In addition to Publicitas digital display solutions, Publicitas also presents its mobile and video format and its programmatic offer.

1. CONNECTING BRANDS TO GLOBAL AUDIENCES

2. WELCOME
#publicitasevent
@Publicitas
WIFI CODE:

3. CONNECTING BRANDS TO GLOBAL AUDIENCES
BEHIND EVERY SCREEN
IS A
PERSON

4. CONNECTING BRANDS TO GLOBAL AUDIENCES
PUBLICITAS DIGITAL
Connecting your brand to the right people at
the right time… and on the right screen…

5. CONNECTING BRANDS TO GLOBAL AUDIENCES
CORE TO OUR DIGITAL CAPABILITY
TRANSPARENT
COMPLIANT
SOLUTIONS
YOU CAN
TRUST

6. CONNECTING BRANDS TO GLOBAL AUDIENCES
Ad Servers
Exchange/SSPs
Integrated DSPs
Video
Data Provider
Native
Contextual Targeting Partners
Analytics Platforms
Data Management Platforms
Over 20,000 Titles Globally
PUBLICITAS DIGITAL ECOSYSTEM
AUDIENCE

7. PUBLICITAS PROGRAMMATIC

8. CONNECTING BRANDS TO GLOBAL AUDIENCES
PREMIUM PROGRAMMATIC
TRUSTED MEDIA RELATIONSHIPS+
AUTOMATIONBRIDGING THE GAP PMP
Bridges the gap between
the super-premium
inventory that is still only a
direct purchase and real
time buying (RTB)
UNEQUALLED GLOBAL AUDIENCES
THROUGH PRIVATE MARKET PLACE DEALS
+
Automating much of the
buy/sell process, enabling
advertisers to purchase
impressions in real time
whilst maintaining the
impact of premium
inventory
The solution to filling the gap
between display and
programmatic. A private
marketplace is essentially an
exchange that gives
advertisers control by
whitelisting, ensuring brand
safe inventory.

9. CONNECTING BRANDS TO GLOBAL AUDIENCES
WHY PUBLICITAS PROGRAMMATIC?
FIRST LOOK INVENTORY
TRANSPARENT
OPTIMIZED CAMPAIGNS
+BRAND SAFE
We
know
media
Tailored and
independent
approach

10. CONNECTING BRANDS TO GLOBAL AUDIENCES
PUBLICITAS PROGRAMMATIC
TRANSPARENT OPTIMIZED
CAMPAIGNS
+
BRAND SAFE
+
We
know
media
Tailored and
independent
approach
Publicitas Programmatic helps brands connect to the right
audience in the right environment at the right time
 Access deep and established
relationships with premium
publishers
 Expertise specialists to help navigate an
increasingly complex media
ecosystem
 Supportdedicated client personnel and
advanced tools for managing
campaigns
 Value media implementation
handled internally

11. PUBLICITAS VIDEO

12. CONNECTING BRANDS TO GLOBAL AUDIENCES
FLEXIBILITY select direct placements or
options on a white list
INTERACTION unique post view interaction
opportunities
AGILITY rapid production turnaround:
as little as 30 minutes for a TV
ad conversion
METRICS ability to track all aspects of
audience engagement
PUBLICITAS VIDEO
INPAGE WITHIN RELATED
QUALITY EDITORIAL
+
IN THE WORLD’S LEADING MEDIA +
Plays only
when in
view
Fast
loading
times as
video
appears
in screen
™

13. CONNECTING BRANDS TO GLOBAL AUDIENCES
WHY PUBLICITAS VIDEO?
THE PERCENTAGE OF
DIGITAL RFPS THAT
INCLUDE A VIDEO
COMPONENT IS
GROWING.
Digital video advertising revenue
worldwide from 2014 to 2020, by
device (in million U.S. dollars)
Note: Worldwide 2015 Source: Statista (Digital Market Outlook); ID 456747
8,696.5
10,285.58
12,031.67
13,827.55
15,663.06
17,524.29
19,248.31
2,820.63
4,669.35
6,887.27
9,418.91
12,211.12
15,157.57
18,334.82
0
5000
10000
15000
20000
25000
30000
35000
40000
2014 2015* 2016* 2017* 2018* 2019* 2020*
RevenueinmillionU.S.dollars
Desktop Mobile
%
Sight, sound &
emotions connect to
customers
“
”

