This edition features a handful of The Most Recommended Digital Strategy Agencies in India To Watch that are leading us into a better future
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1. Vol. 07 | Issue 02
Tech Tac cs
The New-Age Digital
Brand Strategies for
Future Business Success
Cra ee
"first try then pay"
model is a win-win
solu on for both of
them and their
clients.
DigitALLY Yours
Top Ten Trends in the
Global Digital Brand
Strategy Business Niche
Cra ing Compelling Digital Strategy to Empower Your Brand’s Grand Success
TheMost
Recommended
Digital
Strategy
Agencies
in India
Darsh Sheth,
Director
5. elcome to the world of digital marketing, where
Wbusinesses thrive and connect with their
audiences in the ever-expanding digital
landscape. In India’s vast and diverse realm, where
innovation and technology intertwine, numerous digital
strategy agencies have emerged as pioneers in transforming
businesses and achieving unparalleled success.
The digital age has revolutionized how brands engage with
consumers, necessitating a strategic approach combining
creativity, data-driven insights, and cutting-edge technol-
ogy. As businesses seek to harness the potential of the
digital realm, a new breed of specialized agencies has
emerged, dedicated to crafting bespoke digital strategies
that drive growth, increase visibility, and foster meaningful
connections.
In the vibrant tapestry of India’s digital marketing scene, a
few standout agencies have consistently garnered recogni-
tion and praise for their excellence in providing top-notch
digital strategy services. These agencies embody visionary
thinking, technical prowess, and a deep understanding of
the Indian market dynamics.
Their success stories speak volumes about their ability to
navigate the complexities of the digital ecosystem and
deliver outstanding results for their clients. From multina-
tional corporations to ambitious startups, these agencies
have proven their mettle across various industries and
domains, earning them Insights Success’ exclusive title of
“The Most Recommended Digital Strategy Agencies in
India.’’
What sets these agencies apart is their ability to devise
ingenious strategies and their dedication to staying ahead of
the curve. In the rapidly evolving world of digital market-
ing, they constantly monitor emerging trends, leverage new
technologies, and adopt innovative approaches to ensure
their clients maintain a competitive edge in the ever-
changing digital landscape.
The trust and accolades earned by these digital strategy
agencies have made them go-to partners for businesses
seeking to establish a formidable online presence and drive
exponential growth. Their success stories serve as a
testament to the power of digital marketing when executed
with precision and creativity.
Whether you’re a seasoned player in the market or an
emerging entrepreneur with big dreams, turning to these
highly recommended digital strategy agencies in India will
undoubtedly be a game-changing decision for your
business. So, buckle up and prepare to embark on a
transformative journey that will elevate your brand to
unprecedented heights in the digital realm!
Gaurav PR Wankhade
Managing Editor
gaurav.wankhade@insightssuccess.com
6. C o v e r S t o r y
08
A r t i c l e s
16
24
08
Cra ing Compelling Digital Strategy to Empower
Your Brand’s Grand Success
Tech Tac cs
The New-Age Digital
Brand Strategies for
Future Business Success
DigitALLY Yours
Top Ten Trends in the
Global Digital Brand
Strategy Business Niche
9. Featuring Brief
Company
Craftee is a full-service digital marketing agency. We're providing a
wide range of services to clients of all industries.
Brand Provoke is one of the best branding agency in India that offers
top of the line branding and design services.
BrandLoom is your trusted Brand Consulting, Experiential Design,
and Digital Marketing partner Agency in India.
Craftee
Brand Provoke
BrandLoom Consulting
Darsh Sheth,
Director
Vishal Sengar,
Founder and CEO
Avinash Chandra,
Founder and CEO
Invention Digital Marketing Company does branding which
refers to the process of creating and promoting a unique brand
image and message.
Invention Digital
Marketing Company
Jeetendra Khatri,
CEO and Operation Head
Markivis is one of top digital marketing firms offering digital
marketing consultancy and solutions to B2B organizations in the USA,
UK, EU, Australia and India.
Markivis Amit Khanduja,
CEO
TheMost
Recommended
Digital
Strategy
Agencies
in India
11. Cra ee is a result-oriented
agency with a proven
track record of increasing
ROI for businesses.
Cover Story
Cra ing Compelling Digital Strategy to Empower Your Brand’s Grand Success
In advertising and
marketing, as essential as
brand communication is,
even more vital is calculating
the actual impact in terms of
increased consumer
engagement, revenue and
profits. Numerous advertising
and marketing agencies offer
half solutions to help your brand
communicate its message.
Nevertheless, have you ever met
with an agency that claims to
prove to you the entire digital
strategy of validating the impact
of brand communication by
measuring it in effectiveness,
outreach, and enhanced ROI
numbers?
Of course, before Craftee, you
never had. Because it is the only
digitally strategic advertising
agency based in India,
12. that quickly established itself as a leading player
in the industry, focusing on strategy, planning,
execution, and delivery.
Darsh Sheth, the Director of Craftee – a Unit of
Sheth Adcommunicate Private Limited – claims
that with the power of their advertising solutions,
they transform clients' ideas into measurable
results. “We bring your vision to life with our
advertising expertise,” he adds.
Delivering the Most Powerful Brand Message
The agency offers a comprehensive range of
services, including digital and offline media
options, Outdoor hoardings, banners, event
handling and even radio, providing its clients
with 360-degree marketing solutions.
