Spotlight on 5 pioneering Companies in Thailand.pdf

Thai Innovation
Trailblazers
How the Pioneering
Companies are Shaping
the Future with
Sustainable Initiatives?
VOL:03 | Issue:06 | 2024
A Pioneering Force Shaping Thailand’s Sustainable Future
TPI Polene Plc
Prachai
Leophairatana,
CEO
Spotlight
on
Pioneering
Companies
inThailand
5
Powering Progress
Top Twenty Trends
in a Revolutionized
Thai Industrial Horizon

Spotlight
on
Pioneering
Companies
inThailand
5

n recent years, Thailand has emerged as a hub of
Iinnovation and entrepreneurship, with a growing
number of companies making signiﬁcant strides in
various industries. From tech startups to traditional
businesses embracing digital transformation, the landscape
is evolving rapidly, driven by a pioneering spirit and a
commitment to excellence. As we shine the ‘Spotlight on 5
Pioneering Companies in Thailand,’ it's essential to
recognize their contributions to the nation's economic
growth and global competitiveness.
Firstly, it's imperative to acknowledge the unwavering
commitment of Thai companies to innovation and
adaptation. In an ever-changing business environment,
these companies have demonstrated resilience, agility, and a
willingness to embrace new technologies and business
models. Whether it's leveraging AI and data analytics or
adopting sustainable practices, they are at the forefront of
driving positive change and shaping the future of their
respective industries.
Moreover, the success of these pioneering companies is a
testament to Thailand's supportive ecosystem for
entrepreneurship and innovation. Government initiatives,
investment incentives, and access to talent have created an
environment conducive to growth and expansion. By
fostering collaboration between the public and private
sectors, Thailand has positioned itself as a regional leader in
innovation, attracting investors and entrepreneurs from
around the world.
However, amidst the celebration of success, it's crucial to
recognize the challenges that Thai companies still face.
ELEVATING INNOVATION: THE PIONEERING
SPIRIT OF THAI COMPANIES
From regulatory hurdles to infrastructure limitations,
navigating the complexities of doing business in Thailand
requires resilience and determination. Moreover, as the
global landscape becomes increasingly competitive, these
companies must continue to innovate and adapt to stay
ahead of the curve.
Looking ahead, the future is bright for Thai companies as
they continue to push the boundaries of innovation and
entrepreneurship. By investing in research and
development, nurturing talent, and fostering a culture of
creativity and collaboration, they have the potential to drive
sustained economic growth and prosperity for the nation.
As we, at Insights Success India, celebrate their
achievements, let us also commit to supporting and
empowering the next generation of Thai entrepreneurs,
ensuring that Thailand remains a beacon of innovation and
excellence in the years to come.
Editor’s Note
Gaurav PR Wankhade
Managing Editor
gaurav.wankhade@insightssuccess.com

NR Instant
Produce Public Company Ltd
A Thai Powerhouse Shaping the Future of Food
SC Asset Corp
Public Company Ltd
A Pioneering Force in Thailand's Real Estate Landscape
Profiles
Articles
Thai Innovation Trailblazers
Powering Progress
How the Pioneering Companies are Shaping
the Future with Sustainable Initiatives?
Top Twenty Trends in a Revolutionized
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16
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TPI Polene Plc
08
Cover
Story

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Thai Innovation
Trailblazers
How the Pioneering
Companies are Shaping
the Future with
VOL:03 | Issue:06 | 2024
TPI Polene Plc
Prachai
Leophairatana,
CEO
Spotlight
on
Pioneering
Companies
inThailand
5
Powering Progress
Top Twenty Trends
in a Revolutionized

Description
SC Asset Corp Public Company Limited (PCL) is a real estate
development company based in Thailand that primarily
develops houses, townhomes, home offices, and
condominiums for sale and rental.
Noble Development Public Company Limited develops property ranging
from single detached houses to low-rise and high-rise condominiums.
NR Instant Produce Public Company Limited (NRF) is a Thailand-
based company that manufactures and distributes sustainably produced
food globally.
SC Asset Corp
Public Company Limited
Noble Development
Public Company Ltd
NR Instant Produce
Public Company Ltd
Nuttaphong
Kunakornwong,
CEO
Thongchai Busrapan,
Vice Chairman, President,
and CEO
Dan Pathomvanich,
CEO
Thai Oil Public Co Ltd (Thai Oil) is an integrated energy company. It
is an independent petroleum refinery and supplier of petroleum
products in Thailand.
Thai Oil Public
Company Ltd
Bandhit Thamprajamchit,
CEO and President
Company
TPI Polene Plc (TPIPL) is a producer and distributor of
electricity, and it operates the largest Municipal Solid Waste
(MSW) power plant in the World.
TPI Polene Plc (TPIPL) Prachai Leophairatana,
Chief Executive Officer
Featuring
Spotlight
on
Pioneering
Companies
inThailand
5

‘‘
TPI Polene Plc
‘
‘
The Group’s mo o is “We Build the Future,”
and our guiding philosophy is encapsulated in
how we deﬁne TPI: T – Technology,
P – Products, I – Innova on.

