In this exclusive Insights Success’ edition ‘Fastest Growing Companies in India 2023,’ we spotlight the rapidly ascending stars in India's business arena, showcasing the fastest-growing companies that have established new benchmarks for success.
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Fastest Growing Companies in India.pdf
1. Fastest Growing Companies in India
An Ever-Enlightening Trailblazer of
India's Digital Marke ng Cosmos
www.insightssuccess.in
Vol. 11 | Issue 06 | 2023
Abhishek Kharosekar &
Kiran Shirke (Co-founders)
5. he economic terrain of India is experiencing a
Tdynamic upswing, marked by the rise of cutting-
edge enterprises spearheading the drive for growth
and innovation. Approaching the close of 2023, the nation
is undergoing a notable transformation, fueled by the
success narratives of trailblazing companies distinguished
for their swift expansion and innovative strategies.
In this exclusive Insights Success’ edition ‘Fastest
Growing Companies in India,’ we spotlight the rapidly
ascending stars in India's business arena, showcasing the
fastest-growing companies that have established new
benchmarks for success. These enterprises, propelled by
resilience, agility, and a profound understanding of market
dynamics, have propelled themselves into the spotlight,
reshaping industries and carving out their niche in the
competitive market.
The crux of their remarkable success lies in their adaptive
strategies, utilizing technology, innovation, and a customer-
centric approach. With a keen awareness of evolving
consumer demands and market trends, these companies
have adeptly transformed challenges into opportunities,
propelling themselves toward unparalleled growth
trajectories.
Furthermore, these companies have embraced disruption,
redefining traditional business paradigms. Leveraging
digitalization, AI-driven solutions, and data analytics, they
have revolutionized operations, streamlined processes, and
delivered exceptional services, establishing themselves as
industry leaders.
Their success extends beyond financial growth; it resonates
in their commitment to sustainability, responsible practices,
and community engagement. By prioritizing social
responsibility, they have not only gained trust but have also
made significant contributions to the socio-economic
development of the nation.
This editorial stands as a testament to the enterprising spirit
and innovative prowess of these fastest-growing companies
in India. Through their ingenuity, perseverance, and
forward-thinking strategies, they are not merely achieving
milestones but also shaping the future of India's business
landscape.
As we navigate the ever-evolving dynamics of the Indian
market, it becomes evident that these companies are at the
forefront, igniting growth engines and steering the nation
toward a brighter, more prosperous future. Their remarkable
achievements serve as an inspiration and a catalyst for the
transformation of the Indian business ecosystem in the
years to come.
6. 08
A
rticles
28
16
Agility Analysis
Understanding the Most
Cri cal Factors Boos ng
Swi est Business Growth
Prosperity Perspec ves
Challenges and Opportuni es
for Fastest Growing Companies to
Maintain the Growth Momentum
CONTENT
An Ever-Enlightening Trailblazer of
India's Digital Marke ng Cosmos
7. P r o fi l e s
20Aquality Water Solutions
Committed to Ensuring the
Purest and Most Affordable
Water Treatment
TS Advisory Services
Turning Water Solutions
Providers' Innovations into
Mass Adoption
Sahara Industry
Empowering Water Treatment
Innovations Beyond Your
Imagination
Frugal Testing
Helping You Build
High-Performance Software
Providing End-To-End
Testing Services
Sefar India Pvt Ltd
Ensuring Total Cost of Ownership
via Filtration Solution Excellence
24
32
38
44
9. Featuring Brief
Company
Frugal Testing is a boutique testing firm providing a complete view
of software application experience to help companies improve user
experience.
Acute provides quality accreditation/certification consultation,
training, awareness programs and implementation services
throughout PAN India.
Aquality Water Solutions is an ISO 9001:2015 certified leading
provider of domestic, industrial, institutional and commercial
water treatment systems.
Frugal Testing
Acute Quality
Consultants
Aquality Water
Solutions Pvt Ltd
Rupesh Garg,
Founder and CEO
Malay Gurey,
Founder and
Executive Director
Mohammed
Naser Azeez,
Managing Director
Sahara Industry has been leading the mission of providing
wastewater treatment and recycling solutions for the last 25 years.
Sahara Industry
Mohammed
Abdul Rahman,
Chief Executive Officer
Sefar is the leading manufacturer of precision fabrics from
monofilaments for the screen printing and filtration markets.
Sefar India
Pvt Ltd
Mr Rajesh Kumar Gupta,
Managing Director
Shirke's Media offers dynamic digital solutions, from influencer
marketing to AI-driven chatbots, propelling brands into
unparalleled success and growth.
Shirke’s Media
Mr Abhishek Kharosekar
and Mr Kiran Shirke,
Co-founders
TSAS specializes in water sector strategic advising, where
insightful guidance and transformative strategies pave the way for
sustainable success.
TS Advisory
Services (TSAS)
Tariq Siddiqui,
Chief Strategist
10. Shirke's Media's impressive track record
includes the successful execu on of 27+
Mega Campaigns, the organiza on of over
100 Events, the ranking of 500+ Keywords,
the service of 350+ clients, the genera on of
a staggering 7,000+ Leads, and the
establishment of 25,000+ Backlinks.
12. Ÿ The service of 350+ clients,
Ÿ The generation of a staggering 7,000+ Leads, and
Ÿ The establishment of 25,000+ Backlinks.
These achievements underscore Shirke's Media's profound
impact and the trust it has garnered from an extensive client
base. As a beacon of innovation and a driving force behind
digital marketing in India, Shirke's Media is truly the fastest-
growingcompanytowatchinthistransformativelandscape.
The co-founders share, "We empower our clients to use the
internet to its full potential by providing affordable, effective,
customdesignandmarketingsolutions.”
Fostering Exceptional Knowl-Edge
The myriad of services includes
#SEO and Web Analytics.
#Brand Awareness and Enhancement.
#Digital Advertisements and Marketing.
#Media Planning and Consulting.
"Our Edge: Our vision is to become a global leader in
providing the best and unique branding and marketing
services to improve our client's productivity and business
strength.”
There always is an inspiring tale behind every successful
enterprise's inception. In Shirke's Media's case, Abhishek
Kharosekar––a marketing strategist with a profound
understanding of the field––is that visionary leader at the
helm. Armed with a Bachelor's degree in Mechanical
Engineering and over a decade of marketing expertise,
Abhishek possesses a unique blend of technical acumen and
business finesse. Abhishek's drive is further enriched by his
extensive 23-year background in sales, marketing, and
business development, making him the ideal captain for this
techno-ship. Kiran Shirke aptly states, "Abhishek's journey
embodies the essence of Shirke's Media–resilience,
innovation, and a ceaseless drive for excellence. His
background serves as the backbone of our company, guiding
us withitswisdom andvision.”
An Epic Ever Told
Shirke's Media's epic began with a crucial realization––the
recognition that businesses were wrestling with the immense
potential of digital platforms. The ever-growing need for an
effective online presence, sales augmentation, and brand
penetration catalyzed Abhishek to embark on this
We empower our clients to
use the internet to its full
poten al by providing
affordable, effec ve, custom
design and marke ng
solu ons.
C
C
oncurrent forces of technological disruption shape
the modern world's business dynamics. Here, digital
innovation reigns supreme. The dynamics are
constantly evolving, reshaping the landscape in profound
ways. Technology's relentless advancement has birthed a
myriad of complexities, challenging companies to navigate
throughanever-expandingoceanofmarketingopportunities.
In this vast sea of possiabilities, businesses must harness new
media streams like social, digital, virtual, and AI-automated
channels to ensure their brand's visibility and relevance. It's a
landscape fraught with obstacles, where competitors
continuously strive to outwit one another, vying for customer
engagement, consumer loyalty, lead generation, capture, and
leverage. To complicate matters further, unforeseen obstacles
andcrisescanturnthetidesintoachaoticmaelstrom.
A guiding light emerges on the digital marketing horizon -
Shirke's Media- amid this dynamic backdrop. This
remarkable company has established itself as a beacon,
leading businesses toward the shores of success with its
exceptional marketing solutions. Shirke's Media, established
by two brilliant Co-founders, Mr Abhishek Kharosekar, a
new-age marketing genius, and Mr Kiran Shirke, a
quintessential visionary exemplar, is rapidly ascending to
thepositionofatrailblazerinIndia'sdigitalmarketingarena.
Glorious Achievements
Shirke's Media specializes in driving brand awareness and
market communication for companies that understand the
power of technology and digital tools. The company's
impressivetrackrecordincludes
Ÿ The successful execution of 27+ Mega Campaigns,
Ÿ The organization of over 100 Events,
Ÿ The ranking of 500+ Keywords,
13. revolutionary endeavour. His partnership
with Kiran, a dynamic entrepreneur with a
penchant for innovation, led to the
creation of Shirke's Media as a subsidiary
of Shirke's Ventures Inc. This
conglomerate boasts a diverse portfolio
spanning manufacturing, lifestyle, and
UPVC doors and windows, highlighting
its commitment to innovation and
excellence. Together,Abhishek and Kiran
have embarked on a journey to transform
the digital marketing landscape, and the
saga of Shirke's Media is a testament to
their vision, determination, and
commitment to driving businesses toward
theshores ofsuccessinthedigitalera.