One of Craftee's key selling points is its
commitment to transparency and integrity, which
has earned the agency a reputation for building
trust with clients and delivering results that align
with their business objectives. Craftee is a result-
oriented agency with a proven track record of
increasing business ROI.
The agency's bespoke strategies are designed to
help clients achieve their desired targets. “By
considering each client's unique needs and
preferences, we can create tailored plans that
drive growth and increase revenue,” says Darsh.
With a team of experienced professionals and a
strong industry reputation, Craftee is well-
positioned to continue its success as a leading
marketing agency in India.
Craftee's impressive track record, commitment to
transparency, and bespoke approach to strategic
planning make it a top choice for businesses
looking to improve their digital presence or
increase their reach through offline media. With a
focus on delivering results and building trust with
clients, Craftee will continue its upward trajectory
in the industry.
Look Through Us; We Are Integrated
One of Craftee's major USPs is its commitment to
transparency and integrity, which allows it to
build trust with clients and deliver results that
meet their business goals. The agency is result-
oriented and has a track record of increasing ROI
for businesses.
Craftee is an advertising agency that provides
customized services to its clients in India. Unlike
many other agencies that only offer strategy
planning, Craftee goes above and beyond by
delivering execution, moderation, and
generating ROI for its clients. This
comprehensive approach ensures that the agency's
clients receive full services tailored to their
unique needs and objectives.
13. One thing that sets us
apart from
competitors is our
commitment to
treating each client as
if they were our own
company.
Darsh states, “One thing that sets us apart from
competitors is our commitment to treating each
client as if they were our own company.” This
personalized approach means the agency takes
the time to understand each client's business and
develop a customized plan that aligns with their
goals. This approach helps build trust and ensures
that the agency's clients receive high-quality
services tailored to their needs.
The Irreplaceable Choice
Craftee's focus on execution and generating ROI
is another key selling point. By working closely
with clients to implement their marketing
strategies and track the results, the agency can
ensure its efforts produce the desired outcomes.
This focus on generating ROI sets Craftee apart
from many other agencies that focus solely on the
creative aspects of marketing.
Craftee is an advertising agency that believes in
handpicking its clients, particularly startups
entering the market. This approach enables the
agency to work closely with decision-makers and
develop creative strategies that help the agency
and the client reach new heights.
In addition to offering strategy planning, Craftee
also provides execution services to ensure that
plans are carried out effectively and efficiently.
This commitment to both strategy and execution
allows the agency to run smoothly and achieve
targets by pushing both themselves and their
team.
By working with startups, Craftee can help new
businesses gain a foothold in the market and
establish their presence. The agency's expertise in
strategy and execution can help startups develop
effective marketing plans that maximize their
resources and help them stand out of the
competition.
Craftee's focus on startups also allows the agency
to be flexible and adaptable, as startups often
need to pivot and adjust their strategies quickly in
The Most Recommended Digital Strategy Agencies in India
response to changing market conditions. “This
agility is a key advantage for startups, who need
to be able to move quickly and efficiently to stay
ahead of the curve,” says Darsh, a dynamic leader
in the advertising industry currently leading
Craftee, an innovative advertising agency in
India. He has a unique vision and foresight for the
industry and has been able to manage the
company single-handedly.
A Vibrantly Visionary Leadership
Mr Sheth is known for his quick and spontaneous
strategic planning for clients, which has helped
Craftee stand out in the competitive advertising
industry. He has tried and tested various strategies
for Craftee and found success, which he now
pitches to clients. The clients love his innovative
strategy and give him a free hand for execution.
One of Mr Sheth's specialities is boosting start-
ups and valuations through effective advertising
strategies. He is well-versed in the latest trends in
the industry and is always eager to learn more,
even with his 8+ years of experience. He is
constantly trying new things, setting trends,
14. and experimenting with different strategies to
provide the best possible service to clients.
Mr Sheth completed his master’s in Computer
Application (MCA) from Ahmedabad University,
which has given him a unique perspective on the
intersection of technology and advertising. His
understanding of technology has allowed him to
effectively create innovative solutions for clients
that integrate digital and traditional media.
Embracing The Rise of Smart Tech
Being an experienced leader, Darsh shares his
opinion on how adopting modern technologies
like AI and ML impacts the sector and how his
organization is adapting to the change. Craftee, a
leading advertising agency, is committed to
adopting new technologies to improve its
offerings and help clients achieve their goals.
With the rise of Artificial Intelligence (AI) and
Machine Learning (ML), Craftee has recognized
the need to incorporate these technologies into its
products and services to stay ahead of the
competition.
In addition to its traditional advertising services,
Craftee has recently introduced a new product
that aims to reduce the timeline for website
development and offer built-in features for
marketing, social media posting, sales
management and much more through ERP and
CRM. This product is designed with small
businesses in mind who cannot afford the cost of
monthly advertising and marketing fees. With a
one-time payment of $1000*/-Per Year, clients
will receive a fully functional website, CRM, and
ERP system with a one-year setup and support
package.
Craftee's commitment to innovation and
affordability sets it apart from its competitors.
The agency recognizes that small businesses
often struggle to compete with larger companies,
and it aims to level the playing field by providing
affordable and effective solutions. By offering a
comprehensive package that includes website
development, marketing features, and sales
management tools, Craftee is making it easier for
Our focus on delivering
quality services and
willingness to adapt to new
technologies and trends have
allowed us to stay ahead.