Cover
Story
Prachai
Leophairatana,
CEO

O
n a noble mission of
cleansing our environments,
the entire world is
increasingly focused on environmental
responsibility, sustainability, and
renewable energy. Similarly, every
progressive and developing country,
including their public and private
sectors, took it upon themselves to
contribute to this cause.
In the ever-evolving landscape of
Thailand’s industrial sector, TPI
Polene Plc (TPIPL) stands tall as a
pioneering force driving progress
through sustainability.
While it’s true that the global shift
towards green initiatives is driven by
public awareness, policy changes, and
government participation, it’s
important to acknowledge the vital
contribution of conglomerates like
TPIPL Group. As regulations and
incentives from the public sector pave
the way, companies like TPIPL
translate these initiatives into tangible
solutions. Their entrepreneurial spirit,
innovative technologies, and
operational efficiency complement
government efforts, accelerating
progress towards a sustainable future.
TPIPL Group’s journey transcends
mere participation; under the visionary
leadership of the Chief Executive
Officer, Prachai Leophairatana, the
company has emerged as a pioneer in
Thailand’s sustainability landscape.
According to the CEO, their futuristic
vision, sustainability’s mission, and
commitment to innovation have
positioned them as a leading player,
shaping the country’s energy sector and
inspiring others to follow suit. TPIPL
Group’s one of the subsidiary, TPIPL is
a major ‘Clinker, Fibre Cement, and
Specialty Polymers’ exporter to the
global markets like Australia, UK, EU,
Taiwan, Korea, China, Philippines,
Bangladesh, Malaysia, and India.
Spotlight on 5 Pioneering Companies in Thailand
Sharing his thoughts on TPIPL’s
expansion plans in markets like India,
Mr Leophairatana was speaking in an
exclusive interview with Insights
Success India. The highlights of the
discussion are given ahead.
Sir, as a pioneering company in the
industry, could you take us back to
the beginning of your journey? What
motivated you to step into this
dynamic ecosystem?
The businesses of the Leophairatana
family have roots dating back to the
1940s, primarily engaged in trading
soft bulks and other agricultural
commodities. At one point, the family
held the position of the largest soft
bulk trader in Thailand. TPI Polene
Public Company Limited (TPIPL) was
established in 1978 with a focus on
producing LDPE (low-density
polyethylene) and EVA (ethylene vinyl
acetate) polymers, primarily for
packaging purposes. Today, TPIPL’s
polymer business centres on high-value
speciality polymers, finding
applications in solar panel modules,
specialized copolymers for packaging
and films, healthy shoe soles to replace
leather shoe soles, medical syringe,
wire cables, hot melts, , and more.
glues
In 1992, TPIPL diversified into cement
production, capitalizing on the surge in
demand for cement and building
materials driven by the boom in
construction activities amid Thailand’s
accelerating economic growth. The
company is now the second-largest
cement producer in the country and
green cement producer with zero
carbon (after carbon offsets).
The subsidiary Thai Nitrate,
established in 1996, focuses on
producing ammonium nitrate for
mining applications and nitric acid
primarily used in high-tech gadgets’
solvents. TPIPL went public on the
Stock Exchange of Thailand in
November 1990.
TPI Polene Power Public Company
Limited (TPIPP) was incorporated in
2008 to operate power plants utilizing
waste heat from cement kilns, later
diversifying into electricity production
using municipal solid waste (MSW). It
currently stands as the largest
privately-owned power plant of its
kind in Asia, boasting a 440 MW
capacity and handling 10,000-12,000
tons of MSW daily. TPIPP was listed
on the Stock Exchange of Thailand in
April 2017.

Our coal-fired power plant (150 MW)
is undergoing a three-phase
modification program to shift to MSW
as fuel to achieve fossil-free status by
the end of 2025. As of the third quarter
of 2023, TPIPP holds 1.5 million
carbon credits certified by T-VER
(Thailand Voluntary Emission
Reduction Program) under the auspices
of TGO (Thailand Greenhouse Gas
Management Organization).
Additionally, the company has
acquired 1.2 million I-RECs
(Renewable Energy Certificates) for its
renewable energy power plants,
showcasing ongoing efforts in carbon
and renewable energy accreditations.
Although the carbon market is not yet
open in Thailand, these accreditations
position the company strategically for
future opportunities, serving as
indicators of progress in advancing
ESG and sustainability goals.
The process of extracting calorific
value from municipal solid waste has
paved the way for another business
avenue – bio-organic compounds.
These compounds, including
probiotics, synbiotics, organic
fertilizers, and pesticides, hold vast
potential for applications in sustainable
agriculture, livestock, and healthcare.
This segment is poised to contribute
significantly to Thailand's agricultural
sector, fostering a move towards more
sustainable farming practices.
Research and innovation form the core
of TPI Polene's DNA, nurtured
in-house and supported by a team of
over 500 engineers and scientists. This
sets us apart from many other business
groups in Thailand, which often opt for
bolt-on acquisitions. The cultivation of
internal research and development
competencies is considered more
advantageous for our company,
ensuring business continuity (BAU),
enhancing employees' competency, and
benefiting society at large. Over the
years, we have amassed a considerable
list of Thailand's firsts and currently
boast a product suite exceeding 5,000
SKUs, establishing us as a
well-diversified industrial
conglomerate.
Comprehensive
and
Diversified
Product
Suite