The beating heart of Shirke's Media's
resounding success can be attributed to its
distinctive operational model - a monthly
retainership approach meticulously
designed with a well-defined scope. This
model is not just a transactional
agreement; it signifies a profound
commitment to the growth and success of
clients. The co-founders highlight the
company'suniquevalueproposition:its
Fastest Growing Companies in India
14. ability to enhance sales, penetrate markets, and position
brandseffectively.
What sets this monthly retainership model apart is its focus on
establishing enduring partnerships rather than mere business
interactions.As the co-founders articulate, "Our clients aren't
just clients. They're our collaborators on a shared journey
toward achieving their digital zenith. We are deeply invested
in their success, and our operational model is a tangible
testamenttothisunwaveringcommitment.”
This approach embodies the essence of Shirke's Media's
mission - to empower businesses with digital solutions and
walk hand in hand with them on the path to success. It is a
model driven by trust, collaboration, and a shared vision of
achievingunparalleledheightsinthedigitalrealm.
A Penchant for R&D
Shirke's Media is not only a powerhouse of creativity and
strategic brilliance but also a firm believer in the vital role of
research and development (R&D) in staying at the cutting
edge of the digital marketing landscape. The company's
unwavering commitment to innovation is underpinned by a
robust focus on research and development, a cornerstone of its
success.As the co-founders emphasize, "Continuous learning
is our driving force, and our team is consistently updated with
the latest tools and techniques to ensure our clients benefit
fromcutting-edgestrategies.”
This dedication to R&D is the bedrock on which Shirke's
Media has built its impressive portfolio of successes. The
company's DNA is intrinsically infused with the R&D ethos,
profoundly influencing its approach to growth. The co-
founders elaborate, "Our R&D efforts represent a relentless
pursuit of excellence. The results we achieve speak for
themselves. Through meticulous analysis of trends and
technologies, we engineer campaigns that address today's
challenges and anticipate tomorrow's demands." This
relentless drive to explore new frontiers and adapt to evolving
digital landscapes has consistently propelled Shirke's Media
todeliveroutstandingclientoutcomes.
Outwitting Obstacles
Shirke's Media has been at the forefront of the digital
marketing landscape as an observer and an agile and proactive
participant. The company's journey is a testament to its
resilience and adaptability in a constantly evolving digital
realm. The co-founders aptly note, "We've witnessed seismic
shifts in consumer behaviour, platforms, and algorithms, and
these shifts have become stepping stones for our progress.
They've enabled us to fine-tune our strategies and excel in
deliveringtangibleresults.”
In a dynamic digital arena where change is the only constant,
the ability to predict, adapt, and lead is paramount. The co-
founders stress that their industry has undergone tectonic
shifts translating into valuable opportunities. These shifts
have honed their agility and resilience, allowing them to
emergestrongerandmoreadept.
The digital domain has its share of challenges, with ever-
changing algorithms and the rapid proliferation of digital
channels keeping everyone on their toes. However, these
15. challenges have only fortified Shirke's Media's leadership.
The co-founders emphasize, "Navigating challenges isn't just
about problem-solving; it's about envisioning the industry's
trajectory. Our team's ability to anticipate trends and preempt
challenges has given us a distinctive edge. We don't just solve
problems – we architect solutions that brace us for the future."
This proactive approach to addressing challenges positions
Shirke's Media as a formidable force in the ever-evolving
digitalmarketinglandscape.
Techno-AIMLocked
Shirke's Media is committed to keeping pace with
technological advancements and gearing up for the exciting
prospects that the future holds. As the co-founders highlight,
"Artificial Intelligence (AI) is the wind of change we're
preparing for. AI is set to revolutionize social and search
platform algorithms, fundamentally reshaping how we
approachdigitalmarketing.”
A clear demonstration of their readiness to embrace these
forthcoming transformations is Abhishek's insightful
LinkedInarticleonAlgorithmicEntityOptimization(AEO).
It underscores the company's commitment to staying at the
forefront of technological innovations. He eloquently says,
"Technology is our compass, guiding us through uncharted
territories. We're excited about harnessing the power of AI to
fine-tune our strategies, creating a symphony of precision that
resonateswithaudienceneeds.”
Shirke's Media's proactive approach to incorporating AI and
other technological advancements into its strategies positions
it as a forward-thinking digital marketing agency ready to
explore new horizons in the ever-evolving digital marketing
landscape.
Travelling on Tomorrow's Tides
The future agenda of Shirke's Media continues to be marked
by a spirit of resilience, adaptability, and unwavering
determination. Since its inception, the company's journey has
been a testament to its ability to navigate challenges and
emerge stronger. The industry's post-pandemic shift posed its
own obstacles, but Shirke's Media has remained steadfast in
itspursuitofexcellence.
The co-founders express, “It's been a roller-coaster ride, but
challenges fuel our determination. Milestones are the markers
of our journey, and each milestone symbolizes a triumph over
adversity.They stand as a testament to our relentless pursuit of
excellence.”
Shirke's Media's future agenda is marked by a commitment to
achieving new milestones, overcoming challenges, and
continuing to excel in the dynamic and ever-evolving
landscape of digital marketing. The company's target of a
turnover of 2.5 CR by March 2024 is a testament to its
growth vision and readiness to take on opportunities and
challenges.
Shirke's Media's unwavering commitment to growth and
excellence paves the way for a bright and promising future.
The company's ambitious goal of achieving a turnover of 2.5
CR by March 2024 is a testament to its vision and
determination. They are well-prepared to face the
opportunities and challenges in the ever-evolving digital
marketinglandscape.
The company's target of a
turnover of 2.5 CR by March
2024 is a testament to their
vision for growth and
readiness to take on the
opportuni es and challenges
that lie ahead.
16. ExploringFutureDimensions
Looking ahead, Shirke's Media aspires to solidify its position
as the fastest-growing company in the world. It plans to target
the vibrant markets of Pune, Hyderabad, and Ahmedabad in
the coming months. Their overarching goal is to achieve
revenues of 20 Cr within three years, reflecting their
ambitious growth trajectory.Additionally, the company plans
to expand its dedicated team to 20-22 members, deeply
focusedonorganicmarketingandleadgeneration.
As Abhishek Kharosekar and Kiran Shirke, the dynamic co-
founders, continue to steer the ship, Shirke's Media is poised
to illuminate the marketing horizon with unparalleled
brilliance. The skies of the digital arena are vast. There,
circumnavigating the ever-shifting winds is an artistry of the
highest degree. Yet, Shirke's Media ship is exploring new
shores of innovation breakthroughs and orchestrating modern
success' resonating symphonies of marketing. By unifying
innovation, strategy, and vision, they are steadfastly carving
their path towards becoming the definitive force in their
domain. That is how they have been crowned as the fastest-
growingcompanyinIndia.
The co-founders aptly conclude, "We're carving our path
towards being the definitive force in our domain," the future
promises to be an exciting journey of growth, innovation, and
excellenceforShirke's Media.
For more information, please click on
Shirke's Media Social Handles:
Ÿ https://www.linkedin.com/company/shirkesmedia/.
Ÿ https://www.facebook.com/Shirkesmedia.
Ÿ https://www.instagram.com/shirkesmedia/.
Ÿ https://twitter.com/ShirkesMedia.
Ÿ https://in.pinterest.com/digitalshirkesmedia/.
Ÿ https://shirkesmedia.com.
Abhishek Kharosekar & Kiran Shirke's Social Handles:
Ÿ https://www.linkedin.com/in/abhishek-kharosekar-
1a5a497/.
Ÿ https://www.instagram.com/abhikharosekar/.
Ÿ https://www.facebook.com/akharosekar.
Ÿ https://twitter.com/akharosekar13.
Ÿ https://instagram.com/kiran.shirke.2739
Ÿ https://www.facebook.com/kiran.shirke.2739
Shirke's Media stands on
the founda on of
resilience, innova on, and
a ceaseless drive for
excellence.
17.
18. Adaptive Strategies: Companies attaining swift growth
exhibit a penchant for adaptive strategies. Flexibility in
business models, product innovation, and market approach
allows them to swiftly pivot in response to customer
demands and industry trends. These companies are quick to
identify opportunities, capitalize on emerging trends, and
recalibrate strategies when needed.
Technological Integration: Embracing cutting-edge
technologies and integrating them into business operations
is paramount for swift growth. From AI-driven analytics to
cloud-based solutions, companies leveraging technology
gain a competitive edge. Tech integration not only enhances
efficiency but also enables real-time data-driven decision-
making.
Understanding the
Most Critical
Factors Boos ng
SwiftestBusiness
Growth
n the ever-evolving landscape of business, agility
Istands as a defining factor for sustainable growth and
success. The ability to swiftly adapt, innovate, and
respond to changing market dynamics is now a critical
determinant for companies aiming to thrive in the
competitive ecosystem. As we delve deeper into
understanding the intricacies of swift business growth, it
becomes evident that certain pivotal elements drive and
sustain this agility.
Agile Leadership: The cornerstone of swift business
growth lies in leadership that embraces adaptability and
innovation. Agile leaders foster a culture of flexibility, open
communication, and experimentation within their
organizations. Their visionary guidance ensures quick
decision-making, empowering teams to respond promptly
to market shifts.