15. small businesses to establish and grow their
online presence. Moreover, Craftee's product
reflects its mission to provide customized
solutions to its clients. The agency understands
that every business has unique needs and
preferences, and its product is designed to cater to
these needs. By providing a comprehensive
package that includes website development,
marketing features, and sales management tools,
Craftee is helping small businesses achieve their
goals and affordably grow their business.
First, Try Us, Then Pay
Considering the current industry scenario and
highlighting what they face and overcome, Darsh
says that fraudulent agencies have been a major
concern in the advertising industry. Many clients
have been cheated, leading to a lack of trust in
genuine agencies that can truly help them with
their branding and increase their ROI.
“At Craftee, we understand this problem and have
come up with a solution. We have introduced a
first try, then pay model for our clients. It
means that we provide our services first, and
clients can pay us only if they are satisfied with
the quality of our work. This initiative has helped
us build trust with our clients, who are very
happy with this approach. By implementing this
strategy, we have increased client footfall, closure
rates, and many other benefits.”
He furthers that their focus on quality is a top
priority, and they take great care to ensure that
their clients are satisfied with their work. They
believe the first try, then pay model is a win-
win solution for both them and their clients. It
allows them to showcase their skills and expertise
while also assuring clients that they will only pay
for the work that meets their expectations.
This approach has also helped them differentiate
themselves from fraudulent agencies that promise
big results but fail to deliver. By offering a risk-
free trial period, they can demonstrate the
effectiveness of their services and build trust with
their clients. “This, in turn, has helped us
establish ourselves as a reliable and trustworthy
advertising agency that truly cares about our
clients' success.”
We Live and Die for Clients Trust in Us
In his advice to budding professionals aspiring to
venture into the industry, Darsh says that in the
business world, it is essential to maintain
transparency and honesty with clients. Making
false promises or committing to something you
cannot deliver will only lead to short-term gains
The agency's expertise in
strategy and execution can help
startups develop effective
marketing plans that maximize
their resources and help them
stand out from the competition.
* * *
16. and a loss of trust from the client. It is crucial to
understand that a client's trust is not just an asset
but also a long-term investment.
Therefore, it is always advisable to be truthful
with your clients. If you can meet their
requirements, then only make commitments. If
you cannot deliver what you promise, it's better
not to take the project. Short-term gains can never
make up for the loss of trust and reputation in the
industry. To build a long-term relationship with
your client, it is essential to be loyal to them, just
like in a personal relationship. Treating your
clients like your significant other will help to
strengthen the relationship and enable you to
cater to their needs for a longer period. This
loyalty and trust will help you sustain your
business in the industry as a leader.
You can establish a successful business in the
industry by providing quality services, being
transparent and honest with clients, and building
long-term relationships. The key to success lies in
delivering quality work, gaining clients' trust, and
retaining them for the long haul.
Your Digital Strategic Partner, Forever
On envisioning scaling his brand’s operations and
offerings in the future, Darsh divulges that
Craftee is a Gujarat-based company with a
Craftee’s first try then
pay model is a win-win
solution for both them
and their clients.
widespread clientele in various countries,
including the USA, UK, Canada, Australia,
Dubai, and many others. By 2025, the company
plans to expand its operations by establishing its
presence in USA, UK, and Dubai. Initially, they
will begin their operations in India to provide
product support, and gradually they will establish
sales offices in other regions to boost their
product market.
Besides launching its product, Craftee also aims
to enter the international market with creative
strategies to cater to clients. The company
understands the significant difference in prices
between India and established countries, and they
want to reduce this difference by providing high-
quality services at budget-friendly prices.
By expanding its operations and reaching out to
more clients, Craftee is positioning itself as a
leader in the advertising industry. “Our focus on
delivering quality services and willingness to
adapt to new technologies and trends have
allowed us to stay ahead of the competition,” he
concludes.
Craftee Awards:
Ÿ 2022- Leading Digital Marketing Agency
Ÿ 2020- Best Advertising Agency in India
17. Client Testimonials
Food chain Brand: Their work has driven great results,
including increased social media engagement and online orders.
The responsive team fulfils all requests quickly, fostering a
positive customer experience. They offer actionable insights and
present all relevant options.
In Tea Industry: Craftee Advertisement’s work has driven
business inquiries, and their performance has ultimately
exceeded the expectations of internal stakeholders. The
committed team facilitates an effortless collaboration by
handling all social media tasks and delivering on time.
AI Based Company: One of Craftee Advertisement's strategies
has helped establish the brand, and its digital marketing efforts
have increased sales. They're committed to client success.
18. 16 | July, 2023 | www.insightssuccess.in
The New-Age
Digital Brand Strategies
for Future Business Success
n the fast-paced and ever-evolving digital landscape,
Ithe way businesses build, maintain, and grow their
brands has undergone a significant transformation.
The traditional marketing methods are gradually giving
way to new-age digital brand strategies that are reshaping
the future of business success. As consumer behaviour
evolves with technological advancements, embracing
innovative digital brand strategies has become imperative
for companies to stay relevant and competitive in the
market.
You will find these strategies adopted by teams of skilled
professionals, comprising digital marketing strategists,
data analysts, content creators, web designers, and
developers, all working collaboratively to design tailor-
made strategies that cater to the unique needs of each
client.