TPIPP has emerged as one of
Thailand's pioneering companies in
every sector it is present. Could you
share the guiding philosophy that
has propelled your organization's
success?
The Group’s motto is “We Build the
Future,” and our guiding philosophy is
encapsulated in how we define TPI:
T – Technology, P – Products,
I – Innovation.
Technology: driving and expanding
businesses using cutting-edge
technologies and the latest techniques.
Product: produce top, world-class
products to satisfy customers’ needs in
all areas of life.
Innovation: moving forward with the
newest innovations through top-class
R&D facilities.
The industrial landscape is
continually evolving. Please brief our
audience about TPIPP’s USPs and
how you are currently positioned as
one of the best companies.
We innovate on products and processes
within our core market competencies
to cater to our customers' evolving
needs and anticipate changing demands
dictated by standards and qualifications
from a simple cost competitiveness
angle.
Your inspiring leadership style is
often recognized as a driving force
behind your company’s
achievements. Could you shed light
on your approach to leadership and
team building within the
organization?
Keeping abreast with the latest
technological developments and
consistently driving the research and
innovation capabilities of the R&D
team is key to the sustainability of our
business. This means hands-on
experience and problem-solving. In
R&D, the TPI Polene Group grows
organically. We do not undertake
bolt-on acquisitions that would, more
often than not, mean parachuting
technical experts in troubleshooting
and leaving an aspect of the operations
dependent on external constraints.
How does your company balance
operational efficiency and customer
satisfaction in the modern business
scenario?
The essence of the business relies on
innovations, and with innovation
comes disruptions, but at the end of the
day, end-users of industrial materials
are governed by strict standards and
costs.
Digitalization and technological
advancements are crucial aspects of
the modern industry ecosystem. How
does TPIPL Group integrate these
principles into its core functioning
and contribute to a technovative
future?
Digitalization and advancements in
processes have always been integral to
any operating systems that drive our
high-tech equipment and automation.
Machine learning or artificial
intelligence been in the vocabulary
has
for a long time, and what has changed
is the level of capability and the speed
at which it can deliver the desired
product attribute and sustainability of
performance.

TPIPL Group has achieved
remarkable success. Could you
highlight a transformative project or
initiative that showcases your
company’s commitment to excellence
and innovation?
You take a look at our list of Thailand’s
Firsts –that can give many insights –
and here are a few more examples:
Substitute coal with MSW, beginning
with our calciners. By the end of 2023,
our four cement kilns can now use up
to 25% MSW input. Several cement
plants substitute coal with waste-to-
energy materials. Where we differ is
that we use MSW while others use
Industrial Waste. Substitution of coal
with MSW is also undertaken in our
power plants.
We have completed modifying the 70
MW coal/MSW plant into 100% coal.
This is now on its learning curve.
The next step in the implementation
pipeline is converting the 150MW
coal-fired power plant into MSW. This
project is divided into three phases,
and we began Phase 2.
Completion is targeted by the end of
2025. Starting in 2026, our power plant
will be fossil-free. If successful, TPI
Polene Group would be the first in
Asia, if not in the world, to execute
such a scale of conversion into MSW
(not industrial waste).
Capturing waste heat from cement
kilns and recycling it for power: TPI
Polene is the first cement producer in
Thailand to capture waste heat and use
it for power production in big scale.
Extraction of viable level of calorific
value from household wastes (also
known as Municipal Solid Waste -
MSW). Household wastes in Thailand
are mainly unsorted, so extracting a
good level of calorific value at
competitive costs is difficult. It took
TPI Polene Power over ten years to
perfect the process and bring down
conversion costs to a viable level.
Utilizing bio-organic expertise from
MSW plants by our R&D team to
manufacture bio-organic compounds
such as synbiotics, probiotics,
pesticides and fertilizers for agriculture
applications, including animal farming
and aquaculture. The knowledge and
know-how gained by our R&D team
on how to handle /process bio-organic
compounds have resulted in a cache of
products that could help advance the
agenda of Regenerative, Sustainable
and Organic Farming, to achieve
“ ood afety and ood ecurity” apart
F S F S
from the obvious contribution to the
reduction of methane generated by
landfill waste.
Organic R&D in both product and
processes to offer high quality products
at competitive costs is underpins
commitment.