16 | November, 2023
19. Agility Analysis Customer-centric Approach:
Prioritizing customer needs and
preferences is pivotal for
sustained growth. Businesses
that listen, understand, and
respond to customer feedback
can adapt their products or
services swiftly. Continuous
customer engagement and
personalized experiences foster
loyalty and drive growth.
Agility in Operations:
Streamlined and adaptable
operational frameworks are
crucial for swiftness. Agile
methodologies such as Scrum or
Kanban in project management
enable faster iterations, efficient
workflows, and quicker
problem-solving. Companies
that prioritize agility in their
operations can pivot swiftly and
scale rapidly.
Talent and Culture: The
workforce plays a significant
role in fostering agility.
Companies fostering a culture of
innovation, learning, and
empowerment attract top talent.
An agile workforce encourages
collaboration, creativity, and
adaptability, driving the
organization forward.
Risk Management: Swift-
growing companies understand
that calculated risk-taking is
essential for growth. They have
robust risk management
strategies that allow them to
anticipate, mitigate, and leverage
risks to their advantage. A
proactive approach to risk
assessment helps in navigating
uncertain times effectively.
17 | November, 2023
20. Strategic Partnerships: Collaboration with strategic
partners, suppliers, and ecosystem stakeholders facilitates
agility. Partnerships enable access to new markets,
resources, and expertise, aiding in quick expansion and
innovation.
Navigating Growth
Understanding and leveraging these critical elements of
agility pave the way for swift business growth. Agility isn’t
just about moving fast; it’s about being nimble, responsive,
and future-ready.
Companies that prioritize adaptability, innovation, and a
customer-centric approach are strategically positioned to
excel in today’s rapidly evolving business landscape.
Here’s how these core pillars contribute to their success:
Adaptability: In an ever-changing market, adaptability is
crucial for survival. Companies that remain flexible and
agile can swiftly respond to shifts in consumer preferences,
technological advancements, regulatory changes, and
economic fluctuations. They can modify strategies,
restructure operations, and pivot business models to stay
relevant and competitive.
Innovation: Continuous innovation is the lifeblood of
successful companies. Those that prioritize innovation
constantly seek ways to enhance products, services, or
processes. By fostering a culture that encourages creativity
and problem-solving, they can introduce groundbreaking
ideas, disrupt industries, and stay ahead of the curve.
Innovation drives growth and helps companies address
emerging challenges effectively.
Customer-centric Approach: Placing customers at the core
of business decisions is paramount. Companies that deeply
understand their customers’ needs, pain points, and
preferences can tailor offerings to meet and exceed
expectations. By providing personalized experiences,
addressing feedback, and building lasting relationships,
they create loyal customer bases that drive sustained
success.
Flexibility in Operations: Being adaptable internally is as
crucial as responding to external changes. Businesses that
adopt agile methodologies in their operations can quickly
adjust workflows, prioritize tasks, and collaborate
effectively. This flexibility enhances productivity,
accelerates decision-making, and enables faster responses
to market demands.
Risk Management: Successful companies understand the
importance of calculated risk-taking. They have robust risk
management strategies that allow them to assess potential
risks, mitigate them, and leverage opportunities effectively.
This approach enables them to navigate uncertainties and
challenges with confidence.
Talent Development and Culture: A workforce that
embraces change and innovation is vital. Companies that
invest in talent development, foster a culture of learning,
and encourage employee creativity are better equipped to
adapt to evolving market landscapes. Empowered
employees drive innovation, offer fresh perspectives, and
contribute to the company’s growth.
Strategic Partnerships: Collaboration with strategic
partners and ecosystem stakeholders broadens opportunities
and resources. Companies that form alliances, joint
ventures, or collaborations gain access to new markets,
technologies, and expertise. These partnerships foster
innovation, accelerate growth, and open doors to new
possibilities.
The Vital Elements Driving Business Future
By integrating adaptability, innovation, and a customer-
centric mindset into their ethos, companies not only
navigate challenges effectively but also seize opportunities
proactively. This holistic approach allows them to remain
resilient, responsive, and well-positioned to thrive amidst
the dynamic and competitive business environment.
18 | November, 2023
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www.insightssuccess.in
23. As planet Earth is distinguished because it carries
life, life itself can be distinguished based on its
carrying out its fundamental force and sustenance
on the universal nectar, which we call water. In its purest
form, water is the simplest answer to many of our pressing
problems. However, pollutants like chemicals, insecticides,
pesticides, fertilizers, harmful germs, bacteria, toxic waste,
plastic, and other materials contaminate the clear water
making it dirty and creating the majority of the problems
for us, including water unavailability and scarcity.
In this regard, Aquality Water Solutions Pvt Ltd could be
the perfect answer to maintain or bring back the quality of
aqua. It is an ISO 9001:2015 certified leading provider of
domestic, industrial, institutional and commercial water
treatment systems. Aquality’s Managing Director,
Mohammed Naser Azeez, informs that from safe drinking
water to ultrapure water for industrial use, Aquality Water
Solutions delivers high-quality, cost-effective and
sustainable water solutions anywhere in India. The
company provides custom-designed high-quality water
treatment solutions with proprietary technologies to
consistently deliver safe drinking water to its diverse
clientele. It includes civilian households, defence
establishments, pharmaceuticals, textiles, commercial
establishments, institutions, technology companies, and
ultrapure water to industries.
Safe Drinking to Ultrapure Water
According to Mr Azeez, safe drinking water is fundamental
to human life. The World Bank estimates that 21% of
communicable diseases in India are linked to unsafe water.
It results in more than 500 children under the age of five
dying each day from diarrhoea alone. At Aquality, they are
fully committed to ensuring safe, reliable, and affordable
drinking water treatment facilities that comply with all
quality parameters, being cost-effective while minimizing
the environmental impact. With accomplished project
capabilities, specialised engineers and a large client base, it
ensures optimized design and on-time delivery of all
projects. As an entrepreneurial venture in an era of extreme
competitiveness, Mr Azeez and his team believe in creating
value and trust rather than only pursuing business.
Strategic Choice for Creating Value
Aquality has been working for over 15 years to provide
sustainable water treatment solutions that are aligned with
nature. The systems and processes it advocates and
implements involve
Ÿ Identifying the issue,
Ÿ Developing robust solutions,
Ÿ Building support,
Ÿ Bringing issues to address,
Ÿ Together with advanced technology,
To ensure that the desired outcome is sustainable and
according to environmental consciousness.
Aquality firmly believes that innovation holds the key to the
growth and sustainability of any organization. While high
growth remains a key parameter to success but that only
may not ensure community development and environmental
replenishment. In the current socio-economic scenario
where the environment has become the priority globally,
efforts are required locally to achieve growth which benefits
at a greater scale. It is their integrated approach to common
goals that sets them apart. Cooperation over Competition,
Sustainability over Profitability, Livelihood over
Employment, Solutions over Sales, and Value creation over
Marketing are some of their priorities in the long term.
They strive to create a positive impact at the community
Committed to Ensuring the Purest and Most Affordable Water Treatment
21 | November, 2023
24. level with their interactions. As an entrepreneurial firm in
an era of extreme competitiveness, they move ahead by
creating value rather than pursuing business. “This strategic
choice is reflected in our approach at every step,” adds Mr
Azeez.
Avid Innovative Risk-Taking Leader
A first-generation entrepreneur, Mohammed Azeez is an
avid innovator and risk-taker. He established Aquality
Water Solutions Pvt Ltd to provide technologically
advanced water treatment solutions to domestic,
institutional and industrial clients. With a sincere interest in
clean drinking water facilities, he contributed immensely to
improving people's lives with commitment, technological
innovations and quality excellence. He has 19 years of rich
experience in water management with a B.E (Electrical and
Electronics Engineering) from Osmania University,
Hyderabad and an MBA (Marketing) from Preston
University, Alabama, USA. He has been conferred with
several awards including India's Hottest Young
Entrepreneur 2019 by Business World and Top Most Water
Leaders of India Award 2022 by World CSR Congress.
Sharing his inspiration behind venturing as a water
treatment company, Mr Azeez says that India is predicted to
face a severe water deficit of around 50% by 2030, as
reported by several international organizations. With
scarcity, water contamination is indeed a huge challenge in
the country. The Central Ground Water Board has reported
that over 900 million people have arsenic effects in India
due to contaminated water. “With these situations emerging
to threaten the country's large population, we decided to
make some difference in the lives of people. Hence the idea
of venturing into the water treatment business,” he says.
Making a Positive Impact
He furthers that Aquality believes in delivering sustainable
solutions for water treatment with a commitment to quality
and authenticity. Their products and services are
international standards. That’s why they have a higher
percentage of repeat customers. "Our motto is making a
positive impact focusing on sustainability over profitability,
and giving our customers the most fulfilling experience
possible.”
Stating the initial challenges after venturing into the water
treatment field and the current challenges, he reveals that
the water treatment industry was fragmented with different
sizes of treatment systems, which had high energy
consumption, poor craft, low monitoring, high carbon
footprint and inefficient bacterial control. Currently, some
challenges include financial issues, ageing water
infrastructure, retiring and ageing workforce, high
contaminant and chemical load on raw water and expensive
technology.