Through comprehensive market research, competitor
analysis, and in-depth consumer insights, these agencies
craft data-backed strategies that unlock untapped
opportunities for businesses, positioning them at the
forefront of their respective markets.
19. Tech Tac cs
Furthermore, these digital marketing
strategies are embraced by agencies that
spans across a wide spectrum of digital
marketing disciplines, encompassing
search engine optimization (SEO), pay-
per-click (PPC) advertising, social media
marketing, content marketing, email
marketing, conversion rate optimization
(CRO), and much more.
Let us delve into the key elements of new-
age digital brand strategies and presents
compelling examples of businesses that
have successfully leveraged these
strategies to achieve remarkable success.
Personalized Brand Experiences:
In the digital era, consumers expect
brands to understand their preferences and
offer tailored experiences. Personalization
is no longer a novelty but a necessity to
capture the attention and loyalty of
modern consumers. Brands that
effectively use data-driven insights to
17 | July, 2023 | www.insightssuccess.in
20. create personalized marketing campaigns, content, and
product recommendations stand out in a crowded
marketplace.
For example: Netflix, the global streaming giant, is a prime
example of personalization excellence. Its recommendation
system analyzes user behaviour to offer tailored movie and
TV show suggestions, keeping users engaged and
increasing user retention.
Authentic Storytelling:
In an era of information overload, authentic storytelling has
emerged as a powerful tool for brands to connect
emotionally with their audiences. Consumers resonate with
narratives that are genuine, transparent, and purpose-driven.
Brands that share their core values and showcase their
human side can forge stronger connections with their
customers.
Example: Patagonia, the outdoor apparel brand, is
renowned for its authentic commitment to environmental
sustainability. Through compelling storytelling and
purpose-driven initiatives, they have built a loyal customer
base who share their passion for environmental
conservation.
Influencer Marketing:
Influencer marketing has become a dominant force in the
digital branding landscape. Brands collaborate with
influencers who have a significant following and influence
over their target audience. Leveraging influencers'
credibility and reach, brands can amplify their message and
expand their reach to new and engaged audiences.
For example: Daniel Wellington, the watch brand,
skyrocketed to success by partnering with Instagram
influencers to showcase their stylish watches. The brand's
aesthetic appeal and strategic influencer collaborations
helped it gain massive popularity among millennials.
User-Generated Content (UGC):
UGC has become a valuable asset for brands seeking to
build authenticity and foster a sense of community around
their products or services. Encouraging customers to share
their experiences through content creation generates trust,
social proof, and drives brand advocacy.
Example: GoPro, the action camera company, owes much
of its success to user-generated content. Customers
worldwide capture their adventurous experiences using
GoPro cameras, sharing stunning footage on social media,
thereby creating a vast library of authentic UGC that
attracts new customers.
Omni-channel Marketing:
The seamless integration of online and offline channels is
crucial for providing a consistent brand experience.
Consumers expect to interact with brands on various
platforms, and businesses must deliver a unified brand
message across all touchpoints.
For example: Starbucks is a prime example of a brand that
has perfected Omni-channel marketing. From its mobile
app to social media campaigns and in-store experiences,
Starbucks maintains a consistent brand image, making it a
part of customers' daily routines.
Purpose-driven Marketing:
Modern consumers are drawn to brands that align with their
values and support causes they care about. Purpose-driven
marketing involves associating the brand with social or
environmental initiatives, creating a positive impact, and
fostering a sense of purpose beyond profit-making.
Example: TOMS, the shoe company, pioneered the ‘One for
One’ model, where for every pair of shoes sold, they donate
a pair to a child in need. This purpose-driven approach has
resonated with consumers, making TOMS a socially
responsible and beloved brand.
Embracing Innovation and Excellence
In the ever-evolving digital landscape, new-age digital
brand strategies are instrumental in shaping the future of
business success. By embracing personalized experiences,
authentic storytelling, influencer marketing, user-generated
content, Omni-channel marketing, and purpose-driven
initiatives, brands can forge deep connections with their
audiences, driving growth and loyalty.
The examples provided demonstrate the power of these
strategies in achieving remarkable success in today's
competitive marketplace. As businesses continue to adapt to
the changing digital landscape, implementing these
innovative strategies will undoubtedly pave the way for a
prosperous future.
18 | July, 2023 | www.insightssuccess.in
21.
22. t BrandLoom, Avinash Chandra, the Founder
Aand CEO, and his team of professional experts
pride themselves on being one of India's most
sought-after branding and marketing agencies. They started
in 2015 with a focus on digital marketing but have
expanded their scope of work and are now a full-service
branding and marketing agency.
They provide their clients with comprehensive strategies to
elevate their brands and connect with their audiences on a
deeper level.
Avinash shares, “What sets us apart from other agencies is
our unwavering commitment to delivering the best possible
ROI for our clients. Our team of experts work tirelessly to
deliver both short-term results and long-term brand-
building strategies that drive growth, increase revenue and
enhance our client's reputation in the market.”
One of their unique strengths lies in their approach to
digital strategies. They don't just focus on marketing - they
prioritize creating immersive and engaging user experiences
for brands that keep their customers returning for more.
Creating the Ultimate Brand Buzz
BrandLoom’s team stays on top of the latest trends and
emerging technologies to create innovative and exciting
strategies that truly set its clients apart from their
competitors. From UX/UI design to cutting-edge
technologies, the firm is always exploring new ways to help
its clients offer their audiences unique and unforgettable
brand experiences.
