Content promotion plan for MTDC

2. World#1 Mobile Chipset Company One of largest mobile marketing platform in SEA
World#1 Mobile Manufacturer
FROM GOOD, ONLY GREAT CAN COME
Our Strategic Partnerships
A coming together of 200 minds’ workforce based in Canada, UAE, UK, India,
Bangladesh & Taiwan
WE'RE
BACKED BY
THE BEST
World' largest mobile chip Manufacturer

3. TRUEINSIGHT
INDIA
BRANDMO
GLOBAL
TRUEREACH
INDIA
BRANDMAGIC
GLOBAL
AI-driven SaaS Data Management Platform (DMP) and Customer Data
Platform (CDP) that leverages Deep learning/Machine learning & Statistical
analysis for various kinds of User Intelligence and Digital Marketing use cases
AI-driven SaaS Programmatic Ad Tech Suite having DSP, SSP and Exchange that
leverages Deep learning/Machine learning & Statistical analysis for various kinds of
Unmatchable Insights on inventories and Advertisement Campaigns to its Clients
INDIA UAE UNITED KINGDOM NORTH AMERICA
300
MN+
6
MN+
3
MN+
26
MN+
OUR GLOBAL
PLATFORMS AND
PRESENCE

4. BRANDMO
GLOBAL
TRUEINSIGHT
INDIA
Demographic
Geographic
Psychographic
Device, Data and Operator
SDK AT
PUBLISHER/DEVICE
LEVEL - DATA OF
USERS IN GREATER
DEPTH
10000+ Premium
Publishers
Web, Wap and App
Audience Segmentation
Approved From DAR
NIELSON
Capability to create
customized audience
segment basis TG
DMP/CDP
PLATFORM
Segmentation
Layers
Travel Enthusiast, Agents,
International/Domestic
Tourist ......
DATA SCIENCE
AND THE METHODOLOGY
Direct Devices
300 Mn+ Direct
Devices

5. PARTY
DATA
FIRST
TRUEREACH
INDIA
BRANDMAGIC
GLOBAL
Provision for
2nd and 3rd
party data
integration
PROGRAMMATIC
PLATFORM
AI based
targeting tool
SDK
INTEGRATION
Intelligent
Budget
Allocation
API
INTEGRATION
MAJOR AD
EXCHANGES
PREMIUM
PUBLISHING
PARTNERS
Real-Time
Monitoring
Creative
Optimization
DISTRIBUTION
MECHANICS

6. - 300 Mn+ Devices (proprietary SDK integration - Domestic
Market)
- Includes Smartphones and Tablets
- Access to brand safe and exclusive inventory
- Data of individual users in greater depth
- AI based targeting tool to ensure higher precision
- 10,000 + Premium publishing partners (proprietary SDK
integration - Domestic & Global Market)
- Includes Premium web, wap, app including OTT platforms
- Access to first party data and premium ad slots
- Integrated across major ad exchanges
- Preferred partner across major social media platforms
- Expertise in campaign optimization
- Access to first party data for better optimization over
social media platforms
- In-house team for creative treatment and support
DISTRIBUTION OPTIONS
Combining the strength of all digital media distribution options
DIRECT DEVICES
SOCIAL
PREMIUM PUBLINSHING PARTNERS

7. Browser
Themes
Music Player
Video Player
Notification
File Cleaner
File Explorer
(FOR DOMESTIC MARKET)
DIRECT DEVICES
OEM
NATIVE
APPS
PLACEMENT

8. PREMIUM PUBLISHING
PARTNERS
Being preferred partner with major
publishing platforms globally, We bridge
the gap between advertisers and users by
providing planning, buying and monitoring
support which in turn brings efficiency and
reduces the lead time
Get Access to premium
inventories and strategical ad
slots across 10,000 + Premium
publishing partners
Buy fixed, impact based and
innovative ad slots without
committing any media investment
to the publishers
Dedicated creative lab to
provide innovation and
creative support
MoMAGIC empower agencies and
brands to maintain creative uniformity
across targeted publishers, user
segments and geographies
Competitive pricing due to
economies of large scale
and advance inventory buy
model

9. & THE SOCIAL
MEDIA PLATFORMS
Experience and
expertise in
handling domestic
and international
campaigns
Leveraging
statistical data
points, campaigns
are optimized on
social media and
other major
platforms
One of the
preferred partner
with Major social
Media and Tech
Platforms
Our platform has
statistical data of
more than 500
Mn+ unique users
globally

