IN-APP ADVERTISING SOLUTIONS Presentation for Latest update: May 2012
WHY USE MOBILE ADVERTISING? ALWAYS ON ALWAYS WITH US ALWAYS CONNECTED
HIGH SMARTPHONE PENETRATION IN HKSource: Jan 2012, OFTA
PEOPLE USE SMARTPHONE EVERYWHERE Home 63% Work 56% On-the-go 55% Public transport 51% Restaurant 46%Café or coffee shop 44% In a store 38%Source: Google Survey of Mobile Internet & Market Trends for Hong Kong and Asia Pacific Mar-Jul 2011
MOBILE ADS WORK! 82% 42% 35% 27% NOTICE CLICK ON VISIT CALL MOBILE THE ADVERTISER’S THE ADS MOBILE AD SITE BUSINESSSource: Google Smartphone Survey, 2010
MOBILE ADVERTISING INDUSTRY TRENDS IN HK expected growth rate over 50% 1,403 1,275 1,159 1,054 958 871 746 HK$ Millions 232 103 155 19 30 46 69 2008 2009 2010 2011 2012 2013 2014 Online adspend Mobile adspend
WHY ADVERTISE WITH MOBILE BY PIXEL MEDIA?3 Platforms 20+ Exclusive Local Focused Branded Apps 45+ Million Ad Impressions per Month
OUR HIGH QUALITY PARTNERS NEWS LEISURE & LIFESTYLEENTERTAINMENT TRAVEL SOCIAL NETWORKING SPORTS UTILITIES GADGET And more…
IN-APP RICH MEDIA AD FORMATS Crazy Ad • Starts out pre-expanded • Can be automatically dismiss after 8-10 seconds • No frequency cap • Ad format: JPG/PNG/GIF/HTML • Ad Position: App Start and Return
IN-APP RICH MEDIA AD FORMATSVideo / Audio Ad • Play automatically upon App Start & Return; or • Click on the ad unit to play video/audio immediately in in- app player • Return to existing content page automatically after the video/audio finishes
AD CLICK OPTIONSClick to Click to Click to Click to Click to Call Download Mobile Site Audio Video
TARGETING FEATURES By Day By Time By Platform By App Specific orof Week of Day (iOS/Android/WAP) Content Categories By Creative Rotations ( up to 3 creatives per campaign )
AD REPORTINGReport will be provided to advertiser after the campaign is completed.Metrics includes: • Ad Impressions • No of Clicks • Click Through Rate • Break down by Date • Breakdown by App • Breakdown Creative Version
NEWS now 新聞直播 This brand new launched TOP FREE News App provides 24/7 free and smooth TV News live streaming powered by now TV News Channel, the latest hot local, international, financial and sports news with exclusive video footages and itsTotal number of download: unique push notification feature.iPhone: 210,000+
NEWS 明報新聞 Ming Pao Daily News has been selected as the most credible Chinese language newspaper by Hong Kong readers. Readers can read the news, comprehensive and bias-free coverage and analyses on political andTotal number of download: economic issues in Hong Long and the mainland, lifestyle and infotainmentiPhone: 350,000+ features from this iPhone App.
NEWS 都市日報 Metro Daily is distributed free-of-charge from Monday through Friday in MTR stations and other key central locations. The extensive distribution network enables Metro Daily to reach young metropolitans, and become their dailyTotal number of download: news fix early in the morning. These demographic groups are usually affluentiPhone 570,000+Android 57,000+ and well-educated, with high purchasing power and are dynamic to differentiPad 43,000+ media options.
NEWS/ENTERTAINMENT 商業電台 Hong Kong Toolbar is developed by Commercial Radio Hong Kong (CRHK), Hong Kong Toolbar the most popular radio station in Hong Kong. You can enjoy listening to your favorite Commercial Radio live broadcast from CR1, CR2, AM864 andTotal number of download: other Toolbar-exclusive channels, read instant news powered byAndroid: 150,000+ 881903.com, and receive music and other entertainment information provided by 881903.com / my903.com anytime and anywhere.