14. CONNECTING BRANDS TO GLOBAL AUDIENCES
INPAGE VIDEO

15. CONNECTING BRANDS TO GLOBAL AUDIENCES
INPAGE VIDEO

16. CONNECTING BRANDS TO GLOBAL AUDIENCES
INPAGE VIDEO

17. CONNECTING BRANDS TO GLOBAL AUDIENCES
INPAGE VIDEO

18. CONNECTING BRANDS TO GLOBAL AUDIENCES
INPAGE VIDEO

19. CONNECTING BRANDS TO GLOBAL AUDIENCES
INPAGE VIDEO

20. CONNECTING BRANDS TO GLOBAL AUDIENCES
DATA CAPTURE

21. CONNECTING BRANDS TO GLOBAL AUDIENCES
iOS INPAGE VIDEO
Demo link Demo link

22. PUBLICITAS MOBILE

23. CONNECTING BRANDS TO GLOBAL AUDIENCES
PUBLICITAS MOBILE
ENGAGEMENT OVER
STANDARD MOBILE ADVERTISING
5X
TRACKED
Watch your campaigns
Bespoke
Exclusive
Solutions
Most creative
formats can be
delivered
programmatically
 Immersive every creative treatment
specifically designed for the
advertiser’s audience
 Unobtrusive ads feel like they deserve to be
displayed to the user
 Relevant ads delivered as part of the user
experience
 Interactive impactful placements: native look
and feel; video; 3D rotation
 Seamless latest HTML 5 technology ensures
easy integration
 Simple Existing images and creative can
be turned into engaging formats

24. CONNECTING BRANDS TO GLOBAL AUDIENCES
RANGE OF ENGAGING FORMATS
Demo link

25. CONNECTING BRANDS TO GLOBAL AUDIENCES
PROGRAMMATIC FORMATS
SINGLE IMAGE SPIN CUBE SLIDER DECK OF CARDS TRANSFORMER VIDEO PREVIEW

26. CONNECTING BRANDS TO GLOBAL AUDIENCES
DEMONSTRATION
mobiledemo.publicitas.com
Demo link

27. CONNECTING BRANDS TO GLOBAL AUDIENCES
SOME FUN TODAY - 360 VIDEO
360 video is a rich media format which gives the user a 360 degree view
of a room/place whilst moving within it.
Demo link

28. PUBLICITAS
DIGITAL

29. CONNECTING BRANDS TO GLOBAL AUDIENCES
EUROPEAN EVENTS JUNE 2016
ALL NEW RFPS, CAMPAIGNS OR TEST
CAMPAIGNS RECEIVED AS A RESULT OF
ATTENDING OUR JUNE LAUNCH EVENTS
ARE ELIGIBLE TO RECEIVE
+
10% Eg. For every 10k
impressions you
book we will
provide an
additional 1k free
of charge
EXTRA DELIVERY

30. CONNECTING BRANDS TO GLOBAL AUDIENCES
PRIZE DRAW
ALL BRIEFS
SUBMITTED FROM
EUROPEAN EVENTS
ATTENDEES ARE
ELIGIBLE FOR A
OUR PRIZE DRAW
TO WIN AN APPLE
WATCH
DRAWN ONE MONTH AFTER LAST EVENT -
WINNNER WILL BE NOTIFIED
+

31. QUESTIONS

32. CONNECTING BRANDS TO GLOBAL AUDIENCES
CONNECTING
BRANDS TO
GLOBAL
AUDIENCES
Display
Video
Mobile
Programmatic
Social, Native, Email
Content
Print
OOH
TV
Content
Inflight
Radio
PUBLICITAS
ONLINE
OFFLINE