Smart Tech Waters
Being an experienced leader and speaking about the
technological advancement’s impact, he says that smart
solutions powered by artificial intelligence (AI) and
machine learning (ML) help in smart asset management. AI
can also enhance service delivery, optimize investments,
and reduce costs. Automation and robotics help fine-tune
work processes for greater efficiency. The Internet of
Things (IoT) and the increasing use of devices connected to
the Internet are central to smart water management. Robotic
lab analyzers can test two to three times more samples than
human operators. They allow analyses to be carried out
around the clock. It helps to keep a strict check on various
parameters concerning water quality.
Adopting smart water infrastructure like smart metering and
smart leak detection techniques would help reduce non-
revenue water with real-time monitoring to ensure a
sizeable reduction in transmission and distribution losses.
Digital technologies and smart end-to-end water networks
offer the opportunity to improve productivity and efficiency
while enhancing customer service.
“These advanced technologies will further mature in
coming years. We believe that the cost of the digital
intervention will also be reduced compared to the present
time,” he adds.
Aquality’s innovatively developed
solar-powered water treatment system
runs on renewable energy, not requiring
costly electricity and recycling used water
to non-potable reusable purposes.
22 | November, 2023
25. Word of Encouragement
In his advice to the aspirants willing to venture into the
water treatment niche, Mr Azeez says that access to clean
water is integral in keeping public health and the economy
intact. While India has made significant progress in this
area with several initiatives, there is still a long way to go.
The water treatment sector requires more passion than
possession and a mind focused on changing people's lives.
Revenue is a by-product. “I encourage young professionals
to venture into this field. As the challenges of providing
clean water to people and industries is a mammoth task.
With many passionate people in the segment, we will surely
change the scenario.”
Increasing Footprints On the Future’s Shore
On envisioning scaling Aquality’s scope and offerings in
future, he divulges that they have already segmented their
business from a traditional system to a modern and
sustainable system providing high-quality water treatment
solutions. Their innovatively designed and created solar-
powered water treatment system, which runs on renewable
energy, has been accepted widely. It not only makes water
safe to drink but does not require costly electricity and can
also recycle used water for reuse non-potable purposes. “We
are increasing our footprints into newer areas, and
investment is planned for scaling up the operations to
international regions,” he concludes.
23 | November, 2023
Fastest Growing Companies in India
27. he moment a business is aiming to have its prized
Tsoftware to be deployed onto the market, one
should know that their process has been seen only
halfway through. The real challenge starts with testing to
ensure the flawless deployment of the software. This is
where Frugal Testing steps in.
Frugal Testing, led by their CEO Rupesh Garg, has
shown to offer more than testing, they offer a promise to
make sure the software excels in the real world without
charging any hefty charges for the same.
To get a brief about the nature of the company- they are a
boutique testing firm based out of Hyderabad. In the words
of Rupesh Garg “We help companies build high-
performance softwares providing end-to-end testing
services.” His words can be marked to be true through the
exceptional growth they have demonstrated within six
years. Furthermore, the company’s experience working with
diverse catalogue of industries - EdTech, Fintech, Banking,
Healthcare, Retail, Travel, Food, Sports, etc., serves as a
testament to this fact.
Rupesh also stated that “One of our main aims is to focus
on reducing cost related to performance and security issues.
In fact, one of the recent studies shows that effective testing
can cut down failure costs by up to 40%, underscoring both
technical superiority and financial advantage, which is
something we believe in as well.”
You Can Trust in Our Assurance
Rupesh informs, “Our team comprises domain profession-
als and testing experts who are highly passionate about
ensuring the quality assurance of the software we test.”
Rupesh has more than two decades of diverse technical as
well as management experience (in the USA, UK and
India), while also boasting an in-depth experience in
Helping You Build High-Performance So ware
Providing End-To-End Tes ng Services
Frugal Testing
product management, software development/testing and
business management. The CEO also has diverse experi-
ence in verticals like Banking, EdTech and FinTech space
under his belt.
His experience has further reflected in his ability to lead
Frugal Testing, a SaaS and services startup in Software
testing and scalability as the founder and principal architect.
Prior to that, Rupesh had already accumulated experience in
a leadership role at Bank of America Merrill Lynch.
Additionally, he played a major role in establishing a
system architecture and performance scalability unit
spanning multiple countries for a BAML project. He also
holds experience from working in famed companies such as
Wipro, Capgemini, BearingPoint, etc.
Preceding his working journey, Rupesh has a background as
an MS from Oklahoma State University, USA and a
bachelor’s degree in engineering. He was recipient of
Scholarship awarded to by Oklahoma State University
which is very rare in master’s program. He is PMP & ITIL
Foundation Certified and completed executive management
We aim to forge long-term
partnerships with clients, providing
them with reliable, cost-effec ve,
and comprehensive tes ng solu ons
that empower their businesses and
drive success.
25 | November, 2023
Fastest Growing Companies in India
28. businesses, regardless of size or budget.” Hence, they offer
competitive pricing without compromising on the
quality of their services. They aim to make software
testing affordable and attainable for organizations of all
sizes, ensuring they can protect their valuable assets
without breaking the bank.
*Customer-Centric Approach: “We work closely with our
clients to understand their specific needs and tailor our
services accordingly,” states Rupesh which can be seen
with their diverse client catalogue.
We’ll Surmount Challenges to Help You
According to Rupesh, Initially, the biggest challenge was
gaining clients' trust. Cyber Security is a sensitive area and
businesses are understandably cautious about who they
entrust with their data. Building a reputation for reliabil-
ity and integrity took time and effort.
Today, the challenges are different but no less significant.
The cyber threat landscape continues to evolve at a rapid
pace, with new types of attacks emerging all the time.
“Keeping up with these changes and ensuring our testing
methodologies are always up-to-date is a constant
challenge.”
“To date, we have successfully resolved critical security
issues for over 50 clients, including renowned organiza-
tions in the banking, fin-tech and healthcare sectors,”
claims Rupesh. He further emphasized on the role their
comprehensive testing services and expert team have
played in helping their clients identify and mitigate
vulnerabilities, strengthening their Cyber Security
defenses and safeguarding their sensitive data. “By
delivering tangible results and consistently exceeding client
expectations, we have built lasting partnerships based on
trust and reliability,” he adds.
The Vital Aspect
Rupesh further states that cybersecurity is crucial in today's
digital landscape, where businesses handle vast amounts of
sensitive data. A single security breach can have severe
consequences, including financial losses, reputational
damage and legal implications. Therefore, businesses must
prioritize robust cybersecurity measures to protect their
assets and maintain customer trust.
He says, “In the future, we anticipate advancements in
Cyber Security technologies and practices.”
programs from IIM-C and Harvard University. He is
passionate about spiritual sciences and social work which
can be displayed through his active participation in the Art
of Foundation along with leading several service projects in
Chhattisgarh.
A Comprehensive Testing Provider
“We identified a need in the market for a comprehensive
testing firm that could provide a wide range of testing
services to ensure the quality and security of software
applications. Our goal was to help businesses protect their
valuable data, enhance the user experience, and maintain
the trust of their customers.”
Sharing his inspiration behind venturing into the
cybersecurity niche, Rupesh states that it was realizing the
increasing importance of data security in today's digital
world. With the rise of digitalization, businesses are
becoming more vulnerable to cyber threats such as
ransomware attacks, phishing attempts and data
breaches. The impact of these threats is significant, which
is backed by the fact that software failures has cost the US
alone at least $2.41 trillion.
Your Satisfaction is Our Aim
Frugal Testing stands out in the cybersecurity industry due
to its commitment to quality, affordability and customer
satisfaction. The firm’s unique selling points include:
*Comprehensive Testing: Rupesh takes pride in the
provision of end-to-end testing services, which cover all
the aspects of software testing, including functional,
performance and security testing. “By conducting thorough
security testing, we identify and address vulnerabilities that
can be exploited in cyber-attacks, ensuring that our clients'
software applications are secure and robust.”
*Expert Team: The Frugal Testing team is comprised of
highly skilled professionals, each with extensive experience
and deep domain knowledge in software testing. Specializ-
ing in over 100 testing tools, both open-source and paid,
they offer a diverse range of testing solutions. With
expertise spanning over 36 industries, they have enhanced
cybersecurity and ensuring comprehensive quality assur-
ance. This approach as stated by Frugal Testing guaranteed
a bug-free, safe and stable product, reinforcing the security
and reliability of their client’s digital assets.
*Affordable Pricing: Rupesh adds, “We believe that
quality testing services should be accessible to all
26 | November, 2023
29. Artificial intelligence and machine learning will play a
significant role in detecting and responding to cyber threats,
leveraging automation to identify patterns, anomalies and
potential vulnerabilities. Additionally, we can expect
increased focus on proactive security measures, such as
rigorous penetration testing, vulnerability assessments and
threat intelligence, to stay ahead of evolving threats.
Let Us Partner
Rupesh’s advice to aspiring professionals entering the field
of cybersecurity services is to develop a strong foundation
in various testing domains, including metaverse, AR/VR
and security testing. Studies show that companies adopting
new tech trends can increase their market responsiveness by
up to 35%, underscoring the significant advantage of being
technologically agile in a rapidly evolving industry. It’s a
must to be on the learning path while staying curious.
Partnering with Frugal Testing give you an all-in-one
solution. They are well versed in the managed services
delivery model providing the complete suite of Cyber
Security along with Overall Quality Assurance.