As a leader in Thailand’s pioneering
niche sector, your company has
likely faced its share of challenges.
Could you share an instance where
your team’s resilience and ingenuity
triumphed over adversity?
Competition is by far the biggest
threat. We may claim success in
handling the negative effects of
competition – price and volume –
based on the fact that our plant
utilization rate has always very high,
except during major maintenance
shutdowns.
The COVID-19 pandemic has
reshaped industries globally. How
has your firm navigated these
unprecedented times and adapted its
strategies to ensure business
continuity?
Apart from the transient effect in
domestic volume demand for Cement
and Building Materials due to the
mandatory suspension of construction
activities, TPI PL Group has indirectly
benefited from the pandemic because
our WTE-MSW-fired power plant was
awarded the contract to burn COVID-
19 waste. Our BioKnox can counter
COVID-19 virus successfully, resulting
in healthy Thai society. Also, our
Provita-Probiotics promoted the health
of our people.
Looking to the future, what is your
vision for your company? How do
you aspire to continue significantly
impacting Thailand’s
transformational corporate
landscape?
We intensify our R&D efforts in
products and processes to stay ahead or
at least remain relevant amidst
evolving trends in materials and
specifications dictated in part by the
sustainability agenda. Our investments
will continue to be driven by our
Sustainability Goals and BCG-
economy precepts, changing all fossil
engines to electric motors. We are also
committed to our mission to be a fully
green power plant by 2026 with
installed capacity of 545 MW
excluding the new projects currently
under consideration.
For more information,
please visit
www.tpipolene.co.th, or
connect at
prachai@tpipolene.co.th.

hailand's industrial landscape is poised for a
Trevolution. Fuelled by innovation, technological
advancements, and a growing emphasis on
sustainability, the future promises a dynamic and
transformative era. In the wake of unprecedented global
challenges and technological advancements, Thailand's
industrial landscape is undergoing a profound
transformation.
From digitalization and sustainability to innovation and
resilience, the country's industries are adapting to meet the
demands of a rapidly evolving world. As we delve into the
top twenty trends shaping Thailand's industrial future, it
becomes clear that the nation is poised to lead in the new
era of global competitiveness and innovation.
Tech-Powered Transformation
Industry 4.0: The adoption of Industry 4.0 principles is
revolutionizing manufacturing processes, enabling greater
efficiency, flexibility, and customization through
interconnected systems and smart technologies. The
integration of automation, robotics, artificial intelligence
(AI), and the Internet of Things (IoT) will revolutionize
production lines, optimize efficiency, and personalize mass
production. Thailand is embracing digital technologies such
as artificial intelligence, big data analytics, and IoT to
optimize operations, enhance productivity, and drive
innovation across industries.
Big Data and Analytics: Companies will harness the
power of data to optimize decision-making, predict market
trends, and personalize customer experiences.
Advanced Robotics: The rise of collaborative robots
(cobots) and intelligent automation will enhance human-
machine collaboration and improve worker safety. The
deployment of robotics and automation solutions is
enhancing productivity, safety, and efficiency across various
industries, from manufacturing to healthcare.
Fintech and Blockchain for Transparency: The fintech
sector is thriving in Thailand, with innovations in digital
banking, payment solutions, and blockchain technology
driving financial inclusion and economic growth.
Blockchain technology will ensure secure and transparent
supply chains, build trust with consumers, and combat
counterfeiting.
3D Printing and Additive Manufacturing: This
technology will enable on-demand manufacturing, reduce
waste, and lead to more customized products.
Sustainability at the Core
Circular Economy: Reusing, recycling, and upcycling
resources will become the norm, minimizing waste and
creating closed-loop production systems. Thailand is
embracing the principles of the circular economy,
Top Twenty Trends
Revolutionized
Thai Industrial
Horizon
in a
17 | www.insightssuccess.in March, 2024