10. Exclusive barter
deal (impression)
across major SSP's
globally
Preferred partner
with major
publishers
including OTT
platforms
Bulk and Advance
Inventory buy
directly from
publishers
We extend our DMP
platform to major
publishers for data storage
and segmentation and in
exchange trade their
inventories at
competitive price
In-built and automated
campaign optimization tool to
ensure higher ROI
Access to premium,
discoverable and high visibility
ad slots for brand campaigns.
AI Based Targeting tool for
higher precision leading to
higher user action
Deep level SDK integration
across premium publishing
partners with access to first
party data
Proprietary SDK Integration
across 10K + Premium Publishing
Partners and 300 Mn+ personal
devices
In-built I.A.T. to ensure
brand safety and hygiene Integrated across major
tracking and attribution
platforms
THE
ECONOMICS
BEHIND
SUCCESS

11. TO DELIVER
USER ACTION
TO CREATE REACH
AND AWARENESS
TO DRIVE USER
ENGAGEMENT
ACHIEVE HIGHER
VISIBILITY
BRAND SAFETY AND
TRANSPARENCY
CAMPAIGN
OBJECTIVE
PROJECTED MEDIA PLAN

12. CONTENT
IS KING
Short Format Videos
Short format videos
educating and promoting
different tourist
destination
Educate user about
various tourist destination
basis their interest and
preference
Reach and Educate
Reach potential B2B and
B2C audience base using
in-stream and out stream
video delivery option
Media Distribution
Engage with audience by
giving them option to follow
pages on social platforms
using our D.E.C innovation
Engage
Deliver better experience
by deep linking landing
page basis desired
campaign objective
Experience
Cutomization
Customize and
Distribute content basis
user's native langage or
geography

13. Geographic
Content Affinity
Device-O-Graphic
Device Price - INR 15000 & Above
Screen Size - 5.5 and above
Device Brand - All
Demographic
Gender - Male + Female
Age Group - 18 Yrs and Above
Ethnicity - All
Socio - Economic Class - SEC A, A1 and B
Domestic - Pan India
International - All
App-O-Graphic
Travel Aggregation Apps
Hotel Booking Apps
E-wallet/digital payment apps
Selfie / Camera Apps
Fastag Users
Contextual
Preferred Language
Behavioral
Recency
Frequency
Time Spent and
Monetary Signal
Domestic
Traveler
Tour & Travel
Agents
SEGMENTED
AUDIENCE POOL
International
Traveler
Travel
Enthusiast
Travel
Blogger
Religious
Traveler
AND MORE...
STATISTICAL
AND
DYNAMIC
DATA
DMP/CDP
PLATFORM
AI BASED ALGORITHM TO CREATE CUSTOMIZED AUDIENCE SEGMENT
AUDIENCE
SEGMENTATION
Ethnicity

14. MEDIA
DISTRIBUTION
DIRECT
DEVICES
PREFERRED
PARTNERS
DESKTOP
SITES
MOBILE
SITES
MOBILE
APPS
OTT PLATFORMS BLOGS
TOP SOCIAL MEDIA
PLATFORMS
EXCLUSIVE
PARTNER
IRCTC

15. 75 LACS 10.76 MN+
IMPRESSIONS
2.8 MN+
UNIQUE
AUDIENCE
13%+ MARKET
SHARE IN
SEGMENTED
AUDIENCE BASE
MEDIA INVESTMENT
AND THE ROI
0.55%+
INTERACTION
RATE
Dedicated team to
provide basic creative
support
Deep Analysis
Report at the end
of campaign
Regular offline
campaign reporting
Provision for
integrating third
party tracking tool
Brand safe and
premium inventory
Discoverable and
High Visibility based
ad placement
Paid Content
Support is availble
basis requirement

16. MoMAGIC’s Platforms are Certified/Integrated
by world leaders including Nielson DAR, MOAT,
ISO 27001
Recognized and acknowledged by the Taiwan
Government at the prestigious India Taiwan
Industrial Collaboration Summit, jointly by FICCI and
CNFI as the First company to have set up R&D
Center in Taiwan for the expansion of business in
the region
Appsflyer Worldwide Audit declared
MoMAGIC #6 (FB & Google is 1 & 2) in
India for better Retention & least Fraud
One of the largest e-commerce
platform in Bangladesh owned
and operated by MoMAGIC
AND
THE CREDENTIALS

17. Arvind Mishra
+91 91673 85523
arvind.mishra@momagic.com
Head Office
MoMAGIC Technologies Pvt. Ltd
7th Floor, Tower 3, M/s India Glycols Ltd.,
Noida-Greater Noida Expy, Sector 126,
Noida, Uttar Pradesh 201304

18. SAY GOODBYE TO
RESIDUAL
INVENTORIES

19. INNOVATION
AT ITS BEST

20. AND MORE..
ITS JUST
ENDLESS