For A Cyber Secured Future
Divulging his plans, Rupesh says they envision Frugal
Testing as a globally recognized testing firm known for its
expertise in delivering high-quality testing services across
various domains, including cybersecurity. “Our future goals
include expanding our client base, diversifying our service
offerings and strengthening our position as a one-stop
solution for end-to-end software testing.”
“We aim to forge long-term partnerships with clients,
providing them with reliable, cost-effective and comprehen-
sive testing solutions that empower their businesses and
drive success,” he concludes.
Client Testimonials:
* “Commendable ‘Attention to Detail!” “Our interaction
with the Frugal team for Functional Testing has been
excellent. The team was quick to understand the project and
its requirements and has worked accordingly in a very
timely and professional manner with commendable
attention to detail.
The bugs identification and categorization has been done
very well and in the formats, requested by us. We look
forward now to commencing the next module of testing -
Security Testing - at the earliest.” - Monisha Krishna, Co-
founder, Sacred Groves.
* “Their work Radiated Excellence!” “It has been an
absolute pleasure working with FrugalTesting.com. I
engaged them for web application scalability testing. Their
work radiated excellence from the initial communication to
their final report. Their attention to detail when creating the
automated testing scripts to their insightful commentary
throughout the engagement – all wonderful.
Their level of communication was also very appreciated. I
have utilized other outsourced testing firms in the past, and
Frugal Testing is by far the best I’ve worked with! They
truly do what they say and say what they do! I highly
recommend FrugalTesting.com.” - Jason Stele, EdTech
Consultant, Product and Engineering Leadership Ambi Inc.
* “Received Outstanding Results!” “We have had more
than 1.5 years of working partnership with Frugal. The
testing services offered by Frugal have helped us support
our growth and strengthen our testing skill sets as well. We
have engaged them for manual, automation, and security
testing and have received outstanding results. Their
professionalism and detailed approach toward each project
have given us deep insights into our processes and how to
improve those. We are happy to have a partner like Frugal,
we hope to scale bigger milestones with their support have
had the opportunity to work with Frugal team to perfor-
mance benchmark one of our top-line products. I am
particularly impressed with the way the team has
approached the system study phase and the way they have
been flexible and purpose-oriented though the lifetime of
the engagement. Kudos, Frugal team!” - Rahul Adhav,
Chief Technology Officer, Safexpay.
* “Helped us to Fine-Tune our Infrastructure!” “We
worked with the Frugal Testing team to plan and execute
performance/load test of our Enterprise SaaS application.
FT team has been very professional and planned the test
very well. They worked with us to balance the load across
multiple screens, multiple roles, and multiple geographies
to replicate the scenario in production.
The detailed reports provided after the test helped us to
understand the performance bottlenecks and even helped us
to fine-tune our infrastructure.” - Srinivas Manem, Co-
Founder, Technical Director, Udbhata Technologies Pvt Ltd.
27 | November, 2023
30. n the ever-evolving landscape of business, achieving
Irapid growth is a significant accomplishment.
However, maintaining this growth trajectory is equally
challenging and crucial. Fastest-growing companies often
face a delicate balancing act between managing challenges
and leveraging opportunities to sustain their upward
momentum.
Embracing Growth Challenges
Scaling Operations Efficiently: Rapid expansion often
strains existing resources and systems. Companies need to
scale operations, processes, and infrastructure in tandem
with their growth to avoid bottlenecks and ensure seamless
functioning.
Talent Acquisition and Retention: As companies grow,
attracting and retaining skilled talent becomes crucial.
Talent scarcity and competition for top professionals pose
challenges, making it essential to implement robust
recruitment and retention strategies.
Maintaining Quality amid Expansion: Balancing rapid
growth with maintaining product or service quality is a
significant challenge. Companies need to uphold their
standards even as they expand to new markets or increase
production.
Financial Management: Managing finances becomes
complex during growth phases. Ensuring a healthy cash
flow, securing funding for expansion, and wisely investing
profits are key to sustaining growth.
Adapting to Market Changes: External market shifts,
changing consumer behavior, regulatory alterations, or
technological advancements can impact growth.
Companies must remain agile to adapt swiftly to these
changes.
Challenges and Opportunities
for FastestGrowing
Companies to Maintain
the GrowthMomentum
Leveraging Growth Opportunities
Innovation and Diversification: Continued innovation
helps companies stay ahead. Diversifying product lines or
services, exploring new markets, or embracing disruptive
technologies are avenues to sustain growth.
Strategic Partnerships and Collaborations: Forming
alliances or partnerships can offer access to new markets,
resources, or technologies, accelerating growth.
Collaborations with complementary businesses can be
mutually beneficial.
Focus on Customer-centricity: Companies that prioritize
understanding and addressing customer needs retain a
competitive edge. Investing in enhancing customer
experiences, gathering feedback, and personalizing
offerings fosters loyalty and sustains growth.
Agility and Adaptability: Agility allows companies to
swiftly pivot strategies in response to market changes or
unforeseen circumstances. An adaptable approach helps in
seizing emerging opportunities effectively.
Investing in Talent and Culture: Nurturing a culture of
innovation, learning, and inclusivity attracts and retains top
talent. Employees drive growth; investing in their
development contributes to sustained success.
Balancing Growth in the Face of Challenges and
Opportunities
Maintaining growth momentum amidst challenges requires
a strategic and holistic approach. Fastest-growing
companies need to embrace change, innovate consistently,
leverage opportunities, manage risks effectively, and
prioritize customer satisfaction. By fostering a culture of
28 | November, 2023
32. agility, innovation, and adaptability while addressing
challenges proactively, these companies can sustain their
growth trajectory and remain competitive in a dynamic
business landscape.
Fastest-growing companies stand at the forefront of
dynamic industries, constantly navigating through a
landscape characterized by rapid changes and fierce
competition. To sustain their growth trajectory and stay
ahead in the game, these enterprises need to adopt several
fundamental strategies:
Embrace Change
Agility: Fast-paced industries demand companies to be
nimble in their approach. They should readily adapt to
market shifts, technological advancements, and evolving
consumer demands.
Adaptability: Embracing change involves a willingness to
pivot strategies, restructure processes, and evolve business
models swiftly based on emerging trends or challenges.
Consistent Innovation
Continuous Improvement: Innovation should be ingrained
within the company culture. Regularly enhancing products,
services, and operational methods keeps the company
relevant and competitive.
R&D Investment: Allocating resources to research and
development fosters a culture of innovation, encouraging
breakthroughs and keeping the company at the forefront of
industry trends.
Leverage Opportunities
Strategic Vision: Identifying and seizing opportunities for
growth, whether it’s expanding into new markets,
leveraging emerging technologies, or capitalizing on
strategic partnerships, helps propel the company forward.
Market Insight: Understanding market dynamics and
consumer behavior enables companies to anticipate trends
and position themselves advantageously.
Effective Risk Management
Risk Assessment: Identifying potential risks, whether they
are market-related, operational, or financial, allows
companies to proactively mitigate these risks and minimize
their impact.
Contingency Planning: Having contingency plans in place
helps businesses navigate unforeseen challenges while
ensuring minimal disruption to operations.
Prioritize Customer Satisfaction
Customer-centric Approach: Focusing on understanding
and meeting customer needs ensures loyalty and trust.
Providing exceptional service and experiences builds a
loyal customer base.
Feedback Integration: Constantly gathering and
integrating customer feedback allows companies to improve
their offerings, making them more aligned with customer
expectations.
Sustaining Success in Rapid Expansion: Strategies of
Fastest-Growing Companies
In the dynamic world of business, achieving rapid growth
stands as a notable achievement. Yet, for the most rapidly
expanding companies, preserving and capitalizing on this
momentum is just as essential. These corporations don’t
settle for mere success; they persistently seek strategies that
guarantee ongoing growth, stability, and sustained
significance in the market.
One key hallmark of the fastest-growing companies is their
ability to adapt swiftly to market changes. These enterprises
maintain their growth momentum by staying agile,
promptly adjusting strategies, and embracing change to
match evolving industry landscapes.
A commitment to innovation remains a core tenet for
sustaining growth momentum. These companies understand
that to stay ahead, they must consistently innovate, invest in
research and development, and introduce groundbreaking
solutions that address emerging market needs and
technological advancements.
Another pivotal strategy employed by these companies
involves diversification and expanding into new markets or
verticals. By exploring diverse market segments or
product/service lines, they reduce reliance on a single
revenue stream, thereby mitigating risks and ensuring
sustained growth.
30 | November, 2023
34. As fascinating as water is, its origin on Earth is even
more captivating. Researchers' recent (2020)
revelations show that enough water to fill the
oceans sufficiently had always been there in the Earth’s
crust. Also, our mother Earth is such a wonderful planet
amongst its rocky counterparts in the solar system that it
won’t lose its liquid aqua to the extreme heat or icy cold
because it resides at a safe distance from the sun, called the
habitable zone.
The water bodies on Earth or oceans are the origin of life,
including ours. Although, in our ignorance and haste, we as
a species have arrived at a point of no return in our
evolutionary history, that if we do not urgently address the
severe issues of water pollution, contamination, and
resulting scarcity, we might find ourselves struggling to
survive in a global desert-land.
Grasping the severity and urgency of the cause, Sahara
Industry has been leading the mission of providing water
and wastewater treatment and recycling solutions for the
last 20 years. It is one of the leading manufacturers and
exporters of qualitative water treatment equipment.