promoting resource efficiency, waste reduction, and the
reuse/recycling of materials to minimize environmental
impact.
Renewable Energy Integration: Thailand will see a
significant shift towards solar, wind, and biofuel
technologies, reducing reliance on fossil fuels and
mitigating carbon footprint. The country is investing
heavily in renewable energy sources such as solar, wind,
and hydroelectric power to reduce dependence on fossil
fuels and mitigate climate change.
Sustainable Agriculture: Precision agriculture, climate-
smart practices, and water conservation will optimize yields
and minimize environmental impact. Thailand is at the
forefront of food technology innovation, with
advancements in food processing, packaging, and safety
enhancing quality and sustainability in the agricultural
sector.
Green Packaging and Biodegradable Materials: The use
of eco-friendly packaging materials will reduce plastic
waste and promote a more sustainable future. Research and
development in advanced materials such as
nanotechnology, bioplastics, and composites are driving
innovation and competitiveness in manufacturing.
Medical, Ecotourism and Responsible Travel:
Sustainable tourism practices will prioritize environmental
conservation, minimize visitor impact, and support local
communities. Thailand continues to be a global leader in
medical tourism, offering high-quality healthcare services
and state-of-the-art facilities to international patients.
Future of Work
Upskilling and Reskilling: Rapid technological
advancements will necessitate continuous learning and
skills development for workers to adapt to the changing
landscape. To support the workforce of the future, Thailand
is investing in education and skill development programs
focused on STEM (Science, Technology, Engineering, and
Mathematics) disciplines and digital literacy.
Rise of the Gig Economy: A flexible workforce with
increased freelance and contract work opportunities will
become more prevalent.
Focus on Workplace Wellness: Companies will prioritize
mental and physical well-being to foster a healthy and
productive work environment.
Remote Work Opportunities: Advancements in
communication technology will facilitate remote work
arrangements, offering greater flexibility for employees.
Emphasis on Diversity and Inclusion: Creating a diverse
and inclusive workplace will be crucial for attracting and
retaining top talent.
The Evolving Marketplace
E-commerce Boom: Online shopping will continue to
grow, prompting a significant shift in retail models and
logistics infrastructure. The rise of e-commerce platforms
and digital marketplaces is reshaping retail and consumer
behavior, driving convenience, accessibility, and growth in
online commerce.
Omnichannel Experience: Seamless integration between
online and offline channels will be essential for creating a
unified customer experience.
The Power of Personalization: Businesses will leverage
data and AI to personalize products, services, and marketing
strategies for individual customers.
The Rise of the Sharing Economy: Collaborative
consumption models like car-sharing and co-working
spaces will gain traction, promoting resource efficiency.
Focus on Customer Experience: Businesses will prioritize
exceptional customer service and engagement to build
brand loyalty
Collaboration between government, industry, academia, and
international partners is essential to driving innovation,
competitiveness, and sustainable growth in Thailand's
industrial sector. This is just a glimpse into the dynamic and
exciting future of Thai industry. By embracing these trends,
Thailand can position itself as a global leader in innovation,
sustainability, and economic growth. As these trends
converge, they have the potential to revolutionize the Thai
industrial landscape, creating a future that is not only
prosperous but also environmentally and socially
responsible.

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NR Instant Produce Public Company Ltd (NR Instant)
is more than just a food company; it's a visionary force
shaping the future of global cuisine. Hailing from Thailand,
this leading producer of ethnic, plant-based, and functional
food products is rapidly gaining international recognition
for its commitment to innovation, sustainability, and
deliciousness.
NR Instant Produce PCL is a leading global manufacturer
of sustainably produced foods focused on
• Ethnic,
• Plant-based, and
• Functional foods.
Sharing their trailblazing journey, the company’s CEO,
Dan Pathomvanich, says that NR Instant has taken a
journey from a small grass-roots company to a small
shophouse factory and has now developed into a global
food company with a strong-willed strategy to produce
high-quality, aﬀordable goods that people want and that
align with our ethics. “We have state-of-the-art manufactur-
ing facilities around the world where we produce our own
signature brands, private label products and co-packing
lines.”
A Legacy of Global Expansion
Dan says their vision is ‘To be a leader in delivering
enjoyable and sustainable food experiences.’ He adds, “Our
mission is to build a food system for the long term to
continuously deliver shared value through food by enrich-
ing the lives of our stakeholders, regenerating our planet,
and achieving industry-leading performance.”
And it is exactly what they are doing. With the ﬁrst listed
global plant-based OEM platform, NR Instant is a global
food company for the 22nd century with advanced
manufacturing facilities in key regions around the world to
enable it to innovate, produce and distribute the best
products to its customers in a climate friend manner. Dan
adds, “We seek to be a leading partner of multinational
brands and supermarkets. We have,
• >2,000 SKUs of products with NRF and OEM brands,
• 30 Years of serving ethnic food experience globally,
and
• 25 Countries of existence around the globe.”
According to Dan, they have, for many years, worked
closely with major retailers, both in Thailand and interna-
tionally, to provide product development and manufacturing
expertise for tasty, nutritious private-label products across a
comprehensive range of product categories.
NR Instant boasts a rich heritage spanning over three
decades. Led by Dan, the team’s dedication to quality and
authenticity has established their brands, such as Por
Kwan, Lee Brand, Thai Delight, and De De, as trusted
favourites in kitchens worldwide. NR Instant's products are
synonymous with culinary excellence, from chefs crafting
mouthwatering Pad Thai to families enjoying convenient
Thai snacks.
Sustainability at the Forefront
NR Instant recognizes the importance of environmental
responsibility. Dan says they source their ingredients
sustainably, utilizing responsible agricultural practices and
minimizing their ecological footprint. This commitment is
evident in their dedication to resource conservation and
eco-friendly packaging solutions, such as the reusable glass
bottles employed by their SABZU brand.
Dan states that their goal is to create delicious and
sustainable speciality food products that delight and
enrich people’s lives.
NR Instant
Produce Public Company Ltd
A ai Powerhouse Shaping the Future of Food

Dan Pathomvanich
CEO
NR Instant Produce Public
Company Ltd (NR Instant)
Our mission is to build
a food system for the
long term to con nuously
deliver shared value
through food by
enriching the lives of
our stakeholders,
regenera ng our planet,
and achieving industry-
leading performance.