BrandLoom
The Most Recommended Digital Strategy Agencies in India
India's Most Sought-After Digital Strategy Agency
“Today, we are proud to be known as the agency of choice
for brands that want to make a lasting impression in the
market,” he says. Their expertise, passion and commitment
to excellence have earned them a reputation as the go-to
agency for businesses looking to find their niche, build their
unique identity, and achieve the best ROI on their
marketing efforts.
BrandLoom offers all essential services like marketing and
brand consulting, designing, SEO, content writing and
marketing, social media marketing, web design and
development, paid marketing, e-commerce consulting
services and more.
The firm’s branding-e-commerce approach is a digital
marketing strategy that combines branding and e-commerce
techniques to create a unique and memorable shopping
experience for customers. The team under Avinash’s
leadership takes a holistic approach towards marketing,
starting with understanding the brand and its target
audience and building an emotional core for its followers to
stay invested in. They always deliver the best ROI by taking
data-backed decisions and tweaking their strategy to
resonate with the audiences. “Our team is always down to
experiment and pivot- which helps our clients get
acclimatized quickly to their audience’s demands and
deliver on them. Of course, being a full-service agency, we
can take care of ALL aspects of branding and marketing in-
house and pivot fast when needed,” adds Avinash.
Immersive Solutions
BrandLoom offers immersive digital strategy solutions to
help its clients enhance their online presence and achieve
20 | July, 2023 | www.insightssuccess.in
23. ‘
‘
Avinash Chandra,
Founder and CEO
We are also
strengthening
our creative core
to offer better,
more immersive
experiences for
our clients and
craft experiential
offerings that will
become the
norm in the
future.
‘‘
their business objectives. Some of the
immersive benefits of its digital
strategy solutions include:
Ÿ Enhanced Customer
Engagement: Creating engaging
content and experiences helps its
clients build stronger relationships
with their customers, leading to
increased customer satisfaction.
Ÿ Improved Brand Awareness:
Creating a consistent brand
message and using targeted
advertising with social media
campaigns helps clients increase
brand awareness and reach new
audiences.
Ÿ Increased Sales and Revenue: By
optimizing website design,
improving user experience, and
using data-driven insights to build
marketing strategies, the firm
helps clients grow their bottom
line and achieve their business
goals.
Ÿ Competitive Advantage: By
leveraging emerging technologies
and digital marketing trends,
clients can gain a competitive
advantage and stay ahead of the
curve.
24. Ÿ Measurable Results: By providing our clients with clear
and actionable performance metrics, we help them make
informed decisions and optimize their digital strategy
for maximum impact.
Of course, when your digital presence is immersive, your
audiences stay hooked to your offerings. “To put it in
another way, our UX/UI web designs help our clients keep
their customers invested. Not just that, they can reap the
benefits of being seen as a company that progresses with the
times, and with personalized offerings, they not only see
better sales but can also retain more customers,” says
Avinash, who is a story of humble beginnings, setbacks,
struggles, and of triumph against all odds. He grew up in
Bhopal, Madhya Pradesh. Being a quick learner, he
completed his graduation in mechanical engineering and
earned an MBA from MDI - Gurgaon, a top B-school. He
landed positions with some of the biggest names,
including Philips, Bausch Lomb, and Invista.
Before starting on his own, he was heading the
marketing operations at Opple Lighting.
A Holistic Approach to Leadership
Having spent almost two decades in
marketing, Avinash had a fair idea of what
people expected from their brands. He
noticed the changing landscape with
increasing internet penetration and decided
to strike out independently.
Taking a leap of faith, he founded
BrandLoom in 2015. He started with a
passion for helping businesses succeed in
their online ventures. It was tough; there
were sleepless nights, setbacks, and
challenges at every turn. But he refused
to give up. He poured everything into
BrandLoom. Today, BrandLoom is a full-
service marketing agency with a 50+
strong team, serving Fortune 100 clients
with a 5M$ annual revenue!
Avinash and his team have expanded
their offerings and gained in-depth
knowledge and experience in respective
areas. Together, they have formulated
their holistic approach, which focuses
on delivering on audience
expectations. Their focus on
understanding the brand’s tonality,
25. shaping its identity, and manifesting it in design and
communication has earned them a good reputation in the
market and helped them expand overseas in the USA and
UK.
Sending Obstacles Out of the Way
Challenges are a constant presence in the fast-paced world
of marketing and branding. Avinash shares that as a
marketing and branding organization, they face their fair
share of obstacles. But they do not let them stand in the way
of delivering exceptional results to their clients.
One of the biggest challenges in the industry is keeping up
with the ever-evolving digital landscape. New technologies
and changes in consumer behaviour happen often, but they
pride themselves on their ability to track and adapt to these
changes and continuously innovate the solutions they
provide to their clients.
In addition to this, the increasing competition in the market
poses another challenge. With countless marketing and
branding agencies, standing out and differentiating
themselves can be tough. However, they believe building
strong, long-term relationships with their clients through
personalized and effective solutions is the key to
overcoming this challenge.
Another challenge they face is delivering high-quality
solutions while staying within their client’s budgets. It
requires them to be efficient and innovative in their
processes to make their services cost-effective while
maintaining quality and promptness.