Mohammed Abdul Rahman, the Chief Executive Officer,
shares that empowered with technologically advanced
machines and a well-qualified team, they have grown in
leaps and bounds in the industry. They have specialized in
manufacturing Water Treatment Systems, Sewage Treat-
ment plants, Drinking Water softeners, etc.
Fostering a Pure and Healthy Environment
Mohammed Abdul Rahman adds that their ISO 9001: 2015,
ISO 14001:2015 and ISO 45001:2018 and NSF certification
proves the quality of the water treatment equipment. Their
client-centric approach has assisted them in earning a long
list of reputed clients, spread in every nook and corner of
the world. “We always strive to sustain a pure and healthy
environment with our high-performance water treatment
equipment,” he states.
Mohammed Abdul Rahman, as the CEO, is spearheading
the company initiatives in water treatment equipment,
chemicals, softeners, water vending machines and other
product categories across India and abroad. With his
innovative business approach and significant knowledge, he
is leading in business planning and development, financial
planning and policies, product development and operational
management, and setting up policies and procedures for the
efficient use of resources to drive growth and innovation in
the company.
He is also accredited with successfully launching modern
business tools and digital technology to help sales and
marketing teams have relevant information at their
fingertips, allowing them to make quick and real-time
decisions. The young entrepreneur with an MBA in
marketing and finance has 15 years of rich experience and
leads the organization with strong people management and
development vision.
Sahara Industry was established in the year 2003 with the
resolve of making water safe for drinking, industrial and
institutional purposes. In a rich legacy of two decades, it
has contributed immensely with clean drinking water,
ultrapure water for industrial production and treating
wastewater for reuse within India and several other
countries. With an unmatched experience of executing over
1000 projects of various capacities, it has employed
technologically advanced machinery and manufacturing
solutions combined with good engineers and well-qualified
professional teams to achieve the rare feat of being an
indigenous creator of advanced water and wastewater
treatment solutions matching world standards.
Empowering Water Treatment Innovations
Beyond Your Imagination
Sahara Industry
32 | November, 2023
36. In-Depth Excellence
Sahara Industry has carved a niche as one of the home-
grown brands, becoming a leading and most preferred water
and wastewater treatment solution provider and manufac-
turer of the highest quality equipment and filtration system.
With a market-oriented approach and driven by modern
systems and processes, it has a long list of reputed clients
worldwide. The technical expertise, in-depth understanding
of the water sector, high-quality products and excellent
service standards enabled it to offer the best integrated and
strategic approach to industrial and municipal water and
wastewater treatment systems. Sahara Industry provides
multi-disciplinary water and wastewater treatment and
engineering services and delivers ideal solutions based on
the experience of implementing several hundred plants with
an integrated project approach.
Mohammed Abdul Rahman informs that the inspiration
behind setting up a water treatment solution provider was to
promote and collectively achieve sustainable water
treatment and management to empower people and
industries to thrive on safe and clean water.
The founder is a design genius who, at a very young age,
learned the art of creatively developing unmatched
indigenous water treatment equipment and solutions and
delivering exemplary results at a very economical cost. The
company's innovative ideas and product lineup have always
received market acceptance for quality and innovation. He
adds, “Our products and services are well supported by
technological intervention at every level resulting in utmost
customer satisfaction.”
Encountering Unsustainability with Technological
Advancements
When they started about 20 years ago, water scarcity was
not severe, and there were a limited number of companies
delivering water treatment solutions. Market penetration of
water treatment products was low, and the growth rate was
substantial. The challenge for the industries to find the best
solution for producing pure water was there earlier as well,
but it has magnified multi-fold due to heavy water
contamination due to our unsustainable disposal of
wastewater into freshwater resources.
Being an experienced leader, sharing his opinion on how
technology is transforming the water treatment sector and
what advancements can be expected in the future, Moham-
med Abdul Rahman says that water-efficient technologies
will continue to be developed. Still, more importantly, the
renewed understanding of water as a shared commodity will
help these technologies find acceptance with industries,
agriculture, and individuals. Smart technologies, automa-
tion, artificial intelligence, the Internet of Things, machine
learning, acoustic sensors, etc., will help redesign water
management more efficiently. Over the coming decades,
new habits will be created for efficient water usage, and
technological intervention will become natural for large-
scale use in India.
Various technologies and processes are used to treat and
decontaminate water for consumption by people and
industries. Technologies for treating water have advanced
significantly in the last few decades as researchers have
increasingly focused on water and wastewater treatment
suitable for the requirement in line with emerging chal-
lenges. Apart from the traditional treatment methods, the
innovation in the field has transformed with new age
technologies, like Nanotechnology, Membrane Filtration
Technology, Ultraviolet Irradiation Technology, Advance
Oxidation Technology, Ion Exchange Technology, and
Advanced Reverse Osmosis technology, among other
interventions.
A Crystal Clear Future
In his advice to the aspirants willing to venture into the field
of water treatment niche, Mohammed Abdul Rahman says
that globally, the water and wastewater treatment market is
growing at a healthy rate of 5.4% CAGR and is expected to
reach USD 956.48 billion by 2032 during the forecast
Sahara Industry has carved a niche
as one of the homegrown brands
becoming a leading and most preferred
water and wastewater treatment
solution provider and manufacturer
of highest quality equipment
and filtration system.
34 | November, 2023
37. period of 2022–2032. The opportunity is immense in the
sector, and enough space for new entrants passionate about
water and committed to public service. Technology solution
providers will be more welcome to help the industry with
robust explication.
On envisioning scaling Sahara Industry’s scope and
offerings in future, he reveals that it is time to think
differently and adopt and implement innovative treatment
technology with sustainable practices to address the
challenges of increasing pollution while preserving natural
resources.
Sahara Industry has been manufacturing innovative
products and promoting sustainable solutions for water
treatment, helping utilities and industries to produce pure
water and addressing the complex task as water continues
to deplete and pollution rises. “We are continuously
reinventing our products and making them suitable to the
customers' changing needs. In going forward, new technol-
ogies will involve the changing landscape of our products
and services to make it relevant and reliable for our
existing and future customers,” he concludes.
35 | November, 2023
38.
39.
40. he benchmarks of excellence mean a continuous
Tpursuit of improvement in performance. Excellence
is achieved by constantly innovating and embracing
change to positively disrupt current streams of convention.
Sefar India Pvt Ltd being a 100% subsidiary company of
Sefar AG, Switzerland, in India, is the perfect testament to
the progressive accomplishment of that benchmarking
excellence.
Sefar India carries out business in Filtration Technology as
a Manufacturer and Supplier of Precision Filter Fabric
made of all polymers and a solution provider for various
Process Filtration which includes Chemicals, Food,
Pharmaceuticals, Mining and Refining, Milling and
Environmental, Filter Components includes Automotive,
Medical, Acoustics, Appliances and Aerospace and Screen
Print includes Graphics, Glass, Electronics, Plastics,
Textiles and Ceramics.
Mr Rajesh Kumar Gupta, the Managing Director-Sefar
India and Sales South Asia, shares that Sefar India has a
fabrication facility near Mumbai near the biggest logistics
hub, Airport and Sea port of Mumbai.
Fostering Perfection
It is a strategic location with Pharma/White room facility
for Pharma-level fabrication, a component fabrication hub
for the region and a process filtration fabrication hub for the
sub-region. With a focus on continual improvement,
Automation, it has a high degree of control over product
quality and traceability. It has a well-organized warehouse
with fast and experienced logistics support team for
efficient import and export logistics.
Sefar is a pioneer and a specialist in filter fabric worldwide.
Mr Rajesh Gupta says, “We look forward to giving our
customers the total cost of ownership and solution for their
filtration process.” Sefar’s USP is back-to-back technology
and support from its yarn, weaving, finishing, and
fabrication plants, all under one roof.
Mr Rajesh Gupta has an MBA, a Bachelor of Engineering
and a Diploma in Business Management with an overall
experience of 29 years.
Ÿ Filtration – 15 years – Air, Oil, Fuel (Automotive,
Non-Automotive and Industrial) Cellulose, Meshes,
Non-woven- Metal free filters – HEPA/Clean room and
various other industrial filters into multiple segments
like Chemical, Pharma, Food, Mining and Refining,
Milling, Environment, Mobility, Healthcare, Acoustics,
Appliances and Screen Printing application.
Ÿ Power train and exhaust systems –(Automotive) 12
years -EU4,5,6 technology mapping, Implementation
and Negotiation.
Ÿ Suspensions – Two years – (Automotive) Anti Toll Bars
- Solid bars, Light weighting: Tubular bars line set up.
A Leadership of Precision
Mr Rajesh Gupta worked with Indian and Global OEM’s
rich experience in Sales, Operations, Finance, Projects, and
Green Field plant set-up. He has successfully headed Start-
up, Turn around, Change management and Lean
manufacturing. He is highly professional and
compassionate and inspires people with his work. As an
individual, he’s integrated and flexible, strongly believes in
the team and follows stability, improvements and synergy at
the workplace. Mr Rajesh Gupta states, “I encourage new
ideas, technology upgradation and follow current digital
trends to stand strong in today’s competitive world.”