“We do this by developing innovative products that improve
not only taste but are also better for me and the planet.”
Dan adds, “Our values are being sustainable, taking
ownership, continuously learning, taking initiative, and
remaining disciplined.”
Pioneers in Plant-Based Innovation
NR Instant is at the forefront of the plant-based food
revolution. Recognizing the growing consumer demand for
healthy and sustainable alternatives, the company has
invested heavily in research and development, creating a
diverse range of plant-based products that tantalize taste
buds without compromising nutrition.
Dan shares that the company offers sauces, seasoning
mixes, condiments, ready-to-eat meals, noodles, fruit juices,
snacks, and private-label and co-packing services. NR
Instant Produce markets its products worldwide.
*Ethnic Food: Seasoning, Recipe Mix, Ready to Eat, and
Beverages, containing 2,000 SKUs and 200 Brands for
OEM production with six NRF Brands, was 89% of
YE2020's operating revenues.
*Plant-based Food: Jackfruit, Konjac, Soymilk, Plant-
based Tuna and Eel, containing over ten SKUs for OEM
Production. It was 8% of YE2020 operating revenues.
*Functional Products: Food and non-food products in V-
shaped packaging, including the distribution of alcohol gel
products with other products in pipelines. This segment
accounted for 3% of YE2020 operating revenues.
A Global Vision, Rooted in Thai Tradition
NR Instant's success lies in its unique ability to bridge the
gap between tradition and innovation. Dan says they
leverage their deep understanding of Thai culinary heritage
to create products that resonate with global palates. “While
our offerings cater to international markets, NR Instant
remains deeply rooted in Thailand, sourcing local ingredi-
ents and supporting Thai farmers,” he adds.
This is reflected in the awards and certifications they have
been bestowed.
• Entrepreneur of The Year award from Thailand
Tatler.
• Sharing Together award from the National Food
Institute.
• Asia's First Listed Dedicated Plant-based Produc-
tion Platform, IPO 2020, from SCB.
Certificates:
• Carbon footprint organization certificate.
• Carbon neutral organization certificate.
• Carbon neutral person certificate – CEO.
• Carbon neutral person certificate – COO.
Investing in the Future
NR Instant constantly pushes boundaries. Its robust
research and development team is dedicated to exploring
cutting-edge food science and technology. The company
fosters a culture of continuous improvement, ensuring its
products are not only delicious but also meet the evolving
needs of health-conscious consumers.
Dan divulges that they have set the following goals for the
year 2024 – 2025:
• Increase sales to approximately 5,000 million baht by
2025.
• Become a Clean Food Tech Company.
• Build two negative emission plants in the United States
and Thailand.
Beyond Borders, Beyond Expectations
NR Instant's vision extends far beyond Thailand's borders.
According to Dan, the company is committed to becoming
a leading global food company, providing innovative and
sustainable food solutions to a world with ever-changing
demands. NR Instant is a shining example of Thai ingenuity
and a testament to the nation's position as a global culinary
powerhouse.
For more information, please visit
https://www.nrinstant.com/, or
Headquarters: 99/1 Moo 4, Kaerai, Krathumbaen, Samut
Sakhon, 74110.
Telephone-+6634 849576-80. Fax-+6634 849586.
Bangkok Office: 518/5 Maneeya Center Building, 6th floor,
Ploen Chit Road, Lumphini, Pathumwan, Bangkok 10330.
Telephone-+6622 556 851. Fax-+6626 520 527.
Spotlight on 5 Pioneering Companies in Thailand