To overcome all these challenges, they also foster a culture
of innovation and continuous learning within their
organization. By investing in technologies and tools, they
stay ahead of the curve and deliver the most effective
solutions to their clients. “We also prioritize communication
and collaboration with our clients to ensure that we meet
their needs and exceed their expectations,” says Avinash. In
his advice to budding professionals, he says, “If you're
aspiring to venture into the digital strategy industry, my
advice would be to stay curious and continuously learn
about the latest development and technologies in the field.”
A Piece of Advice
The digital landscape is constantly evolving, and staying
up-to-date with the latest tools and platforms is crucial.
Another important aspect is to develop a diverse skill set.
Digital strategy involves various disciplines, including data
analysis, content creation, social media management, SEO
and more. Developing expertise in multiple areas will give
you a competitive edge.
Also, networking and building relationships with industry
professionals is essential. Attending conferences, joining
online communities, and connecting with peers on social
media platforms can help you learn from others'
experiences, exchange ideas, and generate potential work
opportunities.
Finally, don't be afraid to take risks and experiment with
new ideas. Digital strategy is all about trying different
things and thinking outside the box. Be open to learning
from your successes and failures. Trust me, when you are
new, there will be many failures.
But with persistence, hard work, and a willingness to learn,
you can make a successful career in the digital strategy
industry.
Into a Glorious Future
On envisioning scaling BrandLoom’s operations and
offerings in the future, Avinash reveals, “We have already
expanded overseas, in the UK and USA, and we hope to
expand our footprint there. We are also strengthening our
creative core to offer our clients better, more immersive
experiences and craft experiential offerings that will
become the norm.”
He concludes, “We are honoured to be recognized by
several industry publications, such as:
Ÿ Leading Inbound Marketing Company by Clutch, April
2022.
Ÿ Among the 10 Most Innovative UI/UX Companies of
2022, Analytics Insight.
Ÿ Named among the Most Sought-After Digital Marketing
agency set to take USA UK by Storm by In The
Headline Tech in September 2021.
Ÿ Named among the Most Innovative Companies to
Watch in 2021 by The Executive Headlines in August
2021.”
23 | July, 2023 | www.insightssuccess.in
26. Top Ten Trends
in the
Global Digital
Brand Strategy
Business Niche
he evolution of the global digital brand
Tstrategy business niche has been a
transformative journey characterized by
technological advancements, changing consumer
behaviours, and the dynamic nature of the digital
landscape. As the internet and digital technologies
became increasingly pervasive in the latter part of the
20th century, businesses recognized the potential of
these platforms to connect with their audiences in
unprecedented ways. This realization laid the
foundation for the emergence of digital branding
strategies as a critical aspect of modern marketing.
In the early stages, digital branding primarily
involved creating a basic online presence through
websites and email marketing. Brands started to
explore the possibilities of reaching global audiences
and engaging with customers beyond traditional
media channels. However, this initial phase was
DigitALLY Yours
24 | July, 2023 | www.insightssuccess.in
27. limited in scope, and digital branding was perceived
as an extension of conventional advertising rather
than a distinct and strategic discipline.
With the dawn of the new millennium, the digital
landscape underwent a seismic shift. The rise of
social media platforms, such as Facebook, Twitter,
and YouTube, gave brands unparalleled opportunities
to connect with consumers personally. Digital
branding transformed from a one-way
communication channel to a dynamic and interactive
platform where brands could listen to their
customers, engage in real-time conversations, and
build online communities.
The proliferation of smartphones and the widespread
adoption of mobile devices further accelerated the
evolution of digital branding. Brands now had to
optimize their strategies to cater to an increasingly
mobile-centric audience, ensuring seamless user
experiences across various devices. In this dynamic
landscape, brands must stay ahead of the curve by
adopting innovative digital strategies to thrive and
succeed.
Augmented Reality (AR) and Virtual Reality (VR)
Integration:
AR and VR technologies have revolutionized the
way brands engage with their audiences, offering
immersive experiences that blend the physical and
digital realms. Brands are leveraging these
technologies to create interactive product
demonstrations, virtual try-ons, and captivating
storytelling campaigns.
IKEA's IKEA Place app allows users to virtually
place furniture in their homes using AR, enabling
customers to visualize products before making a
purchase.
Voice Search Optimization:
With the rising popularity of voice-activated devices
and virtual assistants, brands are optimizing their
digital strategies to accommodate voice search. Voice
search optimization involves tailoring content and
keywords to match the conversational queries of
users.
25 | July, 2023 | www.insightssuccess.in
28. Domino's Pizza uses voice search optimization to enable
customers to order pizza using voice commands through
platforms like Google Assistant and Amazon Alexa.
Purposeful Branding and Sustainability:
Consumers increasingly gravitate towards brands that
prioritize sustainability and social responsibility. Purposeful
branding involves aligning a brand's values with
environmental or social causes, resonating with conscious
consumers.
Unilever's Dove campaign, promoting body positivity and
self-esteem, has garnered immense appreciation, boosting
the brand's reputation and customer loyalty.
Data Privacy and Security:
As data breaches and privacy concerns become more
prominent, brands must prioritize data privacy and security
in their digital strategies. Transparent data practices build
trust with consumers and protect their sensitive information.
Apple's commitment to user privacy, including features like
App Tracking Transparency, showcases its dedication to
safeguarding user data.
