➢ Continuous Learning & Self Up-gradation
Helping you achieve
even more than you
set out to: this isn’t just
our job, but our pa ion
Radhakrishnan KG (RK)
Founder & Director
November 2019| 39