ENTERTAINMENT Ticketing - Broadway/ PALACE/ AMC Ticketing App provides updated movie information Broadway PALACE AMC and mobile ticketing service to moviegoers who can then select their favorable seat anytime at their convenience.Total number of download:iPhone: 94,000+Android: to be update
ENTERTAINMENT UA Cinemas The UACINEMAS iPhone/Android App provides show times and real-time – Mobile Ticketing seat plan of all movies in UA Cinemas. It is a convenience tool to purchase UA Cinemas tickets via mobile.Total number of download:iPhone: 118,000+Android: 87,000+
ENTERTAINMENT 商台節目重溫 This application is produced by Commercial Radio Hong Kong (CRHK), the most popular radio station in Hong Kong, providing free promo version of highlighted program archives, full version of all program archives forTotal number of download: 881903.com subscribers, live radio and Hong Kong Toolbar exclusive channels.iPhone: 200,000+
SOCIAL NETWORKING Discuss.com.hk Discuss.com.hk is the No. 1 online forum in Hong Kong with more than 香港討論區 1.9 million registered members. Users and members can share comments, photos, thoughts etc. and interact with others via its iPhone App, AndroidTotal number of download:iPhone: 277,000+ App or Mobile Site anytime anywhere.Android: 137,000+m.discuss.com.hk traffic:Average Weekly Page Views: 16m
SOCIAL NETWORKING Uwants Uwants is one of the most popular Chinese forum in Hong Kong, with more than 2.2 million registered members. Uwants Android App allows users and Uwants members to grab the hottest topics in town anytime anywhere.Total number of download:iPhone: 145,000+Android: 91,000+m.discuss.com.hk traffic:Average Weekly Page View: 6m
SPORTS 全城睇波時間表 《Sports Timetable》provides all major football leagues & basketball matches fixtures, latest match results and TV channel details. Features & information include: - Football: covers nearly 30 major football leagues - Basketball gamesTotal number of download: - Date, time and TV channel info of match fixturesiPhone: 48,000+ - Latest match results - Personalize your watch list with favorite leagues and teams - Push-notification reminder of upcoming matches
TRAVEL MyTour.com.hk MyTour.com.hk iPhone App provides the latest and useful information of the hottest travel spots, such as travel tips, photo gallery, world weather forecast etc. to users. A must-have travel App for travel lovers!Total number of download:iPhone: to be update*Launch on 20 March 2012
LEISURE/LIFESTYLE MetroPop metropop is a lifestyle magazine published by Metro Publishing Hong Kong Limited. It is freely distributed in the channel of MTR stations on Thursday night at 7. As the most POP infotainment provider in the free magazine market,Total number of download: metropop captures events listings, films, exhibitions, fashion and beauty, dining,iPhone 44,000+Android 29,000+ travel, digital, mind and body, etc.iPad 6,500+
LEISURE/LIFESTYLE Leisure Guide The “Leisure Guide” App is the one of the first mobile Apps in Hong Kong that (行Guide) deployed AR and LBS as the major functionalities. It provides users with location information of nearby facilities like bank, ATM and post office in the AR view of itsTotal number of download: browser. Users are able to search more than 20,000 hotspots in a wide range ofiPhone: 170,000+ categories in the App.
LEISURE/LIFESTYLE Jetso.com.hk Jetso.com.hk provides daily update on special offer, discounts of different kinds of shops, restaurants and many more places of entertainment.Total number of download:iPhone: 37,700+
LEISURE/LIFESTYLE Price.com.hk Price.com.hk iPhone/Android App provides users with comprehensive product information, up-to-date prices and reviews of mobile phones, computers, games, home appliances and other electronic products.Total number of download:iPhone: 77,000+Android: 52,000+
UTILITIES Toilet Rush 衝廁 Toilet Rush is the one and only mobile toilet guide in Hong Kong. The App provides the locational information, comments and reviews of all toiletry facilities in Hong Kong. It also provides an interactive platform that usersTotal number of download: can exchange info, and show the map with distance of user and theiPhone: 100,000+ nearest toilet.
UTILITIES Hotline Direct With Hotline Direct, you can call your favorite hotline with just ONE CLICK. It helps user to skip all intermediate procedures in the hotline system to let you talk to the customer service representative directly. User can alsoTotal number of download: contribute to others by submitting a new hotline dial sequence.iPhone 85,000+Android 25,000+
UTILITIES 站嚮邊 站嚮邊 is a free handy iPhone Application for user to search for the location of the nearest bus stops, bus routes and destinations anywhere in Hong Kong.Total number of download:iPhone: 226,000+
CONTACT US AT :PIXEL MEDIA HK LIMITEDSUITES 2601-2, 26/F, TWO LANDMARK EAST,100 HOW MING STREET, KWUN TONG, HONG KONGtel: 852.2851.2498fax: 852.2851.2495email: firstname.lastname@example.org: mobile.pixelmedia-asia.com