Interactive Content and Gamification:
Interactive content and gamification strategies make brand
interactions enjoyable and memorable. Brands use quizzes,
polls, and games to engage users, fostering a deeper
connection and encouraging participation.
Starbucks' Starbucks for Life holiday game rewards
customers with chances to win free drinks and food items,
boosting brand engagement during the festive season.
Social Media Stories and Ephemeral Content:
Brands are embracing the short-lived nature of social media
stories and ephemeral content to create a sense of urgency
and exclusivity, driving engagement and keeping audiences
eagerly returning for updates.
Instagram Stories have become an integral part of fashion
brand Glossier's marketing strategy, offering behind-the-
scenes glimpses and limited-time promotions.
Hyper-personalization:
Hyper-personalization involves leveraging data analytics
and artificial intelligence to deliver individualized content
and product recommendations based on user behaviour and
preferences.
Amazon's recommendation engine employs machine
learning algorithms to suggest products tailored to each
user's browsing and purchase history.
Influencer Diversification:
Brands are diversifying their influencer marketing strategies
by collaborating with micro-influencers and nano-
influencers who have smaller, highly engaged niche
audiences.
Sephora collaborates with beauty enthusiasts, makeup
artists, and influencers of various sizes to reach specific
target audiences and amplify brand advocacy.
Live Video Streaming:
Live video streaming enables brands to connect with their
audiences in real-time, fostering authentic interactions, and
generating a sense of immediacy.
Adidas uses live video streaming to broadcast product
launches, athlete interviews, and behind-the-scenes content,
creating an interactive experience for its followers.
AI-Powered Chatbots:
AI-powered chatbots streamline customer interactions,
providing instant support, and enhancing user experience.
Brands deploy chatbots for customer service, product
recommendations, and sales support.
HM's chatbot, built into its website and messaging apps,
helps customers find products, offers styling tips, and
answers FAQs, enhancing the shopping experience.
Paving the Path to Success
The global digital brand strategy business niche is an ever-
evolving landscape, shaped by innovative technologies and
changing consumer expectations. By drawing inspiration
from the examples provided, businesses can leverage these
trends to establish a competitive edge in the global digital
marketplace and pave the path to a prosperous future.
26 | May, 2023 | www.insightssuccess.in
26 | July, 2023 | www.insightssuccess.in
29. Subscribe Today
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www.insightssuccess.in
30. erfection is a fixed state. In the constantly changing
Pstream of reality, we need innovation to keep
perfecting our evolving form of transformational
momentum. Similarly, under the current onslaught of wave
after wave of digitalization, every business entity finding it
overwhelmed by the suddenly changed new norms of the
game urgently requires Invention Digital Marketing
Company.
According to Jeetendra Khatri, the CEO and Operation
Head, the reasons are numerous. However, the most
important ones are ‘To Boost traffic. Get more clients. Sell
more products. IDM tactics and dependable execution to
exceed your marketing objectives.’
Jeetendra explains that their primary objective has always
been building strong partnerships. Not only with their
clients but internally as well. As a result, they've made the
most connected team in the industry. The trustworthy IDM
Company provides a wide range of data-driven digital
marketing services.
Digital Impetus
“We create web marketing programmes that are focused on
business growth and have a beneficial impact on busi-
nesses. Our USP targets small businesses, startups, and
some of the top brands struggling to establish themselves in
the market.”
IDM does this by offering clients specialised digital
marketing services like social media marketing, social
media optimisation, and search engine optimization (SEO)
because more people than ever before are using the internet
and social media.
Invention Digital
MarketingCompany
The Most Recommended Digital Strategy Agencies in India
Brand Building Your Business’s Digital Success Story
Because these services give businesses a strong market
presence, digital marketing offers a significant opportunity
to connect with potential customers and promote their
products and services. Jeetendra says they understand what
a business will require in its early phases, its pain points
and the market's competitiveness.
He adds, “We are focusing on a specific company's niche or
sector of the market where we excel and outperform the
competition. By doing this, we can distinguish ourselves
from the competition and position our company as a leader
in that industry.”
Immersive Innovations
With the adoption of new technology, team IDM is
concentrating on achieving results, offering exceptional
customer services, and working with all their business
requirements. Although, it takes a combination of differenti-
ation, innovation, and top-notch customer service to survive
in a highly competitive market.
Telling about the immersive benefits of digital strategy
solutions offered by IDM to its clients, he says they provide
clients with a wide range of immersive benefits with the
company’s digital marketing solutions. It guides businesses
in engaging more effectively and profoundly with their
clients.
IDM personalises client interactions by customizing
messages and content per every customer's unique needs
and requirements. Customers potentially have a more
engaging and immersive experience, which boosts their
satisfaction and loyalty. He states, “We also make it feasible
for our clients to interact with us more.
28 | July, 2023 | www.insightssuccess.in
31. ‘
‘
Jeetendra Khatri,
CEO and Operation Head
We create web
marketing programmes
that focus on business
growth and profoundly
impact businesses.
‘‘
We offer rich social media content, including
animated videos and interactive graphics.”
Visual Storytelling
Compared to text-based communications, such
types of material can be more immersive and
engaging, capturing audiences' attention and
keeping them interested in the company. IDM also
offers extensive information and analytics about
customer preferences and behaviour. Utilizing this
data allows businesses to develop more specialized
and efficient digital experiences. It is how IDMs
digital marketing strategy solutions assist compa-
nies in building more immersive and intriguing
relationships with their customers, which can
enhance customer loyalty and retention and
eventually lead to business success.