How the
Pioneering Companies
are
Shaping the
Future with

hailand, known for its rich culture and stunning
Tlandscapes, is also emerging as a hub for
innovation. At the forefront of this movement are a
growing number of pioneering companies committed to
sustainability.
In such a scenario, a new breed of pioneering companies is
leading the charge towards a more sustainable future,
leveraging innovation and technology to address pressing
environmental and social challenges.
These trailblazers are not only driving economic growth but
also prioritizing sustainability as a core value,
demonstrating that profitability and environmental
stewardship can go hand in hand. As we examine their
initiatives, it becomes evident that they are not just creating
a brighter future for Thailand but also inspiring change on a
global scale.
Sustainable Solutions for Real-World Problems
One of the key areas where Thai companies are making
significant strides is in renewable energy. With a strong
focus on solar and wind power, these companies are
harnessing Thailand's abundant natural resources to reduce
reliance on fossil fuels and mitigate climate change.
Through large-scale solar farms, innovative energy storage
solutions, and community-driven projects, they are not only
reducing carbon emissions but also creating jobs and
stimulating economic development in rural areas.
In addition to renewable energy, Thai companies are also
leading the way in sustainable agriculture and food
production. By embracing organic farming practices,
promoting biodiversity, and investing in smart irrigation
systems, they are ensuring food security while minimizing
the environmental impact of agriculture. Furthermore,
initiatives to reduce food waste and promote sustainable
packaging are helping to create a more circular economy,
where resources are used more efficiently and waste is
minimized.
Thai innovation takes many forms. Here are some examples
of how these pioneering companies are making a difference:
Circular Economy Champions: Some companies are
revolutionizing waste management by promoting the
circular economy. This approach focuses on minimizing
waste and maximizing resource use through recycling,
upcycling, and product design that prioritizes reusability.
Thai Innovation
Trailblazers
25 | www.insightssuccess.in

Renewable Energy Leaders: Thailand is seeing a surge in
renewable energy solutions. Forward-thinking companies
are developing solar, wind, and biofuel technologies,
making Thailand less reliant on fossil fuels and reducing its
carbon footprint.
Sustainable Agriculture and Food Systems: Innovation is
transforming Thailand's agricultural sector. Companies are
developing sustainable farming practices, creating plant-
based alternatives to meat products, and minimizing food
waste throughout the supply chain.
Ecotourism and Responsible Travel: The tourism industry
is a major pillar of the Thai economy. Pioneering
companies are promoting ecotourism practices that
minimize environmental impact while showcasing the
beauty of Thailand's natural heritage.
Beyond Business: A Ripple Effect for Change
Beyond environmental sustainability, Thai companies are
also championing social initiatives aimed at improving
livelihoods and empowering communities. From fair trade
partnerships with local artisans to education and healthcare
programs for underserved populations, these companies are
leveraging their resources and expertise to drive positive
social change. By prioritizing the well-being of their
employees, supporting diversity and inclusion, and giving
back to the communities they serve, they are setting a new
standard for corporate responsibility and ethics.
Moreover, Thai innovation trailblazers are not just focused
on short-term gains but are committed to long-term
sustainability and resilience. By incorporating sustainability
into their business strategies, they are future-proofing their
operations against environmental risks and regulatory
changes. Through investments in clean technologies,
research and development, and stakeholder engagement,
they are positioning themselves as leaders in a rapidly
evolving global economy that values sustainability and
ethical business practices.
The impact of these sustainable initiatives extends beyond
just the companies themselves. Here's how they are creating
a ripple effect for positive change:
Inspiring a Greener Mindset: By showcasing the success
of sustainable practices, these companies are inspiring a
new generation of entrepreneurs and consumers to prioritize
environmental responsibility.
Creating Sustainable Jobs: The shift towards a more
sustainable economy is creating new job opportunities in
fields like renewable energy, circular economy solutions,
and green technologies.
Building a More Resilient Thailand: By addressing
climate change and environmental degradation, these
companies are helping to build a more resilient Thailand,
prepared for the challenges of the future.
Challenges and the Road Ahead
Despite their progress, Thai innovators still face challenges.
Securing funding for sustainable ventures, overcoming
entrenched practices, and ensuring widespread adoption of
sustainable solutions are all hurdles that need to be
addressed.
A Sustainable Future Beckons
Thailand's pioneering companies are paving the way for a
more sustainable future. Their dedication to innovation,
coupled with a commitment to environmental
responsibility, is a powerful combination. As these
companies continue to grow and inspire others, Thailand
can position itself as a global leader in sustainable
development, ensuring a thriving economy and a healthy
planet for generations to come.
In short, Thai innovation trailblazers are not only shaping
the future of their industries but also paving the way for a
more sustainable and equitable world. By harnessing the
power of innovation, technology, and collaboration, they
are demonstrating that sustainable development is not only
achievable but also essential for long-term prosperity and
well-being. As they continue to push the boundaries of what
is possible, they serve as inspirations for businesses
everywhere to embrace sustainability as a driving force for
innovation and growth.

Our commitment to pushing
boundaries and challenging
the status quo has made us
the premier choice for
discerning homeowners
seeking modern, sustainable,
and technologically
advanced residences.
Nu aphong Kunakornwong
CEO
SC Asset Corp Public Company Ltd (SC Asset)