SEFAR
38 | November, 2023
41. Sefar India, a pioneer
and specialist in filter
fabric worldwide,
looks forward to
giving its customers
the total cost of
ownership and
solu on for their
filtra on process.
Mr Rajesh Kumar Gupta,
Managing Director-Sefar
India and Sales South Asia
According to him, it has been a very
interesting and challenging time when the
world is undergoing a slowdown and the
South Asian economy not being strong as
before. He says they have entered new
segments, customers and projects to
mitigate the risks. They are confident of
continuing to grow as per the set targets.
Their commitment to excellence,
integrity, and customer focus has
positioned Sefar India as a reliable and
trusted brand in the business world.
Mr Rajesh Gupta shares, “By consistently
demonstrating our core values, ethical
behaviour, exercise discretion and leading
industry by example, I foster a culture of
trust and reliability within the
organization - focus on delivering value
to our customers and stakeholders.”
39 | November, 2023
42. Optimum Focus
With a focus on services and excellence, Sefar India
manufactures tailor-made fabrics which are used in a wide
variety of industries for various equipment such as
Horizontal Vacuum Filter Belt, Coolant Belts, Filter Press
Cloth, Drum Filter Cloth, Nutsche Filter Cloth, Rotary Disc
Sector bags, Rotary Drum Filter cloth, Leaf Filters, Plan
sifters, Connector Sleeves, Vibro & Turbo Sifters, Milling
Accessories, tube cuts, filter discs, reaching electronics,
graphics, medical, automotive, food and pharmaceutical
applications and mining and refining. Its sub-segments, like
Chemicals, Minerals, Milling, Environmental, Components
segments like Mobility, Fuel Filters, HVAC, Acoustics,
Appliance, Healthcare etc.
Sefar helps its customers to achieve optimum results in
their industrial processes by providing customer-tailored
solutions in separating, coating and dosing for industrial
processes and technical applications. Mr Rajesh Gupta
adds, “With our sales representatives and regional offices
close to the customer in India and South Asia, Sefar offers
its customers the comprehensive, local support for design,
delivery and faster response they need in a shorter lead
time.”
Aggressively Progressive
Mr Rajesh Gupta says that the corporate world has seen an
increased focus on the needs of progressive companies in
recent years.
Being one of the progressive companies, Sefar prioritizes
sustainability, social responsibility, innovation, and
diversity as one of its key driving business practices in its
products and services ahead of industry standards. As a
result, it partners with various industries and sectors that
have emerged or adapted to cater to the needs of forward-
thinking organizations. “The focus has been clearly to
reduce total cost ownership through our filter solutions,”
reveals Mr Rajesh Gupta.
Having a broad experience in the business field, he believes
that technological advancements can automate repetitive
tasks, streamline processes, and improve overall efficiency.
This saves businesses time and resources, enabling
employees to focus on more strategic and value-added
activities. Embracing technology allows businesses to stay
ahead of the competition. “By adopting innovative
solutions, we differentiate ourselves, optimize operations,
and explore new opportunities. Also, we are upscaling the
automation and bringing new automated machines to
reduce delivery costs and lead time,” he states.
Nurturing Entrepreneurial Mindset
In his advice to aspiring entrepreneurs and enthusiasts
wishing to venture into business, Mr Rajesh Gupta says,
“Clearly define your goals, mission, and values.
Understand what problem you are solving or what value
you are providing to the customers, and be customer-
centric, allowing you to be innovative, agile and ready to
respond to business uncertainties. A strong vision will guide
your decision-making and keep you focused during
challenging times.”
Before diving into a business idea, one must conduct
comprehensive market Research-Understand your target
audience, competition, industry trends and potential
challenges. “This will help you identify opportunities and
make informed decisions.
My belief – for cultivating and nurturing entrepreneurial
mindset – always be curious, seek continuous learning and
personal growth and commit to the power of building
relationships and leveraging the network.” Stay focused,
determined and persistent and Manage risks effectively.
Future Growth Infinitum
On envisioning scaling his organization’s services and
operations, Mr Rajesh Gupta divulges that they have a
concrete plan for growth in the future.
*Sales growth: They have aggressively focused on
developing new projects or product segments that cater to
emerging market trends or address untapped customer
demands. This could involve expanding the product range,
faster response and providing customer solutions.
Implement targeted marketing and sales campaigns to
acquire customers. To reach a wider audience, utilize
various channels such as online advertising, social media
marketing, content marketing, and attending industry
events.
*Customer Focus: To fulfil superior standards in their
work and behaviour to achieve high customer satisfaction
and confidence.
Focus on enhancing the value and satisfaction of their
existing customers. To build long-term relationships, offer
40 | November, 2023
Fastest Growing Companies in India
43. personalized support, after-sales service, and
loyalty programs.
Based on feedback and market trends, we
continuously evaluate and improve our
products, services, and customer experience.
Regularly analyze their sales data, customer
feedback, and market insights to identify areas
for optimization. He adds, “We strengthen and
complement our successful market positions
through innovations and rapid implementation
on a global basis.”
*Developing long-term business strategies:
It requires a forward-thinking approach and
careful planning in terms of various aspects
like:
Ÿ Evaluate the current business landscape
and identify key trends, technologies, and
market dynamics likely to shape the
future.
Ÿ “Review our company's vision and
mission, ensuring they align with our
organization's long-term goals and
values.”
Ÿ “Define Specific, Measurable, Attainable,
Relevant, and Time-Bound (SMART)
goals for our business.”
Ÿ Identify technological advancements likely
to impact the industry in the coming years.
Ÿ Explore opportunities for innovation, such
as adopting emerging technologies or
developing new products/services.
Ÿ “Assess the resources (financial, human,
technological) required to execute our
strategic initiatives,” says Mr Rajesh
Gupta.
*Sefar India’s Hall of Fame*
Highlighting Sefar India’s numerous
achievements, Mr Rajesh Gupta says that the
best testimonials for any organisation are its
Human Capital and how they feel and take
pride in the organization.
With focus in Building and sustaining a High -
Trust, High -Performance Culture, Mr Rajesh
Gupta shares, “We are proud to be certified for
two consecutive years in a row as…
41 | November, 2023
44. Great Place To Work®Certified™ 2023-2024 and 2022-
2023:
This certification is not only a recognition of our
achievements but also an index to our organization's efforts
to create a positive and inclusive workplace culture that
values & promotes diversity, teamwork, fosters innovation
and commitment to excellence. We are proud that our team
members feel supported, respected, and motivated within
our organization.”
Some glimpse of GPTW certified celebration diary.
*About Great Place To Work: Backed by 30 years of data,
Great Place To Work® is the global authority on workplace
culture. Through its proprietary For All™ Model and Trust
Index™ Survey, it gives organizations the recognition and
tools to create a consistently positive employee experience.
The institute partners with more than 1800 organizations
annually across over 20+ industries to help them build
High-Trust, High-Performance Cultures designed to deliver
sustained business results.
*Corporate Social Responsibility: With Sefar's
commitment to ethical business practices and giving back to
the society at large, several meaningful CSR engagements
have been completed and initiated to foster a sense of
shared values across various areas like: education, hygiene
and environment sustainability.
*Magazine coverage – “We have published advertisement
for our product range in Mobility segment in two of the
Automobile magazines this year,” concludes Mr Rajesh
Gupta.
*Customer Testimonials –
Ÿ “Sefar produces precision fabric for the flour
milling industry ensuring consistency of the end
product year after year.” – Milling Customer.
Ÿ “Good Quality Products. On-time Delivery”. –
Mobility Customer.
Ÿ “We are using since long, Product quality is
excellent.” – Healthcare Customer.
Ÿ “Good product as advised by equipment
manufacturer.” – OEM – Chemical Industry.
42 | November, 2023
45.
46. n the hyper-connected digital era, companies wishing
Ito be successful in the long run cannot afford any
disconnect between their solutions and solution
seekers. Take water treatment solution-providing organiza-
tions, for example. Contaminated, polluted, hazardous, and
salty water is leading to severe water scarcity in many parts
of the country, while companies offering modern innovative
solutions are finding it difficult to increase awareness about
their water treatment, management, and highly effective
products and services, thus limiting their reach to the needy
populace.
In such a scenario, the most experienced digital strategy and
marketing communication companies, like TS Advisory
Services (TSAS), are well-positioned to navigate the
marketing and communications strategies necessary to put
products and services on a path to success.
Putting this entire situation aptly, Tariq Siddiqui, the Chief
Strategist at TSAS, says that given the speed at which the
marketing and media landscape is evolving, companies are
facing a disconnect between innovation and adoption
because it is quite difficult to keep up with the rapid pace of
change.
The Success Connector
In most cases, it’s not a matter of a lack of competence
that’s fuelling rather. It’s simply challenging to weed
through the clutter to discover, assess and adopt viable
marketing solutions that can add practical business value
and provide a creatively designed growth strategy with both
short- and long-term perspectives. As digital technologies
become complex, companies are constantly pressured to
implement relevant, responsive, and profitable strategies.
With accomplished projects in different industry ecosys-
tems, TS Advisory Services guides clients in strategic
planning, marketing communication, digital and traditional
media, corporate social responsibility and specialized event
organizations. “We help our clients grow in business and
remain competitive amid market variance,” adds Tariq.