As per Jeetendra, the importance of having a
strong online presence and utilising digital
channels to reach target audiences has been
recognised by businesses more and more recently,
which has helped the development of the digital
marketing sector. The sector now offers a wide
range of digital marketing services. “The impor-
tance of collaboration and teamwork should be
given to successful organisations like ours.” A
culture of collaboration and communication is
essential to ensuring that everyone works together
towards the same objectives, even though
managing advertising initiatives often require
synchronisation across multiple teams, including
creative, technical, and analytical roles.
IDMs Saga
He shares that they started IDM in 2021 at Lucknow, Uttar Pradesh,
India. They currently work with several national and international
brands across various industries, including auditing firms,
education, real estate, and retailers. “We convinced our clients to
use digital marketing to build their brands and drive growth as the
best approach for action. Even our clients believe that IDM is more
valuable for long-term assistance, regardless of the strong competi-
tion in the market for this sort of marketing.”
The capability of IDM to keep up with the most recent trends and
technology in the field of digital marketing is one of the key
components that has contributed to its success in this market. It
requires Jeetendra and the team’s ongoing dedication to research
and experimentation and an ability to modify and develop methods
as the world of technology keeps changing. Their primary focus
right now is on data and analytics, a further crucial aspect of theirs.
They at IDM provide unmatched insight into customer behaviour
and engagement. Even though managing advertising initiatives
frequently require synchronization across multiple teams, including
creative, technical, and analytical roles, they know the importance
of collaboration and teamwork as the key elements of success. A
culture of collaboration and communication is essential to ensure
that everyone is working together towards the same objectives.
Tech Optimization
Being an experienced leader, he shares his opinion on how adopting
modern technologies like AI and ML impacts the logistic sector and
29 | July, 2023 | www.insightssuccess.in
32. how IDM is adapting to the change. He says the logistics
industry is significantly affected by implementing modern
technologies like AI and ML.
With the help of these technologies, logistics businesses
may streamline their processes, boost productivity, and cut
expenses. Logistics organisations can benefit from AI and
ML in several ways, such as route optimisation, inventory
management, predictive maintenance, and customer
services.
For route optimization, it can analyze data on traffic
patterns, weather conditions, and other factors to optimize
delivery routes, reducing transportation time and costs; in
inventory management, it can predict future demand and
optimize inventory levels, reducing stockouts and over-
stocking, predictive maintenance and customer services,
“We can also use this to develop solutions for our clients.”
Breaking Barriers
Jeetendra says, “Digital marketing can be a very effective
way for us to reach our target audience and grow their
business, but it can also present some challenges when
considering the current industry scenario and the challenges
they face and overcome. We have faced and overcome
many obstacles throughout the years, including limited
resources.”
Many small business owners may not have the budget or
staff to dedicate to IDMs' digital marketing efforts. It makes
it difficult for the team to compete with larger companies.
Understanding the evolving technologies, such as social
media platforms, search engines, email marketing tools and
analytics software.
Gauging the Impact
Clients may find it challenging to keep up with the latest
tools and trends, and targeting the right audience could also
be difficult for some businesses, particularly if the company
serves a niche market or has a complex product or service
offering. Measuring success could also be challenging
because sometimes, clients do not clearly understand which
metrics to track and how to interpret the data.
As digital marketing is a constantly evolving field, with
new technologies, platforms, and strategies always
emerging, companies need to stay up-to-date with these
changes to remain competitive in the market.
“Since we have worked in this industry for so long, we have
used resources like free webinars and seminars to train our
professionals or team members. As a result of this, our
businesses stand out in this fiercely competitive market.”
Invention Digital Marketing Company has the dedication to
support its clients in achieving their business goals to
overcome obstacles by remaining prepared to leverage their
experience and offering customised solutions.
Wisdom Words
Jeetendra advises budding professionals aspiring to venture
into the digital strategy industry to get a solid foundational
understanding if they want to enter the digital marketing
business. They should become familiar with the essential
terms and concepts and the different mediums and
techniques utilized in digital marketing. Because this is a
rapidly growing sector, they must stay updated on the most
recent developments. “We cannot ignore the constant
practice. To become experts in this profession, we must
continue to drill.”
Decide your area of interest and become an expert in it.
Since this is a proactive industry, you can learn, develop,
and find opportunities by connecting with other profession-
als through networking events, association memberships,
and online discussion forums. The key factor for achieve-
ment in the digital marketing sector is constant develop-
ment and learning.
Future Force
On envisioning scaling IDM’s operations and offerings in
the future, he divulges that the emerging technologies that
are stepping into the market, such as AI, voice search, AR,
chatbots, personalization, and many more, must first be
adopted if one desires to scale in this market. Google and
social media algorithms are also constantly evolving, and
many updates are coming in this sector.
Technology enhancements, the emergence of new platforms
and channels, and a stronger emphasis on personalization
and interaction are expected to shape the way digital
marketing operates and what it will provide. IDM is
continuously working to adapt to technology and to
improve its future offerings in line with market demands.
“We are also enhancing our services, hiring fresh talent,
and providing customized solutions in line with our clients,”
he concludes.
30 | July, 2023 | www.insightssuccess.in