stablishing its mark as a trailblazer in Thailand's
Ereal estate industry, SC Asset Corp Public
Company Ltd (SC Asset) has emerged as a beacon
of innovation and excellence. For decades, the team under
the ardent leadership of Nuttaphong Kunakornwong, the
CEO of SC Asset, has been synonymous with redefining
urban living experiences, crafting premium-quality
developments that transcend traditional boundaries.
Mr Nuttaphong says that SC Asset's priority is customer
needs. "We strive to develop all categories of products,
namely single-detached houses, townhomes, condominiums,
and office buildings, to ensure that all customers in our
development projects live a perfect life today and in the
future."
Therefore, SC Asset's house is far more than just an
ordinary residence. It is a piece of creativity in every bit of
detail, with full-function facilities in a good community and
a 24-hour security system. "We offer five components of
perfection to our special customers," he adds. Make every
morning a "good morning" for every customer. Every
morning, life starts anew at home.
A Legacy of Groundbreaking Projects
Mr Nuttaphong further states that SC ASSET strives to
build thoughtful homes and help solve residents' pain
points. "We foster a safe living environment and provide
heart-warming services so that those who live in our homes
have more time and energy to spend doing what they love.
We build homes catering to all price points, so "good
morning" is possible for all. And from these good
beginnings, a better society can be built.”
SC Asset's story is intricately woven with the evolution of
Thailand's real estate landscape. Since its inception, the
company has consistently delivered groundbreaking
projects that set new standards for luxury, sustainability,
and community living.
The firm's unwavering dedication to transparency, integrity,
and corporate governance, further solidified by their public
listing, has earned them the trust and admiration of
investors and stakeholders alike.
Innovation at the Core
At the heart of SC Asset's success lies a relentless pursuit of
innovation and forward-thinking. The company's visionary
leadership of Mr Nuttaphong, coupled with his dynamic
team of professionals, continually explore new horizons.
They push boundaries in design, technology, and
sustainability to create living spaces that resonate with
modern lifestyles.
A Diverse and Meticulous Portfolio
SC Asset's diverse portfolio encompasses residential,
commercial, and mixed-use developments. Each project is
meticulously crafted to cater to its discerning clientele's
unique needs and aspirations. From iconic high-rise
condominiums to vibrant retail hubs and integrated
townships, SC Asset's projects seamlessly blend aesthetics,
functionality, and sustainability, setting new benchmarks for
excellence in the industry.
Beyond Bricks and Mortar: A Commitment to
Community
SC Asset goes beyond delivering exceptional real estate
solutions. They are deeply ingrained in the fabric of Thai
society, actively contributing to community development,
environmental conservation, and social welfare initiatives.
SC Asset Corp
Public Company Ltd
A Pioneering Force in Thailand's Real Estate Landscape
Spotlight on 5 pioneering Companies in Thailand

Through strategic partnerships and robust corporate social
responsibility programs, the company seeks to make a
meaningful and lasting impact on the communities it serves.
Leading Thailand's Real Estate Future
As Thailand's urban landscape continues to evolve, SC
Asset remains steadfast in its mission. They are committed
to shaping the future of real estate through innovation,
sustainability, and unwavering dedication to excellence.
With a proven track record of success and a clear vision for
the future, SC Asset stands poised to lead Thailand's real
estate sector into a new era of growth and prosperity.
We Are Bringing the Tomorrow of Your Dreams to You
Envisioning the future for the next 25 years, Mr Nuttaphong
says that at SC ASSET, they are not just building homes but
crafting futures. "With a bold vision to redefine how people
live, we are committed to creating living spaces that inspire
and empower individuals to pursue their dreams and
aspirations."
The visionary leader envisions a future where every
morning is a celebration of life and possibility for over a
million customers. In these homes, safety, comfort, and
quality of life are paramount, enabling residents to devote
their time and energy to pursuing their passions and
positively impacting the world.
He adds, "At the heart of our mission is a relentless
dedication to innovation and excellence." SC ASSET is
synonymous with high quality, innovative homes that set
new standards for urban living. "Our commitment to
pushing boundaries and challenging the status quo has
made us the premier choice for discerning homeowners
seeking modern, sustainable, and technologically advanced
residences.”
Mr Nuttaphong insists that their employees are the driving
force behind their success, and they take great pride in their
role in shaping a better future for society. Each member of
the SC ASSET family is dedicated to creating environments
that foster creativity, collaboration, and community,
ensuring that every resident feels a sense of belonging and
fulfilment in their home.
"As we look ahead to the future, SC ASSET remains
committed to being the leading force in Thailand's real
estate landscape," he adds before concluding, "With our
unwavering focus on quality, innovation, and social
responsibility, we are poised to continue bringing the future
to our customers, one inspiring morning at a time.”
SC Asset Wins Sustainability Disclosure Award 2021
SC Asset was awarded Sustainability Disclosure
Recognition 2021 by Thaipat Institute owing to the public
disclosure of the Company's performances with
transparency through its Sustainability Report. It
demonstrates that SC has placed importance on creating
sustainable business and focusing on responsibility for the
environment, society and governance (ESG) on 17th
December 2021.
SC Asset announces strong financial results for 2022: SC
Asset Corporation Plc, Thailand's leading property
developer, announced a total revenue of 21.685 billion baht
and a net profit of 2.556 billion baht at the end of 2022,
marking an 11% and 24% increase respectively.

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