TSAS is a team of highly skilled professionals having
diverse industry experience with a pragmatic approach to
solving complex challenges. Its mission is to assist
corporates and businesses by providing innovative and
intelligent strategies and delivering tailored solutions. It
understands that strategic planning and implementation are
crucial to differentiating an organization from its competi-
tors in a highly competitive market. It firmly believes in the
power of strategic thinking and its impact and provides
dedicated support to help businesses break through the
noise and achieve a competitive edge. By leveraging
expertise, it helps the clients develop unique strategies that
align with their goals, optimize operations, and drive
sustainable growth.
An Eternal Aqua Link
TSAS specializes in water sector strategic advising, where
insightful guidance and transformative strategies pave the
way for sustainable success. As a water sector strategy
advisor, it specializes in navigating the complex landscape
of water management, addressing critical challenges, and
unlocking opportunities for growth. With a deep under-
standing of the water industry, extensive experience,
strategic acumen, and trusted growth partners, TSAS is
dedicated to helping organizations in the water sector
develop innovative approaches and achieve their goals with
long-term sustainability. The long and diverse journey of its
leadership team, TSAS revolutionizes the water sector and
creates a brighter future for water management in India.
TS Advisory
Services
Turning Water Solutions Providers' Innovations into Mass Adoption
44 | November, 2023
47. Boasting a client base comprising leading
water companies in India, TS Advisory
Services has solidified its position as a trusted
partner in the water sector. It is privileged to
work closely with renowned water compa-
nies, providing them with expert guidance,
innovative strategies, and tailored marketing
solutions. The in-depth industry knowledge
and experience help it to understand the
unique challenges and opportunities faced by
water companies in India.
By collaborating with water industry leaders,
it has gained valuable insights into the
intricacies of the water sector, enabling it to
deliver strategies and solutions that drive
growth, enhance operational efficiency, and
maximize customer satisfaction. Its client-
centric approach ensures that the customized
services meet each water company's specific
requirements and goals, helping them stay
ahead of the curve in an aggressive market
while contributing to the sustainable manage-
ment of water resources in India.
The Brightest Star
With a distinguished background, over 26
years of experience, and being a seasoned professional,
Tariq has dedicated a significant portion of his career to the
water sector. His expertise is being sought after by promi-
nent water companies in India, where he has provided
valuable advice and guidance. Currently serving as the
Chief Strategist at TS Advisory Services, he has played a
pivotal role in developing, evaluating, and defining
marketing and communication strategies across various
industries. His extensive knowledge and industry experi-
ence have proven instrumental in driving growth and
success in the ever-evolving landscape of the water sector.
With a firm belief that success lies in embracing positive
change, he spearheads the organization's strategic direction.
With his profound expertise, he is responsible for evaluat-
ing, defining, and developing growth strategies that deliver
measurable results for water companies.
With a doctorate in media and an impressive career
spanning over 26 years, he brings a wealth of experience
across various sectors, including the pivotal field of water
and wastewater. His visionary leadership and commitment
to progress make him a driving force in shaping the success
of TS Advisory Services and the companies they serve.
The strong desire to bring positive change into the water
sector to address present and emerging challenges such as
water scarcity, pollution, inefficient infrastructure, unequal
access to clean water, wastewater treatment for reuse etc.,
has been Tariq and team TSAS’s inspiration to venture into
the water sector. He says, “I am also motivated by the
potential for technological advancements to revolutionize
water management practices, leverage emerging technolo-
gies and data-driven solutions to optimize water treatment,
distribution networks, and monitoring systems. By advising
companies to embrace innovation, we strive to improve
efficiency, reduce waste, and enhance the overall resilience
of the water sector in the country.”
Empowering Transformational Change
Sharing TSAS’s USPs, Tariq says that as water strategy
advisors, they aim to drive transformational change in the
water sector to create sustainable solutions that make a
lasting impact on communities and the environment. TSAS
bring invaluable insights, industry knowledge, and
45 | November, 2023
Tariq Siddiqui
Chief Strategist
48. analytical expertise, helping clients to improve perfor-
mance, drive innovation, optimize processes, overcome
challenges, and enhance their overall business effectiveness.
However, there were the initial challenges and current
challenges which the team TSAS keeps solving. The major
one was the limited awareness and understanding of the
role of a strategic advisor in water companies earlier. The
evolving nature of the water sector, including the complex-
ity of projects, technological advancements, increased
competition, and sustainability focus, has amplified the
need for strategy advisors. Their guidance and insights
enable water companies to navigate challenges, seize
opportunities, and achieve long-term success in a rapidly
changing landscape of water projects in India.
Water’s Tech-Know-Logic
Being an experienced leader, Tariq shares his expert opinion
on how technology is transforming the water sector and
what advancements can be expected in the future. He says
that, like any other industrial sector, technology is also
playing a transformative role in the water sector, revolution-
izing various aspects of water management, treatment,
source augmentation, NRW reduction to reuse and conser-
vation. Some of the latest technological interventions can
be described as
~ Smart Water Management: The Internet of Things
(IoT), sensors, real-time monitoring and data analytics
enable smart water management systems. These systems
monitor water usage, detect leaks, and optimize water
distribution networks. Smart meters and automated
monitoring systems provide accurate data for efficient water
management, reducing wastage and improving resource
allocation.
~ Water Treatment and Purification: Advance treatment
technologies such as reverse osmosis (RO), nanofiltration
(NF), ultraviolet (UV) disinfection, and advanced oxidation
processes (AOP) are enhancing water treatment and
purification methods. There have been significant
advancements in the water treatment sector in recent years,
enabling more efficient, effective, and sustainable
approaches to water management. These technologies
remove contaminants, including pollutants, pathogens, and
microorganisms, ensuring safe and clean water. Solar-
powered water filtration systems are getting acceptance in
remote locations where conventional energy is hardly
available.
~ Water Quality Monitoring: Sensor technologies and
remote monitoring systems enable real-time monitoring of
water quality parameters that help detect water pollution,
identify potential risks, and allow prompt responses to
ensure water safety. Machine learning and data analytics
can also predict water quality issues and guide preventive
measures.
~ Data-driven Decision-making: Big data analytics and
predictive modelling enable data-driven decision-making in
the water sector. By analyzing historical and real-time data,
water utilities can optimize water resource management,
forecast demand, identify efficiency gaps, and plan
infrastructure upgrades more effectively.
~ Water Reuse and Recycling: Technologies for water
recycling and reuse are gaining prominence to address
water scarcity challenges and reduce the burden of
wastewater. Advanced treatment processes such as mem-
brane filtration and advanced oxidation are employed to
treat wastewater and convert it into reusable water for
various purposes like irrigation, industrial processes, and
groundwater replenishment.
~ Desalination: Desalination technologies are becoming
more efficient and cost-effective, addressing water scarcity
in regions with limited freshwater resources. Innovations in
reverse osmosis, electro-dialysis, and membrane distillation
are improving desalination processes, reducing energy
consumption, and increasing water production rates.
The Way of Revolution
He adds, “As we move into the future of water management,
we expect further advancements and technology will
TSAS is motivated to revolutionize water
management practices, leverage emerging
technologies and data-driven solutions
to optimize water treatment, distribution
networks, and monitoring systems.
46 | November, 2023
Fastest Growing Companies in India
49. continue to revolutionize the sector, driving improvements
in efficiency, quality, and better sustainability.”
Water and energy will be integrated for better resource
management and optimization. Artificial intelligence (AI)
and machine learning (ML) algorithms will be increasingly
used to optimize water systems, detect anomalies, analyze
complex data sets, predict water demand, automate
processes, and assist in decision-making. IoT-enabled
devices and remote monitoring systems will become more
prevalent for real-time data collection, asset monitoring,
and proactive maintenance. Advanced hydrological
modelling, remote sensing and satellite imagery will further
improve to help better water resource management.
Innovations in water-efficient appliances, smart irrigation
systems, and leak detection technologies will help reduce
water consumption, minimize losses, and encourage
sustainable water use practices.
The Flowing Wisdom
Tariq’s advice for aspirants willing to venture into the field
of water management would be to gain a deep understand-
ing of the water sector and its various components, such as
water treatment, distribution, wastewater management, and
emerging technologies. It is also important to develop
knowledge of regulatory policies, prevailing practices,
environmental impact and climate change on water
resources to deliver the best strategy and advice.
Going Global
On envisioning scaling TS Advisory Services’ scope and
offerings in the future, Tariq divulges that TSAS currently
has water companies as its clientele from India only. Team
TSAS is discussing expanding their services beyond the
boundaries, and a few international organizations providing
innovative water technologies and services will soon be
joining hands with them. They are also increasing their
services from core strategy and planning to other relevant
segments, including water resource management, water
infrastructure planning, climate change adaptation strate-
gies, and water governance advisory to cater to broader
client needs.
Apart from integrating emerging technologies and digital
solutions into the company's service offerings, they are also
making strategic partnerships and collaborations with other
organizations, including technology providers, research
institutions, and government bodies, to enhance the
company's capabilities and expertise enabling it to deliver
comprehensive and innovative solutions to our clients. He
concludes, “We are also positioning ourselves as a thought
leader in the water sector by actively sharing knowledge
and insights through publications, industry conferences and
webinars and forums through industry associations.” It
helps establish the company's credibility and attracts new
clients seeking expertise and innovative solutions.
47 | November, 2023
