9. ECO System of Information
diffusion on internet
カジュアル世論
ファン/フォロワー
OWNED MEDIA
PORTAL MEDIA
CONTENT
RECCOMMEND
CURATION MEDIA
TARGET MEDIA
FAN FOLLOWER
80,000REACH
14,400REACH
17,465VISIT
Approx 850,000REACH
3,300,000REACH
CONTENT
FAN FOLLOWER
10. TARGET MEDIA
Have Highly Engaged
Audience
Hub of the eco system of
information spread
12. Good old days: The publishers had direct control
of advertisers and ad-revenue
Traditional advertising:
• Direct relationship between
publisher and advertiser
• Publisher with 100% of ad revenue
Display Ads
18. IPG Media Lab and Sharethrough
“Native advertising” is a form of paid
media where the ad experience follows the
natural form and function of the user
experience in which it is placed.
19. 最新デジタル
美容・コスメ
Visit to brand site, with
sympathy and knowledge
of brand.
With Story
written by
Editors
Know
about the
brand.
to engaged
fan of Media
What Brand
would like
to tell.
Emotion
Provoking
ACTION!
Visit to brand site, without
enough knowledge of
brand.
With
attractive
banners.
To
coincidence
visitors
Of the site.
What Brand
would like
to tell. With
little
interest.
！ ！
ACTION!
Display Ads
Native Ads
20. 36%
❝36% of Conversion were from
Sponsored post of GIZMODO.
− MARKETING METRICS Lab.
Native Ads of GIZMODO can make audience to buy
26. DMP
Distribute ads only when the audience
data matches.
BEAUTY
FOOD
INTERIOR
GAME
GADGET
MONEY
AUDIO
AD
DISTRIBUTION
BRAND
PUBLISHER
DATA Match
DISTRIBUTE
27. DMP
Distribute the contents only when the
audience data matches.
BEAUTY
FOOD
INTERIOR
GAME
GADGET
MONEY
AUDIO
CMS
AUDIENCE
RECOMMEND
DATA Match
DISTRIBUTE
28. The power of user insight
… and how it defines the future of online business
Who?
When
?
What?
Where
?
30. Effective and Comprehensive Data Capture
Cxense Script Tag
• Automatic capture of a wide range of user
and traffic data
• Automatic download and semantic
analysis of each individual page
REALTIME
Content insight
Audience insight
Predictable insight
31. 31
Real-time analytics and editorial insight
UNDERSTAND HOW PEOPLE INTERACT
WITH YOUR CONTENT
CAPTURE DATA IN REAL-TIME ACROSS ALL DEVICES
SLICE AND DICE DATA
FOR DEEP INSIGHTSANALYZE TRENDS AND POPULARITY
MONITOR AND TAKE ACTION ON TRAFFIC PATTERNS
CAPTURE CUSTOM EVENTS
FROM YOUR BUSINESS SYSTEMS
STAY IN CONTROL WITH CUSTOMIZABLE
REAL-TIME WALLBOARDS
32. New solution for monetizing media
We produce Premium
Content Delivery Advertising,
using audience data from
selected targeting media.
34. Ad Network focus on Content
34
Native ad placed on
Recommendation space.
35. Placement ad with Content match or
Audience match
CONTENT
MATCH 100
AUDIENCE
MATCH 100
CONTENT50：
AUDIENCE50
BRAND
36. Feature
1. Content ad network controlled by
publishers.
2. NATIVE ADS placed in line and between
reliable content.
3. Optimize the display using audience data
and content match data.
